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Hybrid vs Diesel
Both ways, the immediate advantage is increased mileages. Hybrid technology still has to prove itself on a large scale (we have to acknowledge for the fact that all three offers come from ultra-reliable Japanese manufacturers). Diesel technology, OTOH, is well proven. Hybrids lead when it comes to emissions, which are a problem for Diesels. Diesels undoubtedly lead on the fun to drive front.
I think it's clear by now that EU has made its choice: Diesel. The tax policy sure helps. Diesel went as far as to equip vehicles traditionally associated with pleasure (example: BMW 330Cd). Manufacturers are no longer afraid to boast about their oil burning engines. From the midsize sedan category and up, the majority of sales on this continent are now Diesels. The only available hybrid here is the Prius and its market share is confidential at best.
What choice will the US make?