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FR-S owners are mostly stepping in to that dealership for the first time since the Supra and MR2.
2021 Kia Soul LX 6-speed stick
The new one got heavy, inefficient, and added massive blind spots. Plus it lost all its character.
The 2nd gen tC also went down hill.
FR-S is the only car they have now I'd even bother to test drive.
For some reason I hated the Cube when it came out but it really grew on me. I could dig one.
Survey: American car buyers aren't loyal to brands (Detroit Free Press)
Most car buyers aren't car enthusiasts, so of course loyalty is not a common thing. Just as people aren't loyal to toaster or microwave brands.
Ours has 56k miles and it's been a work horse. Pile in 8 folks and you still have room for some bags. Smooth and quiet ride is great for covering the miles, too.
Steering has less feedback than a Wii-mote but the kids don't get car sick like they do in rental E series vans with live axles.
The power/efficiency balance is remarkable for something its size. It somehow manages to be both quick and fuel efficient.
For most families, a much better choice than a big hulking SUV.
For car makers, it costs far less to sell to a satisfied repeat customer than it does to win one away from a rival brand.
The most basic weapons in the automotive loyalty wars are the cash "loyalty" discounts that car makers offer at various times."
How Auto Makers Keep You Coming Back (Wall St. Journal)
Bargain hunters, Mr. Dominique says, should look to brands that have high resale values—an indicator of good quality and attractive design—but haven't yet built a strong loyalty base. Makes in that category include Hyundai, Audi, Kia, Volkswagen and Mazda
That news doesn't hurt, either. Funny thing is the Golf TDI and Elantra GT with that cool panoramic moonroof would also be on my short list. Those plus the Focus hatch.
Auto buyers trading in loyalty for lure of new models (Detroit News)
Yesterday, I received an email from the dealer where we bought my wife's Mazda CX-7 a couple years ago.
$500 rebate and $1000 in "customer loyalty" cash on a purchase of a Mazda 3. That's in addition to 0% financing for 60 months.
That actually happened a couple of years ago. As the dealer would not budge, I left and bought a Honda and have since bought three more Hondas. I suppose I could have found a Mazda dealer who would have taken care of me but Mazda had its best chance to win me as a customer and they did not.
Want to get a deal on your favorite brand? Shop where the brand sells well.
"Regions where certain brands are popular will naturally be targeted by the manufacturers of those cars—and by their competition. Case in point: The Chrysler 200 sells for 1.5% less in Detroit, Mich. than Los Angeles, Calif., according to transaction prices tracked by Edmunds.com. “If there’s a lot of inventory and competition in that segment heavy incentives will be pushed for those cars,” says Richard Arca, senior manager of pricing for price-comparison website Edmunds.com. A Mercedes-Benz C-Class—popular in Los Angeles—is 2% cheaper there than in Kentucky, based on the Edmunds.com data."
Want a car deal? Buy whatever your neighbor drives (marketwatch.com)
I'm loyal to Chevrolet and that makes some people crazy, telling me why I shouldn't be. LOL
Low initial price, styling, better warranty than many others, cheap to maintain, employs more USA workers and suppliers than other automakers, my personal car must be built in U.S. as well. Some new Silverados are built in Mexico; I believe those are the only Chevys built there. The Sonic is the only U.S.-built subcompact. My Service Writer came from a Honda store to a Chevy store, and while he said warranty fixes might have been less common there, his experience was that Honda rarely if ever went over and above the standard warranty, while Chevy does. (He stated he was beat up for high warranty costs while at the Honda store.) I also own a used Mopar and while it has had more issues than my cheapo Cobalts (I own two), my Chrysler dealer recent replaced the brake booster and check valve for free, not a recall, and considering I didn't buy the car there and I bought it used, I can't really ask for much more than that. I keep cars a long time too. How much more will people pay upfront for that perception of reliability?
"Ford Motor Co. earned honors as the car company with the most loyal customers, while Cadillac was named the most improved brand in terms of customer loyalty.
Loyalty is determined when a household that owns a new vehicle returns to market and purchases or leases another new vehicle of the same model or make."
Toyota Prius, Ford F-150 Have the Most Loyal Customers, Per Polk Survey
Bringing back the I6 will appease some MB loyalists
I took it to mean that someone who had been happy with a couple of Caravans might be more willing to go to a 300 when they decide to downsize, instead of to, say, a Malibu. I bet some of that is dealer loyalty too.
Kind of hard for me to relate to the whole idea though. Don't trade cars often and haven't had the same make twice since the old Bug days in the late 70s. Well, I guess an old Datsun wagon and a Nissan minivan counts as the same make.
I'm not sure that many of these Super Bowl commercials would do much to sway me towards a brand.
Says the man with what, six straight Nissans?
Another friend wasn't impressed, although the Audi one was okay.
I think we're up to 10 straight but to be fair, they followed a Vega!
Currently, my name is on 6 Fords, plus I helped my mother buy another one. There were several others between the oldest and newest still owned.
That Vega drove me to ANYTHING else.
My future wife was getting her first new car in 1979 and we looked at almost everything and settled on a 1979 Datsun B210 hatch. Then I got a 1980 Sentra. (all these cars are manual trannies BTW) Then came an '83 Sentra, an '86 4x4 pickup truck, an '88 Stanza "wagon", a 1990 Sentra, '96 Sentra, 2001 Altima, 2007 Versa, 2010 Versa (which saved the wife as it was totaled), 2011 Versa, and 2012 Versa.
All of them went to high miles. Lowest were the first couple we took to only about 60K. From the '83 thru the 2001 Altima, all of those we drove to well over 200K. The 2007 is currently at about 120,000. the 2011 is approaching 90K, and the 2012 is almost at 50K. We've had ONE clutch linkage break in all those miles, and never replaced a clutch even with two kids learning to drive stick. I'm thinking it's the longevity that's kept me loyal
So that's 12... lucky 13 is coming up and probably going to be a 2014 Versa Note
The CR on my drugstore's rack right now shows the Altima to be "much worse than average" reliability. I was a little surprised to see that.
That would kind of surprise me as well, given my history with the brand over approximately 2 million miles. ( gonna have to total that up one of these days)
For some reason--and I've always been skeptical of their statistical methods for reliability--but some of their reliability ratings change from one month to the next. The only thing I can think of is, they continued to add data monthly, or it's an editing goof.