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Comments
You can't have it both ways. You can't buy a car at below invoice plus a $4K rebate and not expect to see the used value to reflect that.
In the state I live in we have local property taxes on motor vehicles. The state law says that the assesed value is what KBB says. Many of the town govenments are crying the blues because the vehicle values have dropped so fast that they are loosing a lot of revenue that they were counting on.
I have not been disappointed. The car itself has mostly been a real pleasure -- a few hiccups, but nothing seriously off-putting (so far) -- the sorts of things one would expect in the first few years of a dedicated effort.
Turns out it's not a dedicated effort. What's happened over the past two or so years has taken much of the bloom off the rose, and helps to explain the miserable resale "value" of LS's.
What we've all learned is that the LS is just like all other Lincolns (but even more so) in terms of residual value. The dealers who are so happy to do whatever's necessary to move trucks and Town Cars aren't so interested in learning what's needed to deal with the intended customer base for the LS. Plus which, the factory seems to produce more than anyone wants. But wait . . . does anyone really want one?
Every weekend I glance over the car section in the paper to find that the LS is never (and I mean absolutely never) mentioned in any advertising. The people who place these local ads wish the car didn't exist. They will eventually be pleased, I'm thinking.
Oh, but wait, there's all that really effective national TV, radio & print advertising to combat the local dealer lack of interest. . .
$22,000 depreciation in two years and 23,000 miles. Thats over $30.00/DAY, or $0.96/ PER MILE. This for a car that had no idea where "straight-ahead" was. (In any amount of wind or road surface irregularity, it was all over the road)
Count your blessings; you get that LS Grin for less cost per mile than I paid for the Lexus frown.
AS for why Lincoln sells more TCs than LSs, I'll take a stab at it.
First, that's where their bread n butter has always been. They have lots of repeat customers, not to mention the livery trade. When buyers think of Lincoln, they think Town Car. They don't even have to advertise the TCs, they sell themselves and the sales force knows the car and the customers.
The LS is a totally different story. The sales force doesn't really understand the car or who the customers are or how to sell it. In some cases, they refuse to sellit - at least the 5 speed manual. That's the biggest reason that died - the dealers wouldn't order them either for the lot or, in my case, for a paying customer.
And then there's the marketing. Oooh boy, where does one begin on that? Let me just say that Lincoln never - except for the original ad way back in 2000 showing the car going thru the twisties and shoing the driver shifting the 5 speed - they never marketed the car very well at all, IMHO. I never see, hear or read any marketing that speaks to the LS' handling prowess (OK, there was one which ran very briefly that claimed handling better than the 5-series.) But it was so brief, and it said nothing else. They just never created a buzz for the car even after it won COY and got very good reviews, even from CR. The only marketing I ver see for it is in the auto sales section of the paper, usually something like "2004 LS ONLY $24,999*"
Well, that's one man's opinion.
I'm from northern NJ; I park my LS in a park & ride lot every day and take a bus to New York. Once you're in the city you will see nearly as many TCs as taxi cabs. If you work late or are going somewhere on business you can call for car service.
2021 VW Arteon SEL 4-motion, 2018 VW Passat SE w/tech, 2016 Audi Q5 Premium Plus w/tech
Wishing for an LS-V8 manual..., but will obviously be going for something else.
Now, I don't see any evidence that Lincoln management even realizes that the LS is one of their products....
I can hardly believe the almost complete absence of any sort of marketing for the Lincon LS :-(
I wonder if the current Lincoln managers all have "pointy hair"....
I'm confident the LS development team (dispersed though it may be) could identify even more than I do every day with Dilbert similarities.
If the Lincoln Mark LT makes $$$ (and it should since it cost almost nothing to develop) then that will be good for the cars in the long run.
There's nothing inherently bad about a Lincoln pickup or Mazda6 platform based car or crossover. The more the merrier and the more $$$ the more investment in high end luxury and sport luxury vehicles. I bet the Mazda6 platform is as good if not better than the current 3 series platform (strictly from a platform point of view). It's not what you start with but what you end up with that counts.
I believe naysayers said the same negative things when BMW came out with the 3 series.
akirby i'm curious as to what motivates you to place this bet that the mazda 6 platform is 'better' then the 3-series? I dunno - I might take u up on the bet:>)
Personally a Lincoln on a mazda platform is less desirable to me than one on a Jag platform, eh? Maybe even less than a Ford platform. - the Navigator and Aviator are top-notch in their classes and they have modified Ford platforms. Mazda to me is a second -tier Japanese company. Now I could be totally off-base here. That remains to be seen. But if they just pop off the skin of the cheap mazda 6 and replace it with Lincoln-esque sheet metal and double the price - that wouldn't interest me. If they modify the platform I'd take a look.
Lastly, rene also harkened back to the days when Lincoln was throttling Cadilac. L has the Nav, Caddy was denying they'd ever build an SUV. L had the LS, Caddy had the second rate Catera. The rest of the lines were about equal. Now Lincoln has added one more vehicle- a great one - the Aviator (but which they're already redesigning??) and are adding a pick up truck fer gawds sake. (To replace the Blackwood, which might have been a decent vehicle if they hadn't put so many arrogant limitations on it - no 4WD, only black, no bench rear seat and a bed that was too small with a cover that didn't even allow you to access the whole area.)
Meanwhile Caddy now has 2 large SUVs, a versatile pick up truck, a smaller crossover, the CTS, the CTS-V ALL of which are new and they're releasing their new STS sedan soon which will be larger than the LS but will have 320hp Northstar, supposedly great handling and 0-60 in the low 6es.
Lincoln, to my knowledge, has nothing in the pipeline. Ah, for the good old days.
If you didn't know the LS and Stype shared a platform would you figure it out just by looking at or driving them? I think not. I expect the same thing from the Mazda6 based Lincoln. No resemblance to a Mazda. Lincoln engine, suspension, wheels/tires, sheet metal and interior.
Now if I'm wrong and they carry over Mazda parts that aren't up to Lincoln standards then I agree. But I don't think that will happen.
Look at what Ford did with the 500 built off the Volvo platform.
I think we'll get to see a sneak peak of the new Lincoln at the New York Auto show. We'll just have to wait and see.
Why is it too small? The platform can be made larger than the actual Mazda6 (lengthened and widened). It was designed that way from the beginning.
Is a 330i too small for BMW? Is the CTS too ugly....err...too small for Cadillac? Is the A4 too small for Audi?
This is NOT a replacement for the LS. It's just another car to give buyers a choice and it's a segment in which Ford does not currently compete. If done right it should be great competition for the A4, 330i, C class, etc. and will probably outsell the LS.
Now, here is a thought for the LS. While most of us probably prefer our LSs having the sport suspension, I'm sure there are some that want a smoother ride while still having V8 power. Lincoln should offer the LS V8 with both the standard and sport suspension. Maybe with a non sport suspension, they could ween some buyers off the T-car and also satisfy former Continental owners. Personally, I think the LS sport is just fine, but I'm sure there are some that like a softer ride. A softer ride without all the float and still some decent handling might really give the LS some more appeal. Heck, they could even put a stand-up hood ornament on those non-sport models. Or maybe not:) Honestly, I'd have to see one with this in person to judge if it is too gaudy looking.
How come I didn't hear any complaints about the IS-300 runinging the Lexus brand?
Forget about the BMW 325, what about the new BMW 1 Series? Yet I know they will only sell it in Europe first, but BMW has already said the US will get a "2" series coupe based of it in a couple years. Anyone here care to start complaining about how a mini-sized $20K BMW is going to ruin the BMW brand?
The difference with BMW, Lexus, and Cadillac is that they've always had smaller offerings. Cadillac had the disaster Cimmeron even before the Catera. BMW resumed life after WWII making small, affordable sedans, so, making large cars is the stretch end of the market for them. Lexus has no real heritage to live up to, so they can do pretty much anything they darn well please, and considering their reputation for quality, no one really cares.
It will be entry level (that's the whole point of using the cheaper Mazda6 platform) and it will not be just FWD but also AWD.
I can hear the faithful Lincoln customer now . . . "you mean ALL four wheels make the car go? What's wrong with 2?" as the salesman's eyes start rolling while using every last ounce of energy to keep themselves from shaking their head in disgust.
Ford 500 on Volvo platform? Fine. Why not the Volvo for a Lincoln? A much better choice. My beef with Ford's new "American Family Car" - they're building it in MEXICO. (While Honda, Toyota, ... build theirs in the USA.)
Mercury could use this Mazda-based car? You bet. Mercury could use a lot of things. A car smaller than the next Ford clone they're getting would be great. Perhaps the new Cougar? 2 door coupe, then a 4dr sedan called the Monterey? Ooops they already named a minivan that :>( A FAR MORE useful place for a Mazda based sporty car. Instead what's Merc getting? Another practical twin of a Ford. BTW, speaking of the Monterey (and Freestar) minivans - has anyone seen these? sat in them? Geez, I saw and sat in a Monterey back in November when I was shopping. If this is their idea of an upscale minivan, they should fold up the tent and go home. It's an absolute joke when compared to the likes of the Chrysler or the Toyota or even the Kia. Even the new Nissan Quest is a far more interesting, luxurious vehicle. I sat in the drivers seat of the Merc, put my hands between the wheel and found that the trim piece in front of the dashboard plex has about 3 inches of free play, rocking back and forth. Gawd. What is going on at Ford? Are the bean counters so much in control that even the things right at the driver's fingertips are screwed up? Just pathetic.
I'm sorta riding the fence between Allen and Chris on the idea of a 'small' Lincoln. There are precedents for it - rmember the Versailles? That was small in it's day. How about this - Lincoln and Mercury share a 'small' platform that Ford does not get. The Merc is the sportier car, the Lincoln plusher, yet more BMW-ish? OK, fine, base it on a Mazda (Volvo would have been better) but tweak the heck out of it.
Caddy is going full-bore to RWD/AWD and now Lincoln is moving back towards FWD? I don't get that one.
A baby Lincoln based on DEW-98 would be *very* well received by those of us who've been around for a while. But Ford is just tossing away all that development work on the DEW-98 to low volume Jaguars. Poof - there goes Lincoln's performance image.
I love my Navigator and my LS just keeps magna-purring along. But I can't help but think Ford as a whole is in trouble. Even GM is releasing more and more interesting vehicles than Ford. They seem to have a plan, whereas Ford (Lincoln) is just releasing the next clone they can easily put together. Witness the LT pickup and the Mercury Mariner (an "upscale" Ford Escape?) It just boggles me why they'd waste engineering talent on releasing the LT P/U? Especially when:
a) The F150 top of the line is already a plush, luxurious vehicle. I know, I drove one.
b) Cadillac has a far more versatile truck in the ESV or whatever it's called. The midgate thing is great and the truck looks great. Though the Lincoln, even with the F-150 interior, is a far better environment inside.
Maybe I hit on something unintentionally in the previous paragraph. "Engineering talent". Maybe that's a scarce resource at Ford now. After the racist Nasser and his purges of that "sea of white faces" he didn't like. Maybe some good engineers were forced out or took early outs? I have inside information that there's some truth to that. Chew on this - Ford announced several years ago they were designing and building a hybrid Escape. All of a sudden, they hastily paid Toyota a large sum of money to buy their hybrid technology. I guess the engineering talent at Ford just couldn't get to Job 1 in this endeavor?
Finally, yeah, "Travel Well" suits the Town Car fine. Maybe the Nav too, though I might add "On and Off Road" But overall it's LAME with a capitol L and I've said that since it's inception. "American Luxury" they couldn't see fit to stick with? Or even "What a luxury ... Should Be" was much better.
Oh and another thing ... seems Daryl Hazel's idea of building up the Lincoln brand image is to run ads showing little snippets like a stack of wheels or a cushioned arm rest or whatever with cutesy tag lines. That's pathetic enough, but then where is he gonna run these ads? In the New York Times??? Does he really think any readers of that paper (besides perhaps our friend Artie) buys an American car? They're the first ones to trash American everything. They all drive Hondas, Daryl, get with it. This would be like John Kerry appearing before the Christian Coalition and expecting to convince them to vote for him. Or GW Bush before the NAACP. It ain't gonna work, Daryl. Get a clue.
Signing off.
http://cgi.ebay.com/ebaymotors/ws/eBayISAPI.dll?ViewItem&cate- gory=33574&item=2469042661
Why the LT? A few gadgets even the F150 doesn't have. But mainly something for the Lincoln/Mercury only dealerships to sell. The pickin's are mighty slim these days.
I surely DO NOT remember this Lincoln, but even if it were "small" in its day, it was still probably one notch below Noah's Ark in size.
Now, back to the Mazda 6 platform . . . isn't it shared with Volvo also? I honestly don't know, but I thought I heard that. I know the Mazda 3 platform is shared by the Volvo S40.
I do agree with George, though, that the Mazda 6 platform Lincoln Mercury is soon to unveil would be far better suited to the Mercury brand than Lincoln. That is, only if Ford really is serious about salvaging the Mercury brand after decades of neglect.
1. Would it be better to purchase the "offical" sport shocks or a set of high performance after market shocks
2. Can anyone tell me or post a link that gives some info on how to convert my standard automatic to the SST?
Thanks for any info.
First the springs: If you are going to keep the current wheel and tire configuration I would stick with the oem springs but if you see yourself either buy 18" wheels or change to a tire size such as the 245/45/17 or 235 then get the eibach spring kit.
Now I have seen a spring kit on ebay made by spring tech but I do not know anyone that has them.
Now with the tranny deal. IIRC all you need to do is change the cover plate for your shifter and have the PCM flashed to the Sport code. If no one else chimes in on this here I would recommend that you take a free trial membership from the llsoc.com folks and poke around there or search this forum as it may be listed in the history section.
Another good mod is to swap out the airbox with one that is of the 2002 LS line up. Best price for that is at fordpartsonline.com. Set that up with a k&n and your are as mod'ed out as you can get.
Now if you want some good beams check out the sylania siler stars for the headlights. they are about 20 a bulb but i promise you; you won't be let down. I love mine merely for the improvement they make for night driving but the do add a nice bright look to the front.
Have a pleasant weekend.
It's also interesting, but disappointing, that most of us are talking about the same stuff that we were three (or 4, or 2) years ago: dealers, advertising, lack of cash.
This car had a really good shot when it was introduced. Now we're looking at Cadillac, which has several versions of their vehicle, most recently going "down" to a 2.8 with imitation "leather."
To me, it's not pleasant watching GM doing what Ford (Lincoln) said they were going to do.
WMMV
And yet - the '03 PRODUCT reflected improvements addressing so many of the requests of so many posts here - from drivers / owners of '00 / '01 / '02 models.
- Ray
Owner / driver of an '03 - ex-owner of an '00 . . .
Never had a Lincoln before, never dealt with this particular dealership either.
My question is not the typical 'is this a good deal' but, if you had to do it all over again, would you get an LS?
Her trade-in is a Cadillac EdDorado. We don't need/want a coupe and she really does not need or want the V-8 in the LS.
Thanks in advance for any advice.
The LS is a great car and is very reliable. You can't go wrong there.
Chris, I did note your profile a couple of months back -- was pleased to see you back here on a regular basis. Sounds like your Aviator & my Pathfinder are about the same age. Keep us posted.
They're expensive, but generally wear well, are very quiet (even when worn) and provide excellent cornering performance without squealing.
I certainly like mine. Tire Rack & Costco normally have the best prices.