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Toyota Sequoia Prices Paid and Buying Experience



  • I am a Sequoia LTD owner, and I can tell you that 52k or 54k (out the door) for a LTD sounds ridiculous. That's just me, but keep in mind that Sequoias aren't moving like other models. Case in point, Toyota never released a 2009 model (only 2008 and 2010 were released). These dealers must be trying to hose you w/ a cost of 50k plus. Try contacting the "Internet Manager" or the fleet manager directly, and avoid the floors sales reps at all costs. You could also try contacting a more senior sales manager directly, as they may be more interested in moving inventory and getting the factory incentives rather than risk losing a sale and paying out a commission to a floor rep. Here's I how worked this...My technique was to email the Internet or sales mgr's directly -- don't use the Edmunds email form tool, as they do not take that as a serious offer to buy, so send a personal email -- and I told them that I was ready to buy immediately and wanted a LTD in color X for price $Y. Then the calls came flooding in. That put me in a really good spot to negotiate and play off of the various offers. Long story short, I got them below invoice by over $1K. So this strategy is at least worth a try!

    As for warranties, I'm sure there's a totally separate thread for this topic, while this is a personal decision, the odds are stacked in favor of the house (i.e. the dealer/factory). These contracts are very expensive, and one of the biggest profit centers for a dealer. They look even more expensive when you factor in the time value of money or opportunity costs here. You're essentially paying now for something that MAY provide some benefit more than 3 years from now. It is not comparable to something like life insurance (as previous post alluded) in terms of the cost v. benefit. Even reputable 3rd parties like Consumer Reports advise against these. Remember, you're buying a Toyota, which generally has a good rep for long term quality, not a VW Jetta or some other lemon. FYI, I have 2 other Toyotas with over 120K miles each and they're still going!

    And regarding magesh's question above about why dealers don't offer the extended warranty only after the factory warranty expires instead of upfront like they typically do at point of sale, there is a good reason for that. Simply, a customer is more likely to make an impulse purchase upfront when bundled with something else. This is textbook consumer behavior. You're less likely to make that warranty purchase once you walk out the door. Also, if they only offered the warranty after the factory one expired, the company would be subject to adverse selection (i.e. mostly people who need the warranty [due to repair-prone car, etc] would buy at that time), which would drive up the costs to everyone.

    Paint protection? Really? :confuse:

    Just trying to help. I have a lot of experience negotiating with these folks over the years, so I hope some of this is helpful and keeps more money in your pocket as opposed to their's.
  • 774774 Posts: 101
    I have seen a couple of posts of people buying a Sequoia $1,000 or more below invoice. This price is without any dealer cash incentive.
    Using price on a 4x4 Platinum lists retail for 60,355 invoice is
    $55,381and true cost $53,745. List price $55,381 minus $1000 =$54,381

    $54,381 minus true cost 53,745 =$ 636.0 or profit made on the deal for Toyota
    and the dealership.

    Congratulations to anyone who can negoiate a deal this good.
  • Mconra129: I've done some research and have found that the factory invoice for a LTD Sequoia is $46,677. Once you factor in Destination and Advertising ($950+$959=$1909) your at $48,586. And then there's 6% sales tax. I'm thinking $51,500 OUT THE DOOR is a good deal. This would be the first new car that I buy so I haven't had much experience with this negotiation process. The MSRP on the vehicle is $52,625. That's the current deal I have on the table for a "standard" Limited Sequoia; no extra options. In fact, I've had to special order my vehicle of choice because Toyota is now build ALL LIMITEDs with Navigation and I don't want the Toyota Navigation System. Additionally, the deal includes the RED ROCK interior which is not an option for the LIMITED but the Dealership believes they can get toyota to build it. Again, do you think $51,500 is a good deal out the door? If not, given the numbers I've provided, what do you or anyone else out there believe would be a good price to pay for the aforementioned vehicle. It will be another 4-6 weeks before the vehicle arrives and my $500 deposit is FULLY REFUNDABLE. Thoughts?
  • I just special ordered a 2010 LTD Silver Sky Metallic with Red Rock interior. My OUT THE DOOR PRICE is $51,500. I "believe" that is a good deal considering the factory invoice was 46,677, and that is what I paid prior to adding 6% sales tax, $950 for Destination and $959 Advertising. I'm still waiting on final approval from Toyota as to if they are going to build the vehicle since RED ROCK is a higher end leather and I don't want the navigation which is being added into every 2010 Sequoia for $1500. According to the Gen. Mgr, subtracting the Nav is not a problem but adding the RED ROCK may be more challenging. However, they believe they can get TOYOTA to make the modifications. If the build is approved I could have my Sequoia by Mid March. Cross your fingers!
  • Hi - I thought I got a very good deal buying a 2010 LTD for factory invoice in Dec.
    So, how much value has been lost with the quality/safety issues- seems like anyone wanting a new Toy should be able to buy very low??
  • 774774 Posts: 101
    I ordered my Sequoia SR5 4x4 back in Oct and paid $730 over invoice .The price has been going down since the order was placed. Timing is everything and you bought at the right time. You got a great deal and the price you paid is what Over stocked .com lists for a limited today.

    I suspect the quality/ safety issue may bring the price down even more depending opon the amount of unsold inventories for this model. The inventories for this model were low before the last round of recalls so only time will tell how this affects the inventory level.

    Do you have any second thoughts about buying the vehicle due to the recent recall on this model ?
  • damos156,

    That's not too bad out the door, though not great (just my opinion though). Granted, I bough my Sequoia LTD just over a year ago, but that said, given all of the "issues" Toyota is having lately, I'd think they'd be awfully hungry to make deals. Nobody is buying Toyotas.

    I was able to buy my LTD for $1000 below invoice period. The only "extras" I paid was a doc/DMV fee at the dealer (which was maybe around 200 bucks?) - plus sales tax -- that was it.

    If your current dealership won't move, then you can always try another (assuming you live in a major metro area).

    Also, the red rock interior is pretty cool, so if you're mind is set on that and they're able to get it for you, then don't let me get in the way of your happiness.

    Lastly, have you tried speaking to the "Internet Manager" at a competing dealership? You could tell him/her that you're ready to buy now and will buy from him/her TODAY if he can give you the truck for $XX.
  • Thanks for the insight. The dealership just informed me that Toyota rejected my special order request because of the Red Rock. They resubmitted the request today and believe they will have feedback by sometime next week. I did think about going to other dealerships again, but in all honesty, I'm a little tired of this process. However, I may take your advice and try to speak with the internet/fleet manager and see if I can get a better deal. My only concern with going to another dealership is the the fact that I won't receive the following benefits:
    Free Lifetime"
    Free Oil changes for life
    Guaranteed engine for life
    Free 24 hour roadside assistance within 50 miles of the dealership for life
    Free pickup and delivery of my vehicle with a scheduled appointment for life (pickup and delivery must be within 50 miles of the dealership)
    Free loaner vehicle for life whenever I have a scheduled service
    10% of all service and accessories get store away and credited toward my next vehicle (up to $2500 can be used toward my next vehicle)
    Parts and service guaranteed for life
    and a couple of other smalll items. You just don't get these types of benefits from every dealership. However, this family of dealerships gives all this stuff free of charge as part of the sale. If Toyota rejects it again, I'll more than likely wait until March 1st to get a 2010 Limited off the lot. Hopefully, they'll have some incentives in place starting in March. We'll see!!!

    I do have a question for you. You stated you were able to get you LTD for $1000 below invoice plus Tax. If you don't mind, what was invoice or what price did you pay prior to TTL? Please fill me in. Perhaps I can be a bit more agressive in getting my price decreased especially with all the quality issues.
  • Damos - I found it much less hassle dealing with the internet/fleet mgr - I didn't meet him til we drove 50 miles to pickup the vehicle -everything was email - local dealership wouldn't match their offer. My deal was invoice price - if you can do better great. Of course invoice already has holdback and other added costs that guarantee a profit. I suspect a hungry dealership can shave off the invoice price. below is a list of the items...

    Mfg Base Price: 
    Total Factory Installed Options: 
    Total Locally Installed Options: 
    Base Vehicle Holdback: 
    PIO Holdback: 
    Dealer Added Options: 
    Fleet Price Protection: 
    1% Financial Reserve MSRP: 
    Fleet Credit: 
    Pricing Totals: 
  • Toyota Is Said to Discuss Rebates, Warranties to Lure Customers.
    I found this today on
    The article stated something like, "Ideas being considered include warranties of as long as 10 years and rebates of thousands of dollars per vehicle that would start in March, said three executives from retailer groups with Toyota franchises. They declined to be identified because the discussions are private."
  • Thanks for the information. This may work out well for me. Toyota rejected my special order twice. At least, that's what the dealer is telling me. I advised the dealer that I'll take the vehicle with Graphite but with a price reduction. They dropped the price by another $500 which puts me at a few hundred below invoice. My vehicle won't be in until mid to late March. Hopefully, the incentives will be in place by then which would allow me to take advantage of them. Again, thanks for the information.
  • I just negotiated a price of $51,200 ON THE ROAD for a 2010 Limited Sequoia. Basically, that's about $500 below factory invoice when you break down the overall pricing. My vehicle won't be here until mid to late march because I've requested the following with regard to my Sequoia:
    It must come from the factory with the NEW version of the accelerator.
    It must NOT have the Navigation system included (All new Limited Sequoias are being built with Navigation and I don't particularly care for those navigation systems. My portable unit works just fine and I get lifetime traffic information for free just like the toyota unit. Also, the only thing you lose when removing the the Toyota navigation system is Navigation and Backup camera. However, the limited still comes with a Backup Camera as part of your Rearview mirror; it just smaller than the 7" Navigation screen. For a savings of $1250+ and portability of my current nav system, I can deal with a smaller screen.
  • th3rdsonth3rdson Posts: 3
    edited February 2010
    Add a child ... add a SUV. We already have an Acadia and like it very much. We now have 3 little ones so I must part with my G35 and pick up another family hauler. My wife will argue it with me but it is between the Sequoia and Armada. With an email I got the following price: 2010 Sequoia limited with an MSRP $53,710.00 for $50,504.00 plus TTL. Since I didn't ask for the invoice $, I am curious as to yours for a comparison.

    On the flip side I can get a new 2010 Armada Platinum for ~$42,500. This includes Nissan cash and a supplier discount. I like the Sequoia better for a lot of reasons ... but not 8,000 reasons. I do hope Toyota gets in the game with cash incentives.

    I'll keep you posted as to what we decide.
  • damos516,

    I believe invoice on my LTD was just over $46K. Again, no Nav on this truck, but had a couple extras like the automatic tailgate (can open/close from remote), factory-installed remote start (not after-mkt or dealer-installed), and upgraded all-weather floor mats (the heavy duty rubber ones you can hose down).

    BTW, I'm in NY metro area if that helps. Not sure how deals vary by region.

    Lastly, when I bought, I got a $3K factory cash-back incentive (in addition to the discount to invoice). Pretty sweet. I think my total cost out the door, net of rebate and including tax was just over $46k.
  • According to Reuters News on Sunday 2-14-10:

    ORLANDO, Florida (Reuters) – Toyota Motor Corp (7203.T) is considering increased incentives and an extended warranty program to combat consumer concerns about a deepening product safety crisis, a source briefed on still-developing plans said on Sunday.

    Toyota, reeling from its largest recall in history, is discussing a range of options with its U.S. dealers to support sales, including $1,000 in addition to the current $1,000 in cash incentives to returning Toyota customers, the source told Reuters.

    Toyota's current $1,000 in "loyalty" bonus matches incentives offered by General Motors Co (GM.UL), Ford Motor Co (F.N), Chrysler and Hyundai Motor Co (005380.KS) to lure Toyota customers.

    Other options Toyota is considering include a free maintenance program -- such as oil changes and regular mile services -- and a new warranty program that at least matches Hyundai's market-leading 10-year, 100,000-mile powertrain warranty, the source said.

    Complete article is here:
  • jryajrya Posts: 3
    I want a new SR5 Sequoia. I can't imagine Toyota is not offering 5yr-0%, or at least a 3k rebate at this point. Every day they die a bit more. I am one of the folks
    who has a 2006 Avalon Limited. No problems at all, hell I haven't even scheduled the recall yet. Today I hear the rental car market is pulling the plug on toyota and the resale market is being irrepairably damaged.....They have a loyal customer here, but a GMC denali with all the deals is getting hard to turn down..What are they thinking....I've been waiting for 4 months for something....the last plan, 3-36 at 0% didn't cut it for me............
  • damos516damos516 Posts: 13
    edited February 2010
    I completely hear you on all points. As you've probably seen from my previous posts, I've special ordered a Limited Silver Sky Metallic Sequoia knowing it would be sometime in March when it comes in. I figured by March there would be some type of incentives to make my deal even better. If Toyota is too stubborn and conceited to give some type of cash incentive on the Sequoia, I'll consider getting my $500 deposit back and holding off on taking delivery on my special order. I'm with you, Toyota doesn't really have any recourse but to put some type of incentive out there. Toward the end of 2008 they were giving 3000 or 3500 cash back on the 2008 models. Given all the problems, they should be doing something like that or better.
  • jryajrya Posts: 3
    If the news today is true, and they hid the recall and bragged about saving 100 mill on recalls....its lights out for toyota. The family members of the people hurt or even killed due to the accelerator problems...will own toyota... Bad business, immoral business, unethical business, deadly business.....
  • Irya,

    I see where you're coming from but I don't think Toyota was actually bragging in the memo. Call me gullable... They may have discussed this by way of the "memo" to include commenting on the savings. To a large extent, I believe they put quantity over quality but I have to question how many of these reported incidents are Toyota's fault and how many are hoaxes. Believe me, I'm concerned but I'm trying to way all sides of the equation before dismissing Toyota altogether. I've been looking at the Sequoia for about 5 years and finally pulled the trigger on making a deal a few weeks ago. I've since then questioned whether I should move forward with my purchase because my KIDS are my prize possesions and I don't want to put them at risk.

    We've heard of Braking, Steering and Acceleration Issues with regard to the recent toyota recalls. These are the highest priority aspects of DRIVING. The question is, how valid are these concerns. At the same time, is the American government biased against Toyota because the government has stock in the American Auto Manufacturers. Think about it, the more our Government can get Toyota owners to turn against Toyota, the more likely a person is to buy AMERICAN. Think about the extra discounts Toyota Owners are getting when if they BUY AMERICAN. Ultimately, Toyota does appear to have delayed dealing with "reported issues". I believe this was done in the name of GREED from the perspective of "BEING #1" but not from the perspective of "NOT CARING". Toyota will undoubtedly suffer from this. My intent is to capitalize of the situation. More Specifically, I intend to monitor its stock pricing. Once it appears to stabilize at a lower number, I will purchase a bit of it and let it sit for a few years because TOYOTA will undoubtably be back and its stock will get back to above 100 per share. I'm hoping it continues to drop so I can move into a position to buy.
    Back to the topic at hand. I'm still considering a Sequoia because the other vehicles out there in the same price range don't really impress me. Case an point, I believe you mentioned the Denali in a previous posting. That triggered me to go take a look at the Denali. It's price point is a bit higher than the Sequoia but it was still worth a look. I went to the dealership and it took me to flag a salesman down after 15 minutes of being there before they even noticed me. Then the salesman who did come over seemed not to interested in showing me the vehicle and didn't seem to care whether I wanted the short or long version. He grabbed the keys for the Denali XL. It definitely looks nice. However, when I pressed the but to "Power fold" the 2nd row passenger seat, it didn't work. The back of the seat folded down but the bottom didn't flip up as designed. While not a breaking, steering or acceleration issue, its a brand new vehicle on the lot with a noticeable issue. THis was NOT a showroom vehicle that may have gotten abused either. This was completely NEW. Anyway, I left with a not so good taste in my mouth. I didn't even get a chance to test drive it. Again, it didn't seem like the salesman was too enthusiastic about showing it to me. I may go back just to give it a test drive but again, the power seat bothers me because it begs the question "How much will fixing it cost if it breaks after expiration of the warranty?
  • chris217chris217 Posts: 3
    Wanted some feedback on the price of a demo. Traditionally I've avoided demo's since you don't know how they've been treated. But given the pricing I'm thinking about it.

    I've been looking at fully loaded used 2008 Platinum CPO's and range seems to be between $47K - $52K. A dealer has a 2010 Demo Platinum with a CPO for $49.9K. But it does have 24K miles on it. Claims the GM's wife drove it back and forth between cities as a commuter car.

    I won't pay $49.9K, but if the price got into the $46-$48 range I'm might think about it. What's the difference between a used 2008 with 24K miles vs. a demo 2010 with 24K miles? Seems like if the price is close the 2010 is maybe a better deal because you have 2 more years on the 7yr/100,000miles CPO warranty.

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