You keep saying Lexus owners hate cars yet here's a source that says they opposite - they're actually the most satisfied. Bland/stale cars fall at the bottom of the survey.
You keep tossing out stereotypes and opinions, but never facts or sources.
I would like to see commercials of Mercedes showing people going to the country club with golf bags in the trunk, or two couples going to a fancy restaurant, etc. Nobody I know thinks that stupid commercials of Mercedes sliding around on sand, in dry lake bed makes any sense at all. Apparently, and being from Chicago area and Mike Ditka, the marketting people at some of these car companies are like the inmates taking over the insane asylum.
They like their Lexus, not cars. They are not the same thing. Camry drivers tend to love their cars too - most are hardly enthusiasts however. An ES is almost the anti-car, I suspect the HS is even less lively.
What kind of "fact" or "source" do you want? Be specific.
Over 20 years ago. Almost a generation. It could fly. Youngest, but not young. An ad showing the first SC, LS, etc.
All of the competition has mainstream sport packages and they all sell in droves, the leadership is pretty stupid to not allow it on their cars. But maybe they know the vanilla ice milk customer won't care. Imagine an ES with F trim, might be funny.
Sadly, images of old people going to old people locations don't sell cars. Class really doesn't sell either - probably hasn't since the old jewelry themed Caddy ads of the 50s.
The MB dusty lake bed commercial is a joke, a parody.
I am the specific one, who uses sources, links, real-world examples, etc.
I want you to be specific. Your attemps at ridicule are purposely vague and subjective.
vanilla ice milk customer
Perfect example. Vanilla Ice drives a European car, though. LOL
Source: some TV show about home renovations. I won't name it because you never use sources, so why should I?
PS DIY Network has tons of car ads, though I imagine you're more likely to see Mike Rowe pitching Ford trucks vs. cheesy washed up rappers pitching European cars they always seem to own
Sadly, images of old people going to old people locations don't sell cars.
Anyone that plays golf, and/or watches it on tv, knows that the game appeals to all ages. The golfers in major tournaments are mostly 20's, 30's.
Most people can relate to common sense everyday experiences as well as aspirational messages. Those in modest homes today and moving up in salaries, compensation can see themselves in a larger home, nice landscaping with a luxury or near lux auto in the setting completing the picture. Cars kicking up dust relates to nothing in either their day-to-day routines or aspirational goals.
Cars kicking up dust relates to nothing in either their day-to-day routines or aspirational goals.
Since when does advertising relate to everyday life?
-Pick-up trucks don't pull trailers up ramps of fire. -People don't really stock their refrigerators with nothing but beer. -Geckos don't really talk. -And, sadly, hundreds of women won't chase you if you put on a certain after-shave.
The Benz commercial is taking a product with a reputation for luxury for the wealthy and making it look more adventurous and fun. The added touch of the stuffy lawyers completes the irony.
The point is that we wouldn't be talking about MB if it was golfers and nicely landscaped homes. Advertising is all about making a product stand out... even if we might think it is silly.
So for this commercial, put me down for "good" while you and others here will vote for "bad" or "annoying".
What qualifies as a source? What specifics were ever relevant to this discussion anyway? I aired my view that Lexus drivers aren't car enthusiasts, and that the brand is painfully boring. As a Toyota owner, that must have struck a nerve. Keep wanting, but in this case, you won't get what you want. Demanding "proof" of such material is ridiculous. Put your money where your mouth is and buy a Lexus, or move on.
Vanilla ice milk - the bland equivalent to ice cream, or maybe "wintergreen" flavor (thank you Ned Flanders) if the Lexus buyer puts the F package on his base model IS :shades:
Who "seems to own" Lexus then? I mostly see useless unemployed women who married rich, fat old white men, and spoiled irresponsible new resident satellite children. I'll take the washed up rapper!
I think the fact that the spot has aired for many months now makes it "good" in the eyes of the marketplace. It's meant to be funny. MB doesn't always take its haughty NA image seriously. I bet it works.
Those in modest homes today and moving up in salaries, compensation can see themselves in a larger home, nice landscaping with a luxury or near lux auto in the setting completing the picture.
I'm no fan of Chevy or the Camaro, but I saw a Camaro commercial at the movie theater yesterday that made me laugh. It's a dark bedroom with a sleeping guy next to a little dog. The guy stirs and sits upright (still asleep) and moves like he's grabbed a steering wheel and stick shift. He starts making driving noises like a kid would and moving like he's driving spiritedly. What makes the commercial is when the dog sits up on the other side of the bed and sticks his head in front of a fan exactly as if he was in the guy's dream car with him. Cut to a quick shot of a Camaro, then out.
I'm not liking the Acura TL "aggression in its most elegant form" campaign. Sorry marketing sycophants, that car isn't elegant nor aggressive. It was fairly elegant once, but those times are gone.
Well, the F01 7er is a completely new animal after something like 8 years of the Bangled E65/66 which received only a minor update in its lifespan. The facelifted TL came much sooner after heavy derision - more akin to the Subaru Tribeca with the bullnose Saab or Edsel front end that was quickly redone, and still sells at least a dozen a year.
You can't say you don't think the TL wasn't redone to tone down the garbagey "styling" a bit. Notice the previous nice looking version didn't get much of any updates at all in its lifespan. It was done right. The fact that aftermarket parts exist to mask the beak says a lot.
Tribeca was redone for the same reason, it was just too weird and hard on the eyes.
I think they got a huge ego boost from the success and positive press of the previous model, and believed they could do no wrong - did not want to admit a mistake was made even though sales undoubtedly suffered. A few overpaid execs probably had to be convinced by multiple sources to get the ball rolling.
They didn't have a refresh at all on the previous TL generations either, so I don't know if I would call it normal. I see it as a reaction, not evolution.
That's about it yes, the formula worked because the car was competent on the road and a mix of sporty and elegant styling. The new one, not so much of either, although the tech is several degrees higher.
Comments
A neighbor's Hummer got vandalized when gas prices spiked.
Young NGO members can get more than a little carried away.
You keep tossing out stereotypes and opinions, but never facts or sources.
Since then there haven't really been any solid entries. Mazda thought about it with Amati. Hyundai thought about it with Genesis. But nope.
That makes Lexus still (tied for) the youngest lux brand. A heritage commercial for the youngest brand?
Why would the leadership stop high prestige cars from being made?
You misunderstood - they have the low volume F series models, and surely that will expand.
What I mean is let the division have influence on mainstream Sport packages. For the IS350, non-F. GS also.
Maybe if you post about a commercial, it'll divert everyone. :shades:
Although driving a Hummer is of debatable intelligence. Doesn't deserve vandalism though (which should be met with self-defense), just ridicule.
Either way, some boring old LS or similar would have flown under the radar of the idiots.
What kind of "fact" or "source" do you want? Be specific.
Unless your source is a commercial.
All of the competition has mainstream sport packages and they all sell in droves, the leadership is pretty stupid to not allow it on their cars. But maybe they know the vanilla ice milk customer won't care. Imagine an ES with F trim, might be funny.
The MB dusty lake bed commercial is a joke, a parody.
I want you to be specific. Your attemps at ridicule are purposely vague and subjective.
vanilla ice milk customer
Perfect example. Vanilla Ice drives a European car, though. LOL
Source: some TV show about home renovations. I won't name it because you never use sources, so why should I?
PS DIY Network has tons of car ads, though I imagine you're more likely to see Mike Rowe pitching Ford trucks vs. cheesy washed up rappers pitching European cars they always seem to own
http://www.hulu.com/watch/2323/saturday-night-live-royal-deluxe-ii
Anyone that plays golf, and/or watches it on tv, knows that the game appeals to all ages. The golfers in major tournaments are mostly 20's, 30's.
Most people can relate to common sense everyday experiences as well as aspirational messages. Those in modest homes today and moving up in salaries, compensation can see themselves in a larger home, nice landscaping with a luxury or near lux auto in the setting completing the picture. Cars kicking up dust relates to nothing in either their day-to-day routines or aspirational goals.
Since when does advertising relate to everyday life?
-Pick-up trucks don't pull trailers up ramps of fire.
-People don't really stock their refrigerators with nothing but beer.
-Geckos don't really talk.
-And, sadly, hundreds of women won't chase you if you put on a certain after-shave.
The Benz commercial is taking a product with a reputation for luxury for the wealthy and making it look more adventurous and fun. The added touch of the stuffy lawyers completes the irony.
The point is that we wouldn't be talking about MB if it was golfers and nicely landscaped homes. Advertising is all about making a product stand out... even if we might think it is silly.
So for this commercial, put me down for "good" while you and others here will vote for "bad" or "annoying".
Vanilla ice milk - the bland equivalent to ice cream, or maybe "wintergreen" flavor (thank you Ned Flanders) if the Lexus buyer puts the F package on his base model IS :shades:
Who "seems to own" Lexus then? I mostly see useless unemployed women who married rich, fat old white men, and spoiled irresponsible new resident satellite children. I'll take the washed up rapper!
Looks like they liked furs, too
And the Adobe was sold on affordability, the first car to break the $200 price barrier!
Man, did I ever flunk life. :P
Anyone who thinks ads relating to Golf don't work should take a peek at recent Buick sales. They're through the roof.
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Jalopnik does.
http://jalopnik.com/5807531/did-audi-rip-off-eminems-imported-from-detroit-chrys- ler-ad
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http://www.youtube.com/watch?v=0JrVCy4aMKM
Chrysler has great commercials nowadays, but the 300 isn't "Imported from Detroit" it's "Imported from Canada, Eh?"
Makes me want to go back to Berlin, though. Can't say the Chrysler ads evoke similar feelings :shades:
http://www.autoblog.com/2011/06/02/watch-the-audi-a6-avant-ad-accused-of-ripping- - -off-chrysler-and-e/
Eminem is the party suing, though, not Chrysler.
I love it when the little guy looks up at his dad from the bath tub. Priceless.
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Not as well executed as I had hoped.
Does the new Camaro even have a column shift (sleep driver reaches for it)?
Funny how they had to normalize the design though.
It's like an evolutionary apology.
Did it? Seemed like it took forever.
All I've heard is people referring to "pre-beak Acuras" over and over again.
Let's see, usually a life cycle is 5 years, and a mid-model make-over is done for the 4th year.
2009, 2010, 2011 had the big beak.
2012 gets the light beak.
I dunno, seems like it came on schedule.
I guess for me it seemed like longer because they sell a LOT of Acuras around here.
Ninja Edit: Tribeca was redone for its 3rd year, so indeed that was pushed forward a year from the normal mid cycle refresh.
Tribeca was redone for the same reason, it was just too weird and hard on the eyes.
I'm just saying the process wasn't rushed. It was re-done on the normal schedule for a 5-year life cycle, with a refresh for the 4th year, as usual.
In other words, Acura was stubborn. Perhaps they should have rushed the refresh?
They didn't have a refresh at all on the previous TL generations either, so I don't know if I would call it normal. I see it as a reaction, not evolution.
Seems like they just kept selling more of the same, since the formula worked.
To be honest I didn't pay much attention because back then they didn't even offer AWD.
FWIW he's Greek, Andreas Zapatinas.
Bugatti pulled off a similar grille for the Veyron, but when you have over 1000hp you can pretty much pull off any look you want.