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2013 and Earlier - Mazda3 Prices Paid and Buying Experience



  • afwejiafweji Posts: 8
    I'm sure it's not a dealer rebate. The paperwork is from Mazda itself. Has anyone else around these forums gotten the college incentive? Over here in the bay it's been advertised weekly in the car ads (although it is over right now). From the form I have, it says the incentive ended on June 30th. Anyway I'm kinda interested in knowing if this was regional or not.
  • recently got mazda3 i touring manual with sunroof and side airbag for 16,100 plus tax title. Hope that helps!
  • audia8qaudia8q Posts: 3,138
    so your saying they lost $500-1000 (depending on the region) to sell you a car?
  • audia8qaudia8q Posts: 3,138
    Are you questioning me?

  • sorry the price was 16,040 not 16,100 you were right I was off on the price, jack***.
  • allfiredupallfiredup Posts: 736
    There is a $500 college graduate rebate offer thru Mazda, but it is only for 'select cities'. That stinks. The main purpose of the college grad incentives is to establish some brand loyalty amongst young, first time buyers.
  • audia8qaudia8q Posts: 3,138
    I'm still trying to figure out why a dealer would want to lose money on a car that sells without any incentives....just doesn't make sense.
  • allfiredupallfiredup Posts: 736
    I bought it back in December, so I'm sure that accounts for some of the discount I managed to negotiate. My car stickered for $18,100 and the driveout price was $16,000 exactly. That was after a $500 Mazda Zoom Zoom coupon that I had and didn't include sales tax. I had to go to Knoxville TN (from Atlanta) to get the deal I wanted on the exact car I wanted. IT was worth it though. I paid $875 sales tax here in Georgia, so my driveout was actually $16,875.

    I got the 3 s Touring 5-door, 5-speed manual, Titanium Gray, no options. I got the Touring because I wanted the side airbags. Since the 5-door has the 17" wheels standard, they air bags are actually the only things the Touring model adds to the standard 's'.

    Anyway, for under $17k out the door I got an amazing car. After 16 years of driving, this is my first non-Honda/Acura vehicle and I couldn't be happier with it.

    Kinda wish I'd sprung for the sunroof/6CD changer though.
  • maybe they have something going on, I dont know bud. All I know that is the price we agreed on. We have worked out the itemized list of costs. my tax and title and fees came out to 1100 something plus 16,000, I think the out the door was about 17,200. I have the exact sticker to the car listing all of its options. If they try to screw me it will be hard to do so, should I put a down payment on it?
  • audia8qaudia8q Posts: 3,138
    We did alot of college grad incentives before mazda pulled the program. As you mentioned they are testing a new program but nothing national yet. Most of the grads purchased the Mazda3 and based on the 3 sales they are buying it I guess mazda didn't think the extra incentive would drive additional sales....

    I would like to see it return nationally. It helped us make some deals.
  • audia8qaudia8q Posts: 3,138
    If they try to screw me it will be hard to do so, should I put a down payment on it?

    That is up to you...if you feel its the car for you, the dealership is professional, the price is what you want to pay and its in your budget they go for it.
  • so why do you find it so hard to believe it is the price I am getting?
  • dc_driverdc_driver Posts: 712
    Because there are no incentives on the 3 right now, and at that price the dealer is most likely losing money even if he threw in his holdback (which I believe is 2% for Mazda?) In addition, there are not that many 06's left in the supply chain since Mazda is rolling out the 07's soon, and the 3 has been having very strong sales lately. In other words, there is tight supply and good demand. Most dealers would not lose money in that scenario.

    I would just double check with the dealer before you drive down there. There are many tales of folks getting one quote and a dealer tries to pull a fast one once they have you there. That said, that is a great deal, and if it is for real I would jump on it fast.

    If you do put a deposit down make sure it is refundable. If it is not, I smell a rat....
  • galchingalchin Posts: 2
    Has anyone heard how much Mazda is going to raise the price on the 2007 3S? I want a 3S Touring 5-door, but I can't find an 06 now in the Velocity Red color that I want, so it's either take one in Silver or Gray, or wait for an 07. I know the warranty is going to change, but I don't know that that would offset the disappointment of not getting the color I want (plus I'd like to get one with leather and not have to take the moonroof with it). Will the price increase be substantial? Apparently Mazda isn't telling their dealers about any increase as of yet.
  • tidalwavetidalwave Posts: 25
    How much of an increase could there be in the price of a car that is not really that expensive to begin with? More importantly, if you go with a color you don't really want, you will probably regret it in the long run. I can see a person walking up to the car everyday, saying "I should have gotten the red one."

    When I am undecided about a major purchase, I always feel it is best to wait. Things seem to work out better that way. Of course, that is just how I see it.

    What is changing about the warranty?
  • kyfdxkyfdx Posts: 64,880
    My local dealer is advertising $2K off on his Mazda3..

    That is below invoice, on even the most expensive model...

    Why would he do it? Of course, I don't know...

    But, it could be that....

    1) He is willing to dip into holdback to make deals..

    2) He is overstocked on inventory, and would still have leftover Mazda3s on the lot, when the '07s come in..

    3) He is facing a cash crunch and needs to move inventory to pay back loans.

    4) He gets a volume incentive from Mazda, based on the number of units he moves this month..

    I don't pretend to know the business model for every dealer, but you can find deals out there on many different models that are at Invoice - Incentives - Holdback.. Does that make any sense? Perhaps not, but GM sells more cars in the USA than any other manufacturer, and still loses money on each one.. That doesn't make any sense, either..

    My point is... some cars are sold for a loss.. whether the dealer actually loses money on the car, once all the variables are taken into account is debatable.. As long as I get a low price, their profit margin really isn't that important to me...

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  • Thank you kyfdx, well put, my thoughts exactly.
  • ptchangptchang Posts: 7
    Any rec. on a houston-area dealer?

    I am looking to buy 5-door Mazda3 when the 2007 models come out. AT with either Touring or Grand Touring trim.

  • audia8qaudia8q Posts: 3,138
    The other reason you didn't mention is probably the real one....its a number designed to get people into the showroom. They don't really want to sell it ;) Then they clobber the customer in the finance office and short change the trade value...There ain't somethin for nuthin.
  • Well what if the financing and price have already been negotiated before stepping foot in the dealership and it is written down for an exact car with an exact vin number and no trade in discussed? Then what are some ways they will or can screw you? (oh and you already have a deposit on said car)
  • slateracslaterac Posts: 85
    maybe they are from the flood in DE and that's why they are offering 2k off. I don't know but I just thought I'd throw that out there to watch out for. That's a great deal of money off for a car that is in such demand right now.

  • kyfdxkyfdx Posts: 64,880
    True... but...

    I'm familiar with the dealership.. Priced a P5 there a few years ago.. You are correct, they'll do anything they can to make it up somewhere else... and, like all advertising, it is designed to get customers in the door..

    But, if you know what you are doing, they will let it go for the advertised price..

    Also, I have to disagree with our other member that the Mazda3 is still in high demand/short supply... I see dozens in stock at all of my local dealerships... This is the third model year for the car, and the fourth year will be here soon... The deals should be a lot closer to invoice than MSRP, no matter where you buy..

    Don't get me wrong, it is still a great little car.. (sounds, but it isn't the latest and greatest thing out there any more...



    Prices Paid, Lease Questions, SUVs

  • jfritschjfritsch Posts: 958
    I agree with the previous post. In my part of southern Ohio numerous dealers have mazda 3s all over the lot. Some dealers have several 05 Hatchback models hanging around. (One dealer has 5 of em) The Hatches don't seem to be as popular as the sedans. The 06's are just about yesterdays news and the 05's are stale yesterdays news at this point.

    link title has ads from dealers all over the country advertising different models. Some are of course teasers but some are legit. Its pretty interesting.

    The 05 3s sedan w airbag option is a $13500 vehicle after a year or so so judge your purchase from that point. Shoot for $600 -$ 1000 below invoice for the 06 sedan and 800-1500 for the hatch. Shoot for $1000+ more for any 05s (usually hatches)left.

    As usual, doing your research the first 3 weeks of the month and your inquiries the last 7-10 days or so is usually the most productive. Have to know what you want, get 10-15 bids,(maybe less for mazda ) let the sales or fleet manager (who you should talk to ) know you're getting competitive bids. Do this by fax or phone of course and don't screw around with the salesman-salesmanager-internet manager runaround etc if possible.

    I've purchased many cars over the years, and the link titlepackage I've seen is the closest to perfect way to buy a new car I've seen. M ay be useful and economical for some of you.

    Rotsa ruck

  • robby1robby1 Posts: 7
    Mazda 3's out the yingyang?
    I now do understand why "a little knowledge is a dangerous thing"....
    Just because there are cars sitting on dealers lots does not mean anything.
    1- Most of the best selling trim levels are nowhere to be found (i touring auto, S touring auto...)
    2-Most dealers have less than a 20 day supply of 3's with most of their incoming units sold and 2007's still 2 months away.

    To me that is a car that should be selling for full price anyday, problem is Mazda dealers , unlike honda, don't know yet how to handle sales of such a highly demanded model.
  • aviboy97aviboy97 Posts: 3,159
    To me that is a car that should be selling for full price anyday, problem is Mazda dealers , unlike honda, don't know yet how to handle sales of such a highly demanded model.

    I happen to agree. Here's the problem...Myself being a Mazda dealer, we try to hold gross on every car. I work to make a living, not make friends. Most Mazda buyers want to shop around, and once that person goes to another dealer, that other dealer immediately drops their pants to invoice or a few hundred above. In some instances, below invoice.

    Now, I understand that you need to do what you need to do to make a deal, I do it all the time. But, I don't drop my pants, and kill any chance I had to make money.

    Most dealers here in the North East give all the money away, rather quickly. Unless it's a MX-5. That has been my experience. I just had a customer that was quoted $300 below invoice on the first shot from another Mazda dealer and wanted me to beat it. It seems like MSRP is a fictitious number that needs not to be mentioned anymore.

    With the supply and demand issue with these Mazda3's, to be selling well below invoice is mind boggling.

    But, whats even more mind boggling is if you go to a Mazda dealer and try to get the MX-5 $300 below invoice, or even AT invoice, they dealer will laugh, and tell you to have a nice day.
  • slateracslaterac Posts: 85
    I agree with you robby. The dealer I used wasn't getting any more for weeks and had very little left on his lot. He had a few manuals but not automatics. They had to drive to Philadelphia to get the car that I wanted.

  • dc_driverdc_driver Posts: 712
    slaterac, I agree with you too, it really depends on what options you want. I insisted on a manual iTouring model with SAB package, and moonroof/6 disc changer.. The dealer I bought from (they own three local Mazda dealerships) had about 50+ cars in their inventory but only two that met my criteria. The dealer was willing to go $100 below invoice, but it took some work from my end (about 2 weeks of correspondence). No way are any 3's selling for $1000+ under invoice in my neck of the woods.. If so, they would have to be a program car and my dealer had zero program cars.

    Mazda 3 had its best selling month last month (June 06). I cannot imagine why dealers would offer 1K+ under invoice when there is no manufacturer incentive on this car. While the 3 is not exactly the latest compact car on the market, it is clearly at the top (look at all the awards it has won over the last few years). Its not like we are talking about a Dodge Neon or Chevy Cavalier here..
  • z71billz71bill Posts: 2,000
    Although a hot new model will normally sell for more (relatively) than a car that has been around for a few model years - you need to look at the whole auto industry not just one company.

    Just because a model (say the Mazda3) is in demand it does not always mean they will sell at a higher price. Mazda must compete with everyone else - if the Ford dealer (or whoever) 1/4 mile away is selling below invoice the Mazda dealership (if they have a clue) will know it - if a customer has 1/2 of a brain they will not come into the Mazda dealer and say - I must have the Mazda3 - no other car will do - even though I can buy a Corolla below invoice - get a big rebate on a Focus - buy a Civic for $150 over invoice - or get a Cobalt with 0% interest for 60 months - I don't care - BTW how much for that red Mazda3 - I must have red or my wife will get mad - and this is the only red one in the state - will you give me a good deal?

    Many dealerships would rather have a deal that makes them $250 NOW - then hold out in hopes the customer will come back in a few days and pay a few hundred more. Its all about NOW. If you have ever been in a competitive business you would understand this.
  • aviboy97aviboy97 Posts: 3,159
    Many dealerships would rather have a deal that makes them $250 NOW - then hold out in hopes the customer will come back in a few days and pay a few hundred more

    I would have to agree with you there. I basically said that in an earlier post.

    I will basically do anything to make a deal, obviously. I'm going to try and make money, first, if that does not work, then I do what I have to do within reason.

    My philosophy is, if a dealer is going to make no money on a sale, it might as well be me! I would rather take the short deal, then have another dealer take that deal. Usually that sale will lead to service money, and possible referrals. It's good in the long run.
  • bhodawaybhodaway Posts: 5
    Hi there....I haul a pretty large piano keyboard/amp/etc and I wanted to know how long (in feet/inches) it is from the back of the rear seats to the rear hatch. (Of course, when the rear seat is folded down.) Also what are the width measurements w/ the 40/60 splits, etc? Thanks so much!
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