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Car Commercials, the good, the bad, and the annoying!

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  • fintailfintail Member Posts: 58,419
    That's kinda how my dad did it. When I was young he would have never touched a van. Then he developed an interested in wagons and small SUVs. Then when he retired, he bought a T&C and loved it...but also ran a pickup and various hobby cars.
  • ben66ben66 Member Posts: 243
    Yes. And the good news is they don't cost a lot to charge. Which means that their energy burden on the power plants are also not too high.

    This car, if bought in huge numbers, will turn the tide of our war against global warming. Bravo NISSAN !!!
  • fushigifushigi Member Posts: 1,459
    Well, not to rain on the EV parade but there are a couple of important factors to consider.

    First, city cars have had only limited success in the US. And make no mistake, that's all the Leaf - or any EV - can be until the range tops at least 250MPC and charge times are reduced to under 15 minutes.

    Real-world example: While I live & work in the Chicago suburbs I occasionally have to go to our downtown Chicago office. The round trip is 88 miles. The Leaf is unsuitable to this commute unless I have guaranteed access to a charger downtown. After all, the Leaf's max range is achieved with minimal accessory usage (radio, HVAC, wipers, lights, rear defrost, etc.) and that minimal usage is simply not compatible with the drive. Especially in winter since range is additionally reduced in cold weather.

    Second is the price. After $7500 in government incentives (which won't be permanent) the Leaf is still over $25K for a base model. Contrast with, say, the Fiesta which starts at just over $13K or Nissan's own Versa which can be had in stripped form for under $10K. It'll take a lot of years of duty - probably more than the vehicle's useful life - to even come close to making up the difference in cost.

    Don't forget the home charger needs a licensed electrician to install. Add another $1200-2000 up front for the charger & dedicated 240V circuit. Some consumers would have to add even more as they might need to upgrade their home's circuit box and possibly even the feed from the utility to the home. A 100 amp panel is not going to be able to support a home + a Leaf.

    Third, if you park on the street & not in a driveway or garage, forget it. The charge cable won't reach from a house to the street and even if it did you'd have to run it across a sidewalk, which may be illegal as it could block or impede sidewalk usage by wheelchairs.

    And fourth: The charger installation will take the Leaf off the list of many folks who rent. Unless a landlord agrees to subsidize the cost (and what's in it for them?), a tenant would be stuck paying for the charger & either leaving it or paying for it to be removed when they move.

    The Leaf will sell. There are some consumers who are homeowners with garages who have the income and value assumed eco-friendliness over cost. But as a value proposition, the Leaf fails.

    The above are issues for all EVs, but specific to Nissan there's also some history to consider. Nissan has not previously supported their own hybrid particularly well. After being on the market for over 4 years, the Altima Hybrid is still only available in a handful of states.
    2017 Infiniti QX60 (me), 2012 Hyundai Elantra (wife)
  • stickguystickguy Member Posts: 53,357
    they always seem to make a lot more sense to me for commercial use. The post office is the perfect situation. Central parking every night, and not many miles of all around town driving.

    I am sure other municipal services would fit in the same catagory.

    But, for normal users, very limited, and you would have to have another car (or easy access to one).

    I suppose if you live in the city and mostly stay local, it would be fine (with a garage to charge it) as long as you don't mind renting whenever you need to go someplace out of town.

    so I guess a Leaf + zipcar would work? Just seems a very expensive solution for what you get.

    2020 Acura RDX tech SH-AWD, 2023 Maverick hybrid Lariat luxury package.

  • steverstever Guest Posts: 52,454
    EVs aren't so green in those parts of the country where most of the electric power comes from burning coal. It's a bit better for the air where hydro power is more common. They need to target their commercials for West Coast urban dwellers.
  • fushigifushigi Member Posts: 1,459
    Funny thing that. I'm in the Chicago suburbs. Somewhat downstate is a huge wind farm. Hundreds of windmills generating power. In north-central Indiana is another. Makes sense; tornado alley does imply you get wind.

    So my city is doing a green energy push and is trying to get people to sign up for alternative suppliers. The one being promoted is providing wind energy.

    The windmill farm is in Texas. :confuse:
    2017 Infiniti QX60 (me), 2012 Hyundai Elantra (wife)
  • xrunner2xrunner2 Member Posts: 3,062
    Recently seen more commercials of cars kicking up dust/sand on dry lake beds then sliding sideways. Honda and Mercedes have these commercials. Now, stupid commercials of pickups in desert, kicking up dust, sand, driving over rocks can kind of make sense for potential buyers of farmers, ranchers. But, how many Mercedes drivers will want to drive in dust, sand, slide sideways. Honda, Mercedes commercials appeal to teen-age boys who cannot afford these new vehicles. Mercedes needs to make commercials showing their products in backgrounds of situations of their actual customer segment.
  • fintailfintail Member Posts: 58,419
    MB is seeking a performance/sport image...that way is better to get it than showing clueless stuffed suits and worthless trophy wives meandering around faceless McMansion orchards :shades:
  • xrunner2xrunner2 Member Posts: 3,062
    edited November 2010
    Kind of disparaging to talk about women as trophy wives.

    MB could do commercials of both men and women, doctors, lawyers, indian chiefs (casinos), business owners coming to their offices/businesses and parking their MB in prominent spots. Also, driving to country club, fancy restaurant, resort, etc. And of course, driving up a long driveway to their large house, parking in front in circular driveway with fountain in view.
  • fintailfintail Member Posts: 58,419
    Women who marry for money and flit around town from gallery mall to pilates clinic to gallery mall are nothing more than trophy wives. My area is full of them, and they love highline cars as much as anyone - they need to be seen.

    MB wants more a performance image right now, everyone knows the stuffed suit image and it is boring.
  • kyfdxkyfdx Moderator Posts: 265,786
    Gee, fin... sounds a little like jealousy.. ;)

    I mean, I wish I could be a trophy wife.. sounds like a good gig..

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  • fintailfintail Member Posts: 58,419
    More like fed up...every time I am jogging and almost get smashed by a SUV flying into a crosswalk, guess who is driving. Add that to the general driving oblivion owned by that demographic segment, and my blood can boil.

    It must be nice to spend like there's no tomorrow and answer to nothing, indeed...but at the same time, the selling yourself bit can be troublesome :shades:
  • xrunner2xrunner2 Member Posts: 3,062
    Don't understand picking on women. How does one know that any guy driving a BMW, Mercedes, or Audi is not married to a very succesful business woman and he is living off of her. These guys could have attributes that these women like and the women keep and support them. Maybe some of them are house dads also.

    Anyway, Mercedes commercials are stupid and insulting to the vast majority of their existing and potential customers. Who in their right mind would drive a Mercedes on dry lake bed, kicking up dust, driving/sliding sideways. These commercials depict Mercedes drivers as dopes.
  • fintailfintail Member Posts: 58,419
    edited November 2010
    Don't be defensive, it isn't picking on women, it is mocking a particular demographic. No doubt there ae gigolos and assorted similars out there, but they are outnumbered 100:1 at the very least by their fairer sex counterparts, and I don't have to dodge them on the roads around here. Maybe your area is different.

    Who is insulted by a car flying around on an empty lake bed, unable to harm anyone? Really? I can't name them. Judging by the ability MB has to sell each and every one of the $60K-$200K++ performance cars it brings to this continent, there might be some appeal to showing a machine of that marque in a show off setting. And judging by healthy sales of more sedate MB offerings, the stuffed suit and McMansion crowd isn't offended either.

    If I want to see stupid, it's claiming a kid who was into bikes would somehow be into Lexus ES when he is a 30-something, or how being a spoiled princess girl who now drives an RX is somehow a positive aspiration.
  • explorerx4explorerx4 Member Posts: 20,723
    Saw a Mercedes commercial for their 'Winter' sales event. Had robots putting a bow on an ML. :sick:
    2024 Ford F-150 STX, 2023 Ford Explorer ST, 91 Mustang GT vert
  • tmarttmart Member Posts: 2,399
    Imitation is the nicest form of flattery.
  • fintailfintail Member Posts: 58,419
    Same target demographic as the RX...but unfortunately for MB, its poser costs more and is older.

    Robots drive them too :shades:
  • xrunner2xrunner2 Member Posts: 3,062
    Can't wait for those great Lexus Christmas commercials. They are classy, the best. Really puts one in the buying/giving mood. Great background theme. Could get me to buy a new Acura for wife, if it was not so dumb looking, and put a big bow on it right in front of our humble abode.

    On a "stupid" update, saw a Cadillac commercial over weekend with the car being driven on a dry lakebed, with dust/sand kicking up and then sliding with front wheels cocked. As my grandmother (I think it was her) used to say, "monkey see, monkey do". Besides teen-age boys, who possibly could these commercials appeal to?
  • lemkolemko Member Posts: 15,261
    Heck, I'd be pretty impressed with a commercial that showed a Mercury Grand Marquis LS being driven aggressively on a dry lake bed as it would be so unexpected!

    I'd say the Lexus IS would've been more appropriate for the kid on the Big Wheel whereas the RX marketed toward the spoiled princess with a pony was spot-on! Fortunately, there aren't too many spoiled trophy wives in my neighborhood. The guys I know wouldn't tolerate that selfish entitled attitude for a New York second.
  • lemkolemko Member Posts: 15,261
    I've always thought those Lexus Xmas commercials are the kind of things that could spark a revolution, especially when so many are out of work and doing without.
  • ateixeiraateixeira Member Posts: 72,587
    edited November 2010
    Yeah, but why is M-B copying them?

    Edit for link:

    http://www.youtube.com/watch?v=8BarYZdG1Qs

    Eek, it's worse than I thought. Those may as well have been Lexus' cars.
  • lemkolemko Member Posts: 15,261
    edited November 2010
    ...and watching the M-B commercial with cars being aggressively driven on dry lake beds, I'd be thinking, "As soon as I get a job and get back on my feet, I'd like a car that could perform like that!" Whereas, if I saw those on of those tasteless Lexus "December to Remember" commercials with the whipped spineless yuppie standing outside his gated community McMansion giving a Lexus to his spoiled entitled trophy wife, I'd be tempted to open up the rifle cabinet.
  • ateixeiraateixeira Member Posts: 72,587
    Why the double standard?

    Did you miss the ribbon wrapped around the Benz ML at the end?

    Now who is the "whipped spineless yuppie" gifting his "trophy wife"?

    How is that any different?
  • fintailfintail Member Posts: 58,419
    edited November 2010
    What is so offensive about a car driven fast on a dry lake bed? I just don't see it. It's probably the safest place to speed, right?

    Youthful actions sell. Elderly actions do not.
  • xrunner2xrunner2 Member Posts: 3,062
    Yeah. The RX would be just right for those wives who go riding on weekends to load their English saddles, helmet, boots and accessories. Better than the full size Lexus SUV. After all, don't want to appear too snobby when parking at the horse farm where 250-350 series dually pickups abound.

    In about 2-3 weeks we should see Lexus roll out their latest version of Christmas commercials. Maybe they could extend the story line after Christmas morning showing the wife with the RX at the riding stable. That would be good with a snow scene and the wife bringing the horse next to the RX. Borrow a little from the Bud Clydesdales walking in the snow.
  • fintailfintail Member Posts: 58,419
    Well, at least the MB ads don't show the idealized conspicuous consumers...unless the robot factory worker is giving one to his robot wife :shades:
  • fintailfintail Member Posts: 58,419
    One of these cars on a lakebed, unless an AMG model, isn't much different from an American big "Merc" driven like that. The cars can handle, but the typical owner will never know.

    Big wheel kid definitely should have had an IS-F,not a pinnacle of blandness ES.
  • xrunner2xrunner2 Member Posts: 3,062
    Driving fast on dry lake bed is stupid, whats more, probably voids the car engine (at least) warranty in that it is extreme service, kind of reckless. Anybody know of someone who would take their new paid-for Cadillac, Mercedes and drive, kick up dust, slide sideways on dry lake bed?
  • fintailfintail Member Posts: 58,419
    These cars are made to withstand high performance driving. I redline my E55 all the time - it was built to take it. No warranty voiding worries, this isn't a Japanese hypercar.

    My only gripe about the lake bed would be having to clean the car afterwards.

    I'm much more offended by those putzing along at 5 under in the left lane...
  • fintailfintail Member Posts: 58,419
    Funny criticism of the lameo Highlander-kid ads....note to Toyota, the Highlander is not a stylish vehicle.
  • xrunner2xrunner2 Member Posts: 3,062
    The only car companies that could really show their cars kicking up dust, sliding sideways are those such as French Citroen, Ford of Europe. They have real cars, albeit factory racers, competing in the WRC, World Rally Championship. Last event in Spain was won by Sebastien Loeb in a Citroen. There was one hour video on cable tv showing highlights, including in-car cameras.

    Now, Citroen could legitimately show a commercial of a Citroen driving hilly, mountainous gravel roads kicking up dust and doing a lot of sideways sliding. That would be believable if run in Europe where citizens appreciate watching that kind of driving.
  • xrunner2xrunner2 Member Posts: 3,062
    NO. Those cars are made for high speed cruising on paved roads, not performance driving such as on gravel, sandy roads.
  • fushigifushigi Member Posts: 1,459
    No Citroen in the US, but we do get Subaru WRX STIs and Mitsu Evos. Those would be good lake bed playthings.
    2017 Infiniti QX60 (me), 2012 Hyundai Elantra (wife)
  • fintailfintail Member Posts: 58,419
    edited November 2010
    A dry lake bed is just compacted dirt, not gravel or sand. I haven't seen an MB sedan spinning around in the gravel or sand.

    Road cars are sent on speed runs at dry lake beds.
  • steverstever Guest Posts: 52,454
    edited November 2010
    "The Ford F-Series commercials with Dennis Leary as the ranting voice-over may be annoying, but have been surprisingly effective for the company. According to the Nielsen IAG the "rant ads" from the past two years have increased the F-150's brand recognition to 72 percent, compared to 63 percent for the industry average. Whether you like them or not, more ads are on the way as Ford begins to roll out the 2011 F-150 models. The new ads focus on the ability to choose between four engines and their fuel economy."

    Ford Uses "Rant Ads" to Call Out The Competition, Chevy Responds With Humor (Edmunds Daily)

    image
  • lemkolemko Member Posts: 15,261
    Cool article! I love this paragraph:

    A Buick Roadmaster is, and will always will be, cooler than a beige Highlander. FACT: it's RWD. FACT: wood paneling. FACT: Looks awesome. FACT: Corvette LT1 V8 Power. FACT: It's not a Toyota.

    Did you see the picture of the red Mercedes 450 wagon somebody posted?
  • fintailfintail Member Posts: 58,419
    I thought you might like that :shades: ...and it's so true.

    I saw that W116 wagon yeah, there were a few customizers making those in the 70s. I like the W126 wagon too:

    image

    Cooler than any Highlander!
  • ateixeiraateixeira Member Posts: 72,587
    Quite frankly I see no difference, if it's gift wrapped it's a gift.
  • ateixeiraateixeira Member Posts: 72,587
    I love a good wagon, don't get me wrong, but the American public hates station wagons and loves SUVs/crossovers.

    In their minds, the Highlander falls in the latter category.

    I'm not saying I agree with that, far from it, but that's just how it is here.

    You bring together a group of auto enthusiasts and they all long for a station wagon with a turbo diesel and a manual transmission only with a stiff suspension. Great, except they'd sell about 3 of them in America.

    This is where we live, we need to face it.
  • lemkolemko Member Posts: 15,261
    I think part of the "wagons are uncool" mentality comes from Boomers who grew up with them. Their Moms and Dads had Country Squires, Estate Wagons, and Town & Countrys and they had the "uncool" image of being their fuddy-duddy parents' cars.

    Heck, I'd take a nice full-size wagon over any SUV or crossover. In fact, my first car was a 1968 Buick Special Deluxe wagon - the Sportwagon's smaller sister. I sure miss that car!
  • stickguystickguy Member Posts: 53,357
    maybe that is why I want a wagon. When I was ~7, my folks went from some chevy wagon (early 60s, and I vaugely remember riding loose in the back, watching the road go by through a rust hole in the floor) to a brand new 1969 Volvo 144 sedan.

    And that was with 3 kids! No car seats of course (since no one used them I don't think, and I was the youngest anyway).

    2020 Acura RDX tech SH-AWD, 2023 Maverick hybrid Lariat luxury package.

  • michaellnomichaellno Member Posts: 4,120
    I, too, have a soft spot in my heart for wagons. My folks owned a '67 VW Squareback, which we drove from CA to NY and back in the summer of 1971. Folded the rear seat down and I had about half of the space available to me -- my then 3 year old sister sat on my mom's lap for most of the trip.

    As if there weren't enough issues with space, we stopped in Illinois to visit a Navy buddy of my dad's. While there, the folks bought an old milk can to take with us - so I had to share space with that, as well!

    A neighbor down the street from us had an early 70's Plymouth Satellite wagon .... white with fake woodgrain. I don't recall any other wagons on our block, though I'm sure there were some.
  • lemkolemko Member Posts: 15,261
    ...in my neighborhood. My Dad had a 1972 Ford Country Squire, a guy down the street had a 1973 Ford Country Squire, a guy around the block had a 1969 Ford Country Squire, and a nearby relative had a 1969 Ford Country Sedan.
  • fintailfintail Member Posts: 58,419
    The Highlander falls into an even more specific category - a car for those who don't like cars. Most of the Toyota lineup falls into that. It sells, but boy it's boring.
  • ateixeiraateixeira Member Posts: 72,587
    We had an Olds Custom Cruiser...basically a Caprice wagon with the fake woody package. LOL

    I still liked wagons. Image just wasn't important to me, still isn't. Function over form.
  • fintailfintail Member Posts: 58,419
    When I was in my teens, my dad had a 1960 Country Sedan as a hobby car. Moderately equipped, but it did have the big 352. Red and white with matching interior, it looked amazing and he loved the thing. Sold it on a whim and regretted it from the next day.
  • fintailfintail Member Posts: 58,419
    It's aimed at the same demographic, and being stuck behind an oblivious ML is just as annoying as the typical RX...it's maybe a little less pretentious than the Lexus ads as they don't involve an idealized family or a poorly built overpriced house etc.
  • anythngbutgmanythngbutgm Member Posts: 4,277
    Toyota hasn't been an enthusiasts brand for years...

    The Highlander is a good seller because it does exactly what it's intended to do, get the family back and forth from their destination in comfort, reliably, and while getting very respectable (if not class leading) fuel mileage.

    It's been Toyotas mission since the beginning. And in typical Toyota fashion, cars like the Highlander are designed because Toyota understands its intended market and more or less... nails it.

    I'm an enthusiast and Toyotas do very little to crank up my excitement meter, but if my wife wanted a Highlander as a commuter and we had kids, I would certainly give it a chance. Against its competitors I think it stacks up extremely well. :shades:
  • ateixeiraateixeira Member Posts: 72,587
    This looks pretty good:

    http://www.autoblog.com/2010/11/08/mercedes-benz-confirms-production-of-cls-shoo- ting-brake/

    Even though I'm not a fan of the open-mouth grille, the profile looks good and the shape actually looks fairly practical.

    I wonder if they'll still do an E-class wagon?
  • explorerx4explorerx4 Member Posts: 20,723
    edited November 2010
    this season. Mercedes 'Winter Event'. Showed a silver ML with a red bow on the hood.
    2024 Ford F-150 STX, 2023 Ford Explorer ST, 91 Mustang GT vert
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