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Toyota RAV4 Prices Paid and Buying Experience



  • annasmomannasmom Posts: 1
    Looking for good deal in Louisiana or nearby states on....

    RAV4 Limited 2wd, V6
    tow prep
    daytime running lights
    aluminum running board
    ***NO moonroof or JBL stereo upgrade***

    Toyota website....MSRP $27,775
    CR & Edmunds...INVOICE $25,500
    (both prices include $700 destination)

    Hadn't found this vehicle in my area. All Limiteds are fully loaded with moonroof & JBL stereo upgrade.

    Dealer #1 offered to intercept at port & config....
    says his invoice would be $26,300 &
    would sell to me for invoice + $500
    I decided to put him on hold until 6/30 when he returns from vacation since I'm in no rush & wanted to shop around.

    Just checking around last night & found vehicle 40 miles from my home with exact config except....
    Dealer #2 RAV4 has "Vehicle Shield Package" $359 MSRP
    and missing "Aluminum Running Board" $450 MSRP

    MSRP $27,649
    Dealer offered to add running board(according to him that is $700 extra!!!!)
    making MSRP $28,249
    offered to sell vehicle to me for $27,295

    As soon as I mentioned that I had an offer for
    "invoice+$500", the salesman offered to beat it with
    "invoice+$300+$450 for running board".

    I countered with
    "invoice - vehicle shield cost + running board + $300"
    or just
    "invoice - vehicle shield cost + $300" and I would get my own running board aftermarket

    Now I get an email from a manager saying they can't take off the "vehicle shield package" so they are firm on invoice + 300 (no mention of running board). Or they are offering to look for another RAV4 same config without the Vehicle Shield Package.

    Geeeewhiz!!! Here are my questions...

    1. Where do these dealers get their invoice prices when EVERY website has lower invoice prices???

    2. Is this really the best offer that I can expect with 2008 Highlanders arriving soon & 2008 RAV4 to follow?

    3. What's the mark up on that Vehicle Shield Package? Can't find it online, but seems like pure profit to me & it makes me sick to think about paying for that. :sick:

    Thanks for your patience if you got this far! :) Any help apprecitated.

  • stanguardstanguard Posts: 3
    I paid 25600 for the same vehicle w/o 4wd several months ago. I was satisfied with the deal. You can view my details in a post from the end of May.
  • sanssans Posts: 5
    I ended up paying the 26447 on the Limited V6 4WD with sunroof, JBL, tow prep, cargo something (sorry, I didn't care too much about that one), XM, and daytime running lights. We realized that the only place they were going to budge was on my trade-in, so we got them to come up on the trade in price.

    I'm glad I got quotes over the internet, because it made the experience more lucid. I could tell upfront who was going to be open and who was going to play games.
  • chuck12chuck12 Posts: 13
    Has anyone found a Toyota dealership in the Dallas - Ft. Worth metroplex that is decent to work with and will give you a competitive OTD price on a 07 RAV4? I keep reading that they are clearing out the 07's.
    Also if anyone bought a base RAV4 recently in DFW what did you pay? I am looking for one with leather and not much else - MSRP is around $24,000. Thanks
  • maynnamaynna Posts: 3
    RAV4 Base 4WD 4A with AA DR RL TO CF
    MSRP $23,714
    invoice $21525
    TMV $22455
    quoteprice $21789 without tax and doc fee.

    Is this a good deal? And I can apply $400 college rebate,but with my 760 credit score, they only gave
    me 7.00rate for 60month, I fell it is too high.The downpayment is $5000. How should I negotiate with finane consultant? What rate is reaonable? Thanks.
  • gotenjaigotenjai Posts: 5
    I got 6.29 with credit score of 733...i'm from sacramento tho.
  • gotenjaigotenjai Posts: 5
    and one more thing we bought a 2007 Rav4 4x4 V6 sports fully loaded (tow prep, moon roof, mats, 6cd/mp3 changer..everything but the jbl system) for $27,400 out the door. MSRP for the car was $28,199. So we paid just about 25,000 b4 tax and doc fees. is that a good deal?
  • That rate seems a little high, but the way to tell is go to a website like and check the interest rates. The overall economy is going to dictate the range of interest rates; a great rate today might be 6.5%, in a year it might be 7.5%. I bought a RAV4 with nothing down and 6.65% for 60 months in May from Toyota, my credit score is somewhere around 740. Scores higher than this wont help with an auto loan, it should get you their best score. Fortunately, I've already re-financed with my vredit union for the ultra low rate of 5.25%. This rate is actually lower than the credit union should offer. Think of it this way, no matter how good a risk you are, you're stil a risk. If a bank can invest their money in a government backed security and earn 5.35%, you can't expect a bank to take a risk and not be rewarded. I'm not sure my credit union is asking enough interest, but I'll take it. For what its worth, even if you lowered your rate 1/2% or so, it wont save you a lot. The rate is already to low to make a lot of difference.
  • pure_hppure_hp Posts: 19
    THANK YOU THANK YOU THANK YOU!!! Was able to purchase the vehicle at invoice at Atlanta Toyota! They had to do some searching but was able to find one close enough to what I wanted with all the necesary items. Thank you for your assistance, saved quite a bit of $$$!
  • jchan68jchan68 Posts: 10
    I've registered in few car sites and they claim will provide car quote. All they do was sending mails to dealers and wanting me to call them. When I do, they just want me to go in person. Is all the quote I've got has to go in person? There is one dealer in MA just give me verbal quote over the phone and not on the paper. Could I use that to bargain?

    Any one has good deal on Rav4 4x4 V6 (sport/limited) with moonroof in Denver CO area? How much is the fair price in this area?

    I'm a single parent with a 4 year old. So, it's difficult to go shop by shop... Thanks for your help.

  • khunter1khunter1 Posts: 5
    JC Got several internet quotes from Denver dealers in late June. The reason to avoid shopping in person trancends your busy schedule. It is more effective for getting the best deal, at least that is my impression.

    Got what I thought was a very good deal and below invoice on a sport V6 from Burt toyota, total deal worked out on internet with a smidge of phone work at the end. Drove 250 miles, and past 2 much closer toyota dealers to buy at Burt Toyota for the best price by far. Another dealer was a bit lower but came across as shady and they had terrible customer reviews regarding ethics, so I went with Burt for a few bucks more. No reason to waste your time in the dealership to negotiate. You can get dealer ratings for denver area dealers at

    A couple real eye openers in there.

    Best bet, IMO just directly request a price quote from each dealer's website. That mostly generated what I was looking for--e-mail price quote. Just ignore to ones asking you to 'come on in'.
    Know the pricing data and e-mail numerous dealers directly and hold your line at something just below invoice and see if you get your price. You'll know your best deal when you see it after a couple rounds via e-mail with 5 or more dealers. One or more will want the deal much more than all the rest.
  • jessy2007jessy2007 Posts: 8
    Could you please give me the dealer's info? Thank you!
  • I emailed a dealer with a bid on a 2007 base model 4cyl 4x2 Rav4. I based my bid on the Invoice price on Edmunds and MSN Auto which is $19378 which I told him, but the internet manager insists the invoice is $20917. That's quite a big difference. Even with a destination fee it wouldn't be that high. Is he just straight up lying to me? Has anyone bought at the $19k invoice price? He doesn't want to budge from that and I don't want to start that high.
  • alamocityalamocity Posts: 680
    The difference in price may be including the advertising fee which added with the destination fee may account for the difference in prices. I too have been looking at the same model, first quote I received was $23,500.00 out the door so needless to say I walked.
  • Must be a big advertising fee and not one I'd pay. I asked twice for him to give me a list of all the fees and costs that went into the price he gave me which was $21335 + TTL (too high imo) and he just kept telling me to come in. That's one thing I dislike about this dealer, they always want you to come in (like I don't know why) and they don't like to tell you how they're getting their prices. I was also considering a CRV and never had any problem getting a OTD price w/ a list of all the fees from them. Are all Toyota dealers like this?

    The salesguy also told me there were no 2008 Rav4's coming out, but I've read here and other places that there are.
  • alamocityalamocity Posts: 680
    I have the same problem with the Toyota dealers here, most will either quote you MSRP plus TT&L or say come in to the dealership. I've read postings from some of the sales people who post here and they look at internet sales as something they don't want to mess with. Have a couple of more dealerships to check locally and if it's the same I'll move on to either the CRV or Rondo.
  • Yeah, sales people probably don't like it because we can avoid the pressure we'd get at the dealership. That's one reason I prefer the internet, not to mention, I'm not going to waste my time running back and forth to dealers all over Houston just to get prices that I may not like.
  • alamocityalamocity Posts: 680
    I know what you mean, hate having to go to all the dealerships and while I am interested in the vehicle will not play games as other options are out there.
  • bu756bu756 Posts: 1
    I have got a quote for RAV4 V6 4 X 4 Limited and was wondering if it was a good quote or there is room for negotiation...

    Below is the quote...
    FE 50-ST EMIS
    TH 3RD RW ST

    Price: $27,763.00 + TAX + TAGS

    Is this a good deal. Any input appreciated
  • A dealer is offering me a toyota RAV4 for $22000.00 (w/o tax)

    These are the specs:

    2007 Toyota RAV4 V6 FWD(2WD)
    Mileage : 6000 (Single owner)
    Limited Edition with Sunroof
    State: Illinois

    Since I don't have much experience with automobiles, I am at loss in determining if this is a good price. Could you please provide some input.

    Any help is highly appreciated.
  • raejuneraejune Posts: 8
    Received the OTD quote for $27476. This price includes the following configuration: FE, RL, TO, GC, CF, S6 and $176 for choosing Blizzard White Pearl color.
    The dealer is at Houston, TX.
    Is this a good deal? :surprise:
  • raejuneraejune Posts: 8
    How much is your OTD? I think it's very fair price at Texas. Would you mind give me the name of the dealer?
  • I purchased RAV4 Limited V6, 4WD for 26010+State Tax+Doc fee
    Is it a good/fair/bad/worst deal. Appreciate if you can rate it.

    Tow Prep Pkg
    Day time RL
    Moon Roof
    Cargo Mats
    Wheel Locks
    Mud Guards

  • rsun1rsun1 Posts: 5
    Your price is good, only $200 over the invoice.
    I am looking for the simailar RAV4, Please let me know where did you buy this car?

  • docmaasdocmaas Posts: 4
    Just bought a Nautical Blue Base V6 4WD model with alloys, 6 cd radio, applique, tonneau, rails and mats for $200 over at Bob Bridge Toyota in Renton, WA. Great, fast service. Nice car. Prep could have been a little better but no complaints. Also got the Toyota extension 0 deductible to 7 years 75k miles for $850 after an initial offer of $1150.


    p.s. Read in rav4 forums that the 2008s are on the dock in Portland so dealing might start getting a little easier.
  • I want a 07 Rav 4 Limited V6 4 WD. The only options I care for are the Cargo Mats( You have to get that right?) and the daytime running lights. I am in the metro NY/NJ area (07470 zip).

    What price should I try to negotiate for?

    I am trying to get internet quotes from 6 dealerships right now. Also, for anyone who is getting internet quotes, I advice you to sign up for It is a phone filter. It gives you a new phone number and when people call that number it gets forwarded to your landline or cellphone. But the really cool thing is that when they call you, you can either answer the phone or listen in on the voicemail. It's like having a secretary.
  • Hi rsun1. I bought the car in DCH Brunswick Toyota, NJ. The price is 26100, not 26010.

    Also, Can someone advise how important/useful is to get Extended Warranty 7years/75 K and maintenance package 4 years 55 K if it is at 1000 each.

  • Hi sdedmunds, It is hard to get a car in Limited with just DRL and Cargo mats. I think most of the Limted's V6 come with Tow Prep Pkg. The best price would be 300 or 400 less than edmunds invoice with the options. I just bought the car yesterday which is 250 over invoice. If it is not very urgent, I suggest to wait for another 2 weeks, by the time RAV 2008 will be hitting the US roads. Already in canada (

  • kiranuma,

    One of the dealerships I sent out for an internet quote is DCH Toyota. I think we must be in the same area. Did they give you a quote over email or did you walk in?

    Also, you mentioned your total was $26,100 which was $250 over invoice. Yet looking at the edmunds invoice with the options you mentioned, it should have come out to $25,350. Did you get some other options or was $26,100 including taxes and registration?

    I don't know if I can wait another two weeks. If I do how much of a price reduction will I get? Based on your comments my target price right now is $25,300.
  • rsun1rsun1 Posts: 5
    How did you come up the $25,350? Correct me if I am wrong.
    Following is the invoice $:
    Base: 24,132
    Moon roof: 720
    CF( mats): 126
    Tow : 128
    Day Running light: 32
    Destination: 685
    Total: $25,823

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