Range Rover, Mustang and other vehicle manufacturers show that appealing commercials can be made without sliding sideways, kicking up sand on a beach or in a desert, etc. and other idiotic moves.
Funny. Just as I was typing this, a commercial for a Mercedes C250 was on the TV screen showing it sliding sideways at a beach somewhere.
We get it, Ms. Claybrook. Hooning around in the sand gets your knickers in a twist. Yawn.
Mine: 1995 318ti Club Sport-2020 C43-1996 Speed Triple Challenge Cup Replica
Wife's: 2021 Sahara 4xe
Son's: 2018 330i xDrive
"Hey guys! Instead of telling you what our models have to offer, here's a bunch of good-looking Shaker-inspired urbanites being pretentious [non-permissible content removed]! The average person may think that they could get this pathetically hollow existence by buying our overpriced cars! It's brilliant!"
I don't see the ILX conquering the sychophant junior exec ranks anytime soon. It's just too boring looking, and doesn't seem to offer anything unusual for the money. Acura and Honda seem to operate like that - the car is either an aesthetic disaster or it can put you to sleep.
The intro ad for the CT with the roads going in all directions was more interesting.
An excellent commercial on Lexus CT running now. Very creative, Artistic. Young professionals will relate to it. Unlike stupid commercials of BMWs where drivers get coffee refills from a low flying tanker plane. That's for 14-year old boys. Or BMWs ripping up the beach. Or Mercedes sliding sideways on the beach. Come on. How stupid. Fourteen year-old boys do not buy these cars.
Hmmm...but the CT is outsold by the (more expensive) 3er and C to such a high degree that it isn't even funny. Indeed, 14 year olds don't buy them, but quite a few others do. Looks like the real world either doesn't agree about the ads, or doesn't care.
Hmmm...but the CT is outsold by the (more expensive) 3er and C to such a high degree that it isn't even funny. Indeed, 14 year olds don't buy them, but quite a few others do. Looks like the real world either doesn't agree about the ads, or doesn't care.
Or maybe the BMW and Mercedes spots chase the hand-wringing pantywaist buyers away- thereby making the Bimmer and C-Class more appealing...
Mine: 1995 318ti Club Sport-2020 C43-1996 Speed Triple Challenge Cup Replica
Wife's: 2021 Sahara 4xe
Son's: 2018 330i xDrive
That could be part of it - they are afraid of the limitless raw power generated by a slushbox base 328 or C250. To be fair, the E and 3er are sold in variants that attract a lot of boring buyers...but the CT buyer is likely every bit as boring and then some. I'll just say this, I've never been passed by one, and I doubt that'll change anytime soon.
Agreed. My comment was about the commercial, not the car itself. Neither Lexus nor Acura makes anything that I would consider so their products are non-entities for me. I just like the job their agencies did on those 2 commercials. In contrast, I saw the BMW coffee air tanker commercial the other day and thought it was one of the most absurd, stupid ads I have ever seen.
"The Hyundai Equus is a pair of chrome-plated brash knuckles in the mouths of Audi, BMW, and Mercedes-Benz" then they show a "0-0-0" financing offer at the end of the commercial. If the Equus is all that, why do they have to resort to a desperate tactic like that to move them?
Current Equus only dates back to 2009 - newer than the S, LS (which it mimics), and same age as the 7er. I suspect it has sold mainly to expat rabid Korean nationalists, and to dealers.
I have never understood the logic in marketing a discount high-end product. By definition, it is no longer high end once discounted. Like buying a Rolex at Walmart - it's no longer a Rolex.
Apparently the Equus isn't a bad car, has some typical Hyundai corners cut, but really, it has always struck me as sort of the "Members Only"-labelled jacket of the auto business.
Lexus needs a new Christmas commercial for their top sedan. Maybe shot at a big estate in Illinois, say in Kenilworth or Lake Forest on Lake Michigan or in Barrington Hills. Magnificent house on huge lot, 2-5 acres, with grand driveway and entrance. That is class. Husband can surprise wife with ribbon wrapped car in front of side loading 6-car garage.
You mean a trophy wife dreaming about someone buying her a pony, then having someone buy her an RX. I did like that series, showing kids grown up. My favorite was the big wheel kid who ended up with an ES. Looks like he lost his sense of adventure. Aiming ads too much at the 1% is probably a dangerous game nowadays.
MB and BMW will likely stick to improving their sales, and continuing to demolish Lexus on the global market.
To make it more realistic, it could close with her slapping him with divorce papers for half his wealth, then driving away in the RX as she sets out on the next leg of her adventure.
2009 was an entirely new car. The first Equus shares nothing with it - the first one being a laughable Chinese copycar-style clone of an early LS.
I don't recall seeing quite the pretentious angle in the MB Christmas themed ads. The Lexus ads have been reviled by many. You either get the overpaid middle aged managerial types buying a new faberge egg for their glorified concubine wife, or urban "professional" (read: trust fund) pseudo-hipsters with faux scruff who supposedly gravitate to an IS.
I dislike the Lexus ads, too, but I don't give the Santa ads a pass like you do. What else would Santa deliver besides a gift to a trophy wife or a trust fund baby's gift to himself?
At least the Santa ads try to fool one into a amused mood. I don't get that feeling at all with the Lexus ads. But I do agree, both are tacky, consumerism = happiness (well, it is cheaper to keep her) :shades:
People that say they dislike the Lexus commercials probably can recall and hum or whistle the classic Christmas melody. That melody is burned into the memory of all who watch it over the years. There is no other car commercial series and standard melody that is so well known. The melody evokes a feeling of warmth and giving. Being generous in the Christmas season. It is one commercial that no doubt most people do not fast forward through.
Then the commercial shows the man wearing a filthy T-shirt, ragged pants, and worn sneakers sitting in a dirty one-bedroom apartment in the 'hood eating a can of cold baked beans with sounds of sirens, a crying baby, and sporadic gunfire in the background saying, "That was one Xmas I'll remember!"
Watched TV for 4 hours Wednesday esnight and don't recall one car ad. Did have it on mute and closed captioning the whole time.
Must be the channels we watch. See too much of commercials of cars/suvs stupidly and irresponsibly in reckless and irresponsible modes. Tearing up beach, sand. Dopey videos of cars sliding in sand on desert and on beaches. Does any sane viewer put any credibility in these ads?
See too much of commercials of cars/suvs stupidly and irresponsibly in reckless and irresponsible modes. Tearing up beach, sand. Dopey videos of cars sliding in sand on desert and on beaches. Does any sane viewer put any credibility in these ads?
TOO hysterical!!! That said, I think you finally blew your cover; no one would actually obsess to such a degree about cars hooning around in the dirt. Anyway, I'm 99% sure that I know who you really are...
Mine: 1995 318ti Club Sport-2020 C43-1996 Speed Triple Challenge Cup Replica
Wife's: 2021 Sahara 4xe
Son's: 2018 330i xDrive
My wife seriously considered a new MCS Countryman, but finally decided on a CPO E90 328i. Less expensive, longer warranty, and superior dealer support(in our area, anyway). And RWD, thank goodness...
Mine: 1995 318ti Club Sport-2020 C43-1996 Speed Triple Challenge Cup Replica
Wife's: 2021 Sahara 4xe
Son's: 2018 330i xDrive
Comments
Well Toyota is the investor in Subaru so there's nothing wrong with slapping your little brother around....
2017 Cadillac ATS Performance Premium 3.6
Funny. Just as I was typing this, a commercial for a Mercedes C250 was on the TV screen showing it sliding sideways at a beach somewhere.
We get it, Ms. Claybrook. Hooning around in the sand gets your knickers in a twist.
Yawn.
Mine: 1995 318ti Club Sport-2020 C43-1996 Speed Triple Challenge Cup Replica
Wife's: 2021 Sahara 4xe
Son's: 2018 330i xDrive
The intro ad for the CT with the roads going in all directions was more interesting.
The ILX ad is OK. I get the dual role, professional vs. fun. Maybe it's because the car itself doesn't do anything for me.
Subaru often compares the Forester to the RAV4, especially in AWD demonstrations.
Also, when GM owned 22% of Subaru, the latter had an ad comparing their IIHS tests to some of GM's poor performers.
All's fair in marketing.
"Hey guys! Instead of telling you what our models have to offer, here's a bunch of good-looking Shaker-inspired urbanites being pretentious [non-permissible content removed]! The average person may think that they could get this pathetically hollow existence by buying our overpriced cars! It's brilliant!"
I don't see the ILX conquering the sychophant junior exec ranks anytime soon. It's just too boring looking, and doesn't seem to offer anything unusual for the money. Acura and Honda seem to operate like that - the car is either an aesthetic disaster or it can put you to sleep.
An excellent commercial on Lexus CT running now. Very creative, Artistic. Young professionals will relate to it. Unlike stupid commercials of BMWs where drivers get coffee refills from a low flying tanker plane. That's for 14-year old boys. Or BMWs ripping up the beach. Or Mercedes sliding sideways on the beach. Come on. How stupid. Fourteen year-old boys do not buy these cars.
Or maybe the BMW and Mercedes spots chase the hand-wringing pantywaist buyers away- thereby making the Bimmer and C-Class more appealing...
Mine: 1995 318ti Club Sport-2020 C43-1996 Speed Triple Challenge Cup Replica
Wife's: 2021 Sahara 4xe
Son's: 2018 330i xDrive
2017 Cadillac ATS Performance Premium 3.6
I bet the CT outsells the Audi A3 TDI. That's a better benchmark for it.
It's tough to sell luxury without appearing douchey. Or sport without appearing immature.
Sit in one, though. They're nicer than you think.
Douchey...we'll get a nice dose of that when the Lexus Christmas ads pollute the airwaves soon.
But it's OK because they have a soul, right? :P
Probably 1800s in Korea, where it was used as a horse-and-buggy carriage.
I see it being like a Town Car in Korea.
Apparently the Equus isn't a bad car, has some typical Hyundai corners cut, but really, it has always struck me as sort of the "Members Only"-labelled jacket of the auto business.
2017 Cadillac ATS Performance Premium 3.6
Excellent Lexus commercials. Especially the one that flashes back a young professional type woman getting a real pony as a little kid.
Brilliant ad agency people for Lexus. Maybe BMW and Mercedes could switch to them. Could improve their commercials.
MB and BMW will likely stick to improving their sales, and continuing to demolish Lexus on the global market.
2017 Cadillac ATS Performance Premium 3.6
Yup, their limo basically.
I bet the 2009 was a refresh, though, and not truly "new".
I don't recall seeing quite the pretentious angle in the MB Christmas themed ads. The Lexus ads have been reviled by many. You either get the overpaid middle aged managerial types buying a new faberge egg for their glorified concubine wife, or urban "professional" (read: trust fund) pseudo-hipsters with faux scruff who supposedly gravitate to an IS.
Almost all the seasonal ads are tacky.
Watched TV for 4 hours Wednesday night and don't recall one car ad. Did have it on mute and closed captioning the whole time.
Must be the channels we watch. See too much of commercials of cars/suvs stupidly and irresponsibly in reckless and irresponsible modes. Tearing up beach, sand. Dopey videos of cars sliding in sand on desert and on beaches. Does any sane viewer put any credibility in these ads?
Should have been a few SUVs fording raging rivers at least.
Form over function.
I don't like the Audi style where the LED switches off for the turn signal, looks like something is broken.
I'm surprised the DOT allows that. Volvo wanted to add a pulse of light to the CHMSL but the DOT wouldn't let them.
If I have to use LED, I prefer the lower MB style, not mixed up with the light clusters.
Win Small
Great theme, good music, lots of "Tearing up beach, sand. Dopey videos of cars sliding in sand on desert and on beaches."
I liked it!!
TOO hysterical!!! That said, I think you finally blew your cover; no one would actually obsess to such a degree about cars hooning around in the dirt. Anyway, I'm 99% sure that I know who you really are...
Mine: 1995 318ti Club Sport-2020 C43-1996 Speed Triple Challenge Cup Replica
Wife's: 2021 Sahara 4xe
Son's: 2018 330i xDrive
3252 lbs for a Mini Cooper Countryman S All4, though. They may be small, but they're not light...
Mine: 1995 318ti Club Sport-2020 C43-1996 Speed Triple Challenge Cup Replica
Wife's: 2021 Sahara 4xe
Son's: 2018 330i xDrive
Mine: 1995 318ti Club Sport-2020 C43-1996 Speed Triple Challenge Cup Replica
Wife's: 2021 Sahara 4xe
Son's: 2018 330i xDrive
Thing weighs a bit more than my fintail.