2015 Toyota RAV4 Prices Paid

Karen_S

For leasing info, go to 2015 Toyota RAV4 Lease Questions

dieppppp

Can someone tell me if this is a good price for 2015 RAV4 XLE FWD (includes carpet floor mat, cargo mat, and roof rack cross bars) in San Francisco/Bay Area? Thanks in advance!

Selling price: $ 23505
Rebate: $ 1000 (minus 500 if not purchased by tomorrow)
Reg, Lic,Doc: $ 371.75
Tax: $ 2122.70 (Based at 9.0%)
Out The Door: $ 25000.00

stever

Hm, lots of fees buying Toyotas these days.

For a 94109 zip code, we show $25,288 for invoice, $26,665 MSRP and $25,359 for True Market Value. That's with your options and includes the destination of $885. That invoice number also includes an ad fee of $454. That's right, you get to pay the dealer for the privilege of seeing their ads. Ad fees can vary based on dealer participation so this may be a none starter though.

Okay, take away the thousand dollar rebate and TMV lands at 24,359. That's the number to beat so you're a lot better than "average".

Toyota's year end may go through tomorrow for dealer bonus incentives (don't know if this is a fact, but it happens). If that's true, then then dealer may be willing to a bit lower. You could counter $24,500 out the door and tell them you don't like paying their ad fees if they need an excuse to come down a bit more (assuming they are passing that fee along)..

But otherwise, I think you're looking good.

Anyone else in the Bay Area lurking with a better feel for the market out there? Please join in.

toyrav4

Loc:cleveland, oh.
Vehicle: 2015 xle awd with heated seats, power gate, navigation, michelin tires
Trade in: 2000 honda accord ex 94000 miles
Tax rate 6.5%

Otd: 24500(tax, doc etc) with 0%60 mths

Is that a good deal?

stever

What's the selling price before taxes and fees (and without the trade)?

toyrav4

Sale price was 26600

stever

Invoice is $26,955, MSRP is $28,869 and TMV (with a $750 incentive I see) is $27,274.

So your target price before taxes, fees, trade, etc. would be $27,274. It sounds like you are about $700 below TMV so you're looking good.

toyrav4

26600 was the sale price. With taxes, doc and tags the total price was 28628. I was given 3000 for trade in and the final price was 25628. I brought it down to 24500 after negotiation. Let me know uf this makes sense

stever

Yeah, took me a minute.

I didn't look up the trade-in value of your Honda but your selling price does look good. Congrats!

toyrav4

Thanks

pandaxox

I have a dumb question. Do the prices VARY throughout the month?
I plugged in the model I want in Truecar mid Fe 2015. I was getting $25,109 for a Rav4 EXL AWD 2015.

At the end of Feb, I got $24,800.
Today I get $25, 549!!!! Same model, same options...

What gives? Whose playing those games? The dealer?

stever

Invoice and MSRP prices do change now and then. But not frequently.

Selling prices, even from a buying program like Costco or our own Price Promise, change all the time. Those prices follow the market - supply and demand, the price of gas, the phase of the moon. Who knows.

Usually if you buy at the end of the month, you can get a better deal, because many manufacturers reward dealers with bonus money and other perks and spiffs for hitting certain sales numbers. Occasionally you'll read about a killer deal - the dealer may have (almost) lost money on that one sale, but by hitting their quota, they can reap several thousands of dollars.

That could explain that end of February price you saw.

Michaell

pandaxox said:

I have a dumb question. Do the prices VARY throughout the month?
I plugged in the model I want in Truecar mid Fe 2015. I was getting $25,109 for a Rav4 EXL AWD 2015.

At the end of Feb, I got $24,800.
Today I get $25, 549!!!! Same model, same options...

What gives? Whose playing those games? The dealer?

I think you'd have to take that up with Truecar ... they know their pricing algorithms better than anyone here.

greentree3

Just bought 2015 RAV4 XLE AWD with following option:

50 State Emissions
Alloy Wheel Locks
Carpet Floor Mats & Carpet Cargo Mat
Height-Adjustable Power Liftgate
Radio: Entune Display Audio w/Navigation

OTD $26740 including TAX, Fees.

Pennsylvania

23 miles on the car, Silver exterior with ash interior.

kyfdx

greentree3 said:

Just bought 2015 RAV4 XLE AWD with following option:

50 State Emissions
Alloy Wheel Locks
Carpet Floor Mats & Carpet Cargo Mat
Height-Adjustable Power Liftgate
Radio: Entune Display Audio w/Navigation

OTD $26740 including TAX, Fees.

Pennsylvania

23 miles on the car, Silver exterior with ash interior.

Congrats!

thetrainors

Need help please on what to pay for 2015 RAV4 LE FWD with roof rails and all weather floor/cargo mats. I live in NH. Thanks in advance...

stever

For a Concord zip, I come up with $23,281 invoice, $24,915 MSRP and $23,531 for TMV.

That includes destination.

So the number to beat is TMV. But aim for below invoice first. Even better, try to find some dealers near enough that you'd be willing to travel a bit and ask for quotes.

I know you're used to driving in the snow and all, but can you even find a FWD LE up there? And wouldn't the resale be better, assuming you aren't going to drive it forever? Guess I can't talk, spend 20 years in AK with only FWD.

thetrainors

thanks, yes there are some! been driving my '04 highlander with fwd and never had a problem...likely going to keep this one many years also!! thanks again for the info

stever

Good luck and please let us know how it goes.

dpatel021

2015 toyota rav4 xle front wheel got price 27,000 out the door
is good deal ??

awilmington

Hi, I'm looking to buy a 2015 RAV4 XLE FWD… I got this quote from a dealer in Chicago. Is it a good deal?

$26,350 MSRP
$24,967.66 otd*

Price includes

$168.43 Doc fee
$1,724.23 Tax
$25.00 Filing fee
$15.00 Tax
$196.00 Plates
$750.00 Cash Rebate

sebastian10

This is good deal IMHO. I'd get that.

joelly

We bought 2015 Rav4 LE FWD for $24K otd yesterday from Cerritos Toyota.

Michaell

joelly said:

We bought 2015 Rav4 LE FWD for $24K otd yesterday from Cerritos Toyota.

Congrats!

joelly

Thank you! It's silver. I love it as soon as I see it. We test drove a bunch of cars since Jan 2015. I know I want a small suv but I feel it's too expensive. Edmunds help in making us more confident in negotiating with Toyota dealer. We chose the 0% financing for 48 mos.

dogo1

25,080 2015 Rav4 LE AWD
150 roof rails
90 tonneau cover
885 destination fee
26,205 Total MSRP

(2,558) discount
23,647 sale price

1,963 sales tax (WA)
(750) customer cash rebate
125 ttl
150 doc fee
25,135 OTD

Michaell

dogo1 said:

25,080 2015 Rav4 LE AWD
150 roof rails
90 tonneau cover
885 destination fee
26,205 Total MSRP

(2,558) discount
23,647 sale price

1,963 sales tax (WA)
(750) customer cash rebate
125 ttl
150 doc fee
25,135 OTD

Congratulations!

Thanks for sharing your purchase information with us.

wwxx

I bought an EXL FWD model today for $27,200 OTD, which includes leather seats and navigation.

The sale price is $25,842
Tax $2,236
Fees $122
Rebate -$1000
Total $27,200

In New Orleans with very bad road conditions and careless drivers, SUVs tend to be very expensive.

Is this a good deal?

cask21

Do you know if the 750.00 customer cash on the 2015 rav 4 is only offered if you pay cash? i am in nj. Thanks

kyfdx

cask21 said:

Do you know if the 750.00 customer cash on the 2015 rav 4 is only offered if you pay cash? i am in nj. Thanks

Not really familiar with Toyota rebates.. but, in general, if you take special financing or lease programs, then the customer cash does not apply.

seanhooah

Looking to buy a RAv 4 LE
zip code is 21076
Got a few quotes and lowest is 20,950 before any fees.
How am i doing?

voicemailking

Completed a lease deal in South Florida yesterday, was it a good deal?? 2015 Rav 4 XLE with automatic hatch (not too many of the XLE's have them). Sticker was $26974, selling price was $25447. Did 36 months 12,000 miles per year, no money down or out of pocket but used a $500.00 lease loyalty coupon. Monthly with taxes for 35 payments is $287.21. It was the best deal I could find, please give some feedback, thanks!

Michaell

voicemailking said:

Completed a lease deal in South Florida yesterday, was it a good deal?? 2015 Rav 4 XLE with automatic hatch (not too many of the XLE's have them). Sticker was $26974, selling price was $25447. Did 36 months 12,000 miles per year, no money down or out of pocket but used a $500.00 lease loyalty coupon. Monthly with taxes for 35 payments is $287.21. It was the best deal I could find, please give some feedback, thanks!

Seems decent for Florida. Enjoy!

chilehead74

Just bought a 2015 XLE with Outdoor Package and some other bogus "add-ons" like Toyo Guard Elite, pen striping and nitrogen in the tires. Regardless, I think I ended up with a good deal after some intense negotiations.

MSRP: $27,805
TMV: $25,336
Negotiated Price: $23,555
OTD: $24,293 (sales tax caps at $300 in SC)

After researching a lot of 'internet pricing' and getting a TrueCar quote, $3500 off MSRP seemed like the best I could expect for the one we were looking at. I just went in and told him I wanted his best price and he gave me $4,000 off MSRP right out of the gate. I thought it was a decent offer, but wanted to make 100% sure I was getting the best deal, so after I got in my car to leave, he came off it another $250. I'm happy with the deal, but he didn't look so happy the rest of the night. Can't tell if he was faking it to make me feel like I did well or if he was actually upset. $4k may have been fair, but you never really know.

kyfdx

@chilehead74 Congrats on the new RAV4!

stever

We have a new post about buying a 2016 RAV4 at this link. Please join us there if you are shopping for one.

asafonov

Purchased a 2015 RAV4 XLE AWD with carpet floor and cargo mats, no other options.

Took the $500 rebate and 0% Toyota financing. Car price $25,150, plus $45 dealer fee, state tax (6.5%) and registration ($320). Total OTD was $27,150.

stever

Congrats! Guessing you are still up in MN? Sounds like a good deal on a good winter rig.

asafonov

Thank you! Yes, forgot to mention - Minneapolis-St. Paul.

I liked the CR-V a little better, but between higher prices (by at least 2k), not-so-mature technology (CVT, DI), and reports of vibrations, decided to go with a Toyota. As most cars in our household are handed down eventually, sometimes more than once, durability and simplicity are important factors to consider.

stever

A reporter is looking to talk with someone who recently bought or leased a small crossover SUV (such as a CR-V or RAV4). If you're willing to help, please contact pr@edmunds.com by no later than Tuesday December 22, 2015.

ndimas77

What should my OTD price be for a 2015 RAV4 XLE (blue exterior, ash interior, FWD). I am in Arizona, 85204.

kyfdx

ndimas77 said:

What should my OTD price be for a 2015 RAV4 XLE (blue exterior, ash interior, FWD). I am in Arizona, 85204.

What is the MSRP?

ndimas77

$26,479

chilehead74

ndimas77 said:

$26,479

I think $23k or less would be a fair price, but thats just me. I got $4,250 off MSRP, but they added in some "fluff" like pen striping, nitrogen in the tires, etc. If there isn't much fluff, $3,500 or more off MSRP seems fair.

ndimas77

I'm negotiating with a local dealer, and they are at $24,699 OTD beating another dealers offer of $24,823 OTD ..but certainly not by much. Any tips on how to bring it down a bit more? The price we are at still seems high! I'm in Mesa, Arizona.

stever

Hard to say - you could "go dark" until noon tomorrow and then email both of them saying you are ready to buy and ask them for their "final" best price.

An even riskier tactic would be to wait until the 2nd to buy, on the theory that Toyota may "extend" December for a few days for dealer bonus money. But the December to Remember money may dry up tomorrow. And if the year end really is 12/31, you've lost a buying opportunity.

I thought I was close to the bottom line in 1998 when I got a new Nissan on 12/31. Turned out Nissan had extended bonus money until January 4th so I left money on the table. But I'm not much of a grinder anyway.

chilehead74

ndimas77 said:

I'm negotiating with a local dealer, and they are at $24,699 OTD beating another dealers offer of $24,823 OTD ..but certainly not by much. Any tips on how to bring it down a bit more? The price we are at still seems high! I'm in Mesa, Arizona.

So how much is that off MSRP? If you pay full tax there, it sounds like thats more than $3,500 off. I don't think you'll get much more than that. For me, it was a standoff at $4,000 off MSRP and he thought he had it in the bag. I ended up walking out b/c I wanted another $500. He followed me out and I told him if he met me halfway, I'd do the deal that day, so we ended up at $4,250 off MSRP. You could try something similar, but if they aren't desperate to sell, it is what it is.

stever

Walking out is about the best negotiating tactic when buying a car.

Sometimes you wind up walking for a while though....

PF_Flyer

If you are 35 or under and recently bought a new Ford Escape, Honda CR-V, Toyota RAV4 or similar vehicle to transport your young family, a reporter would like to talk with you. Please email PR@edmunds.com no later than Thursday, January 7, 2016 and include your age, the age of your children and a few words about your vehicle choice.
Thanks,
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Corporate Communications
Edmunds.com