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Well, I remember some of the other times FoMoCo was in trouble, saleswise. For example, back in the mid-80's, when I couldn't have afforded a Lincoln, Ford brought out the Taurus/Sable twins. The original Taurus was bold and right for its time. Although the Sable shared almost everything with Taurus, Ford even with its limited budget, ingeniously gave each one a separate presence; they generally were not confused with one another. Rather than worrying about distinquishing the doors or front fenders, etc, the rear roofline variation made them seem totally different cars.
They waited two years to bring out a Lincoln version (the first FWD Continental) that not even a discriminating buyer could see much Taurus in. Of course they had the luxury of waiting to get the Continental right (for its time, remember), because the 87 rear drive Continental was already available as a pretty and luxurious alternative (again, for its time) to the much larger Town Car.
A little ingenuity goes a long way and doesn't cost much. The Ford brass keep saying they are planning to introduce greater distinction among their car lines soon. Guess I'll wait for that, and until then, cheer any sales increases from the sidelines.
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I agree. Why pay 10k more for a vehicle that is essentially the same? I sure won't for the privilege of saying "I drive a Lincoln."
Here's how they could have differentiated the two...a V8 and AWD for the MKX. No FWD model. That would justify a 10k price difference.
The Fusion and Zephyr, same thing. Put a small V8 in the Zephyr and it would have a luxury/performance appeal beyond the Fusion.
- AWD $35960
Options
- DVD Navigation System $1955
- Panoramic Vista Roof™ with Dual Power Sunshades $1855
- Reverse Sensing System $240
- THX II® Certified Sound System with 14 Speakers $970
- Ultimate Package $1955
Colors
- Exterior Color: Black Clearcoat
- Interior Color: Medium Camel with Anigre Wood (Light)
Destination Charge $635
Total Price
$ 43,570
Not a bad price. Go easy on the options and it will be a bit less. Still, I wouldn't say its over priced.
Non words cannot be trademarked. Just like a series of numbers cannot be trademarked. Remember Intels x86 naming scheme for CPUS? 286, 386, 486?
Intel went with Pentium because they WANTED somethign the could trademark.
One assumes that is one of the reasons Five Hundred is spelt out on the car and not 500.
The letter naming is really stupid if you ask me. Deep down Lincoln KNOWS its stupid which is why they are keeping Navigator
Mark
BTW, MKX pricing looks reasonable to me too--although it also looks like too much equipment people will want is optional, not standard. I like the approach taken with the Zephyr which has a very short option list.
I don't think it's coincidence that 2 Luxury branded mid-size FWD/AWD SUV's happen to be called MDX and MKX.
Ford should hope it gets sued to save them from this.
The Base price sounds good, but after all those $2000 options, I don't see too many rolling out the door at the full-retail $44k. They just don't have the cred to pull that off.
Better start planning the rebates.
The Zephyr seems to have a good pricing strategy, with relative few options at reasonable prices and it's already the best selling Lincoln.
The MDX can get pricy, but I for one, am good with the base model. It comes really loaded up. Just look at the feature list. I think an RX, similarly equipped is far more expensive since it starts at $38K. Similarly equipped the Lincoln may undercut it a good $4K which is a good chunk of change. It already undercuts it $5K base to base.
Jay
What's a SOTA trans and engine??????/Simagic
I for one do like the MKX grill, but I do wish the vehicle could have had more of the Aviator concept cues. (Oh well, at least it is not an 07 Navigator!)
http://www.lincoln.com/reachhigher/
Wrong.
You can get them in an Expedition.
Yes indeed - they are a Wonderful option, and I hope to never be without them.
In order to find this forum one must go to "Show All Lincoln Forums". You need to fix the link to the MKX forum because right now it leads to a "What is Ford Up to Now" forum.
Back to the MKX. Can anyone confirm that the MKX will have hid headlights available?
I would prefer the LEDs, I think they're state of the art, aren't they?
Per the Hyndai website, the Azera offers LED tailights, and the headlights are projector halogen.
HIDs are all over the place.
Does anyone have a good link to pictures on this car? I have only seen vague stuff so far.....
While no Lincoln plays in the Lexus LS 4-- league, it's only a matter of time before technology introduced on Lexus' flagship trickles down to the more plebeian ES, then to the Toyota Camry.
It's too bad Lincoln will seem an "also ran" when they get around to the LED headlights shown on the MXS concept. If the bean counters will allow the cost. Lincoln and Cadillac's advertising themes used to be "nothing could be finer" and "the standard of the world." No longer.
I was kind-of shocked at the "future option" tease offered. Basically, "here are some really great options that you can't have in your 2007 MKX". :P What were they thinking? That a tease like this would actually make me want to run out and buy a 2007 MKX right away?
There where indeed some things in their future option list I would really want, like Bluetooth and HID headlights, options that the competition already offers, but I want them now. :mad:
Of course not. The idea is to survey potential customers and see which future options they would be willing to pay for. That will help them determine which features to add and how much customers are willing to pay for that feature. If a lot of people choose an option they'll be more likely to add it or add it quicker.
But how does that help sell more 2007 models? :confuse:
Ford could certainly do a survey, without adding unavailable options to their configure your own 2007 MKX. It is placing the list there, which really makes it a tease.
It's got to be helpful, but I think it is also telling that so many of Ford's products have had very conservative updates and re-designs, and they have the fewest new products in the pipeline, beyond the planned conservative updates of the Super Duty, 500/Montego, the Expedition/Navigator, the Escape/Mariner, as well as the already out there unremarkable re-do's of Explorer and Focus.
They are reduced to thinking that the Fusion now has really innovative styling (well, for Ford perhaps it does) when it is really not a styling standout against the 2007 Camry and Altima. It is a matter of personal preference, not standout innovation. Ford could use a sedan that sells as well as the Mustang does. Or even the lame duck Taurus.
Chrysler/Dodge/Jeep takes risks and cranks out new models and redesigns quickly. Not every one hits the mark, but sales are good for the company. Meanwhile, Ford struggles to hold on to its dwindling market share and hasn't gotten any real traction yet. I suspect they'd be in a different place if the 427, the Forty-Nine (instead of that crazy T-bird 2 seater), Fairlane, Meta One, European Focus, and Lincoln Continental were all on the road now. Not all would have been sales blockbusters, perhaps, but they would have been seen as innovators like Chrysler.
Further, seeing what people would pre-order is one thing. However, many companies equip their vehicles heavily with new features and people learn to want and appreciate them by using them. It's a different approach, but seems to serve some automakers rather well. The MKX deserves some innovation that will truly make it a wannahave when compared with its clone, the Edge.
Rush it to market in some half-baked fashion, once it's received a tepid response and made a weak first impression, and they see if it sells or not, then come back in a few months and complete developing it, or just cancel it.
(For reference see: Marauder, T-bird, Mark LT, Blackwood, Contour, Freestyle...)
It's s almost sad to see how "tight" Ford plays. Anyone who's ever watched a single game, in any sport knows the team who is wound up and full of anxiety because they HAVE to win, often loses to the relaxed team that is just there to have fun.
The sad part is the "bold moves" ad campaign Ford is running now.
I think Chrysler should own that motto.
Jay
If you make the right product and show respect for the intelligence of your buyers success will follow.
It's so transparent when they have a "we're in the business of making money, not cars" attitude.
Ask Roger Smith how that attitude worked out.
I think this headlight thing will go like Ford's "better idea" not to include side airbags as standard on the Fusion. They will "save money" by not including it, take a beating in the press and in the court of public opinion and after they have been fully-clowned, will back down and include them later, after they look foolish.
I've been at pushing this for years if some of you have remembered from earlier posts.
Why are you killing the Town Car so soon? NV
Ok, for the TC...federal mandate requires specific placement of fuel tanks. Instead of retrofitting the vehicle for it, best to replace it with another new entry anyways since it's been getting long in the tooth anyways. The expense of re-engineering those vehicles is better spent on the introduction of one that will appeal to a larger crowd, rather than livery/fleet/police, duty. Although, in certain aspects, the CV/GM will linger a bit longer before going DOWN UNDER.