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Toyota Sequoia Prices Paid and Buying Experience



  • 774774 Posts: 101
    Toyota has not been competitive with other car manufactures when it comes to offering cash incentives on the Sequoia. The result appears to be a lot of lost sales even when a dealer offers $3,900 off sticker as in your case.

    I would have waited but the time had come for me replace my 2001 Sequoia so waiting was not an option for me.

    I understand the stalemate position you are in and if you do not need to buy now ,wait. The economy is not looking so good and Toyota will have to offer cash incentives in 2010 if they want to sell this vehicle.
  • md001md001 Posts: 2
    I was told by a dealer in Texas that Toyota is not offering a $500 incentive for putting it under my companys name. Is the dealer lying or he doesn't want to go through the hassle??
  • jac1304jac1304 Posts: 33

    Wondering if you could post the toyota sales stats for December looking to see if Sequoia will keep incentives, they still seem to be sitting in PNW region. Hoping for 0/60. Thanks
  • mjohnr99mjohnr99 Posts: 193
    Per CNBC, the auto mnfrs release Dec. sales tomorrow, so stay tuned. [Toyota never seems to be the first, so could be later in the day.] I think sales generally will be up, but have no idea on Sequoia specifically.
  • mjohnr99mjohnr99 Posts: 193
    Sorry, busy yesterday; here they are. SEQUOIA = 1,760 in December 09 versus 2,399 in December 08, which is down -31.9%. Toyota saw a December surge and other vehicles seemed to do well based on this report, so my guess is that the Sequoia number must reflect something other than decreasing demand. Their willingness to increase incentives may depend more on units produced/available compared to units sold, and that may have seen an uptick in December versus November (just guessing, but this data won't tell you that). One thing though is that clearly there is more growing demand for other vehicles than the Sequoia, so maybe, even though they cut supply on the Sequoia, this weakened demand relative to other vehicles could spur incentives. No idea, key is to get a measure of the average lot-sitting time of Sequoias these past 3-5 months and whether that is increasing or decreasing. If you have an honest friend that is a dealer, maybe they know.

    December, 2009
    DSR % DSR %
    2009 2008 CHG 2009 2008 CHG
    YARIS 5,017 4,417 5.5 63,743 102,328 -37.7
    COROLLA 34,220 22,129 43.6 296,874 351,007 -15.4
    CAMRY 34,946 25,275 28.4 356,824 436,617 -18.3
    VENZA 5,819 1,474 266.6 54,410 1,474 3591.3
    AVALON 2,574 2,436 -1.9 26,935 42,790 -37.1
    PRIUS 11,775 7,859 39.1 139,682 158,884 -12.1
    SCION xA 0 0 N/A 3 39 -92.3
    SCION xB 1,756 1,794 -9.1 25,461 45,220 -43.7
    SCION tC 1,047 1,348 -27.9 17,998 40,980 -56.1
    SCION xD 968 985 -8.7 14,499 27,665 -47.6
    TOTAL TOYOTA DIV. PASS. CAR 98,122 67,717 34.6 996,431 1,207,006 -17.4
    ES 6,531 5,236 15.8 48,485 64,135 -24.4
    HS 1,980 0 N/A 6,699 0 N/A
    LS 2,085 1,451 33.4 11,334 20,255 -44.0
    SC 50 116 -60.0 720 1,986 -63.7
    GS 1,063 1,200 -17.7 7,430 15,759 -52.9
    IS 4,153 3,539 9.0 38,077 49,432 -23.0
    TOTAL LEXUS PASS. CAR 15,862 11,542 27.6 112,745 151,567 -25.6
    TOTAL TOYOTA PASS. CAR 113,984 79,259 33.5 1,109,176 1,358,573 -18.4
    SIENNA 8,555 6,901 15.1 84,064 115,944 -27.5
    RAV4 16,742 8,795 76.8 149,088 137,020 8.8
    FJ CRUISER 1,603 3,168 -53.0 11,941 28,668 -58.3
    4RUNNER 4,514 3,707 13.1 19,675 47,878 -58.9
    HIGHLANDER 9,442 7,791 12.5 83,118 104,661 -20.6
    LAND CRUISER 190 227 -22.3 2,261 3,801 -40.5
    SEQUOIA 1,760 2,399 -31.9 16,387 30,693 -46.6
    TOTAL SUV 34,251 26,087 21.9 282,470 352,721 -19.9
    4X2 TACOMA 4,525 4,287 -2.0 54,939 79,773 -31.1
    4X4 TACOMA 4,972 4,404 4.8 56,885 64,882 -12.3
    TOTAL TACOMA 9,497 8,691 1.5 111,824 144,655 -22.7
    TUNDRA 8,870 9,191 -10.4 79,385 137,249 -42.2
    TOTAL PICKUP 18,367 17,882 -4.6 191,209 281,904 -32.2
    TOTAL TOYOTA DIV. LT TRUCK 61,173 50,870 11.7 557,743 750,569 -25.7
    LX 386 508 -29.4 3,616 7,915 -54.3
    GX 502 1,380 -66.2 6,235 16,424 -62.0
    RX 11,815 9,932 10.5 93,379 84,181 10.9
    TOTAL LEXUS LIGHT TRUCK 12,703 11,820 -0.2 103,230 108,520 -4.9
    TOTAL TOYOTA LIGHT TRUCK 73,876 62,690 9.4 660,973 859,089 -23.1
    TOTAL TOYOTA DIV. 159,295 118,587 24.7 1,554,174 1,957,575 -20.6
    TOTAL LEXUS 28,565 23,362 13.5 215,975 260,087 -17.0
    TOTAL TOYOTA 187,860 141,949 22.9 1,770,149 2,217,662 -20.2
    DOM. COROLLA 33,659 17,192 81.8 265,440 252,877 5.0
    DOM. CAMRY 34,687 24,790 29.9 346,957 428,841 -19.1
    DOM. RAV4 5,746 210 2440.7 46,360 247 18669.2
    DOM. HIGHLANDER 6,006 0 N/A 10,948 0 N/A
    DOM. PICKUP 18,367 17,882 -4.6 191,209 281,902 -32.2
    DOM. RX 9,174 8,221 3.6 63,593 63,610 0.0
    SELLING DAYS 28 26 308 308
  • nomznomz Posts: 7
    So I called Toyota Financial. They will only do it if you apply and are approved for a line of credit for your business at the time of purchase. You do not need to provide 2 years of business taxes as I was told my the dealership. They simply pull your company's credit and if you qualify than that's it.

    For the price, also look at AMEX and AAA car buying service. Sequoias are not moving so you should be able to get a good deal. I am not into red colors but I had a dealer in baltimore area offering me that limited, 4wd with navi and dvd player for 49500.
  • I have been looking for an SR5 in the Tennessee area and have selection to be extremely limited with mostly platinums on the lots. I'm hesitant to order one sight unseen because I'm interested in the Sports Appearance Package that adds the 20 inch wheels and bucket seats in the back and don't know if the seats will be comparable to the platinum. Also has anyone used to purchase a car. I received a quote from the site for an SR5 with the SAP MSRP: 40,796; Invoice: 37,770; and quote of 36,570. Seems like a reasonable quote but wanted to see if any one had any experience with this approach and if it is a good price.
  • 774774 Posts: 101
    I think that is a great price, you are buying below invoice with no cash incentives. I am using Overstocked.Com and was able to get a price of $732 over invoice. The price of the vehicle has gone down since I ordered which is reflected on Overstocked

    Timing is everything and had I waited the price would have been at invoice today using Overstocked the area that I am buying.

    The vehicle I am buying had to be special ordered as none were in inventory.
    I was willing to pay a little more to get the exact vehicle with the options and colors that I wanted as opposed to being forced into buying something that came close.

    Prior to using Over Stock. Com one dealer told me to pick a first and second exterior color and they would try and find the vehicle. The salesman was told that our agreed opon price was dead if he could not get the vehicle as requested . The deal was terminated for several reasons options and color were of no concern to the dealer.

    The end result was the good fortune in finding the site where the vehicle was special ordered $556 dollars less than the above deal. I then sold my 2001 Sequoia to a private party $1,300 higher than offered by the dealer.

    Toyota might offer some cash incentives later this year but your price is the best that I have seen by anyone so far.
  • aujimaujim Posts: 4
    I bought a Platinum last week at $1,000 below invoice. I used the USAA (my insurance carrier) car buying service to get a quote and then took it to a dealer that had the Sequoia I wanted. They accepted the price even though they weren't a USAA certified dealer.

    BTW, the USAA price was the same as the price.
  • 774774 Posts: 101
    I could be mistaken but it looks like Toyota raised the MSRP price up $500 dollars on the SR5 4x4 Sequoia. The price was $43,330 and now is listed as $43,830.
  • mageshmagesh Posts: 33
    2010 - Platinum
    Silver Sky Metallic

    Optional Eqp:
    Paint Protection Film
    Cargo Cover

    Drive off price incl regn & dmv: $54,500/- (no sales tax in Oregon).

    Is the above a good price?

    P.S: We moved from a 03 Ford Exp EB.
  • mjohnr99mjohnr99 Posts: 193
    That seems like a reasonable market price. Without incentives, this $54.5 - 56.5K area seems to be the price range I am seeing for these Platinums. They go up or down perhaps based on where you are in the country. I just priced another Platinum in the Mid-Atlantic today, and the total price (everything except tax and tags) was $55,193.00 if I bought today. Still, no incentives though.

    I also checked all the 50 or so dealerships' inventory in the greater Wash DC area (all the way to Baltimore) and there are (assuming their web sites are somewhat accurate) only 16 Platinums, 19 Limiteds, and 5 SR5s sitting on lots. Again, that sounds like very low supply for a major area like this, so even with low demand for this big SUV, Toyota is keeping supply very low it seems to me to avoid the need for incentives.

    I can't imagine any incentives coming out on the Sequoia if they have only 40 sitting on lots in this region. So, again, I am at a stalemate. Not sure anything will happen soon to push this under $54K here, so again I plan to maybe posotpone the purchase another year (and see if I can make do with what I got) while I also weigh the Infiniti Q. Nice thing though, is I am somewhat lucky and can afford to wait (I know not everyone can).

    Good Luck.
  • 774774 Posts: 101
    The New Jersey area has more inventory on the lots but that might be too far north for you. The best price for a 4x4 Platinum on was $ 55,881. The price seems to go down 3 to 5 hundred dollars at the end of the month as dealers scramble to meet a quota.
  • Got a 2010 4x4, LTD, Navigation, RSE for $51,344, $1,500 7yr / 125k mile warranty. Right now it's a buyer's market. The dealer gave me the car close to invoice and made $400 on the warranty. I was ok with that. I guess the ext warranty for the 4x4 sequoia is the most expensive because of the type and size of the vehicle. In one of the dealerships I was at, I was the only customer in a 2 1/2 hour period. And this is in San Diego. Still a slow time out there. Buy now if you can.
  • Hi, This is my first time posting a message. My family and I wish to purchase a nearly new 2008 or 2009 Sequoia SR5 4WD with less than 30,000 miles. I've searched and and have found approximately 15 vehicles (formerly rental/lease vehicles) which would meet our needs and all of these Sequoia's are priced at the approximately $34,000 (Toyota dealers and other dealers). What is the best price I can hope to pay for these amazing Sequoia's in January 2010? I would appreciate any tips or advise on the best strategy for making an offer (online or in person) from readers of this forum. Thanks very much. Looking forward to hearing from you. Best Regards, Brian
  • mageshmagesh Posts: 33

    FWIW, there is 'no' good price for any car. It is your mental make up & belief and buying parameters, based on need/want, living/driving conditions that you will end up putting a value on and hence justifying it against the purchase of any car - used or new.

    Hence, with that said, you can find TONS of info on pricing that will make your head swim and want to close the computer. You will get varied advises on what are good / bad prices. You will find info on this and other forums as to what each person paid and you will need to do your own due diligence in driving the dealer towards the price you want. Don't make the purchase an emotional one since then you will be negotiating against yourself, if that makes sense.

    I paid $54.5 for a new platinum. I WANT to think and believe I paid the lowest price; however I know that there is someone out there who paid lesser than me & someone who paid full MSRP and above.

    My $0.02/-: I moved from a 03 Ford Exp Eddie Bauer. I blv that the Sequoia beats the Ford Exp hands down in terms of creature comforts, driving style, interior space, abundance of storage & cup holders, and a slightly elevated driving position. I like the Seq so far.

    P.S: You may want to buy an extended warranty and ask the dealer to throw that in as part of the price.

  • mageshmagesh Posts: 33

    I have not seen a lot of threads on extended warranty. Has anyone bought one?

    I'm planning to keep my Seq for at least 7 years and at least for $80K miles. Is an extended warranty a good thing, especially reading some threads on nav issues, drive line/engine issues, etc?

    Also, any prices paid will be appreciated. I have been given a quote for 8yrs/100K/$0 ded for $1150/- thru' the Toyota Vehicle Assurance Program.

    Also planning to buy into the 4yr/55k vehicle maintenance pgm that will take care of ALL scheduled maintenance. This is for $850/-. (Yes I did the math on this & unless I'm very disciplined and detail oriented in collecting, which I'm not, in collecting the promo coupons and oil change service specials, the plan works out saving me money in the long run, especially twds year 3 & 4.)


  • Hello
    New to the forum.
    Bear my ignorance.
    When you guys mention prices do you include the taxes.I am getting 52,300 for a 2010 Sequoia LTD 4WD.With taxes it wil be 54K+
    The dealer is is selling me different warranties for different prices.
    Which one are you all talking about?
  • jose263jose263 Posts: 10
    Bought our 1st 2010 Sequoia LTD in mid December through an internet mgr in New Orleans - sold it for factory invoice $48,106 vs Retail price $52,339. That excludes taxes. They didn't offer any special finance incentives
    I don't know about your options - what is the retail for your vehicle?
    Dealer threw in lifetime powertrain warranty - I didn't buy other additional warranty.
    Is it a good idea to buy more warranty - if so - what is the best way to do that?
  • mageshmagesh Posts: 33
    Congrats on the new vehicle. Good price I think.

    Mine was the Platinum with a paint protection package + the cargo + the door sill protection. I think they threw in the carpets as well plus the cargo net. I paid $54.5 all inclusive i.e. on road. The retail on the vehicle was just under $62K.

    The platinum does not have any 'major' options I think. And there were no dealer incentives in Oregon when I bought it.

    I purchased the Toyota Vehicle Assurance Plan (extended warranty from toyota). It is sold thru' the dealers. I purchased mine from Midwest Toyota in Kansas (contact point: Jerry Johnson), since his was the best price. My dealer here in Portland, OR could not even come close to that price.

    I purchased that PLUS the scheduled maintenance since I did not want to nor my wife to worry about how much it is going to cost every time we take the vehicle for service. Plus I have read some threads about electronics failing, sunroof not opening, gear systems failing, etc. I don't want to worry about money if that happens. Hence I paid it upfront. I'm not smart enough to deal with those type of issues NOR do I know any mechanics NOR am I smart enough to know if the dealer is pulling wool over my eyes if and when I decide to sell the vehicle and he claims the 4*4 is failing or some other crap to undersell. Ext warranty helps, to a certain extent, when you sell the vehicle. (You see those signs about Certified Preowned)

    Hence to abate the above, I ponied up the money upfront. Buying an extended warranty is like your insurance (auto or life). You never need it till you meet with an accident. Time is the only person that will tell you in X number of years if it was a wise decision to buy an extended warranty or not. Nobody else can.

    It does not matter if the vehicle has been rated the best of the best or the worst of the worst. Every machine has a failure rate at some point in time. If you have warranty at the time the machine fails, you are better served; if your machine has served you without dropping at all, great. Warranties are insurance. Why do companies give you a 3 year/36K warranty when it brand new? Would it not make sense to give us the same warranty AFTER 3 years when it is more prone to failure?

    Sorry for the long post. It is your call on if you want to buy one or not. And if you decide to buy, shop around. Decide how long you plan to keep & how many miles you will drive in a year. I shopped around & found Jerry Johnson @ Midwest Toyota to be the cheapest. (Don't ask me how he does it OR why your dealer is not matching that price if the warranty is assured by Toyota. Maybe JJ has low overhead?!?)
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