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2013 and earlier-Subaru Outback Prices Paid and Buying Experience



  • I don't know how much those options cost .... my dealer quoted $700 over invoice for a '10 OB, so you can compare your price to that & see where you came out.

    Invoice is 29,719 per kbb incl. destination fee; MSRP = 31,690 ... so take it from there & let us know where you ended up w/ the options, etc., relative to invoice or MSRP.
  • alans3alans3 Posts: 3
    I've seen on websites that the Subaru Factory Holdback is 2% of the MSRP.

    Is the Factory to Dealer Incentive the same thing as Factory Holdback?

    If it is different, where can I go to find the Factory to Dealer Incentive for a Subaru Outback?

    Thanks for any replies.

  • ateixeiraateixeira Posts: 72,587
    Tell your son congrats.

    In a bizarre way I think my old Miata would have qualified if I had kept it. I would probably have to buy a hybrid to get 4mpg better than its 26/30 EPA mpg, or maybe a Honda Fit, but $4500 is more than the $3000 or so it was worth.

    You wonder, though, how many still-good cars are being crushed.
  • 10years10years Posts: 48
    Juice, I passed along the kudos and link to him. Thanks.

    In this county all vehicles must be smog certified annually. So by definition they were all still running well enough. It’s my understanding the dealer must immobilize (seize) the engine before the junk yard man and his dog come get’em. I think I read the junker man could then pick and pull any sellable parts before the vehicle is crushed or shredded. From what I saw, yes I walked over there to look during long spells of wait time, the pickins from clunker alley looked pretty lean. As you’d expect they are were all well past their prime and showed it. My son’s 94 Mazda B3000 4x4 pickup with 175K miles , manual hubs, crank windows, nearly balled tires, low horsepower, and slightly drifty suspension was somewhat typical I’d say. I think he wanted the Outback too because of its small pickup sized bay. He was going to buy anyway this year, being a VIP member, but wanted to see the new Outback first. But when C4C was initially announced a few months ago… well there was no doubt just had to hope the o’l gal help up a little longer or wasn’t wrecked. Initially 09’s were an option but the dealer only had two, the bare base model and a loaded H-6.

    During the deal we had to make a run out to my son’s house to get his Title and year’s worth of Insurance and Registration proof. The sales guy was going to drive us. I asked if we could use a turbo. His eyes and grin lit-up. He pulled up an 05 XT with the 5-speed manual, only 36 K on the odometer showing $17,995 on the windshield. This cherry was loaded, big moonroof, premium stereo, and leather interior. The sales guy drove it to the house demonstrating the turbo boost. My son drove it back, both guys talked excitedly and couldn’t wipe their grins off. Me, I really enjoyed the experience from the somewhat cramped back seat.

    Have Fun.
  • Jon--that sounds like a good deal--can you share the dealership name and if any options on your limited--thanks!
  • rdyrdy Posts: 36
    Is the Factory to Dealer Incentive the same thing as Factory Holdback?

    No. Factory to Dealer is an extra incentive given to support slow moving models. Typically the dealer will resist sharing it with buyer and will often deny its existence.
    Letting a dealer know that you know, will support your case to pay less when they tell you they are 'losing money' Dealers don't lose money and they don't tell the truth.
  • ateixeiraateixeira Posts: 72,587
    they don't tell the truth.

    That's not fair...not all dealers are like that, many aren't.

    My salesman at is open about it - in fact he told me they prefer factory-to-dealer because then the customer doesn't have to pay sales tax here in MD on that amount, like they do on a rebate.

    So basically if you get a $1000 rebate, you will pay $60 more than you would if there was a $1000 dealer incentive. With a big rebate, that can add up. I got a $2500 rebate on my Miata and paid the state of MD $150 on the rebate itself, which is absurd.

    They are open and honest about it, and simply want what is best for the consumer. If they can offer a lower price, they will do more business, so it works out for everyone.
  • sure, two caveats, though --

    first, I'm relying on my memory because I was interested in the '09, not the '10 (I just don't like the '10 for many reasons, the cons far outweigh the pros for my subjective taste), and second, the conversation was 4 wks or so ago, so now that more '10s are there & the clunker program is going great guns, I don't know what the current pricing will be ... but I got mine from Stohlman in Tysons Corner (Vienna), VA ... mine's an '09 Ltd. so not sure if the options list will help but IIRC it was mats; homelink/compass mirror; side & seatback nets (I may be forgetting something but I don't think so).

    It was a very painless transaction - we also bought my wife's previous car (a CPO'd '98 VW Passat) there in '00.
  • I got a quote from a dealer for the captioned vehicle along with the following options:

    Puddle lights, Rear Bumper cover, Splash guards, All weather floor mats, Media hub, Auto dimming mirror with Compas and Homelink.

    The quote was $30,300. How do you guys think? In my opinion, it's just a few hundreds dollar off from the MSRP...Any opinion??? Thx.
  • I'd still be marking prices relative to invoice, not MSRP ... a few hundred off MSRP doesn't sound particularly inviting to me but that's just my $0.02.
  • surrfurtomsurrfurtom Posts: 122
    It is most amazing and actually incomprehensible how the public en mass has decided that now and only 4 months after the precipice of the Great Depression 2 has become the time time to buy a new car. Obviously the downside to more debt is being overlooked by the "I want it now" gene that so many Americans are born with.

    I actually wanted to buy a new Subaru but I refuse to buy in a seller's market, and when the government is handing out 3500-4500 rebates as my competition, now is not the time. Once this rebate ends it may change things. I don't want the economy to tank but I don't want to be in a bargaining position where I compete with myself.
  • ateixeiraateixeira Posts: 72,587
    Too high, let demand cool a bit.

    As mentioned about it is a seller's market, first one in a very long time. Inventories are the lowest they've been since the early 90s.

    We haven't seen near MSRP pricing.....ever? Not since 1998, at least.

    I would wait, your timing is bad. Buy a leftover 09, though, those are deals now. Someone paid $21k for a Legacy Limited, $10 grand higher for an Outback seems like much less of a deal, even if it is the new model.
  • I agree now is not the time unless you can participate the CARS program and that it makes sense to do so as well with regards to your personal finances and the trade-in value of the clunker. Traditionally the fourth quarter offer better discounts. IMO, the sweet spot might be late November into late December. Typically the end-of-the-month the dealers are preasured to meet monthly quotas and CARS program will be over. But the 2009 Fed sales tax deduction in remains in force until Dec 31st. so depending on your state's new car sales tax rate you'll get a small tailwind there but not one to tilt the playing field against you.
  • alans3alans3 Posts: 3
    I checked prices through the Sam's Club website. A Sam's e-mail said that their members usually get a deal for 3% over invoice minus any rebates (at least for the Outback Subaru). Apparently, not many dealers are participating In Tennessee, they sent my e-mail to a dealer several hours away. I didn't want to drive that far & the dealer didn't have the color we wanted.

  • 204meca204meca Posts: 370
    No doubt Uncle Obama's cash incentive is having an impact & this is not a good time to find a deal! :(

    A dealer showed us some of the cars they had taken in. Some were pure junk, but others were obviously loved, well cared for cars that probably did not belch blue smoke & were only guilty of getting less than 18 mpg & having a resale value of less than a 3K. As I looked at some of them, it seemed like a real shame that some of these cars were going to the masher. They were still functional, reasonably servicable vehicles that someone not blessed enough to be able to afford to reliable transportation could have really used. :sick:

    We have been waiting about a month to test drive a OB limited. Not many have been showing up at dealers in NW & when they do, they go fast -- & that was before CARS program. This last Sat we went to two different Subbie dealers after checking inventory on their website. At both, the cars are flying off the lots thanks to CARS. Both dealers had their inventory almost completely depleted by the time we arrived mid afternoon. OBs in shortest supply with Limiteds going 1st. Only OB Ltd H4 we saw that was not spoken for had every option & stickered over $32K. , Foresters not far behind, still a fair number of Imprezzas and Legacys. Dealer predicts a 6-8 week backlog on OBs & Foresters. If you are not a member of a VIP group, you are likely to pay sticker or more here in NW WA unless you order & are willing to wait. Thankfully we qualify for VIP deal, but will be waiting till Oct - Nov anyway. Time to earn a few more Subbie Bucks.
  • xwesxxwesx Fairbanks, AlaskaPosts: 10,868
    Much agreed, unless you are in a market where the dealers do not negotiate much on prices at any other time and cannot (for whatever reason) go elsewhere.

    Unfortunately, for those who have an eligible trade-in with regard to the CARS program, buyers are less price-sensitive than they might otherwise be. They see that "$4500 rebate" and get stars in their eyes. *sigh*
    2014 Audi Q7 TDI, 2008 and 2013 Subaru Forester(s), 1969 Chevrolet C20 Pickup, 1969 Ford Econoline 100, 1976 Ford F250 Pickup
  • We bought our 2009 Outback Special Edition with iPod connection for $21,750 from Subaru Puente Hills in Industry Hills, California. This includes the $2000 dealer incentive from Subaru. We bought on July 24, 2009.

    The next day we went on a trip from Southern California to Lake Tahoe. Only flaws were the driver's side weather stripping was installed poorly, cold start is rough, and the iPod controls on the dash are not iPod intuitive.

    Combined MPG averaged 26 Highway + City and the air conditioning on. The dealer said they'll replace the weather stripping. Very nice dealer.
  • We bought our 2009 Outback Special Edition with iPod connection for $21,750 from Subaru Puente Hills in Industry Hills, California. This includes the $2000 dealer incentive from Subaru. We bought on July 24, 2009.

    The next day we went on a trip from Southern California to Lake Tahoe. Only flaws were the driver's side weather stripping was installed poorly, cold start is rough, and the iPod controls on the dash are not iPod intuitive.

    Combined MPG averaged 26 Highway + City and the air conditioning on. The dealer said they'll replace the weather stripping. Very nice dealer.

    Thanks to all who have posted! Helped with the negotiations.
  • 1hhead1hhead Posts: 18
    Man, it's a jungle out there. Shopped hard the last 2 weeks to find a basic Outback 2.5i or lower trim level Premium version. Dealers at Gwinnett Place offerred Edmunds value for my 2008 low miles trade but wanted MSRP for a "stripper" 2.5i with manual. Give me a break!

    Other dealers are out of everything but white or dark gray/black cars. Lots of comments about how hot the Outback is right now, they're talking about cancelling the Tribeca cause the Outback is selling so well, yadda, yadda. A month ago just before CARS hit, I was offered around $400 over invoice for a new Outback (plus options) but they complained about meeting Edmunds trade value because "the used car market was so bad". I know I'm giving the dealer a $3,000 total deal where they already had a buyer for the trade and they still want more. Time to put my new car lust back in the holster and wait until the $2 billion from CARS works it's way out of the system. Be careful out there folks.
  • ateixeiraateixeira Posts: 72,587
    Well, at least those people bought a much more fuel efficient car than they would have otherwise.
  • maf1maf1 Posts: 15
    Just quoted 33965 for a 2010 3.6R Limited with bumper cover, dimmer, and splash. The only one with nav in new england. MSRP is 35093. How have others done for this rare car?
  • ateixeiraateixeira Posts: 72,587
    I've seen others near MSRP so right now that's probably not a bad price.

    Still, if you can wait for C4C to end...
  • 78877887 Posts: 6
    Anyone know what a good price for an 09 Outback SE Automatic goes for with about 7500 mi on it.What would be my OTD price be .Wondering in IL. Thanks
  • ateixeiraateixeira Posts: 72,587
    I'd say about 15% less than a new one would cost.
  • I bought my 2010 3.6R Limited Outback at Concordville Nissan/Subaru in Glen Mills, PA (about 25-miles outside of Philadelphia). The options included the convenience and protection package 1A, auto-mirror with compass and cargo net. The list was 32, 500. The invoice was appx. 30,200.00. We got it for 29,200.00
  • surrfurtomsurrfurtom Posts: 122
    Good informative post. Did you order or buy off inventory?
  • This vehicle was in the dealership's inventory. They had two 3.6R Limited's on lot and a large number of the 4-cylinder versions.
  • Hello,

    I'm new to the Subaru world and am looking to buy a 2007 Subaru Outback 2.5i from a Subaru dealer. I live in Boston. What should I expect to pay for this car with "typical" miles on it?

  • ateixeiraateixeira Posts: 72,587
    How did you manage $1000 under invoice already?

    The one I saw stickered at $34k, yikes. I thought that was high. $29.2k is definitely extremely reasonable. Congrats.
  • chipkchipk Posts: 7
    Offered invoice (via email) on a local car that I saw tonight, they have 5-6 Outbacks on the lot with two of them being the 3.6.

    I received a reply within the hour stating that the best they could do was $500-600 over, not a bad deal considering the "newness" of the car and the fact that the CFC is still fresh in everyone's mind.

    Waiting longer "might" get me closer to invoice as sales slow, but I'm selling my S2000 anyday and will reclaim my Ridgeline for the wife who will get the new OB.

    Does $500 over seem pretty fair from those who are shopping or recently bought an OB? I figure they're still making their 2% (roughly $600) so they make $1,000-1,100 on the deal.

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