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dcman2, I'm pretty sure the $2000 off promotion is strictly for the ES300, and it's a discount off the MSRP. As to whether it's national or regional, I don't know. The dealer I visited was Sam Swope in Louisville, KY, which you can access at www.swope.com.
It sounds like everyone's chimed in on what the Coach edition includes, but this page on the lexus site sums everything up: http://www.lexus.com/showroom/model/es_coach.html
rob175, would love to hear more details on how you got your deal, as that price sounds fantastic.
Again, thanks to everyone for their very helpful insights.
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