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Toyota RAV4 Prices Paid and Buying Experience



  • ashokkvashokkv Posts: 1
    Is invoice price you are referring is invoice price mentioned in Since dealers invoice price includes dealer holdback + TDA + extras.
  • jimd4jimd4 Posts: 877
    From looking at prices and seeing offers on the net, the Edmonds invoice is a good guide. The dealers will add or subtract all kinds of things and call it invoice. Some also try to charge $399 for processing the paper work! You can see cars selling at less than invoice on the net at fitzmall, carmax, lustine toyota etc. Also the "holdback" is dollars the dealer gets back from Toyota after the sale so he has room to give up a little of that too. Sales are slowing and deals are increasing, at least on the east coast. Soon the 2007s will be here and it will be interesting to see where the prices go. My guess is they stay down. But don't forget the dealer has to make a living too.
  • mpc8240mpc8240 Posts: 19
    Good question. It's dealer invoice. Interesting to note that dealer invoice is always a few hundred bucks higher than that on Edmunds, allegedly with local advertising & training costs factored in.
    Personally I won't argue about that as long as the over invoice part is not outrageous.
  • ndsrndsr Posts: 5
    Dealership: Haley Toyota of Midlothian, Virginia
    Date visited: July 30, 2006
    Car Found: 2006 Toyota RAV4 Base 4x4 V6, Pacific Blue.
    Factory Options: FE CD DR AW GY RL TO
    Port Options: DK Z1
    MSRP: $26,282 on dealer's "inventory detail" report; advertised on AutoTrader as $26,877.
    RAV4 Negotiated Price: $24,000
    Traded in: 1997 Chrysler Town and Country LX w/120K miles.
    Trade in appraised for: $2,400
    Price w/o TTT+P: $21,600
    TTT: 813.50
    Processing: 198.00
    Grand Total: $22,611.50

    Background Info:
    No factory rebates on '06 RAV4 as of July or August 2006. No idea as to holdbacks.
    Edmunds quoted a TMV of ~$24,800 for the RAV4 before the port and dealer options.
    Some '97 T&Cs go on eBay for ~$4,800. But ours was a base model with rear AC, dual climate control, roof rack and privacy glass. Conservative TMV of ~$1,600; CarMax appraised it at $2,000.

    Did we get a good deal? At least, based on where we live (DC/Richmond/Hampton Roads area)?
  • karlaykarlay Posts: 2
    I just placed a special order for a RAV4 Limited, 4X4, V6 yesterday. The dealer said he thought it would take about a month, but I am skeptical - that seems to quick. Anyone else have experience with special orders and how long they took? I'm so excited to get my new car!! :D
  • ndsrndsr Posts: 5
    One dealer we spoke with told us flat out that their inventory is what Toyota gives them, and that we couldn't "special order" anything. That said, we had our pick of what was on the dealer's lot or any other lots in the region.

    Eventually, we bought exactly what we wanted. And eventually, the dealer got around to securing exactly what we wanted. Interestingly, the car we bought on Sunday was apparently sold on Saturday; the dealer exchange coordinator was off over the weekend and hadn't updated the database. We're supposed to take delivery of the sold car's identical twin on Thursday.
  • jimd4jimd4 Posts: 877
    I would say you did well on the negotiated price with $2000 of MSRP on a mid price model. Not idea what a fair trade price is. Enjoy!
  • ndsrndsr Posts: 5
    Mid price model? we bought a base with some options. I would think that the mid-price model would be the sport trim or something.

    unless you mean something completely different. Please excuse my ignorance.
  • mcveemcvee Posts: 4
    I have asked for 2 dealers to send me a quote on a RAV4 Limited V6. I got invoice price from edmunds $24,803. TMV for my area (Minnesota) is $26,217. They both sent pretty much the same internet price($15 difference) of $27,200. I asked for $26,200 and neither one of them sound like they are willing to go down. I have asked for them to tell me their invoice price and am still waiting for that answer. Was my price way out of line? I'm not sure of my next move. I'm new at this car buying business! Lots of people talk about getting price of just a few hundred over invoice. Any advice would be VERY welcome :confuse:
  • ndsrndsr Posts: 5
    I'm sure you've probably done this, but did your edmunds invoice price factor in preinstalled factory options? Based on my experience, it was impossible to find a toyota rav4 on a dealer lot that didn't have any preinstalled options. In fact, I'd bet they're trying to move inventory already on their lot. If that's the case, they may be quoting you a pre-configured rav4 that were already built with a set of options installed. If that's the case, you may want to reevaluate your TMV, just in case it only took into account pricing for a Rav4 L w/o options.

    But again, I'm probably not telling you anything new.
  • jimd4jimd4 Posts: 877
    Well I was making a generalization. The Sport and Limited cost almost the same if you get most of the options so I consider them the high end of RAV. The Base is the rest and depeding on the options you can get right up there in dollars with V6 and AWD etc. If uo were to buy a 2wd, I4 Base very little on it, you might have trouble getting more than $1000 off MSRP. Not so on a loaed v6 Sport or Limited.
  • ndsrndsr Posts: 5
    Thanks for the clarification -- and the reassurance. It's nice to think that we didn't get as screwed as we could have.
  • mcveemcvee Posts: 4
    The TMV is the price with options included. One of the dealers even repeated back the options I put down. They said that was the lowest price for that configuration. I wonder if there's so much demand for the seemingly rare Limited V6,that they don't need to reduce prices. Any other advice?
  • Can we still get a special order for a 2006 Rav4 ?
    A dealer told me they are no longer taking orders for 2006 Rav4s and just waiting to take orders for 2007 in Oct.
  • 4WD SPORT (mnrf, daylght, chrome whls, side arbgs)- $25K
    2WD SPORT (all of the above)- $23,500
    2WD LIMITED V6(all of the above + lther heated seats)- $27K

  • jimd4jimd4 Posts: 877
    Well with Toyota you don't really special order anything. You tell the dealer what you would like and he tries to match up your wants with the cars Toyota allocates to the dealer. If he gets the match allocated, your in. If not he has to trade with another dealer or get you to accept his closest match to your needs. The situation is further complicated in that the regions decide what options they "bring in" on cars to that region.
    My guess is if you want a RAV4 now you take a 2006 that is in or on the way from Japan. I am looking to a 2007 and my dealer has no info or pricing. He anticipates info late August and cars on the lot in early October. Only Moma Toyota knows for sure I guess
  • karlaykarlay Posts: 2
    I wonder what the deal is then. I was told at the time that it won't be specifically made for me, but that they were calling it a special order and that it would get my name in line for the one I want. Hmm. Also, 2 dealers here in Oregon have told me the 2007's won't be available until next year because they just got the 2006 models in a few months ago. I wonder if Oregon is just behind other states? I even emailed Toyota to ask when the 2007s were coming out and they responded with a non-answer, that they didn't have info on the 2007 models. I gave a deposit for my car and I trust my dealer, but am scared I'm not going to get the car I want! :confuse:
  • jimd4jimd4 Posts: 877
    Well my dealer and Toyota main customer both told me the same story: No details now, info end of Auguest, 2007 cars on lots in US in October. Since Jan 2006 what my dealer has told me has pretty much been true plus/minus 2 weeks on first V6 etc.

    Won't be long now!
  • bwong06bwong06 Posts: 43
    Base model 4x2, 4 cylinder

    Extra features: side curtain, roof racks, 17 inch alloy, mud guards, tonneua cover, carpet floor mats, pin stripe and door guards... they offered us 22,000 otd in arizona, and they were willing to go an extra 500 less but we didnt like the color (light blue). But is 21,500 a good price otd for this car?
  • jimd4jimd4 Posts: 877
    Well this link will show you a much better price for a better equipped Base to give you some idea of pricing. This is in the East. - &loc=LFT&mall=GA&year=2006&mk_code=TO

    I have no idea what the taxes and fees are in AZ. The above link does not include them but they get $99 for paper work I think
  • bwong06bwong06 Posts: 43
    tax titles and fees are quite a lot here in az... its about 11% of the negotiated price. i am not great at math but i think i am paying something like 19,500 for the car itself (doesnt include tax title and fees)
  • jimd4jimd4 Posts: 877
    Then I would say you got a good deal.

    Enjoy your truck
  • eroseros Posts: 27
    For those of you who refer to the TMV, I'd recommend that you abandon its use as a yardstick. In my shopping at over 6 dealers in the Boston area, they were willing to part with cars over $1,000 less than the TMV. As I stated in an earlier post, I just bought a base V6 4WD for $200 less than invoice. For the 2006 inventory which is left, I would urge you to only accept invoice or less.

  • For 2006 RAV 4 BASE V6 4WD with OPTIONS :Third Row, Airbags,17" Alloy Wheel , Roof Rack ,AM/FM/6 CD Changer ,Tow Prep Package ,Daytime Running Lights , the dealer in Arizona quoted me $25,300 and asking for $ 450 extra for shipping charges to get the color I wanted form out of state facility.
    Please let me know if this is a reasonable deal as per recent buyers.
  • stactumstactum Posts: 39
    based on your options and consumer reports subscription your package should be about

    MSRP: $26,890
    Invoice: $24,269
    Bottom price: $23,794 (you should start your negotiation from)

    (Dealer Holdback $475 )

    Realistically, it's hard to say, even in my area dealers are different, but for me my price is usually +/-$200 around invoice depending on the car.
  • jimdrewjimdrew Posts: 84
    service. I had the worst dealing experience that I have ever had. Finally I got my tag refund and latter I got my difference between payoff and what they actually paid...and now, I paid off my car and I want to cancel my GAP and have called 6 times and no one will return calls. I went down today and was told that everyone was busy and I would have to wait a couple of hours. Call and make an appointment. I did so, called 6 times and left 4 messages. NO return call. I called their Customer Care line and again, no answer, left a message. I called the manager and he forwarded my call to someone that said they did not work on Fridays. I cannot believe the terrible customer service. They were so nice when I bought the car. (I guess because I paid more than I should but I was in love.) Now, they don't want to talk to me. BTW, still love the RAV 4 V6 Sport. Please be careful which dealer you deal with.

    Jimmy Drew
  • eroseros Posts: 27
    I wouldn't think of paying over invoice for an '06. Good Luck
  • Yesterday I put a deposit on a base 4cyl 4x4 Rav at the price of $22,500, with the few options/accessories I wanted.
    My internet price was when I sent in for a quote was $22,798.
    Does the $22,5 seem as a good price?
    Also, does anyone know if I decide not to get the Rav, since they have to find one for me none on the lot, do I get my deposit back?
  • eroseros Posts: 27
    What's the MSRP??? Did you ask for the invoice price? At this time of year, you shouldn't be paying above invoice. You'll have to read the fine print on your deposit, but it should be refundable.
  • Just bought a red Rav4 4x4 V6 (no 3rd seat) in the metro Chicago area on July 31, 2006. I waited 3 months for dealer to find the options and color I wanted:

    Base vehicle #4453A $23,540
    Options: EJ, GY, HD, LA, RL, SR, TO, CF $3020 (these options are packaged for the Midwest and you can't get anything different unless you special order)
    Delivery fee $605
    Toyota Dealer Association (TDA)fee $455
    Gas Charge $10
    Got mudguards thrown in at no additional charge and 2 free oil changes

    Dealer offered me a $4,500 for my 1999 Camry XLE V6 loaded with all the options available in 1999 so I sold the car myself for more than double the dealer's low trade-in offer

    I paid $150 over dealer cost for a total of $27,780. I tried to negotiate the TDA down a little but no go here. A RAV V6 with the options above is hard to get in Illinois. I would not pay anything over invoice for a 2006 RAV for the rest of the year since the new '07 RAVs will be out in November. I think I got a reasonable deal for a end of the year car.
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