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2013 and Earlier - Jeep Wrangler Prices Paid and Buying Experience

SylviaSylvia Posts: 1,636
edited January 2014 in Jeep
Have you recently purchased or do you plan on purchasing a Wrangler? What did you pay? How did you negotiate?


  • bfoxvtbfoxvt Posts: 5
    i just got a 2003 X freedom.

    my experience was not as good as it should have been. the dealer had a markup of 4k on every wrangler and claimed that people still buy them at 5-6k over invoice. so i left after driving a sport, and deciding it was too expensive.

    Then a couple weeks later (aug2) i noticed that there was an additional 500 bucks rebate on them, so i went back, took another sport for a test drive, then quickly became dealocked again with the price. near the end he offered msrp, but i figured that was insufficient (as i did not want all the options on this jeep)

    so i said thanks for your time, but no thanks, got up and went for the door. then the sales manager guy came running out of his cage and asked me if he could make a different offer.

    i said what i wanted, and what i wanted to pay. basically under 20k after rebates, and it had to had to be at least at the X level option wise with air conditioning.

    so he said he would look around, and found the freedom edition which matched up ok with my requirements, and he gave me a price of 250.00 over invoice. so i thought that was reasonable (i also had 1900 in rebates).

    the jeep was a couple of counties over, so i could not take it home, so they let me drive off in a well stocked SE for 4 days.

    if i could have bypassed the first sales guy the experience would have been pretty nice actually, but the first guy ticked me off.

    my wife and i had already decided that we would make the purchase if we could get something less than 300 over invoice, before rebates. so in the end we were happy with the deal, although would have preffered to have the hour of our lives returned to us that was lost before the first guy disappeared
  • tsjaytsjay Posts: 4,591
    I had quite an experience in trying to buy my Jeep two and a half years ago.

    I had done my homework, and I had found through the Wranglers discussion board here in Edmunds that it was fairly common for people to get a price of $200 over invoice. So, this was my objective... get $200 over invoice or better, and at the same time get a fair trade-in allowance on my practically new 2000 Grand Prix GT. (Remember, peeps, Edmunds does NOT include the Ad Fees in their invoice pricing, or at least they didn't back then. This is a legitimate part of the dealer's invoice cost, and it appears on two lines in the real invoice... one line for regional advertising and one line for national advertising)

    You can read about my experience on the web page I created for my Jeep. Here's the link:

    Long story short: it PAYS to do your homework, and it PAYS to shop around.


    Have you hugged your Jeep today?

    P.S. Let me get in a plug for good old Edmunds here. I found info here in Edmunds through the message board and through the vehicle pricing thing (where you "build" a vehicle and get the retail, true market value, and invoice pricing) that was invaluable in helping me get the right options and the best price on my Jeep. THANKS, EDMUNDS!

    P.P.S. Let me also get in a plug for Stacy Chrysler in Owensboro, Ky. That's where I got the great deal. Those people didn't mess around! Great price on the new Jeep and an unbelievable trade-in allowance on my car.
  • div2div2 Posts: 2,580
    I bought mine used from Cross Motors in Louisville, Ky. They quoted me a fair price right off the bat and even let me drive it home-a 50 mile round trip-to make sure that I liked it. Cross is a first-rate operation.
  • bmg132bmg132 Posts: 28
    Overall I had a great experience buying this Jeep. My dealer was very honest & up front w/me and everything he said would happen, did happen and all w/in the timeframes I was given.

    I wound up paying $600 over invoice. They were reluctant to discount me much at all since they still had/have a few '03s on the lot and started at $900 over. Fortunately we were able to reach a price that was agreeable for all, on a pretty option loaded Sport.

    I'm sure I could have gotten them a little lower, but $600 over actually worked out to be about what I had always anticipated & thought I should pay. And still below my cap.

    My dealer was Lenihan Jeep in Mt. Laurel, NJ. If you are in South Jersey I would go see them, I was actually refered to them by my neighbors at the shore, who live in PA an hour + away from the dealership.
  • I designed a Jeep in my head years ago and when I heard about the Rubicon I researched it. It was better than I designed in my head, had every option I wanted for off-roading. It's not a practical vehicle by any means (for a guy with a family of four)but it's what I wanted. I tried dealing with no less than 5 dealers and an internet leasing company in order to get payments under my mortgage payments. The model and options I wanted came to $28k. This is a Wrangler not a Grand Cherokee. There was a $1000 rebate (that's it) and the dealers told me that the invoice price on Edmunds, Autotrader and others was "way off". I guess to make a long story short I bought a Ford Ranger Fx4 Level II which started out close to the same MSRP as the Rubicon for $20,400 after rebates, incentives and price dealing. My payments are much cheaper than any lease payment that the Jeep dealers offered and I own it. It's also more practicle with a bed for the home store trips. I'm thinking that I got such a good deal (depending on deprecation) I may be able to trade this in on a Rubicon in a year or so.
  • I have been interested in purchasing a new wrangler and trading in my 98 JGC. I think what im being offered on my grand is fair. However, as i have been told by several dealers here in the DFW area is that wranglers are selling for MSRP minus current incentives since its "Wrangler Season" Of course ever time i have to laugh in the salesman face as its been over 100 degrees here for several weeks and i say who in there right mind will be driving with the top down in this weather. Im thinking of ordering from an online jeep place i found advertised which actually has very good prices and will only charge $300 for delivery. In Texas the auto industry is really messed up, IMO of course....
  • barresa62barresa62 Posts: 1,379
    I bought my 03 Black Wrangler Sport in Jan 03'. It's equipped w/the 30"wheel pkg (gas shocks, Dana 44, Canyon wheels), limited slip, 4 wheel discs, Hardtop/softop, A/C, cruise, mats. I got it for 3.5% over invoice (Costco deal in my area).

    The Wrangler has been great except the gas mileage leaves a lot to be desired but understandable given its lack of aerodynamics. Currently getting almost 18mpg w/80% hwy. All city driving has been between 14 & 15 mpg. Gotten a high of 22mpg on all freeway at about 70mph constant.

    Anyhow, my dealer was eventually good but the salesperson tried the $4000 over sticker markup and such. This was even after I told him I used to sell cars (get a clue dude....LOL). I was ready to walk except they had my car keys. Finally finished the deal w/the salesmgr.

    The dealership is Chrysler Town & Country in Seattle, WA.

    It's a Jeep Thang,
  • Is 92000 miles for a 2000 Sport beyond common sense? This is a 5sp 4L, very clean. Selling price is 10900.
  • IMO its sound very reasonable of course thats if its clean and in working order. However, you might want to go to and enter all information on the one your considering and get an estimated price. This sight might have the same service as mentioned above so check here also. As for the mileage if the engine has been taken care of that should be fine. A good friend of mine has 150k on his cherokee I-6 and it runs good.
  • I've been one of those traditionalists who always thought a wrangler was strictly for rural roads, offroading,and not for city dwellers. Im an urban city dweller and have a tahoe (too big for my needs, but a great deal on the buy) but have always been intrigued by wrangler possibly as a put-the-top-down and have fun weekend-er. Ive not driven one yet, and dont have unrealistic expectations about the ride, but I have owned chrysler products (93 grand cher, and 97 durango) with bad, bad results and swore them off forever. I've also checked pricing, and wonder if the sport / sahara models are fairly priced in the low-mid 20's, which seems high for a vehicle without a lot of substance or technology built in. these have to be big profit makers for jeep. also, I'd be doing freeway, 65+ mph driving and am a bit nervous about control and safety. I saw a girl in a wrangler few months ago do a quick swerve on the freeway just to get around a piece of tire, and almost lost it. she had to pull over to calm down. anyway, appreciate any input since im on the edge of considering. and if so, it sounds like $300 over invoice is the norm?
  • Have you visited the Jeep Wrangler Board? It is the one with 10,000+ posts and I think is listed just above this one in the menu.

    You won't believe how much information you will find there. Nice, helpful people.

  • tidestertidester Posts: 10,059
    Here it is! Jeep Wrangler

    tidester, host
  • I just moved to Tulsa and was looking at the new 2004 X type Wrangler. I went to Chris Nichols Jeep and there on the showroom floor was a 2004 YELLOW Wrangler with 2" suspension lift,32" Procomp Mud Tires, Nerf bars, Tube bumpers, 15X10 Chrome Rims, and all the features of the X model. I fell in love but didn't want to show it. As it turns out I didn't need too. The Dealer offered a very good price and also gave me the military discount (Retired Army). I also got a hard-top and a 100,000 mile warranty with $100 deductable. I am pleased to say my experience with Chris Nichols was GREAT. I must also tell you my oil changes for life of the Jeep are $9.95 at the Dealer. As a former US Army Sergeant I can tell you the Jeep Wrangler is an outstanding off road vehicle and the Dealership in Tulsa, OK (Chris Nichols) is an outstanding place to buy a Vehicle.

    William Campbell
    US Army Retired
    Tulsa, OK
  • Well I'm not the best to ask about the price I paid but I'll list it anyway. Reason for not being the best it that I knew the owner of the dealership, he gave me the "friends and family" discount that was running (1 or 2% off invoice). Total price with tax was $25,900 give or take a dollar or two. Now that's 1200 under the stick that was on the Jeep.

    Needless to say I'm happy with my Jeep and will go back to that dealership any day.

    I was dealing with another dealer at the same time who had quoted me $22,900 on a Sport model with almost the same options.

    If you do your homework you can get a Wrangler for just a few hundred over invoice... I didn't believe it when these guys were telling me that but it's true.

  • Just bought a 04 Rubicon
    Listed of $30260 and after 2000 rebate and military 500 rebate I paid just under 25000. Dealer said he was selling for cost less 1/2 of his holdback. He only did this after I shopped around and was close to another deal with another dealer who would sell at cost. I wonder how these guys make money. They must get extras from the factory for volume sales. Plus got 48 month interest financing.
  • baj1106baj1106 Posts: 8
    Cant believe this board has no activity since February!! I know people are reading this and buying wranglers...I posted on sept 24, '03 "to wrangle or not to wrangle?" and hoped for better response ..I'd be interested in hearing opinions fm owners who have to drive on xpressways and how wranglers handle the stop n go traffic, do you feel safe driving these in big city traffic, and pricing for an '04 sport with auto, decent equip,...anyone buy one lately?? anybody out there??
  • mac24mac24 Posts: 3,910
    This forum is really just for buying experiences.

    Why not post your more general questions over on the very active Wrangler forum?
  • tidestertidester Posts: 10,059
    Try this: Jeep Wrangler

    tidester, host
  • jlauxjlaux Posts: 2
    Baj1106, I'm with ya dude. I'm in the market for a Wrangler and have been cruising a lot of message boards and edmunds to research the different options and to check on people's experiences with buying. As far as driving a Jeep, well, you have to understand that "it's a Jeep thing", meaning, the ride is a little to very rough for normal people's standards but is juuuust right for Jeep lovers. I can say that they are great for big city driving in a lot of ways. First off, you'll be able to parallel park it in those places that you would only frown at before. If people hit your Jeep while parked, who's not going to do any real damage, i.e. no more going to the paint shop for constant "love tap" bumper scratches. Plus, they are solid in the snow and are topless in the summer. You can't beat that.

    As for pricing, well, I'm still learning myself. I'm wrestling with weather to buy a Sport or X type. Aside from the fact that they both have the straight six stock, I might do enough after-market additions that I'm debating weather to just get the X and do add-ons to eventually upgrade to the Sport. This way, you're putting exactly what you want on your Jeep and you can spread the costs out and probably get better deals on add-ons through other Jeepers at or

    One thing I am also doing is looking on edmunds for new '03 or '04 Wranglers because with all the '05 stock coming in....the older new ones seem to be better deals.

    Needless to say, let me know what you find out about current deals or pricing. We seem to be in the same situation. You can reach me at [email protected]
  • tsjaytsjay Posts: 4,591
    Hey, come on over to the Jeep Wrangler message board, as tidester and mac24 (and others) suggested.

    We have a VERY active board there, and we are always glad to "talk Jeep" and to give our opinions to prospective buyers.

    Jlaux, one thing to consider in your choice between and X and a Sport is that you cannot get a Dana 44 rear axle in the X. For probably 90% of Jeep owners this would not matter, but if you want to someday have big tires and a locker, you really need the Dana 44.


    Have you hugged your Jeep today?
  • coylzcoylz Posts: 2
    I am looking for a second vehicle since moving to Fl. Is a '92 Wrangler with 86,000 at the end of its life? It is well taken care of, but wonder what the future may hold for this type of vehicle. Also new tranny, brakes & that a red flag? Thanks!
  • was standing at the dealership when a transporter pulled up with a load of those long wranglers.i figuer they must ride a bit better than the regular so i ask the guy and he says he will sell it dam near at invoice right of the truck.i didnt even ask for a price.not to mention their were loads of new jeeps there.guess they gotta move them.
  • nugget49nugget49 Posts: 2
    I am getting ready to pull the trigger on a new Wrangler but was thinking that I would wait and see what happened when the current $1000 rebate expires on 7/6/2004. Anyone have any insight? Obviously I am hoping that gas prices and being later in the model year will work for me, but I certainly don't want to wait and have it go down.
  • mac24mac24 Posts: 3,910
    No one knows for sure, but bear this in mind. The previous rebate was $2000, then it dropped to $1000, and now we're coming into the 'hot' selling season for Jeeps.

    What would your guess be?

  • nugget49nugget49 Posts: 2
    Thanks for the input, if I could get that $2000 rebate I would be all over it. I know they now have the $1000 rebate and another $1000 if you finance through Chrysler but I want straight dollars. I think I will wait and see what happens, it has been 28 years since I bought my last Jeep ('76 CJ-5) so I can wait a few months on this one if I have to. :o)
  • Just wanted to check and see what people are paying. Im in the market for one and the dealers here in the DFW area are saying sticker. I never pay sticker so im on the sidelines right now.....
  • robobonerobobone Posts: 1
    I am in Baton Rouge, LA and having the same problem. The dealer quotes I have received are right around what Edmund's says is the MSRP, but the dealer is saying it is under invoice. Is it possible to obtain a copy of the actual dealer invoice on a vehicle?
  • slices17slices17 Posts: 35
    I've been shopping for a Wrangler the last month. I went to a Jeep dealership in south Jersey last night. I got hooked up with that dealership via AutoByTel.

    When the lady initially contacted me a few days ago, she had said that they would charge me $100 above invoice, and any current incentives and rebates will be deducted from the vehicle's price. I think that sounded great. When I was there last night though, she told me that there were also "zone fees" I had to pay.

    Has anyone heard of these "zone fees"? I went to two other Jeep dealerships in my area and neither of them mentioned anything about "zone fees".
  • gman1259gman1259 Posts: 209
    I remember spmething about an extra fee when I bought by Wrangler. I do not remenber what they called it, but it was not very much.
  • hoytthoytt Posts: 1
    We've all got a story or two about dealer halftruths, lies, ripoffs, etc. I don't know what it is about jeep dealers, but they seem to be the worst I've dealt with.

    I had several jeeps, but recently wanted to add a wrangler. I wanted to get antilock brakes. The first dealer didn't have one in stock, so he tried to tell me all Unlimiteds have ABS. They don't.

    The next dealer had an ad that said "All Wranglers $4500 Off." Pretty sweet. So I contacted them, but they said that didn't apply to the Wrangler Unlimiteds. When I asked why an Unlimited wasn't a Wrangler with respect to their advertising, they basically starting saying I was insulting them. The guy asked if I was calling him a liar and I said if he wrote that ad or believes it, that's exactly what he is and worse.

    I just decided I'll keep my old car a while longer because I'm tired of dealing with all the crud and will sooner or later get my jaw broken.

    God bless the honest salepeople, but there aren't many of them.
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