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Has Honda's run - run out?

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Comments

  • grbeckgrbeck Member Posts: 2,358
    Somehow, I doubt that low beltlines will come back soon on new Hondas. The 2006 Civic Si prototype, for example, did not sport a low beltline.
  • davem2001davem2001 Member Posts: 557
    These are the top ten selling passenger cars for First Quarter:

    1- Toyota Camry: ------------------------------ 98,504 up 4%
    2- Toyota Corolla: ----------------------------- 81,658 up 10%
    3- Honda Accord: ------------------------------ 77,371 down 6%
    4- Chevy Impala: ------------------------------- 64,328 down 11%
    5- Nissan Altima: ------------------------------ 61,468 down 1%
    6- Honda Civic: ---------------------------------- 59,255 down 18%
    7- Ford Taurus: ---------------------------------- 55,114 down 20%
    8- Ford Focus: ----------------------------------- 46,666 down 3%
    9- Chevy Malibu: -------------------------------- 45,792 up 58%
    10- Ford Mustang: ----------------------------- 42,261 up 16%

    Don't really know why, but Toyota is really kicking Honda's butt in sales. The '06 Civic and the mid cycle "freshening" of the Accord can't come soon enough.
  • andre1969andre1969 Member Posts: 26,023
    but I heard that in some cases, the high beltlines actually save a few pounds of material. On one end, you have more sheetmetal and a larger door frame, which will add some weight, but then you have a correspondingly smaller piece of glass in the side windows. Glass can be deceptively heavy, and I think they've been trending back to thicker glass in newer cars, to make them quieter inside.
  • davem2001davem2001 Member Posts: 557
    I'd say sheetmetal is probably much cheaper than glass, too....
  • stickguystickguy Member Posts: 53,355
    I'm just surprised to see a door door Pnly car in the top ten! Must be 1965 all over again.

    2020 Acura RDX tech SH-AWD, 2023 Maverick hybrid Lariat luxury package.

  • ateixeiraateixeira Member Posts: 72,587
    Pretty soon the Mustang will be Ford's best seller, they're not able to meet demand! Wow.

    -juice
  • varmintvarmint Member Posts: 6,326
    I believe the Accord has only out-sold the Camry once in recent years. Of course, the 60,000 Camry sold to fleets may be a part of that, but the raw numbers are very consistent.

    Civic volumes are the only real story in Honda sales.
  • davem2001davem2001 Member Posts: 557
    That's interesting - maybe I haven't been paying close attention, but I always thought the Accord and Camry were neck-and-neck in sales...
  • nippononlynippononly Member Posts: 12,555
    the 60K fleet sales for Camry (was that a hypothetical number to make a point or an accurate figure?), and Camry is still ahead, now by a goodly chunk. Have there been any anouncements by Honda about what they plan to do with Accord for '06? I forget.

    2014 Mini Cooper (stick shift of course), 2016 Camry hybrid, 2009 Outback Sport 5-spd (keeping the stick alive)

  • davem2001davem2001 Member Posts: 557
    I agree, I haven't followed it closely, but it seems to me that the sales gap between the Camry and the Accord is really widening in favor of the Camry.

    I think some of it is driven by the fact that Toyota is more aggressive with rebates/incentives, but styling also plays a part - for Honda's sake I hope they do a good job on the 2006 mid-cycle 'freshening' - get rid of the 'upside down' headlights and tail-lights on the Accord, for one thing.
  • ateixeiraateixeira Member Posts: 72,587
    It has been widening. But keep in mind Honda only recently added incentives to the Accord. They still have to fight Toyota's momentum and bigger dealer network, though.

    -juice
  • nippononlynippononly Member Posts: 12,555
    incentives have they really added? A few hundred dollars to dealers, nothing to customers? Camry is in its fourth year and Toyota is running $750 cash to customers. That is the kind of thing people respond to. Honda may need to do more. Hopefully, the redesign will speak for itself and sales will pick up on the merits of the vehicle, not the rebates.

    2014 Mini Cooper (stick shift of course), 2016 Camry hybrid, 2009 Outback Sport 5-spd (keeping the stick alive)

  • davem2001davem2001 Member Posts: 557
    The thing is, though, the Accord outsold the Camry (or at least came much closer) back in the 90s, and Toyota still had a better/bigger dealer network back then.
  • ateixeiraateixeira Member Posts: 72,587
    IIRC it was $600 to dealers.

    I actually prefer dealer incentives because in my state (MD) you pay sales tax on the price before rebates. Dealer incentives lower the price and therefore lower the tax you pay as well.

    -juice
  • benderofbowsbenderofbows Member Posts: 542
    styling. All of the people I know who have cross-shopped them have expressed negative opinions about the overall appearance of the Accord and favorable impressions of the Camry. Additionally, since most people view these cars as equal otherwise, it is easy for that difference (styling) to swing the decision one way versus the other.
  • anonymouspostsanonymousposts Member Posts: 3,802
    I know of many people who like the Accord but wouldn't drive a Camry. Doesn't really prove much except no one car is right for everyone. I happen to hate the Camry interior and think the exterior looks a bit "large" and not as low and sporty as my Accord. The Camry is decent looking but a little far down on MY list of cars to buy.

    Toyota is also steadily increasing rebates and fleet sales. They were offering $750 on 05 Camrys back in 2004. Now that's up to $1000. For the Accord to be staying strong when you can get a Camry, 6, and Altima for around $16,000 for the mostly well-equipped models isn't anything to justify the "Honda is going down" mentality. Also, most cars do slow down in their last production year. As Honda prepares for the 06 Civic they probably aren't building quite as many. Keep in mind the Civic is in it's 5th year against a newly redesigned 3, the Corolla is a couple of years newer, the Focus has been "redesigned" by Ford standards, etc.
  • varmintvarmint Member Posts: 6,326
    The Accord and Camry have been close for years, but the Accord only bested the Camry once. The difference is small considering the volume these vehicles sell, but it amounts to something like 20K vehicles.

    The 60K units to fleets is a real number, but it is outdated. That figure comes from a report published in 2003, which probably referenced the 2002 calendar year. The Camry was in the top 10 for fleet sales. It's the most recent single figure I have for the Camry. Most other reports focus on percetages for the whole brand, so they don't really apply to this discussion.
  • davem2001davem2001 Member Posts: 557
    I think if I were a Honda exec, I'd be trying to figure out why the sales gap is widening (styling? incentives?) and not take a "everything will be all right" attitude....
  • grbeckgrbeck Member Posts: 2,358
    The gap is most likely widening because of rebates and fleet sales. Honda would be wise to avoid increasing sales by taking either of these routes.

    I wouldn't be surprised if the next generation of the Civic - which is supposedly moving upmarket - doesn't put pressure on the DX versions of the Accord, which may further hamper sales.
  • explorerx4explorerx4 Member Posts: 20,723
    i'll only comment on the civic vs. focus, since i have a focus and cross shopped the civic. the civic (vp) coupe couldn't hold a candle to the focus zts sedan in real world price, features, or driving experience. this was for '04, before the focus 'update'.
    2024 Ford F-150 STX, 2023 Ford Explorer ST, 91 Mustang GT vert
  • savethelandsavetheland Member Posts: 671
    What happened with Malibu - almost 60% up! I know they are selling to fleets but still. They always were sold to fleets.

    Just FYI - Taurus was second to Honda for a long time, and then first during 92-96. Then second to Camry. It is not like Camry competed with Accord, rather it competed with Taurus. Those who buy Camry don't even consider Accord.

    New Fusion will take on Accord for sure. So don't be afraid of Camry - be afraid of Fusion.
  • gee35coupegee35coupe Member Posts: 3,387
    Yeah that's what they said about the Mazda6. I don't see a Ford challenging the Accord/Camry duo for a while. As good as the Focus is, it still hasn't come close to Civic/Corrolla sales.
  • stickguystickguy Member Posts: 53,355
    I thought the Focus was a top 5 seller (at least 10)? Maybe not quite as many as Cx2, but still a bunch.

    They still make a DX Accord? I don't think anyone would notice a sales decline if both units weren't sold next year. Let the Civic take that slot, and the new smaller car pick up the Civic VP slack.

    The Fusion, if done right, will make a much bigger sales impact than the 6, just because of the dealer network and name. Is it at least stretched a bit for more interior room (dont want another COntour scenerio).

    Big reason Accord sales are a bit off (but certainly not ready for life support)? Competition. Not just Camry, but the other "off" brands are much stronger. And, since they tend to trend toward the "sporty" side, they probably take a biger bite out of the Accord, since the Camry is and has always been a mind-numbing appliace. The Accord at least used to be more of a drivers car.

    That's the downside to moving upsize and "maturing" the Accord. Losing the next wave of younger family buyers. Hopefully the Civic captures them.

    A refresh of the Accord styling wouldn't hurt either.

    2020 Acura RDX tech SH-AWD, 2023 Maverick hybrid Lariat luxury package.

  • nippononlynippononly Member Posts: 12,555
    "Those who buy Camry don't even consider Accord."

    You sure about that? I know a few people who would disprove the assertion.

    I do think that Accord is still considered the cooler choice between the two, although neither will hold a candle to VW, for instance, on the cool front.

    Malibu: someone reported in another thread that a WSJ article yesterday stated that half of Malibu sales last month were to fleets. That's a lot.

    2014 Mini Cooper (stick shift of course), 2016 Camry hybrid, 2009 Outback Sport 5-spd (keeping the stick alive)

  • davem2001davem2001 Member Posts: 557
    I agree - I think most people consider an Accord and a Camry about equally.

    As for the Malibu - the sales numbers include both the "old" Malibu, which is 100% fleet and the "new" Malibu which isn't much in fleets, so it averages out to 50%.
  • nippononlynippononly Member Posts: 12,555
    the "old" Malibu is called the "classic", and that GM reports sales for it under that name.

    This is one time when Honda should break its time-honored tradition and release information on the '06 Civic immediately. It could use the buzz.

    2014 Mini Cooper (stick shift of course), 2016 Camry hybrid, 2009 Outback Sport 5-spd (keeping the stick alive)

  • davem2001davem2001 Member Posts: 557
    I remember seeing a post here somewhere that had all the "Malibu" sales lumped toghether - "classic", new, and Maxx.

    I agree, if the new Malibu is already 50% fleet, considering that the "classic" is 100% fleet, that's bad....I don't think that's quite the case.

    ps. they pretty much showed the '06 Civic coupe at the Chicago show - they said that "concept" was about 90% of the production car
  • nippononlynippononly Member Posts: 12,555
    I know - I am talking about specific specs, trim lines, etc. And how about a look at the Civic sedan? It is the volume model after all.

    They have stopped building the Classic, I believe. It got killed finally at the same time they stopped building the Grand Am.

    2014 Mini Cooper (stick shift of course), 2016 Camry hybrid, 2009 Outback Sport 5-spd (keeping the stick alive)

  • davem2001davem2001 Member Posts: 557
    If they aren't building the "classic" anymore, then it wouldn't shock me if the new Malibu is 50% fleet.
  • andre1969andre1969 Member Posts: 26,023
    but at www.aicautosite.com, they have the Malibu broken down as...

    "Malibu": 20,022
    "Malibu '04": 21,356
    "Malibu Maxx": 4,340

    Autosite isn't listing a "Classic", so I'm guessing that "Malibu" refers to the Classic and "Malibu '04" refers to the new Malibu?

    The Grand Am sold 10,468 units in Jan/Feb. For some reason, they're not showing sales for the G6.

    And, of course, this is only through February. A lot could have happened in March.
  • davem2001davem2001 Member Posts: 557
    Ok, thanks - that's the breakout I was talking about in post 4498...If that is the source for the WSJ article, then, yeah, you can see where about half of Malibu sales are to fleet.
  • anonymouspostsanonymousposts Member Posts: 3,802
    I'm sure there are some areas, mainly recalls and price, where the Civic can't compete with the Focus. But in the areas that I care about such as safety, effiiciency, reliability, and resale the Civic is leaps and bounds beyond the Focus. Expect the 2006 Civic, which will be standard with side curtain airbags, a larger engine, and more performance-oriented handling to further separate the gap between the great small sedans (Corolla, Civic, even a Mazda3) and the average "I'll buy one because I can't afford anything else" sedans.`
  • navigator89navigator89 Member Posts: 1,080
    What is so bad about the Ford Focus? It is definitely one of the better small sedans out there. It's got a good sound system, good handling, a large interior, and it's safety and reliability is up there with the Civic. I'm not saying it outclasses everything else, but it does rank up there with the Corolla, Civic, 3, etc. Maybe the 2006 Civic wil be better, but I'm pretty sure Ford's got a redesign for the Focus coming soon.
  • andre1969andre1969 Member Posts: 26,023
    about the Focus, at least in its current iteration, is that it just doesn't have enough legroom for me. It's a pretty roomy interior, but most of that volume seems to come from height, not front-to-back. Otherwise though, it seems decently built, and the interior is nothing to be ashamed of. The earlier models looked like they were slapped together by drunk chimpanzees, and the interior was a little too weird (mainly the dash with the off-kilter HVAC ducts), but it cleaned up nicely in more recent years.
  • varmintvarmint Member Posts: 6,326
    I'm with you on Accord sales. The competition is stiffer. That's probably the number 1 reason why sales are no longer as dominating as they once were. Number 2 is probably the styling.

    My expectation is that the mid-life refresh will help correct problem #2.

    However, there's little Honda can do about #1 - the competition. The Passat, Altima, Mazda6, and others are good cars. They have finally figured out what it takes to compete in this segment. I doubt that any one car will dominate for long. There are things which Honda could do to make the Accord better - SHAWD and a 3.2L engine, for example. But then profits would hurt, the TL would get pinched, and the mission of the car would change.

    I think Honda will have to replace Accord sales with other vehicles. And I don't think that's a bad thing.
  • varmintvarmint Member Posts: 6,326
    I drove a number of early model Foci. The engine was junk, the interior was all flash and little substance, but the handling was good, steering was pretty tight, and the sedan had style. Had it not been for all the quality issues, I'd have given it a solid A grade.

    Since then, the Focus has received a number of upgrades and Ford has worked the bugs out. But now the Mazda3 offers everything the Focus has, plus a fresher package.
  • savethelandsavetheland Member Posts: 671
    Focus was the best in class since its introduction according to automotive press all over the world (in USA see e.g. C&D). So question is more like - does other cars measure up to Focus or not. Now new Focus platform being introduced - Mazda3 takes a lead in US market. So both Corolla and Civic as any other subcompact car has to measure up to Mazda3.

    Fusion. I would prefer Milan, but point is that Ford always sells more than Mazda, always. So real competition comes from Ford rather than Mazda or Mercury.

    Accord. Accord is very different from Camry. Camry owners whom I know declared that Accord was out of their radar, because they appreciate roomy, comfortable, smooth and quiet cars. May be Buick (for some) but certainly not Accord - too small and noisy.

    Malibu. Even less exciting than Camry. Probably price is not right. Quirky steering wheel design and numb steering, typical for GM unexplainable cheap feeling all around, also unexplainable GM's commintment to pushrods. 4 cylinder still could sale. I see what is wrong with Malibu (and G6). I am wondering why Lutz being a car guy does not see it.
  • npaladin2000npaladin2000 Member Posts: 593
    GM isn't prepared to abandon pushrods. Looking at it from GM's point of view it makes sense; they've got a lot invested in those designs and they DO have advantages (fewer parts, smaller package vertically, easier to repair, etc). Disadvantages include difficulty in implementing multiple valves per cylinder, and difficulty implementing variable valve timing. GM just feels that the advantages outweigh the disadvantages, and aren't willing to spend money on technology for technology's sake. Of course, that means that consumers who WANT a "high feature" engine are going to walk away from GM.

    GM's major problem isn't pushrods, it's the lack of smoothness on their engines. Even their "high feature" DOHC Ecotec 4 sounds like a rattletrap.. Compared to the smoothness of engines from Honda or Mazda it's EXTREMELY noticeable. And when you rev one of these GMs, forget it. They honestly sound like they do NOT want to be there, so to speak.
  • nippononlynippononly Member Posts: 12,555
    "So question is more like - does other cars measure up to Focus or not"

    What magazine editors think of a car does not make it best for everyone, so that is not fact or anything. :-)

    Is Focus a contender? Yes. Does it prove to be the best for everyone? Well, probably not, since it is not the top seller. Corolla and Civic both sell better, I think.

    2014 Mini Cooper (stick shift of course), 2016 Camry hybrid, 2009 Outback Sport 5-spd (keeping the stick alive)

  • ateixeiraateixeira Member Posts: 72,587
    Well, the S2000 is probably going away.

    The CR-V and Element share a platform, and engine, too. So the Element cost little/nothing to add. We'll see how different the RDX is, but surely it will share some components with other models.

    Insight is a green halo car, but honestly I think at this point it makes no financial sense at all and the bean counter in me would phase that out.

    RSX/Euro Civic Si will probably merge into one product, and in fact that product will be the US Civic

    So the lineup will be streamlined as well.

    -juice
  • npaladin2000npaladin2000 Member Posts: 593
    "Corolla and Civic both sell better, I think."

    For now, yeah. But neither one is available in hatchback trim, which is going to hurt sales since hatches are becoming popular again (Focus, Spectra5, Elantra, Mazda3, Reno, Impreza, HHR, PT Cruiser, the next Neon).

    Come to think of it, if you count the Matrix as a Corolla, then Toyota has a hatch too. That leaves only Honda and Nissan (well, and Saturn) without hatch trims in their small cars next year. And since the Saturn and Nissan are both junk that no one cares about anyway they likely won't be affected. But Honda's going to lose sales by not having a hatch option like other manufacturers do. They've already stated the hatch trim will NOT be coming to the US. That may end up being Honda's newest mistake (Their last mistake was this last Civic, heh).
  • grbeckgrbeck Member Posts: 2,358
    The Focus is a nice little car that has gotten better since its introduction. Ford fixed the weakest links - the engine and the reliability - while maintaining the top-notch ride-and-handling combination.

    About two years ago I test drove a Civic EX sedan, a Focus ZTW wagon and Saturn Ion 3. The Ion was awful, with no real redeeming features; the Civic had the best drivetrain; but the Focus easily won in the ride-and-handling department.

    Given the availability of the wagon, I probably would have bought the Focus, but I decided to move up a notch in size, and get an Accord instead.

    As for the Accord - when this generation debuted, Honda specifically said that it did not expect sales to increase. So a sales decline isn't that much of a shocker, especially since in-house competition from the Acura TSX and Honda Pilot probably has hurt the Accord as much as anything else.
  • anonymouspostsanonymousposts Member Posts: 3,802
    "and it's safety and reliability is up there with the Civic"

    In IIHS side impact tests the Focus did pretty bad with a high chance for injury. It did so bad that Consumer Reports stopped recommending the Focus even though they said it was an OK all-around car.

    You can't compare the Focus' shaky 5 year reliability record with the Civic's much longer and more impressive history.
  • explorerx4explorerx4 Member Posts: 20,723
    i bought an '04 focus zts to keep miles off my other vehicles. this car has completely exceeded my expectations. i've had it about 11 months, and have 10k miles on it.
    2024 Ford F-150 STX, 2023 Ford Explorer ST, 91 Mustang GT vert
  • gee35coupegee35coupe Member Posts: 3,387
    I've bought Civics with 140K on them and run them another 60K trouble free miles. No rattles sqeeks or trim falling off. That's what I call reliability. And that's why we buy Honda. And even my 1994 113K LS400 that I got a great deal on a couple years ago at $10,000 has been 4 years and 12k with nothing but oil changes.

    That's why we buy Honda, Toyota, and Lexus vehicles.
  • explorerx4explorerx4 Member Posts: 20,723
    my extended family has had some well known 'reliable' brands that were not.
    i don't want to bash anyone. i just want to post on my good experience, so far.
    2024 Ford F-150 STX, 2023 Ford Explorer ST, 91 Mustang GT vert
  • stickguystickguy Member Posts: 53,355
    for the Accord. Introduce more models. Maybe it's time to give a wagon, hatch or some such iteration a try.

    Not everyone that needs utility needs a giagantic Ody, or wants a trucky Pilot.

    Won't happen, but might help.

    2020 Acura RDX tech SH-AWD, 2023 Maverick hybrid Lariat luxury package.

  • grbeckgrbeck Member Posts: 2,358
    The European Accord (our Acura TSX) is available as a rather neat wagon.
  • mondmond Member Posts: 79
    Lets compare the competition you mention to the Accord.
    Passat - Far worse reliability and warranty attitude from VW, which is why VW is in deep trouble in US.
    Altima - Not as refined, safe, solid or nice an interior.
    Mazda6 - Accord has more upscale interior and better resale value but Mazda has edge in handling.
    All Honda need do to Accord is improve styling of 4 door and make a model with far more aggressive handling for those that want handling over comfort.
  • gee35coupegee35coupe Member Posts: 3,387
    I think that is the key. Honda needs to change with the times. If we seem to want a few 5-doors, they should go ahead and send us one. They already make one for Europe. Go ahead and send it. Want more of a sport sedan, send the version that they sell as the Aspire with the more upscale trim. The models are already available, go ahead and send it to us.
This discussion has been closed.