Has Honda's run - run out?

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Comments

  • stragerstrager Member Posts: 308
    Cars designed with youthful styling, like the TSX and TL are successful in attracting both young and old. Cars that are perceived to be for senior citizens like the curent bloated Accord, are not that popular with the young. Pretend that Honda had given TL-like styling to the Accord, instead of the fat, bloated look. It would have been popular with both young and old (families and singles). When I got out of college, the Accord was very popular among graduates who had just gotten new jobs. Nowadays, it is more likely to be the Mazda3/6, or a Scion tC, but not a boring Civic or Accord.
  • ateixeiraateixeira Member Posts: 72,587
    Saw 3 RLs on the roads this weekend, must be off to a good start.

     

    With the M45 on the way Japan is back in a big way, with style.

     

    -juice
  • stickguystickguy Member Posts: 53,717
    as the Accord "matures" (grows bigger and somewhat more conservative/less sporty), the Civic will get pulled up-market ahead of it. Hence, the reason for the fit, so they don't have to stretch the lineup too thin.

     

    The brand with real problems is VW. It looks like the next jetta (the ultimate young persons car) will get considerably bigger and dowdy-er with the restyle (who knows about cost), and it doesn't look like they have anything slotted to take over the entry level spot.

     

    Anyway, to me, the Accord is still a sports sedan compared to the Camry, a total appliance.

    2020 Acura RDX tech SH-AWD, 2023 Maverick hybrid Lariat luxury package.

  • ateixeiraateixeira Member Posts: 72,587
    Saw a late 70s (I think) Accord yesterday. I swear, today's Fit is bigger than that Accord! There is definitely room in the lineup for a truly small car, question is will Americans buy it?

     

    -juice
  • stickguystickguy Member Posts: 53,717
    people buy Rios, Metros, etc., so they sure as heck will buy a small Honda. Especially if gas stays high, the sticker stays low on price, the the MPG rating breaks 40.

    2020 Acura RDX tech SH-AWD, 2023 Maverick hybrid Lariat luxury package.

  • ateixeiraateixeira Member Posts: 72,587
    Low volumes, though. Question is will the volume justify the cost to certify it for the US, since emissions and bumper regs are different.

     

    -juice
  • robertsmxrobertsmx Member Posts: 5,525
    I don't see why not? 60K units may be low for Honda, but thats a lot for plenty of other automakers out there, and they do it.

     

    For Honda, it will be about introducing and expanding its lineup, and also addressing a hole they left behind. It will give Honda another ammunition to help sales grow that Accord and Civic will struggle going forward (without massive fleet sales). 300-350K may be realistic sales maximum for Civic, and 350-400K for Accord. For more, Honda will have to add more cars to its lineup. And Fit will be a fine start.

     

    As for emissions, the i-DSI is one of the cleanest engines around already, also used in Civic Hybriud. And if Honda goes with L-series VTEC (or a completely new engine, perhaps an i-VTEC), it will be no big deal either.
  • varmintvarmint Member Posts: 6,326
    They released the Element with expectations of only 40K units each year. Though, to be fair, the E is produced domestically.
  • robertsmxrobertsmx Member Posts: 5,525
    It is not about what you and I think, it is about facts. In reality, cars have to appeal to their potential buyer, and believe it or not, that buyer is the same person looking into Passat, Altima, Camry, Mazda6 etc. You're not going to see many 20-25 year olds buying these cars, especially at $20-25K. In fact, among automakers that cater to relatively younger "average" buyer is Kia with one of the youngest customer base (at about 39 years). That is, with as low price as they sell.

     

    What do you think average age of a typical buyer is for cars that you believe attracts young buyers?
  • robertsmxrobertsmx Member Posts: 5,525
    Element did to CR-V (rather, Honda's bottomline) that I expect Fit to do.

     

    Honda sold 150K units of CR-V in 2004 (probably all time high), but I suspect this may be the "saturation point" for CR-V as well (kinda like 300-325K may be for Civic, and 375-400K for Accord). Element allowed expansion of sales, bringing another 60K buyers for Honda. I doubt CR-V, by itself, could have sold 210K units this year.

     

    Fit could do the same at the low end, while allowing Honda to "play" with Civic.
  • nippononlynippononly Member Posts: 12,555
    how we can pick arbitrary sales volumes and call them the "saturation point" when so many other models are sold in the same segment. Surely the saturation point is ALL of the sales in that segment? If Accord could sway more Camry buyers, it could sell another 100K of them per year without grabbing any sales from ANY of the other car companies.

     

    Considering that many Camry buyers fall into the "better safe than sorry" category of folks who believe the rep for reliability, Honda could probably influence some of those buyers its way merely by increasing the warranty duration.

    2014 Mini Cooper (stick shift of course), 2016 Camry hybrid, 2009 Outback Sport 5-spd (keeping the stick alive)

  • gee35coupegee35coupe Member Posts: 3,387
    If Honda produced an Accord that appealed to Camry buyers, how many traditional Accord buyers would they lose. I think those two markets are night and day.

     

    That's why there are only 1800 posts in the Camry vs. Accord forum. No one even cares. Not even on Edmunds. And Camry owners don't care that the Camry doesn't win comparison tests. They just love thier Camrys.
  • nippononlynippononly Member Posts: 12,555
    having helped some friends shop for those very car models recently, I would have to say Camry and Accord aren't night and day these days - maybe different shades of twilight. But your basic point is a good one I guess: you can't appeal to all the people all the time. That is why I was thinking something like a longer warranty - a change that does not change the product itself - might pull in some more folks without alienating existing fans.

    2014 Mini Cooper (stick shift of course), 2016 Camry hybrid, 2009 Outback Sport 5-spd (keeping the stick alive)

  • explorerx4explorerx4 Member Posts: 20,893
    toyota has better marketing than honda. who was the first to come out with an upscale brand? how many say merc, bimmer, acura, versus merc, bimmer, lexus?
    2024 Ford F-150 STX, 2023 Ford Explorer ST, 91 Mustang GT vert
  • seminole_kevseminole_kev Member Posts: 1,696
    Got to agree with Nippon that these days, most people in the mainstream sedan market cross shop the Camry and Accord big time. Not night and day at all. Very close these days.
  • seminole_kevseminole_kev Member Posts: 1,696
    Since the Fit is already designed, if there isn't much cost involved for changes for the US/Canada, whatever sales they make are gravy. If they sold 60K or so (going of the above WAG) that would be great for Honda because it is an already designed and ready to be built car. Not something that they will have to design from the ground up just for a (relatively) few sales.

     

    Win-Win for Honda as far as I'm concerned.
  • gee35coupegee35coupe Member Posts: 3,387
    But the fact there are distinct winners and losers in the segment shows they appeal to different customers.

     

    There are Camry, Accord, and even Altima "people". That 100,000 Camry buyers that Honda might conquer are the cross-shoppers.

     

    As far as the first luxury brand...Toyota is a much older and more established company than Honda. Acura is lucky to be around.
  • ron_mron_m Member Posts: 186
    You're exactly right explorerx4. Toyota did a much better job at marketing Lexus as a truly high-end, luxury marque. Years ago you would hear people discussing "Mercedes and BMW" together. Now a lot of these same types of discussions involve the Lexus brand too.

     

    Acura and Infiniti both make nice vehicles as well, it's just that Honda and Nissan haven't done as good of a marketing job with their high-end divisions. That's not to say that they haven't been quite successful with their Acura and Infiniti product lines respectively--because they have.

     

    Ron M.
  • grbeckgrbeck Member Posts: 2,358
    Acura occupies the same slot relative to Honda that Pontiac did to Chevy in the 1960s - a definite step up in sportiness, style and prestige, but it is no where near the top of the heap.

     

    I just saw photos of the production Honda Ridgeline pickup. Somehow, it is disappointing...not very truck-like in its appearance, but too big and bulky to be "cute" in a homely sort of way (think Element).
  • raychuang00raychuang00 Member Posts: 541
    Since the Fit is already designed, if there isn't much cost involved for changes for the US/Canada, whatever sales they make are gravy.

     

    I don't think the North American market will get the current Fit for these reasons:

     

    1. It was designed before Honda's current emphasis on safety for passengers and pedestrians.

     

    2. It was designed without the need to accommodate American-sized passengers.

     

    3. Honda is supposed to unveil the second-generation Fit in Japan this summer.

     

    As such, Honda will likely sell the second-generation Fit in the USA, a car that unlike the current model is designed to accommodate the needs of the North American market. That means the car will be slightly larger to accommodate American-sized passengers and more passenger safety equipment (such as side-curtain airbags) and will likely use a 1.5 to 1.6-liter I-4 engine with i-VTEC. The new Fit (likely to be sold in both five-door hatchback and four-door sedan versions) will replace the market that the Honda Civic DX aims for, since Honda will take the Civic upmarket with the next-generation model due this Fall.
  • robertsmxrobertsmx Member Posts: 5,525
    how we can pick arbitrary sales volumes and call them the "saturation point" when so many other models are sold in the same segment.

     

    By way of… trend analysis. Toyota is relying rather heavily in fleet sales lately (with Camry and Corolla), without it, Camry would be a sub-400K car too, and in fact, below Accord sales (a car that ranks at the bottom when it comes to fleet sales).

     

    There has to be a limit beyond which selling in greater number would be a challenge (and there comes the idea of altering the bodystyle / rebadging cars to “increase sales”). That’s “saturation point”, IMO.

     

    If Accord could sway more Camry buyers, it could sell another 100K of them per year without grabbing any sales from ANY of the other car companies.

     

    How? It just isn’t practical. Remember, in the 1960s, Impala was sold in volumes exceeding that of Accord and Camry combined! But, there was little competition. Fewer choices can be a driving force, but that is far from being real.

     

    Attracting buyers can be a challenge. You and I could probably work a deal at invoice price on Accord today, but if everybody flocked into Honda dealership, chances are, we won’t be able to. And that will throw some people off into other brands.

     

    Regarding cross shopping, I cross shopped between Accord, Passat and Maxima in Fall 1997. Did not consider Camry after having one for a while (and had a few opportunities to rent the 1997-1998 version). But, many do, because they are marketed as midsize family sedans after all!
  • robertsmxrobertsmx Member Posts: 5,525
    Not really. Fit/Jazz may not have the latest “ACE” structure (few Honda/Acura vehicles do at this time), but it was designed with GCON. It is one of the safer little cars you can find in Europe and Japan. I don’t know if all automakers run their little cars into 4000 lb vehicle to simulate crashes, but in case of Fit/Jazz…

     

    image

     

    That said, I doubt we will see the current Fit, but whenever the redesign happens (later this year?).
  • nippononlynippononly Member Posts: 12,555
    the prices people get cars for has less to do with the individuals working the deals than with the behavior of the market as a whole. There will never be a time again in this highly competitive market when dealers will be able to turn up their nose at below-sticker sales. There are too many good deals out there, and the prospective buyer will just walk down the street and buy somewhere else.

    2014 Mini Cooper (stick shift of course), 2016 Camry hybrid, 2009 Outback Sport 5-spd (keeping the stick alive)

  • robertsmxrobertsmx Member Posts: 5,525
    And that would be primarily due to competition. If you struggle to sell, you lower the price/offer rebates etc. If you don’t, you want to make more and dealing by you/I becomes difficult. This seems to boil down to similar logic, sell 50 at $100/piece or 100 at $50/piece. What would it take to sell 100 at $100/piece?

     

    Somewhere there is a wall to be hit.
  • nippononlynippononly Member Posts: 12,555
    but none of the "regular" car companies, including Honda, are selling 100 units at $100 apiece. Even if Honda doesn't throw massive rebates out there like GM, their dealers are still selling below sticker day in and day out.

    2014 Mini Cooper (stick shift of course), 2016 Camry hybrid, 2009 Outback Sport 5-spd (keeping the stick alive)

  • robertsmxrobertsmx Member Posts: 5,525
    And that helps to arrive at the point I started with. They can not. It all balances out somewhere, and we may be looking at "saturation point" again!
  • nippononlynippononly Member Posts: 12,555
    I dunno, to me "saturation point" sounds a little like settling. But what I would be very curious to see is a study of Accord buyers in the last 18 months and exactly the reason they bought the Accord, if they cross-shopped other brands.

     

    My friends that bought one recently comprised two components: the wife who shopped almost exclusively on safety (they have small children) and would have been slightly happier with a Camry and its pillow ride, and the husband who liked the driving experience a little better in the Accord. Given the toss-up, they went with the Accord only because they both liked its looks better than the Camry.

     

    They also shopped the Sonata and the Malibu. Those two were immediately dismissed as lesser in major ways, so I guess Honda still does not have too much to worry about in that regard. I drove the Sonata during the test drives - definitely not a car I would own. It was nice inside, but the drive was so-so or worse.

    2014 Mini Cooper (stick shift of course), 2016 Camry hybrid, 2009 Outback Sport 5-spd (keeping the stick alive)

  • robertsmxrobertsmx Member Posts: 5,525
    By saturation point, I do mean "settling". I'm sure automakers do all kinds of research to understand customer profile and create an appeal for them, but about 400K units for a midsize has been the upper limit for a while now. Compacts more or less hover around 300K units.
  • robertsmxrobertsmx Member Posts: 5,525
    2006 Civic:

    ABS, Side Curtain/Side Airbags

    ACE structure

    i-VTEC engines

    Upgraded hybrid with “significant improvement” in fuel economy

     

    2006 Pilot

    Gets VCM

     

    2006 RL

    Gets CMS/E-Pretensioner (CMS: Collision Mitigation System)

     

    2005 FCX

    Plans to sell to individual buyers
  • nippononlynippononly Member Posts: 12,555
    on the Civic pretty much mimics what we have all expected, eh? I wonder how much the mileage ratings on the '06 HCH and the VCM-equipped Pilot will improve.

    2014 Mini Cooper (stick shift of course), 2016 Camry hybrid, 2009 Outback Sport 5-spd (keeping the stick alive)

  • robertsmxrobertsmx Member Posts: 5,525
    Pilot could go up to 18/26 mpg, but comment on next HCH interests me more... "Significant increase above 47-48 mpg". Let us see how it translates.
  • raychuang00raychuang00 Member Posts: 541
    Pilot could go up to 18/26 mpg, but comment on next HCH interests me more... "Significant increase above 47-48 mpg". Let us see how it translates.

     

    I have this feeling the 2006 Civic Hybrid will sport a 1.6-liter I-4 i-VTEC engine with direct injection and stratified combustion combined with a 35-40 bhp electric motor in a second-generation Integrated Motor Assist hybrid design. We maybe talking fuel mileage in EPA tests that could equal that of the Toyota Prius, plus "real world" fuel efficiency that would be better than the current Prius.
  • nippononlynippononly Member Posts: 12,555
    apparently VW cannot bring its stratified injection intact from Europe for the new Golf/GTI because of the high sulfur content of U.S. fuels (at least for a year or two more). Wouldn't the same apply to Honda?

     

    If they can get the next HCH to achieve 50 mpg in real-world everyday driving, I think that will be quite the feat. Prius almost reaches that target right now.

     

    As for the Pilot, well, 18/26 may be an improvement, but it sure doesn't impress me in any way.

    2014 Mini Cooper (stick shift of course), 2016 Camry hybrid, 2009 Outback Sport 5-spd (keeping the stick alive)

  • varmintvarmint Member Posts: 6,326
    "As for the Pilot, well, 18/26 may be an improvement, but it sure doesn't impress me in any way."

     

    Depends on how you look at it. The Escape is rated for 19/24. The Liberty gets 17/22. The Equinox scores 19-25. Here we have a fairly large mid-size SUV with three rows of seats getting the same fuel economy as vehicles in the "small" class of SUVs.
  • nippononlynippononly Member Posts: 12,555
    this is echoes of the HPM vs MPG thread: yes, 18/26 is fair to above average in the midsize SUV world, but does this thing really need 255 hp? Could Honda offer a smaller engine and achieve a 22/30 rating? Yes, they could, not that I expect them to. In the meantime, I am not going to do back flips over an 18/26 rating, but I can concede it is average or better.

    2014 Mini Cooper (stick shift of course), 2016 Camry hybrid, 2009 Outback Sport 5-spd (keeping the stick alive)

  • robertsmxrobertsmx Member Posts: 5,525
    Probably not. Pilot tips the scale at 4500 lb. Smaller engine will require shorter gearing, and the end result may not be any different from what you see, and likely not worth it. Getting 22/30 mpg from a 4500 lb SUV with AWD and acceptable performance might happen someday, but now many midsize sedans are struggling to get there.
  • nippononlynippononly Member Posts: 12,555
    counterpoint: Toyota Sienna. 4400-lb minivan which gets 18/24 in AWD form, no VCM or other doodads. Pilot has certainly entered the ballpark at the projected 18/26, but where were they before?

     

    And BTW, neither of these ratings really impress me, just as the 19/26 rating of the FWD Sienna does not.

    2014 Mini Cooper (stick shift of course), 2016 Camry hybrid, 2009 Outback Sport 5-spd (keeping the stick alive)

  • ateixeiraateixeira Member Posts: 72,587
    Slap 8 adults in the Pilot and yes, you need that kind of HP. You gotta look at the GVWR, it has to perform at that weight.

     

    Saw the Ridgeline in person at NAIAS yesterday, in fact I'm in the RenCen now! :-)

     

    Very impressed. The bed-in-a-bed storage is HUGE, it's a trunk all by itself. Big enough to be a bath tub for my 2 kids, almost. Lockable, too. So you have a secure and dry place for stuff.

     

    The bed is very wide, too, more than 4', so it can fit plywood on the floor, which no other mid-size can do. Utility is awesome in this thing.

     

    Inside is not as impressive. The rear floor has a track so it's not flat when you fold the seat bottoms up, but the area is tall if you carry a grandfather clock or a small tree.

     

    Materials are mostly hard plastics, more durable than beautiful. The interior has some strange touches to it, secondary gauges are small, but it works I guess.

     

    I was much more impressed with the bed than the interior.

     

    It's also substantially beefed up from the Pilot, and they're saying $27-32k pricing, which should be competitive.

     

    I bet they sell every one. Think about how many Honda owners are out there already, any that might have defected to a pickup will now likely stay with Honda.

     

    I think this thing will easily meet forecasts. They had 2 on the floor and both has people crawling all over them. There was a ton of interest.

     

    -juice
  • anythngbutgmanythngbutgm Member Posts: 4,277
    Good to hear about the positive interest in the Ridgeline. The concept was well, interesting... The more production photos I see, the more I like it. The rising bed-line is different, but the undersize storage is pretty neat. Is there only one trim level, or typical LX/EX?

     

    Thanks for the feedback
  • raychuang00raychuang00 Member Posts: 541
    apparently VW cannot bring its stratified injection intact from Europe for the new Golf/GTI because of the high sulfur content of U.S. fuels (at least for a year or two more). Wouldn't the same apply to Honda?

     

    From what I read on VWVortex.com, the problem was that VW didn't have enough time to certify the extra emissions control gear for the stratified combustion/DI FSI 2.0-liter engine to meet ULEV/SULEV certification. As such, the first year's production of the new GTI for the US market will have DI but won't have stratified combustion, so the engine is tuned differently than the European market models. But once the second-year production starts VW will have better emission control systems in place so they can implement stratified combustion along with DI, which will improve fuel efficiency about 4% or so.
  • robertsmxrobertsmx Member Posts: 5,525
    If I recall correctly, AWD isn’t a part of EPA fuel economy testing. I’m not sure how testing is accomplished for vehicles like Pilot that have full time AWD systems (with no FWD or RWD counterparts), but I assume, they typically take FWD/RWD numbers and subtract some percentage off it to account for AWD.

     

    And when we say 18 mpg, it could as well cover a range from 17.5 mpg to 18.4 mpg, and that by itself is a difference of 5% (in city, about all that VCM is expected to help). Expecting 22/30 mpg in city, in a (required to be relatively) powerful SUV with AWD would be a bit too much. Not even 3300 lb. FWD Camry (with the same engine as Sienna) accomplishes that (rated 21/29 mpg). 4600 lb. Odyssey with 255 HP, however, gets 20/28 mpg.

     

    Now, it is possible that Pilot could get rated with 19/27 mpg with VCM. It just depends on where you start counting the estimate. Chop an mpg off Odyssey’s, or come up with a percentage that throws it down by couple on each measure (city/highway).
  • robertsmxrobertsmx Member Posts: 5,525
    I believe there are three trim levels... RT, RT-S and RT-L.
  • andre1969andre1969 Member Posts: 26,100
    posted awhile back, how exactly are they conducting that? Are they running the FIT into a stationary 4000 lb car, running the 4000 lb car into a stationary FIT, or are they both in motion, running them into each other.

     

    How they do it makes a world of difference. Running your 2000 lb car into a 2-ton car is NOT the same as getting hit by a 2-ton car!
  • varmintvarmint Member Posts: 6,326
    Both were moving.
  • andre1969andre1969 Member Posts: 26,100
    then in that case, it looks like the FIT did pretty good! The only other crash test I remember seeing of a big car versus a little car was back in the 70's, where they ran a Pinto into an LTD. That wasn't pretty.

     

    Well, I also saw a '91 or so Accord and a '78 Newport get into it, but that wasn't a planned crash test! It also wasn't pretty, although shockingly nobody was seriously hurt...
  • robertsmxrobertsmx Member Posts: 5,525
    In that particular crash test, both cars (the 4000 lb Legend and 2200 lb. Fit) were made to run into each other at 50% offset at about 35 mph. Both cars are in motion.

     

    That said, this isn’t a required test for safety in the USA, it only demonstrates Honda’s in-house testing procedure. If Fit could do well in this test, I expect it to be one of the better small cars (sub compact to compact class) in terms of safety, already. Next generation could be better with ACE structure that has been adopted in RL and new Odyssey, and promised for next Civic.

     

    In European NCAP testing, Jazz (AKA Fit in Japan) does quite well in overall scoring (front/side crash test, pedestrian safety and child protection rating), matching or beating most larger cars. To put this in perspective, Jazz gets 4/5 stars in front/side crash test rating like BMW 3-series, but beats the Bimmer in pedestrian safety (3/5 compared to 1/5). Pedestrian safety rating is catching up in Europe lately (and Honda is mentioning it as a part of its test program for cars designed for North American markets too).
  • varmintvarmint Member Posts: 6,326
    "The only other crash test I remember seeing of a big car versus a little car was back in the 70's, where they ran a Pinto into an LTD."

     

    Unfortunately, I was present when a CRX wandered into on-coming traffic and went head to head with an early 90's model Caravan. All things considered, the CRX did "okay". But the van won. No question.
  • varmintvarmint Member Posts: 6,326
    "Pedestrian safety rating is catching up in Europe lately

     

    The Fit would be the second Honda to earn that 3 of 5 rating (IIRC). The CR-V was the first.

     

    I was reading recently that Europe may require a 4 inch space between the engine and the sheetmetal of the hood. It's there to provide some cushion for pedestrians struck by moving cars. Of course, the article (written in the US), focused on the fact that we'll start to see higher hoods and a change in styling. :-P
  • nippononlynippononly Member Posts: 12,555
    surely they test an AWD and a FWD model. Doesn't every individual powertrain have to have a separate test? Otherwise they wouldn't have to certify the manual-shift versions separately from the automatics (which is one of the reasons more and more companies are not bothering to offer a manual).

     

    Anyway, the Avalon due out in a couple of months will be rated 22/31 with a 270ish hp engine in a 3600-pound full-size car. That gives a combined rating somewhere in the mid to high 20s. It would be nice to see the minivans and large crossovers in this fuel economy realm too. That would mean a 20% increase for the Sienna and the Pilot, even the new one equipped with VCM.

    2014 Mini Cooper (stick shift of course), 2016 Camry hybrid, 2009 Outback Sport 5-spd (keeping the stick alive)

  • varmintvarmint Member Posts: 6,326
    It would nice to see FE at level. But it's not very realistic when you consider the aerodynamics and gearing of a truck.

     

    I suspect that the EPA may, in fact, test every model. Being a CR-V fan, I've compared the FE of every small SUV on the Market. One of Honda's claims about RT4WD and VTM-4 is that their part-time nature makes them more fuel efficient. So I compared the AWD version of each small SUV with the FWD version and found that those with a permanent system had about a 3-5% greater loss when AWD-equipped.

     

    That was true for other reactive designs like the Escape and VUE, as well as Honda's RT4WD.

     

    Of course, as Robert wrote earlier, that small a difference could easily be a result of the actual mpg being rounded off to whole numbers.
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