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2009 Mazda6



  • rdm925rdm925 Posts: 46
    Hi socal 2006,
    In reply to your last sentence. I think this current Oil price crisis is long term and will finally wake this country up. I love cars and grew up loving big detroit iron. But since the 1973 oil embargo, I grew up and I don't need a big [non-permissible content removed] car or truck. To bad we didn't learn the lessons back then. I think that we will see the domestic product become the almost the same as the rest of the world. And a lot of people will go all out to small and hybrid cars. However there will always be a need for some SUV's and Pick-up Trucks. But they will also get much more efficient. :shades:
  • rdm925rdm925 Posts: 46
    Hi socal 2006,
    In reply to your last sentence. I think this current Oil price crisis is long term and will finally wake this country up. I love cars and grew up loving big detroit iron. But since the 1973 oil embargo, I grew up and I don't need a big [non-permissible content removed] car or truck. To bad we didn't learn the lessons back then. I think that we will see the domestic product become the almost the same as the rest of the world. And a lot of people will go all out to small and hybrid cars. However there will always be a need for some SUV's and Pick-up Trucks. But they will also get much more efficient. :shades:
  • socal2006socal2006 Posts: 44
    You guys see the new press release by Mazda about cutting fuel costs by 30% fleet wide? One major avenue of cutting costs was weight reductions - and they cite the Mazda2 as an example.

    Wouldn't it be great if they could also point to the new 6 and say look our new midsize sedan is not only bigger but lighter and more fuel efficient (the way the world car is)? Too bad they didn't have that foresight to try to stay ahead of the curve.
  • moparbadmoparbad Posts: 3,869
    The new Mazda6 is lighter, more fuel efficient, and lower emissions for versions sold everywhere except North America.

    Buyers in the US and Canada want big engines and big cars, they don't want and don't buy fuel efficiency and sensible size. At least that must be what Mazda USA believes.
  • biker4biker4 Posts: 746
    ...only true till this year. I think every maker got the memo that fuel mileage is a very important consideration for consumers - models with that mindset won't arrive for several years (next redesign cycle). You can can bet that the next version of just about every vehicle will be smaller/lighter - reversing a 30 year trend.
  • d_hyperd_hyper Posts: 130
    If I were a product mgr, I would have brought Euro Mazda6 here in all of the variants to complement US Mazda6 version - and let the buyers decide. Designate it Mazda6 Euro or Mazda 666 or whatever. For sure, it'll cost more, but the volumes for that thing won't be less than what's currently the case for Mazda5.
  • socal2006socal2006 Posts: 44
    Exactly, like i mentioned in my post, the world car is lighter, more fuel efficient despite being bigger. But, the NA car is not....

    And yes, in the past, american have not put fuel economy at the top of their list of concerns. but, like biker4 said, that's changing dramatically.

    In other words, Mazda was ahead of the curve with the new 6, but they blew it by making NA 6.

    Again, like biker4 is saying, only now are cars being designed with the idea that fuel economy is important. The new Accord is bigger/heavier, the new Camry is as well. But, I'm willing to bet that the next generation of these cars will not be heavier. Mazda could've been 4 or so years ahead of everyone else. Instead, they blew a wad of cash that likely will not increase sales even though the they built an excellent car.
  • akt1000akt1000 Posts: 15
    I know that I would rather have a Mazda6 in 5-door instead of a 4-door and will thus seriously look at the 5-door European version of the Mazda6, if it is available in USA. However, we should not assume that the European versions of Mazda6 are more fuel efficient just because they are smaller than the american versions. For example, Honda is selling the smaller version of European Accord as Acura TSX, but compared with the American Accord, it gets slightly worse gas mileage and requires premium instead of regular gas.
  • aviboy97aviboy97 Posts: 3,159
    It is way too early to tell if Mazda "blew it" with the NA Mazda6. One of the reasons that the Mazda6 was passed over by potential customers who bought H/T/N was because it was too small. The Euro6 is not much bigger then the 1st gen Mazda6, and yet, it was not designed to have a V6 in it. Also, FE is calculated differently in Europe. They also offer much less powerful engines in the Euro6 as well (another reason why the 1st gen was passed over), with the 2.5 being the exception.
  • exit123exit123 Posts: 136
    I think the 2009 Mazda6 will be one of the best midsize sedans available, while the first gen (especially the 5-door) was the sporty alternative to a midsize sedan.

    This is always the question of any auto maker - do we go after a bigger piece of the pie, or do we go after some smaller market segment that isn't being filled. Apparently Mazda thinks a bigger piece of the pie will be more profitable.
  • m6userm6user Posts: 3,175
    I agree that the new Mazda6 should be a very much in demand and should satisfy the midsize buyer that wants the room of a average midsize car but wants a sportier driving experience.

    Mazda tried to be different but for the last couple of years they have been selling the Mazda6 for $5000 below sticker. If they could have sold them for sticker, believe me, you would not be seeing a vehicle that is a lot bigger. They would have stayed with a smaller vehicle, smaller market but huge profits. They couldn't do it so they went a little more mainstream. Hopefully, they'll pull it off.
  • exit123exit123 Posts: 136
    They've been selling the Mazda6 for $5000 below sticker for the last couple of years? Wow, it's no wonder they dumped such a loser! You can't make any money selling them for that.
  • m6userm6user Posts: 3,175
    I have an '07 Mazda6 and I certainly don't think it's a loser and I'm sure you were referring to overall sales numbers versus the car itself. It wasn't and probably isn't selling for that much off MSRP everywhere but it seems in larger markets it is. I bought mine in Chicago area.

    I agree, they can't make money like that and that's why they are changing the car substantially. If more people would have bought the current version which some people seem so passionate about they may not have had to go as mainstream as they apparently are.

    I'm withholding judgement on the new model until I can drive one. I like the looks and what I've read about it so far but it would be nice to have increased the mpg a little though.
  • exit123exit123 Posts: 136
    With only a 6% increase in interior volume (according the Motor Trend mag) I think it will still be too small for all the big-butted American midsize buyers. And, if I was a typical midsize buyer, the fuel mileage numbers wouldn't look that great to me compared to the others.

    This is looking more and more like another Camry-Accord-Altima wanna-be train wreck, just like the last gen 626. Seriously, the lack of success for the first gen Mazda6 shows that the American consumer doesn't really care about things like superior handling.

    Let's face it, Mazda just doesn't have the resources or experience to make a mainstream midsize winner. People aren't going to buy it just because it handles better and looks nicer than a Camry-Accord-Altima.
  • m6userm6user Posts: 3,175
    It depends a little on where the 6% is. Two cars with the same exact interior volume can certainly feel different where the butt meets the seat. I'm not into making definitive statements about how bad or good the new Mazda6 will be or do in the marketplace until, like I said, I drive it.

    Part of the problem is getting people to put the Mazda6 on their list of midsize cars to look at when they go shopping. When I did my shopping last year the wife said "go ahead and boil it down to two cars you like and then I'll get involved and tell you which one I like". When I did and the two finalists were the Sonata and the Mazda6 she said "Mazda6, I thought that was a compact car". They are a little smaller but they look even smaller yet because of how low they are and the general sportier shape. Anyway, she ended up loving the handling of Mazda6. That was the specific thing she liked about it over the Sonata so we bought it.

    So, IMO if they can get people into test driving the new Mazda6 that may generate a lot of sales. It's just like the recent MT comparo.....where was the Mazda6? Out of ten midsize cars they HAVE to test the Hyundai/Kia twins instead of bringing in the Mazda6. It really would have been great to have had the new Mazda6 available for that test especially since one of their catergories was the "fun to drive factor".
  • aviboy97aviboy97 Posts: 3,159
    What on Earth are you talking about??? The 09 Mazda6 has the same amount of interior space the 08 Accord does! If that is too small for people, then they need to look at a Maxima or Avalon. Also, the 4-cyl FE in only 1-2 mpg's off on the highway,and off only 1-2 mpg's in the city of the most fuel efficient car in it's class. Also, the V6 is right in the middle of the pack.
  • exit123exit123 Posts: 136
    Maybe the Motor Trend numbers were wrong, but if they are right then the gen 1 Mazda6 had 94.34% of the space of the new one, yet buyers seemed to think it was too small. That was one of the major complaints (if not the biggest) and a big reason why they dumped it, right?

    Lately it seems that 1-2 MPG in fuel mileage IS a big deal with consumers. It's not a big deal with me, but if Mazda wants to play with the big boys then 1-2 MPGs is significant.

    So will buyers go for the new Mazda6 because it handles a little better and has cooler styling than the other midsize sedans? They won't be buying it because it's the only affordable midsize 5-door available, or because it's the only affordable midsize car with a MT-V6 combo, because those are gone. Or will they just say WTF and just go buy a 2009 Malibu?
  • socal2006socal2006 Posts: 44
    Of course it's too early.

    But, I'm making a prediction based on the way fuel prices are going and the vehicle that they could've had and had already developed.

    I really doubt they couldn't have engineered a way to fit a v6 into the world 6. If the first gen (which is smaller) could fit it, I'm sure they could've found a way to stuff the v6 in there perhaps with more modest adjustments.

    Let me clarify, I think the new 6 will do reasonably well but not as well as it should have. In the second year of sales, I expect sales to be flat compared to the old 6, although hopefully without the need for huge rebates and incentives.
  • exit123exit123 Posts: 136
    I agree. I think sales will be about the same, and I also think they could have had the same sales by focusing on enhancing the sportiness and economy of the gen 1 model, rather than making another "me too" midsize sedan.

    No maker in this size class has a 5-door, yet they DO have 2-door models of the Accord, Camry, and Altima which account for only a small fraction of their sales. I don't have the numbers, but I'll guess that the percentage of sales of these 2-door models are lower than the percentage of the Mazda6 5-door sales, yet they make them anyway. These models enhance those maker's model line-ups and are a great marketing tool.

    For the new Mazda6 I guess Zoom Zoom Zoom has become Snooze Snooze Snooze.
  • austinman7austinman7 Posts: 313
    It has been noted that the increase in passenger volume from the previous generation Mazda6 to the new generation 09 model is 6 percent. True enough. But the implication seems to be that 6 percent isn't much.

    I think this is a case where the actual number (an increase from 96.1 cubic feet to 101.9) is more impressive than the percentage. An additional 5.8 (almost 6) more cubic feet can be significant in the relatively small overall space of a mid-size car's interior, depending, as someone else noted, on where it's applied.

    There was also a comparison with the Accord. I'm driving an '04 Accord with 102.7 passenger volume. That puts the new Mazda within less than 1 cubic foot of the Accord's interior, which I have found to be plenty roomy.

    If it's applied in the right way, I'm guessing this additional (almost) 6 cubic feet will be very noticable in the new Mazda6. We'll see.
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