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Has Honda's run - run out?

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  • PF_FlyerPF_Flyer Member Posts: 9,372
    Holiday weekend getting underway here so let's drop the personal stuff and stop discussing each other shall we?

    Leave the explosions for the 4th!

    PF Flyer
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    News & Views, Wagons, & Hybrid Vehicles
  • cticti Member Posts: 131
    I saw the new Hyundai Accord, uh, Sonata at the Atlanta Carshow a few months ago. I'd be surprised if this didn't boost sales 20% - but I don't know from whom the sales will come. i don't see any relief for Honda there.

    Has Toyota changed options at the low end? Maybe Toyota is selling lots more SE's and that is taking Honda sales. It's too bad we can't see breakdowns by trimline and options packages.
  • irnmdnirnmdn Member Posts: 245
    look like a cross between baby-acoord and Saturn Ion - two of the ugliest cars in market.
    Don't be surprised if honda will soon abandon car maket and become a truck, suv and minivan company.
  • chicagodrive1chicagodrive1 Member Posts: 64
    I think ASIMO designed the new Civic.

    Honda should do themselves a huge favor. Strip him down and reassemble him as a walking waffel maker. That'll keep his nose out of future car designs.
  • nippononlynippononly Member Posts: 12,555
    Toyota offered a stripper Camry for '05 that comes in about $2K cheaper than an Accord LX but still has A/C, where the Accord stripper (the DX) doesn't have A/C. Very bad idea on Honda's part - they can take out all kinds of other stuff, but they should leave in the A/C. That may have made some difference, because the Accord LX is the volume trim for Accord sales.

    When they redesign the nose and tail for '06 they should reconfigure the model mix too so that all trims have A/C, even if it means adding $1000 to the price of an Accord DX. It would still compete very well at that price. Everybody wants A/C in a midsize family sedan. The way I see it, the easiest and cheapest way for Honda to improve Accord's competitiveness would be to add feature content, while holding the line on price. The mechanicals can all stay the same, it is the little things they could add to make people feel like they are getting a better deal.

    2014 Mini Cooper (stick shift of course), 2016 Camry hybrid, 2009 Outback Sport 5-spd (keeping the stick alive)

  • ghuletghulet Member Posts: 2,564
    ....by reading the 'Accord Prices Paid' discussion, that an Accord VP is available. To satisfy my curiosity, I went to Honda's website, where I discovered that (unlike past VPs on Accords and Civics), the ONLY difference between the DX and VP is air conditioning (and $1700!!!). Why does Honda think they have to make a separate 'model'? Oh wait, maybe it's to justify the $1700. Does this mean one can no longer buy a DX and get a/c dealer installed (which I always thought was a sham even at the last-I-heard price of $1200, but wondering anyway)? The starting price of a DX is totally tempting, but the purchase itself is a bit penny wise/pound foolish. I mean, there aren't many places in the U.S. one can legitimately re-sell a car without air, and TWO speakers? What is this, 1975?
  • nippononlynippononly Member Posts: 12,555
    the Accord VP is also an automatic at that price - there is no stick shift. The DX automatic is $17,095 sticker, so they are adding $900 for the A/C, as opposed to the $1200-1500 dealers were quoting to add accessory A/C to a DX on the lot. Which I think is a good idea - factory A/C is the best. I would never add A/C as an accessory, no way.

    This is exactly what I was proposing - they now have an automatic Accord with A/C (and all the safety equipment that is now standard on all Accords for '05) that dealers can sell for under $17K, which should compete very aggressively with Toyota's "Camry standard".

    Of course, it still has the 2-speaker stereo, manual locks and outside mirrors, no keyless entry, and the smaller tires and black trim where all the other Accords have color-coordinated trim. Which is to say, it is still very noticeably a "stripper".

    2014 Mini Cooper (stick shift of course), 2016 Camry hybrid, 2009 Outback Sport 5-spd (keeping the stick alive)

  • grbeckgrbeck Member Posts: 2,358
    ...it was being driven by a nicely dressed 50-something gentleman. Not someone I would have pegged as the "typical" Hyundai customer.

    The car is defintely a step up from previous Hyundais, but it's also obvious that the stylists had an Accord in the room when they did their drawings.
  • explorerx4explorerx4 Member Posts: 20,723
    hyundai sales manager? :)
    2024 Ford F-150 STX, 2023 Ford Explorer ST, 91 Mustang GT vert
  • andre1969andre1969 Member Posts: 26,023
    of '05 Camry SE's on the road lately, so they must be selling well. And while nothing of any significance was totally redesigned in the '05 timeframe, the Camry was facelifted/taillifted. I don't know if the restyle was enough to really make a difference, but it was the '05 SE that finally got me to start liking the Camry.

    When did the Camry first start getting the 3.3 V-6 and the 5-speed automatics? Maybe that's had something to do with the Camry's gain on the Accord? While not all-new, it's becoming more value-packed.
  • stickguystickguy Member Posts: 53,350
    the 3.3/5 speed showed up in 2005, but just on the SE. That model seems OK, but to me, the LE 4 cyl (that everyone actually buys) was a dog. Bland at best styling, but the interior was mediocre, and the seats uncomfortable. Nice and quiet, but drove like my sofa.

    The Accord interior is vastly better to me, more comfy, and just looks higher-line and richer. Better ergonomics too. From what I remember, it drives a bit better too, or at least has some steering feedback!

    Maybe the new taillights for '06 will help the Accord? Who knows.

    Still, not that many people buy the 27-28K versions of the CamCord. Certainly not compared with the mid-line 4 Cyl. ATs.

    I actually would consider an EX-L 4 cyl 5 speed if I moved back to a sedan, and needed something with some room inside, although I also have my eye on the new Civic, which may offer enough room for me in a tidier, nicer driving package, for less jingle.

    2020 Acura RDX tech SH-AWD, 2023 Maverick hybrid Lariat luxury package.

  • davem2001davem2001 Member Posts: 557
    I would guess that at least 50%, if not more maybe even 75%, of Accords and Camry's are 4 cylinder automatics.

    I still find it sort of mysterious why Accord sales have fallen off and Camry sales have climbed within the past year.

    The 2 most popular theories have some holes in them, IMO -
    Styling - the Accord styling changed in 03....why did it take 2 years for sales to drop?
    Incentives - If Toyota is offering much better incentives, why doesn't that show up in the TMV price? They are still within a few hundred dollars of each other.
  • ateixeiraateixeira Member Posts: 72,587
    What happened?

    The market has changed dramatically, with a lot more emphasis placed on incentives. Almost noone is selling at MSRP, with one or two notable exceptions.

    Spent the weekend in Baltimore, MD at a Marina and saw 3 Ridgelines in a matter of minutes. They must be popular for people hauling small boats.

    -juice
  • rshollandrsholland Member Posts: 19,788
    When I was in Wilmington, NC this weekend I saw 4 – 6 or so Ridgelines on the road.

    Bob
  • varmintvarmint Member Posts: 6,326
    "Incentives - If Toyota is offering much better incentives, why doesn't that show up in the TMV price? They are still within a few hundred dollars of each other."

    Could be advertising. Offering a good deal isn't enough. People have to know about it. Then again, TMV might be slow to adjust.

    There are quite a few intangibles like that. Stuff we just don't see. For example... Not long ago, we were talking about how slow Civic sales were for that month. Every reason in the book was examined. Later, I found out that Honda had deliberately reduced production. That's not one of the possibilities we'd considered.
  • varmintvarmint Member Posts: 6,326
    There's news on both the new Civic's engine and also the new hybrid version.

    The regular Civic gets a new engine design (designated R18), which will slot between the fuel efficient 1.5L designs and the more powerful K20 engines. The R series is going to be focused on emissions and fuel economy, while the K series will continue to be the performance variant.

    The hybrid gets an improved version of the 1.3L from the current model. Most of the improvement are things like reductions in friction to improve power and efficiency. The one change that has attracted a great deal of attention from hybrid fans is the fact that the new IMA design can "cruise" at low speeds with only the electric motor powering the vehicle. Because the Toyota system can do this, many Hondaphiles have incorrectly assumed that Honda "took the Toyota route". That is not the case. While there is similarity in the end result, the designs used to achieve that end are still very different.
  • ateixeiraateixeira Member Posts: 72,587
    While the methods used are a bit different, Honda's system now does what HSD did - propulsion in full electric mode. That had been the key difference.

    But ... Honda was smart enough to get around all the patents Toyota has, so sure enough, kudos to them for a unique solution.

    -juice
  • tiburonboi25tiburonboi25 Member Posts: 8
    Does the total number of camry sold included all of the rental car sells. I live in Orlando, if you go to budget or hertz you will think you are at the toyota dealership. If so I don't think that is a unfair to say that toyota sell so many more camrys than honda do accords, I have never seen a accord rental car, have you?

    I think they should compare sells to sells not sells/fleet sells to sell.
  • nippononlynippononly Member Posts: 12,555
    Even just considering retail sales of the Camry which are on the order of 60K/year less than the total, Camry is still outselling Accord. And anyway, what is slightly startling about the numbers is not that Camry is selling more, it is that Accord sales have dropped so much.

    I wonder if the new Civic hybrid will break the magical 50 mpg real-world mileage barrier that no-one seems to be able to conquer, except the highly impractical Insight.

    2014 Mini Cooper (stick shift of course), 2016 Camry hybrid, 2009 Outback Sport 5-spd (keeping the stick alive)

  • gee35coupegee35coupe Member Posts: 3,387
    100cc per generation increase in displacement. I feel sooo vindicated. :)
  • nippononlynippononly Member Posts: 12,555
    this is true, but the engine mix will shift more towards the high end for '06 than it is now. Right now, the only 2.0 is the almost-no-sales SI, with most Civics sold with the 1.7, and for '06 the EX will get the 2.0 too, right? So instead of most Civics having the smaller engines, it will be more like half and half in future. I wonder what the ratio of sales is for the Sentra 1.8/2.5.

    Not to mention, from what I hear, Honda is going to be pulling more hp per liter from its 1.8 than anything else in the class.

    2014 Mini Cooper (stick shift of course), 2016 Camry hybrid, 2009 Outback Sport 5-spd (keeping the stick alive)

  • gagricegagrice Member Posts: 31,450
    I still find it sort of mysterious why Accord sales have fallen off and Camry sales have climbed within the past year.

    IMO the reason is simple. The latest model Accord is UGLY in the rear end. The last Accords were very pleasing to the eye. I cringe when I see the new ones. If they do to the 2006 Civic what they did to the Accord they are headed for the basement with their car business.
  • ateixeiraateixeira Member Posts: 72,587
    Because a year ago they had 40k more in sales with the same style.

    -juice
  • stickguystickguy Member Posts: 53,350
    from reading about the new 1.8l, I would actually want that in the EX! SHould have pelnt of pep, and great mileage. Would hate to have to get a 2.0l, to gain .5 in 0-60 that I don't need, but give up 5+ MPG overall.

    2020 Acura RDX tech SH-AWD, 2023 Maverick hybrid Lariat luxury package.

  • varmintvarmint Member Posts: 6,326
    Everything I've read suggests that the R series will go into both the LX and EX models. Only the new Si will get the K series. There may be a power boost going from the LX to EX, but not a switch in engines.
  • gagricegagrice Member Posts: 31,450
    When did Toyota Camry pass them up? Maybe they have been too hard line on pricing. I know the time I went to look at the Accord Hybrid. They had dealer markups on several popular models. They may wake up one morning and be in the pickle that GM got in. Not following what customers want in their vehicles. I did not realize that ugly Accord had been around since 2003. I just started noticing them.
  • nippononlynippononly Member Posts: 12,555
    I hope there is a power boost from LX to EX - there definitely should be one. It is disappointing that there isn't one these days in the Accord.

    stickguy: an LX for you then, sir! :-)

    gagrice: Camry has been ahead since 1997. The only year Accord came out on top was the crossover year when Camry switched to the current car from the old one.

    2014 Mini Cooper (stick shift of course), 2016 Camry hybrid, 2009 Outback Sport 5-spd (keeping the stick alive)

  • stickguystickguy Member Posts: 53,350
    don't do LXs. No moonroof, no alloys, no sale.

    2020 Acura RDX tech SH-AWD, 2023 Maverick hybrid Lariat luxury package.

  • nippononlynippononly Member Posts: 12,555
    class this car up by making the alloys standard except on the lowest trim for the next gen. I was over looking at Civics last night, and the new LX SE looks nice - it gets the EX SE's alloys, a rather nifty 6-disc CD, and a spoiler. It looks like Honda wants to keep the sales of the "old" Civic going right up to the end, by adding lots of feature content at the last minute.

    2014 Mini Cooper (stick shift of course), 2016 Camry hybrid, 2009 Outback Sport 5-spd (keeping the stick alive)

  • stickguystickguy Member Posts: 53,350
    they can get out in front of this are too. Make an aux jack (for ipod, etc.) standard, on the front of the head unit someplace. Even better is add ipod integration to the head unit, so you can control it from the steering wheel too!

    I just got an ipod, as you might have guessed.

    2020 Acura RDX tech SH-AWD, 2023 Maverick hybrid Lariat luxury package.

  • davem2001davem2001 Member Posts: 557
    Can't be it because a year ago they had 40k more in sales with the same style.

    Exactly!

    Also, as for pricing, for what it's worth, if you get an Edmunds TMV price for both, they are within a few hundred bucks. It's not as if the Camry is a lot cheaper, by thousands of dollars. They are very close in price. Yet, Accord sales are slipping and Camry sales are climbing...

    I dunno, to me it's still somewhat of a mystery.
  • andre1969andre1969 Member Posts: 26,023
    I priced out a Camry SE with the 3.3 V-6/auto and a sunroof, and basically everything I'd want on the car, and the TMV price came out to something like $22K, +TTL. Sounded like a good deal to me...unless I did something wrong! Does that seem to be a reasonable price? What would an equivalent Accord go for?
  • stickguystickguy Member Posts: 53,350
    sounds fishy. I looked at these recently (a friend was interested), and I think MSRP was about 28K +/- (with the leather). SUpply was also kinda low on this model.

    I dunno about the Accord. maybe tastes changed?

    One other thing to consider is supply. I know that Honda has to share some facilities, so maybe they shifted production to other models, and just didn't make as many Accords (that is, maybe supply drove sales down as much as demand)? Either that, or they screwed up the model mix, which is usually a Mazda staple.

    2020 Acura RDX tech SH-AWD, 2023 Maverick hybrid Lariat luxury package.

  • varmintvarmint Member Posts: 6,326
    I hope so too. But there is no difference in power between the LX and EX for the CR-V, the Pilot, the Odyssey, the Accord, the Element, or the various Ridgeline models. So, while I expect that practice to continue for the Civic, I'm not betting on it.

    Besides, when you look at all the variations, they've got.... a hybrid for superior economy with a small performance deficit... a coupe with the high performance option... both a sedan and coupe balanced for performance and economy... and yet another model using alternative fuels to produce superior economy with a more severe performance deficit...

    You can't play mix and match with every body configuration and engine choice, but there's no shortage of options.
  • nippononlynippononly Member Posts: 12,555
    is standard nowadays on the Camry SE, so $22K ish for the SE V-6 sounds about right for an actual transaction price. Sticker is somewhere around $25K without leather. There is some money on the hood too, I think $750?

    What's more, an Accord EX V-6 would have standard leather and would only go for about $1500 more (and would also have auto climate control and a few other knicknacks).

    varmint: I liked the rumors I heard a while back, that there would be 140 hp and 160 hp variants of the new Civic, in addition to the hybrid, gas-sipper, and SI. That is all. I suppose it may be a bit much to ask to have so many variants of a single model. But considering Honda doesn't do options or option packages, they still wouldn't be providing more variations than most other automakers...

    2014 Mini Cooper (stick shift of course), 2016 Camry hybrid, 2009 Outback Sport 5-spd (keeping the stick alive)

  • ateixeiraateixeira Member Posts: 72,587
    2 engines for the Civic is enough (1.8l and 2.0l). If you add the hybrid then there would be 3 powertrains. They'll get some economies of scale by not offering 5 different engines.

    -juice
  • nippononlynippononly Member Posts: 12,555
    well, I BELIEVE (hopefully the Honda faithful will correct me if I am wrong) they will still have five engines: 1.8 gas, 2.0 gas, natural gas, hybrid, and gas-sipper HX with "lean burn" (which will be another variant of the 1.8 gas if the current model is anything to go by).

    2014 Mini Cooper (stick shift of course), 2016 Camry hybrid, 2009 Outback Sport 5-spd (keeping the stick alive)

  • ateixeiraateixeira Member Posts: 72,587
    How much volume does the HX sell in nowadays? Hardly seems worth it, especially with an improved hybrid.

    The natural gas car is mostly a fleet car, though I'll admit I forgot about it.

    -juice
  • nippononlynippononly Member Posts: 12,555
    in the past the HX gas sipper has been a coupe only (and a VX hatchback back when there were hatchbacks), while the hybrid has been a four-door only. Maybe they will make a hybrid coupe next time around, and eliminate the HX, I dunno. But I haven't heard a peep about that happening.

    The HX has the same downside as the hybrid does: no moonroof availability. And in the case of the HX, no cruise either, a real deal-killer for me.

    2014 Mini Cooper (stick shift of course), 2016 Camry hybrid, 2009 Outback Sport 5-spd (keeping the stick alive)

  • mariner7mariner7 Member Posts: 509
    Camry and Accord are now regarded almost as twins, which is bad news for Honda. Not too long ago the demographics of Toyota and Honda were quite different. Toyota's owners were older, stylistically more conservative, don't mind owning the same thing as everyone else. Honda's owners were younger, more hip. It's the Civic that started the youth tuner movement all by itself.

    Now you can't get more establishment than Camry and Accord, the distinction between the two has almost totally disappeared. The two are fighting on Camry's turf, over Camry's demographics. So, from the tactical point, you got to think Camry would have the upper hand at some point.

    The same thing is happening with Corolla and Civic. Honda's trying desperately to reverse the trend with next Civic. It's going to be in some trouble if it doesn't succeed.
  • andre1969andre1969 Member Posts: 26,023
    I did skip the leather, and didn't specify any "frivolous" stuff like navigation, entertainment centers, etc. So that might be one reason it came in so cheap.
  • davem2001davem2001 Member Posts: 557
    When I did the TMV comparison strictly for research purposes, I did a Camry LE 4 cyl with auto, no options. It was $19,039.

    Then I did an Accord LX 4 cyl with auto, no options. It was $19,484.

    I'm not sure what comes standard on each car, so that might not be a perfect "apples to apples". But, my impression is, the Accord has more standard features, you'd have to get some options on the Camry to be "apples to apples".

    I don't see $400 bucks being "make or break" on a $20,000 deal, but maybe it is for some people?

    In any case, I don't see a huge price advantage in favor of the Camry.
  • grbeckgrbeck Member Posts: 2,358
    mariner7: Now you can't get more establishment than Camry and Accord, the distinction between the two has almost totally disappeared.

    In a sense they have become the Chevy Bel Air/Impala/Caprice and Ford Galaxie/LTD of the 21st century.

    As for why Accord sales are down - could it be some negative blowback from the transmission troubles on the V-6 models? Remember, one of the big reasons that these cars are bought is for their reliability beyond 100,000 miles, and if people get burned, they aren't going to be too forgiving. Especially when there are viable alternatives out there.
  • andre1969andre1969 Member Posts: 26,023
    I just spec'd an Accord and Camry again.
    The Camry I picked was an SE 3.3 V-6, which comes standard with a sunroof. The only option I picked was the rear spoiler. TMV came out to $22,650, with freight.

    With the Accord, it doesn't look like I can get a direct comparison to the Camry. They have an LX V-6, which comes out to a TMV of around $21,600, but you have to live with steel wheels and plastic hubcaps, and no sunroof, or an EX V-6, which has a TMV of $24,310 and does have the alloys/sunroof, but also has leather, heated seats, and a few other things that I really wouldn't care about.

    In this case at least, the Camry seems to hit a "sweet spot" that appeals to me, with the right mix of equipment at a good price. In contrast, the Accord seems to come in either too low or too high. And it doesn't look like you can just get an LX and add a sunroof and alloys. At least on Edmunds, it doesn't look like you can add options. You either get the car Honda's way, or you don't get it at all.
  • davem2001davem2001 Member Posts: 557
    mariner7: Now you can't get more establishment than Camry and Accord, the distinction between the two has almost totally disappeared.

    In a sense they have become the Chevy Bel Air/Impala/Caprice and Ford Galaxie/LTD of the 21st century.


    IMO, they've been that way for the longest time...this isn't a new development at all IMO....The Honda has always been a little "sportier" and the Camry has always been a little "softer", but they've always been big rivals. I doubt many people buy one without at least test driving the other. In fact, I think most "normal" people (non enthusiasts) consisder them basically equal and will buy whichever one costs less.
  • davem2001davem2001 Member Posts: 557
    Good point - Honda's generally come from the factory with no options... They have several 'models', i.e. DX, LX, LX V6, EX, EX with leather, EX V6 with leather, etc... but no options. Toyota on the other hand, follows the more tradtional model where you pick your trim, LE, SE, XLE and pick your options.

    Theoretically, the Honda way allows for better build quality and lowers costs, by limiting the endless permutation of options.
  • stickguystickguy Member Posts: 53,350
    Honda also has been making more safety equipment (SAB, ABS) standard. You often have to add that package to a Toyota.

    2020 Acura RDX tech SH-AWD, 2023 Maverick hybrid Lariat luxury package.

  • andre1969andre1969 Member Posts: 26,023
    the Camry was a bigger car than the Accord. Especially if you look back to 1983 when the Camry first came out, it was monstrous compared to the Accord. The Accord was more like Corolla-sized back then, while the Camry was something that Honda wasn't making yet...a compact. Over the years though, they both grew, and with the current generation they're both about the same size, inside and out.
  • davem2001davem2001 Member Posts: 557
    I dunno - that was awhile ago - I think the '97 to '02 Camry was about the same size as the '98 to '03 Accord. The Accord grew a lot from '97 to '98.
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