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Oldsmobile Intrigue

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Comments

  • 14151415 Member Posts: 249
    The pads need to be replaced--a guess based on what happened to my 96 Cad when the Fla dealer turned the all 4 rotors and deglazed the pads. After I picked it up the and drove it home I noticed that the pedal travel was considerable. I looked at the bill and noticed that the term "deglaze" was used--I am peeved; called the SerMgr left message; he returned my call apologized for I had been charged for new pads, please bring the car in and they will correct or they will refund so many dollars. The new pads corrected the low pedal problem.

    The Olds demise will bring a flood of lemon suits and arbitration cases. I can see a window opening and might restart my file. The last time I checked; my file had been sent to the GM legal dept.. I don't think one can lose too much more and GM is looking for retention of customer base.

    I also suspect GM wants the single brand Olds dealer gone, and this could be a ploy to hasten the purge. The multi-brand GM dealers will win and I can see the larger guys growing with the small potatoe mashed..

    I was joking about the collector item role for the only place these cars will collect at is the "junkyard". This may be a diversion to avoid lawsuits on steering, brake, and suspension faults. This magnasteer concept has cost them a bundle of money to cover the warranty claims and the intermediate shaft is still a grey area as is the rack gear itself. The brakes, in spite of what some say are pure junk....

    To you Asian car owners--please do not share your pity or your glee with me for I can handle this situation...I have somewhat enjoyed the 99 3.5 for it has seen alot of fast interstate travel and really shined through it all. The 98 was not the smooth performer; but in its final days it was a debugged car that took 23k+miles to get everything straightened out. Was a funny experience..
  • isellpotiacisellpotiac Member Posts: 122
    I am in the business and let me ask you a question. Do you think Oldsmobile is getting axed because 63 out of over 2800 franchises are single point? There is much more to it than that and I think the main reason is mismanagement and throwing Olds in to the fray with import buyers. I think Olds is a better car than every GM offering minus caddy.
  • teoteo Member Posts: 2,508
    The Intrigue did not replace the Cutlass. The Alero replaced the Cutlass as they both would overlap in the lineup. Remember that the Malibu,Cutlass,Grand AM and Alero are the same exact car under or in other words a N-Body car. The Alero and Grand AM are the "sportier" variants of the N-platform while the Malibu and Cutlass siblings are the more utility oriented models.

    The Intrigue replaced the older W-Body car, the Cutlass Supreme (I don't know if you are referring to this model). I liked the Cutlass Supreme as it was offered in Coupe and Cabriolet variants only. The Intrigue was supposed to "breakaway" from the typical first generation W-Body car image. The Eighty Eight and the LSS sedans were the big brothers of the Cutlass Supreme and were derived from the H-Body full size sedan FWD family.

    The Malibu clone, the short lived Cutlass (97-99) replaced the aging early 1980's Cutlass Ciera sedan.

    By the way, do you have any information on the new Pontiac/Toyota Hybrid entry level wagon to be sold on 2003 and meant to replace the lackluster Sunfire models?
  • isellpotiacisellpotiac Member Posts: 122
    The reason the Malibu clone cutlass was in the lineup was to be a bridge the year before the Intrigue came out. The start up of Intrigue was not as fast as Oldsmobile was hoping for and Oldsmobile was left with a hole in the line up. So they rebadged the Malibu as a familiar Cutlass nameplat. Sorry if you were mislead by my post.
  • isellpotiacisellpotiac Member Posts: 122
    I don't have info on the 2003 hybrid but from what GM is telling us is the focus will switch to the entry level,compact car for Pontiac. That is a scary thought and maybe Pontiac is next in line for the gallows! Is anybody hiring?
  • yurakmyurakm Member Posts: 1,345
    I also think that GM mismanaged the Olds brand. But this is not a good reason to tar all other cars around.

    Particularly, concerning the Old Cutlass / Chevy Malibu. You wrote:

    Why did the Cutlass disappear two years ago? That was Oldsmobile's bread and butter for years. That was a mistake.

    ...

    most Chevys are ugly and they're junk. Read the ... Malibu posts sometime. Chevys are horror shows.



    But the 97-98 Cutlass and Malibu is the same car. Not a second cousin, but a twin. The only difference is bit different trim and another badge.

    I have a 98 Malibu, and my friend have a Cutlass. We do not consider the car a horror story. Do not plan to drop them, even while we can afford this now. The car had only one serious problem: the front brake rotors were prone to warping, before GM redesigned them. The same problem as with early Intrigue.
  • teoteo Member Posts: 2,508
    Interesting. Again, do you have any info on the Pontiac/Toyota Hybrid entry level wagon to be sold by Pontiac in the 2003 model year...saw I brief preview and the car looks gorgeous! Toyota engine and assembly at the NUMMI California, Freemont plant. I know this hybrid wagon will replace the lackluster J-body Sunfire models.

    I appreciate any headups on this new model.
  • intrigue23intrigue23 Member Posts: 3
    I own a 99 Intrigue, and I absolutely love it (except for the fact that I am on a first-name basis with the service personel at the local dealer). It's really too bad to see that Olds. is getting the ax. The Intrigue is a great car, I have driven mine upto 107mph on the interstate(I was afraid to go faster because i don't know what speed the speed the governor is set at) and it was as stable as my friend's BMW 740i. I have blown away countless amounts of cars from the stoplight (I could almost swear the 0-60 is faster than 7.9). But if Olds is gettin the ax, I better go ahead and sell my car while i can still come away with the check in the double digits. Does anyone have an idea why resale value is so poor on our cars?
  • intrigue23intrigue23 Member Posts: 3
    I own a 99 Intrigue, and I absolutely love it (except for the fact that I am on a first-name basis with the service personel at the local dealer). It's really too bad to see that Olds. is getting the ax. The Intrigue is a great car, I have driven mine upto 107mph on the interstate(I was afraid to go faster because i don't know what speed the governor is set at) and it was as stable as my friend's BMW 740i. I have blown away countless amounts of cars from the stoplight (I could almost swear the 0-60 is faster than 7.9). But if Olds is gettin the ax, I better go ahead and sell my car while i can still come away with the check in the double digits. Does anyone have an idea why resale value is so poor on our cars?
  • b4zb4z Member Posts: 3,372
    I wonder which division will get the ax next? Personally i would have dropped Pontiac before olds. I would have also gotten rid of Saturn and merged it with oldsmobile. The division could have been called Aurora. All of Buicks customers are dying out. I think that the only divisions that are sacred are Chevrolet and Cadillac.
  • teoteo Member Posts: 2,508
    The resale value is poor due to 2 main factors:

    * Reliability

    * Heavy discounts and incentives on new models

    Last time I checked, the Intrigue Commands the lowest resale value of all GM W-body cars. The W-body car that currently has the best resale value is the new Impala, followed by the Montecarlo, Pontiac Grand Prix and Buick Regal.

    The Ford Taurus and Chrysler LHS sedans are also at the bottom of the barrel in terms of resale value. The Taurus feared a lower resale value than the Intrigue.
  • 14151415 Member Posts: 249
    You say that 63 out of 2800 are single point dealers. If you had an Olds dealer teamed with Suzuki does GM consider that a single point operation??? I have a good friend who is the GMgr of a 4 franchise operation and I will ask him tomorrow.

    This is really an active board today---opportunity strikes again with the demise of Olds and GM wants to keep those 200,000+ customers from last year; so there will be perks.

    On the brighter side this may be the best advertising campaign yet devised by GM-----people always look for bargains; so it may be perceived that the giveaways are about to happen..Good for traffic...
  • teoteo Member Posts: 2,508
    I don't have a doubt in my mind that Buick could be next in line. Aside from the Regal GS, the current product lineup at Buick is pretty stale. They should look out! Pontiac? Nah! Doubt it. Pontiacs have a strong following and for those fans of body cladding and Batmobile looks (Except the Grand Prix)Pontiac is the only brand that can feed on that image. Pontiac, aside from the horrendous ASStek, has very exciting product comming up down the pipe...the 2003 Grand Prix will be the first GM Intermediate to make the switch over to the all new RWD Mid-Lux platform. The Grand AM will also switch over to the all new Epsilon platform. The frumpy Sunfire will be discontinued next year in favor of an all new Hybrid sports wagon based on the all new 2003 Toyota Corolla..will have a six speed manual and all wheel drive!. Chevrolet and Cadillac have presence outside of North America unlike Pontiac, Buick and Oldsmobile. Chevy and Cadillac are institutions and the pillars that support GM. The day they shut down, GM will cease to exist.

    Chevy and Cadillac are also getting very exciting products in the next few years..sorry folks, they are not going anywhere! But Buick, in the other hand, should be very concerned about its future presence in the market.
  • dwgdwg Member Posts: 43
    What he said is right. GM bollixed its reconfiguration of Olds (for example -- sorry 3800 lovers -- if you are going to try to capture the Camry and Accord market, why introduce the Intrigue a year and a half before the new 3.5l was available?). If they couldn't get it right after $3-5 billion, it was probably time to cut and run.

    As I said before, I don't see the Olds products making the move to other divisions. That only creates more product confusion while GM's Proctor & Gamble management tries to push "brand management" marketing. Perhaps Saturn will get some of the Olds concept cars down the road, assuming Saturn turns its own house in order. GM can't afford to confuse its attempt to establish new brand identities for Buick and Cadillac though by inserting re-badged Olds products in their line ups.

    I am beginning to wonder, however, whether I can avoid the depreciation problem with my Intrigue by holding out 6-8 mos. for the inevitable subvented lease savings on an Aurora. I could live with a relatively cheap Aurora 4.0 for 3 years.

    Anybody think Buick is now on a short leash?

    dwg
  • teoteo Member Posts: 2,508
    The "Procter & Gamble" product managers that have taken control over GM North America since 1996. These clowns that no nothing, I mean nothing about cars, attempt to push the envelop of brand management like if they were selling toothpaste or baby pampers....the results of the Brand Management culture are reflected on today's events. Olds was a victim of Brand mismanagement. Buick will be next, don't doubt about it.

    hey Mr. Richard Wagoneer and Mr. Ron Zarella...don't you think it is time to pass on the pink slip to these clueless brand managers????
  • dwgdwg Member Posts: 43
    I see we're on the same page regarding Buick. My crystal ball hasn't been very good lately but here is where I see GM going in the next ten years:

    1. Trucks, trucks and more trucks (including hybrids) -- Chevy and GMC are more than safe. They ARE GM.

    2. Pontiac -- performance with a greater emphasis on competing with the imports.

    3. Saturn -- expanded to include larger car and near luxury offerings.

    4. Cadillac -- Could be turning the corner. The DeVille is selling well and the new Escalade is getting rave reviews. If the new CTS and STS don't make it big, however, watch for GM to make a play for BMW. The Quandt family will want to sell out sooner or later, and its either going to VW or GM.

    dwg

    P.S. Take that for what it's worth. I also thought there was no way Hillary! could win a Senate seat.
  • jgriffjgriff Member Posts: 362
    Dwg: You’re oh so wrong, I unloaded the car for the amount I owned on it [zero-down, broke even]. So I considered the ride nothing more than lease, short-term that is with ME getting to determine when to get out, as oppose to going the full 36 months.

    Can you say “Fire Sale”, I feel for you guys. Face-it Olds had their chance to get it right with the intro of the Intrigue, and they simply blew-it.

    Old’s Intrigue was a “Good IDEA, just poorly executed”.

    The KC metro-plex area has a lot of car production problems ie. Intrigue, the Ford Escape // Mazda Tribute also in the KC area has had 5 recalls to-date.

    Seems to me, the writing was on the wall, you just had to look for the clues.
  • isellpotiacisellpotiac Member Posts: 122
    A single point GM dealership is one with no other GM brands. A single point is tthe same as a stand alone (dealership that only sells one line of new cars) About 9 years ago GM tried to line up all singlke points with each other or another division. Not just Oldsmobile. For example they tried to get Pontiac/GMC/Buick and Caddy/Olds/Chevy was the perfect world scenario for them. Some things were done. Evident today is the fact that it is rare to see a Pontiac store without GMC, as GMC would not last long without a supporting line of passenger cars. As stated before my relative is a single point and stand alone Oldsmobile store, it is the only new car franchise he has. He was an Oldsmobile Elite dealer for numerous years. I believe he will be bought out quickly by GM or he will be given special consideration buying new/different dealership. Who knows, I may be enticed to go back to work for him. It was a GREAT store with a ton of repeat business and a no nonsense approach to selling cars. I am sure he will land on his feet.
  • bryangzbryangz Member Posts: 24
    Only I could buy an orphaned car! LOL. Sad thing is that I have had two "sporty"--i.e. no whitewalls ; )-- Olds in the last four years and their reliability has been outstanding.
    Problems with Oldsmobile:
    1. GM had no idea where they wanted Olds to go. Bench seats in the 88 or buckets in the LSS? Whitewalls on the 88 or aluminum wheels on the LSS, etc.
    2. Advertising was bad or non-existent.
    3. Had cars for too long with wire rims and whitewalls.
    4. The Achieva--no Oldsmobiles in the last 8 years should have shipped with 4 bangers or solid rear axles.
    5. Quality lapses.
    6. Duh, let's see, Olds cut out the 98, the 88, the Cutlass, and sales dropped. Can't understand that. Can you?

    Bryan
  • dindakdindak Member Posts: 6,632
    Well, $1000 voucher will be nice, but I don't know if I will be able to use it before it expires. The small car lease isn't up for another year and a half and my Intrigue is almost new. I would love to get an Alero or a Bravada if I can swing it, but in the end if GM/ Saturn doesn't come up with some good similar product I may go to Ford, Mazda or Nissan.

    I disagree that Intrigue reliability was a problem. The car has always had average reliability. Perhaps it should have had better though.

    After a day of reflection, I feel a bit dismayed at what GM did to Oldsmobile, the best division. It was finally a division a young person like me could find a really good car. Mr. Wagnor is killing something just when it was getting good, much like the men he replaced did with cars like the Fiero. SAD!
  • teoteo Member Posts: 2,508
    One word of warning: Do not buy a Ford product unless you enjoy receiving product recall notices everyday on the mail.
  • 14151415 Member Posts: 249
    A large Olds dealer in Delray Beach Fla disappeared over the summer and is now a Chevy dealer. The Olds end was picked up by the neighboring Cadillac dealer who was carrying very few cars and now I see why..I am in the Detroit area most of the year and spend 4 mos in Fla.

    GM bought my 98 Intrigue after 26k miles; and I turned around and bought a 99 3.5 which is now entering the end of warranty.

    Its a little late to dump these cars until some of the smoke settles; besides I believe there will be some better deals come along.
  • white6white6 Member Posts: 588
    Olds dealer left in Oklahoma City; four Chevy dealers. That one Olds dealer (also the only Lexus dealer) was gobbled up by a Cadillac dealership a few miles down the road... Buick seemed like a more likely choice to axe, in my opinion. Their product line seems more short-sighted... imagine, GM being short-sighted.
    They still haven't figured out why my Intrigue's headlights flicker. Has anyone had this fixed yet?
  • ickesickes Member Posts: 82
    Following Teo/DWG's commentary above, don't forget about GM's "other" brands and world partners. To replace Olds in the overall strategy, I would:

    Position Saturn/Saab as complementary brands that appeal to those who would now seek imports. Emphasis on sedans, wagons and crossover SUVs. Exactly the direction both are heading now anyway.

    Shift Chevy more "mainstream". That means less traditional "American" car and more Honda/Toyota. Has anyone noticed that these two sell more Accords/Camrys than GM could hope to sell Malibus or Impalas

    Pontiac - A step up from Chevrolet. Tone down the body cladding and "batmobile" styling, while still emphasizing performance. A new home for the 3.5l in the new Super-Epsilon (which, BTW Teo, is a front driver).

    Buick? Who know or cares since most of their patrons will die off in 10-15 years. Stay the course for now since its the most clearly focused division.

    Cadillac - Design products that take on MB/BMW/Audi/Lexus and forget your current base (see Buick for reasons). The 3.5l is reportedly to find a home in the new rearwheel drive, Sigma based CTS (Popular Mechanics).

    We'll miss Olds, but in the long run, the decision ultimately makes sense.
  • b4zb4z Member Posts: 3,372
    Well, we have 67 posts so far today. I think it would be fair to say that we will be number 1 in Townhall. It may be the last time we get so much attention. Am i being maudlin or what? It doesn't seem like olds' has gotten their due lately. With all this Supreme Court stuff going on the death of oldsmobile has been overlooked by the news media. i kind of feel like the Rodney Dangerfield of the auto world.
    I need to cheer up or something....maybe start drinking.
  • vcjumpervcjumper Member Posts: 1,110
    Maybe I'll sit in my underground parking lot and propose a toast and drink to my orphan car. Is this how all those Renault Alliance/Encore people felt in the 80's?
  • b4zb4z Member Posts: 3,372
    It was always the other guy who bought the orphan car, not me.
  • winter9winter9 Member Posts: 98
    Harlan, as you know, we thoroughly enjoyed your visits to this forum last summer. You said, “I'll be listening” (Intrigue IV, post #168) and I would - as I am sure the many other Intrigue enthusiasts in this forum would - like to hear what the phase-out plans are for Intrigue production.

    I have a 99 Intrigue GL and love the car. I want to buy another Intrigue (despite today’s unfortunate announcement) - an ’01 or ’02 this time. Regarding the '02 Intrigue, on June 26th you wrote, “For 2002 I have to keep quiet for now. Sorry to tease you, but it would ruin the surprise for everyone else.” Can you pull the veil off the ‘02’s now? Can you confirm that there will even be a production run for the ’02 Intrigue? If so, is there some big news for what may be available under the hood? Perhaps a supercharger-inspired 3.5 or even a Northstar V-8?

    Any insight you could provide would be MOST appreciated.

    Anyone else out there want to hear from Harlan, the Oldsmobile Intrigue Product Manager?
  • spitaskyspitasky Member Posts: 12
    You said they only sold cutlass supremes as coupes and cabriolets -- I see cutlass supreme 4 door sedans all over the place.

    ?
  • b4zb4z Member Posts: 3,372
    It sounds like GM wants to close oldsmobile down quickly. If it is losing money, why continue to produce it and make running changes. We don't even know if the 2002 bravada, which was supposed to start production in January will be produced.
    The last thing harlanc wants to do is come on this forum. They obviously didn't listen to us for the last four model years why would they take our suggestions now.
    Oldsmobile failed because of mis management by a company that feels that marketing is more important than product. And if the product doesn't sell, stop advertising it and don't try to improve it.
  • peufanpeufan Member Posts: 53
    Harlan C probably has bigger fish to fry at this point; like..uh...his job going away.

    He's probably not having too good a day.
  • b4zb4z Member Posts: 3,372
    If engineers like harlanc had spent more time getting it right the first time, then the division would still be here. The impala and grand prix both sell more than 120,000 copies a year. There is no reason why the intrigue couldn't do the same. The alero is up 9% over last year.
  • ketchketch Member Posts: 217
    Just heard on MSNBC, olds to be phased out, and could not believe it...this from www.auto.com says it all:

    "Olds is suffering from badly executed advertising and an unclear marketing message,"
    said Jim Hall, an analyst at AutoPacific Group
    Inc., an industry research group in Southfield,
    Michigan, last week. "Oldsmobile is the ultimate
    anomaly in that they've got some of the best
    products at GM and they don't sell."

    Sure did and now medioracy prevails some more at GM as they loose thier best offerrings. While I am very displeased to own an "orphan", I am still extremely happy with the car. Here's hoping I still can get parts 9 years hence(!)(esp for the 3.5, but should caddy use it in the CTS due next year, we're ok).
  • b4zb4z Member Posts: 3,372
    Tom Brokaw just announced that olds' phaseout will take place over 5 years!!! Talk about a slow death. I wonder what this means for olds' sales.
    Will people actually continue to buy these car?
    Will the people who are building them care?
  • ketchketch Member Posts: 217
    This just in...AP 18:07cst
    The United States Supreme Court has ruled, and in a 5 to 4 vote, has given....

    Oldsmobile a repreive, ...ok not really, but I can dream can't I.

    As some uplifting note, had my 2000 GL in a foot of snow here near Chicago yesterday, and it was flawless, esp. the traction control and abs. Wife had to work last eve, and drove home in a blizzard (temp in single digits, high winds and low visibility with lots of blowing snow), and she arrived home to say although the roads were real bad, that the car made it easy. I plan to keep my car for 7-9 more years as I drive about 9k a year, and am glad to hear Olds will be around for some time at least.

    Other than thier beloved LeSabre, Buick had nothing, so why not kill them off instead? As for the Intrigue sales not matching Impala or the GP, as someone pointed out here: That should be expected for a high line midsize and non-mainstream car, that competes with only higher end Camry/Accord V6's (which are smaller in numbers than thier 4cyl. brethen) and the VW Passat. Seen from that light, the car was selling ok. Alas, GM looks for the quick fix. I for one see this as a bad move in the end, not because i have an Intrigue, but becuase, for the same reason I bought it, that this was GM's bright spot.
  • b4zb4z Member Posts: 3,372
    Remember that the olds cutlass used to be the number one selling car in america. I think they sold about 500,000 a year. It was considered a high line car at that time also.
    My figures were wrong for the grand prix and impala. First 10 months of the year the grand prix has sold 133,000 and the impala 159,000!!
  • ketchketch Member Posts: 217
    I was referring to the fact that the Olds division, and esp. the Intrigue was targeted (oops
    said was) at the the import midsize premium market, and that as such the sales are not awful at all. In fact as compared to the Passat, the Intrigue does well. Referring to the old Olds and models has no basis as to the current Olds market segment. Perhaps though, they should have stayed as "our father's oldsmobile" in hindsite, but thats Buick these days, and we do not need more of that.
  • 14151415 Member Posts: 249
    bz4::::::You have brought up a good point---who cares---five year build-out; somebody is smoking grass!!!

    From this day forward what will GM spend for Engineering changes to correct problems with the Intrigue, Alero, and the Aurora+the new Bravada+ the van?? GM is on a slippery slope; the lawsuits are going to roll. If you as an employee is facing a layoff, termination, or transfer; are you going to worry about trying to pump life into a dead horse??? If you as a supplier are stuck with supplying parts until the end--do you keep your tooling up to tip-top or do you let it go down the tube..

    Either GM gets off their dead [non-permissible content removed] and makes some commitments to improve their reasoning or they may just start sucking fumes.. This outfit is not being run by dedicated knowledgable car folks. This announcement today was to stimulate the stock price and give reasoning for a bad quarter; but show that they are ahead of the problem and planning for the future by taking these steps to stop the bleeding.

    The people making today's news will be nicely paid whether it works or not; but it keeps the wolves away from the door for 18 months until they can come up with phase II of the [non-permissible content removed]..

    One of the big problems is to find someone within the halls of GM who really cares and understands what is needed. Most often things go on so long without correction that only seemingly drastic measures are offered.

    It hard to grasp that these TURKEYS can kill one car line and explain it away as we have spent 2 billion and it didn't work; so what are we supposed to do??
  • b4zb4z Member Posts: 3,372
    Century 129,000
    lesabre 127,000
    intrepid 122,000
    maxima 113,000
    alero 109,000
    bonneville 59,000
    regal 58,000
    intrigue 56,000

    First 10 months sales figures
  • vcjumpervcjumper Member Posts: 1,110
    Of late has fought a tough fight, against reliable, comfortable yet good road-feel and handling imports. As Someone mentioned its line competed against models like Passat, Maxima, Accords, Camry's, TL's. Those cars reputations for quality and ergonomics of late are just way higher than Taurus, Stratus, Intrepid, Concord, etc that Chevys, Buicks and Pontiacs compete with much more directly. Maybe renaming the division to Aurora when the Intrigue came out and going numerical would have been an idea worth pursuing to get rid of that car for old people only image that I get ribbed about frequently.

    Hey should we make a group buy on some windshield banner stickers in Oldsmobile font that say "Orphanmobile"????
  • b4zb4z Member Posts: 3,372
    You are correct. Maybe they should have called it the oldsmobile cutlass. There would have been a built in audience. They probably would have bought the car even if they didn't like it as much as their plushmobile.
  • grbeckgrbeck Member Posts: 2,358
    After months of hoping against hope, the "blue serge robots" (a term Jim Wangers uses in his wonderful book "Glory Days - When Horsepower and Passion Ruled Detroit" to describe GM managers who know everything about accounting and nothing about cars) pulled the plug on the one bright spot in the GM portfolio. They spent a mountain of money, and all GM has to show for it are confused dealers and ticked off customers who now have the pleasure of watching the resale value of their cars sink faster than the Titanic. In retrospect, I guess we should have seen the handwriting on the wall, with the lack of advertising and the refusal to commit funds for new models. I kept hoping that GM would not jettison 103 years of automotive history. How foolish of me.

    Stick around folks - this is just Act I in a long-running play titled "The GM Implosion." The only really hot products GM has right now are the Corvette and the full-size SUVs. The Saturn L series is such a flop that GM should have named its trim levels Ranger, Pacer, Corsair and Citation. Chevrolet is being whipped by Ford. Correct me if I'm wrong, but I think Toyota outsells Chevrolet in passenger cars (but not trucks). What a comedown for the marque that was USA-1 throughout my childhood.

    Several posters blame the brand management types brought in with GM chairman John Smale. In reality, the problems that killed Olds began long before their tenure. Their ineptitude was merely the final nail in Olds' coffin.

    One news story said that almost one half of all new Oldsmobiles were sold to fleets or to people buying them with employee discounts. I have a feeling that the record isn't much better with the other GM divisions.

    Buick is probably next. BMW, Mercedes and Volvo, are offering cheaper models to expand their customer base. There is even a less expensive Jaguar scheduled for release, based on the new Ford Mondeo platform (which had been sold here as the Ford Contour/Mercury Mystique). Let's face it, Buick can't compete with those marques for prestige, which is so important in that market. Heck, Cadillac can barely compete with those marques!

    I'd be surprised if it takes five years to phase out Olds. As word gets around, sales will drop like a stone, just as they did with Plymouth. What a sad end for America's oldest nameplate. Farewell Oldsmobile...it has been a great century.
  • tomcat630tomcat630 Member Posts: 854
    No matter how much ad $$$ GM can spend, the car buyers of today absolutley refuse to buy anything with an "old foogy" brand name. The past cars had too strong an image, good and bad. Buyers think of the dinosaurs like the Ciera and don't even bother going to an Olds dealer. Or others keep their 1985 Delta 88 forever, no sale=no division.

    Also, some younger buyers thought that Oldsmobile already died. "I didn't know they still make them." Sales declined long before the antique 88 and 98 were dumped.

    At this point, Olds is just a "marketing arm" of GM, not a subsidiary. There are no more "Olds" engines. Almost all the mechanical parts are shared with other brands, so they won't be a true "orphan car" like Opels or Merkurs. A suppiler has no idea if a said part will go in an Olds or a Chevy, so quality should stay the same.
    Also, the 3.5 V6 engine is supposed to be used thoughout the rest of GM, so it's going nowhere.

    I bet the Bravada will go to Caddy and the Aurora to Saturn. The Intrigue's parts will go into the newer Regals, Grand Prixs, and Impalas. Same with the Alero, being replaced by a newer Malibu, Grand Am, and Saturn LS.
  • b4zb4z Member Posts: 3,372
    Its hard to have a good resale when a dealer can go to a auction and get a program car for thousands less.
    Looks like we will do over 100 posts today. Its a small consolation on an otherwise horrible day for olds lovers.
  • b4zb4z Member Posts: 3,372
    Oldsmobile designed and gave customers the cars they asked for, and then didn't know what to do with them once they had them. Poor execution and poor marketing along with a bunch of guys who sold the same soap in 14 different boxes ruined the marque (brand.)
  • dindakdindak Member Posts: 6,632
    It blows my mind that GM will kill a dynamic division like Oldsmobile and keep a stogy old division like Buick. While the Regal isn't bad, the Century is crap and the LeSabre/Park Avenue crowd will all be dead in 10 years. So the logic is.. keep the division that will die by itself and kill the only division that has the type of cars that could grow GMs business. YES it is difficult to change Oldsmobile's image, but it's not impossible. Look at VW and see what can be done.

    I believe that this decision to kill Olds could be reversed if sales of the Bravada (which is indeed still a GO) take off. If anyone knows of a "save Oldsmobile" group, please let me know. I will help out.

    In the end GM better not just kill this division and end things there. If they want an import fighting division, they better fix Saturn in a BIG way. The only Saturn I would probably consider is the upcoming SUV. A strong import fighting sedan like Intrigue is needed or my next car will be a Maxima or a Milllina.
  • dwgdwg Member Posts: 43
    The deed is done. The accounting charges will be taken. GM is going to kill the division and the Intrigue along with it. Might as well get on with life.

    That was hard to say. At any rate, I don't know where GM goes from here but the quote from the auto analyst (posted somewhere above) says it all. Olds probably is GM's most promising division (outside of Chevy trucks and GMC), but the failure to put the product in the market and "sell" it -- not just offer financing incentives and rebates -- has finally done it in.

    dwg
  • dindakdindak Member Posts: 6,632
    I totally agree with that analyst, GM screwed up Oldsmobile all by itself. The cars are some of the best GM makes, the effort was all in vain.

    I still think things can be reversed and the Olds name can live. The will of many people can not be ignored. Will those people come, I don't know. Killing such a big part of history makes me sad. Oldsmobile is the second oldest automobile mark in the world and should live even if it's attached only to the Aurora (for example).
  • redly_oneredly_one Member Posts: 122
    When the message comes straight from the source, I guess you can trust it.

    Sad, I nver thought of Olds as an "old fogey" car. Of course, I started driving them in high school. While there were all kinds of 80's Cutlass', Regals, Monte Carlos, and Thunderbirds, everyone envied the Cutlass styling and sweet the 307 V8 (especially in the 442 H.O.). Of course, I am biased :)

    As far as the $1500 or $1000 certificate goes, I pray to god the as a used buyer I can get it (yeah right) Congrats to all you new buyers, at least it softens that initial depreciation a little!

    I hope the Intrigue is continued under some other brand, but I guess you can only have so many of the same class cars in one company.

    With a tear in my eye, I sign off...
  • grbeckgrbeck Member Posts: 2,358
    It's hard to believe. I logged on to the web at lunch, and read the headline, "GM to phase out Olds." A century of automotive history basically tossed out the window.

    I wish this decision could be reversed, but it can't. Nor will the 2002 Bravada change things. That vehicle is basically dead in the water. When people fork over $30,000+ for a vehicle, be it a car or an SUV, image becomes very important. As of 11 o'clock this morning, the image of Olds is "loser" and "orphan." Even the fiftysomething woman who manages our office noticed that GM is discontinuing Olds. And she doesn't follow the auto industry.

    I'd be surprised if it takes five years to phase out Olds. Sales of all models are going to drop like a rock over the next few months. Around Harrisburg, every Olds dealer is paired with other GM makes. They'll just clear out their current stock of Aleros, Intrigues, Auroras, Silhouettes and Bravadas and then concentrate on their other lines.

    Oh, and dindak, please don't be so quick to bury Park Avenue owners. My parents have one, and I certainly hope they are around for longer than another 10 years!
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