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Ford Focus Prices Paid and Buying Experience



  • nortsr1nortsr1 Posts: 1,060
    That few hundred over invoice might be a wash because of no "extra added dealer fees". Do they have any "extra added fees" usually? Figure out your exact cost at "INVOICE" thru the Edmunds site with all of your added options. Then see what your price would have been as compared to the X-Plan pricing. Remember, there is a hefty rebate on the Focus.
    I have bought several Ford/Mercury vehicles with the X-Plan (and of course the good rebates) and found it to be a pretty good deal as compared to invoice deals because of the "no haggle" and "no extra costs" involved.
    As far as new Oct. incentives as compared to what they are now...I can't help you.
    I believe there was only $500.00 difference in rebates between the 2006 and 2007.
  • jfritschjfritsch Posts: 958
    You need to get competitive bids from at least 15-20 dealers towards the end of the month. Flexibility on colors/options is a plus. Avoid quick quotes from car sites.

    Go review my message 12481 in accord prices paid discussion. It reviews some resources and books you must read to learn to buy a car. This info will be useful the rest of your car buying career.

    In your case, a 19,000 MSRP Ford Focus is a 11,000 wholesale car 1st year.

    For comparison a 15,000 no haggle priced Scion XB wagon is a 12000 vehicle in a year, so you can see there is a lot of padding on that Focus MSRP. (Rebates giving back money that was never there anyway eg msrp 23000 with 6000 in rebates) This manufacturer gives the sales force flexibility with this high msrp though as they can sell 1 out of 12 or so uninformed folks the auto at MSRP and knock off $500.

    No one wants to eat 7-$8000 on a Focus or any car in this range 1st year so I would want $4000-5000 off at least on a 2007. May have to wait for sept oct for more selection to show up.

  • nortsr1nortsr1 Posts: 1,060
    If a new Ford Focus is $19,000.00 MSRP and you get a $3000.00 rebate off of invoice (about $18,000.00) which means you buy it for $ do you figure you t eat a $7000 t0 $8000 loss.. My figures come out to a $4000.00 hit according to your $11,000.00 figure. Let's face it, you can buy ANY Focus at INVOICE right NOW!!!
    I know what you meant, but let's call it like it really is.
  • jfritschjfritsch Posts: 958
    I have no Idea what you are talking about

    No one wants to eat 7-$8000 on a Focus or any car in this range 1st year so I would want $4000-5000 off at least on a 2007. May have to wait for sept oct for more selection to show up.

    I cant say my opinion any clearer, college grad, rebates, boyscout rebates, hidden dealer cash ... I would want at least 4000-5000 off (depending on msrp) an 07. Shoot for more as I've seen 5500 off advertised at year end.

    I would not want to pay 15000 for ANY focus. Even the one owned by Elvis. I word it this way for the folks like the wagon guy who wrote in who apparently doesn't know about the $3000 under invoice.


    know what you meant, but let's call it like it really is.
  • nortsr1nortsr1 Posts: 1,060
    "I would not want to pay $15,000.00 for ANY Focus"...that is strictly your opinion...There a many people, that, (with the $3000.00 rebate off of invoice for a 2006 ZX5 SES) (which, by the way is loaded for bear) "WILL" buy same. In fact, if you check the Ford dealer inventories, the 2006 Focus are just about all gone. The reason, the rebates off of invoice. Many, many people shop price (a lot of them).
  • I just bought a 2007 ZX5 SE on X-plan. None of the dealers in the area had any 2006 models left and even in 2007 models the 5 door was downright scarce.
    The dealer had tags hanging from the rearview mirrors on all the cars listing their discount and it was clear they were offering about $600 off list (plus the 2500 rebate) on all the 2007s. I had the X-plan info with me and I had not researched (beyond Edmunds TMV) what others were paying so I thought I was getting a pretty good deal with another $300 or so beyond the discount offered on the tag. After all, the markup (before holdback) is pretty small on the Focus.
    In the end, I paid the X-plan price, got a pretty fair deal on my trade-in, paid a reasonable $395 for a 5/60 extended warranty and got a phenomenal interest rate (5.85%). I feel like I was treated fairly even if the price of the car itself could have been a bit lower without X-plan.
  • nortsr1nortsr1 Posts: 1,060
    I have to ask you....What type or warranty did you purchase that only cost $395.00 for 5yr/60,000 mile. Sure doesn't sound like an OEM to me.
  • It was a Ford factory extended warranty, I think the premier plan. $100 deductible after the bumper to bumper warranty runs out. Covers almost everything not covered by the new extended factory powertrain warranty (which I realize is shorter than last year's special Focus extended powertrain warranty). It also includes for the entire length a rental car from day 2 in the shop.
  • nortsr1nortsr1 Posts: 1,060
    Well, if that's an actual Ford OEM warranty, that's a darn good price. Congrats and enjoy your Ford.
  • explorerx4explorerx4 Central CTPosts: 11,930
    i think the longer powertrain warranties have resulted in lower prices for what is usually thought of as the extended warranty.
    2017 Ford Fusion SE 2014 Ford F-150 FX4
  • You would think that but the dealers still set the price. When I bought my 2004 Chrysler Pacifica that has a similar extended warranty on the powertrain the dealer still wanted over a grand for the extended bumper to bumper warranty. I passed. I found better prices online but never bought one. Thankfully, the car has been nearly trouble free to date.
  • Bought my '07 during Labor day weekend. Got $3500 off for labor Day plus another $500 military discount. Dealership and salespeople were a joy to work with for a change.

  • Just wanted to post here and THANK Jfritsch for his frank advice on this thread. Thanks to you I knew I could push below invoice on the Focus.

    Just bought a 2007 SE for -4600 off MSRP, -600 off invoice. I know I left money on the table because I didn't want to deal with a scummy dealer that offered -750 off invoice and kept changing his mind. I also bought in the middle of the month. I used the e-mail blast method, e-mailed 27 dealers and got 10 to compete with each other. Did all price negotiation in e-mail and over the phone.

    Note to Focus buyers: there is a $500 first time buyer down payment match for financing through Ford Credit. (First time buyer means first time financing a car.) This is not advertised anywhere I could find on the internet and dealers aren't supposed to push it, but it exists.

    I am very pleased. I almost didn't consider the Focus because of the MSRP. I had a great experience and wound up going with the dealer closest to my house, also the nicest one I talked with.
  • We just bought a 07 ZX5 SE from Les Stanford Ford (used to be Champion Ford) in Battle Creek, Michigan. OTD price was 14826 with automatic, safety package (ABS & side air bags) & convenience group (cruise & tilt). We didn't get any add ons like extended warranty...just Michigan TTL. We worked with Erika and was very hassle, quick sale. Price included the X plan & the $2500 discount. We were going to get a Civic LX auto, but when you consider the OTD price on the Civic was 4000 higher, then the Focus is a great deal.
  • danielj6danielj6 Posts: 285
    Three weeks ago I bought a ZX5 SE Focus for my son at a dealership located close to St. Louis in Missouri. He lives there and I'm in New York.

    With safety ABS and (side air bags) and convenience packages minus the $2500 cash back was $14700. My kid overpaid $285, according to Edmund's TMV. He also got a two year extended warranty + tax, registration and plates the OTD was $15800.

    He and I considered Nissan's Sentra, Honda's Civic, Toyota's Corolla and Chevrolet's Cobalt but finally went for the Ford. I wanted him to get the Sedan but he liked the hatchback. The boy is very happy good the acquisition.
  • questslquestsl Posts: 11
    Considering a replacement for my late 01 Focus (total loss), and the $2500 discount really helps.
    Found a 2007 SES with following options in addtion to the standard stuff:
    * Automatic trans
    * Safety package
    MSRP = $17,510 and with X-Plan less $2500 comes down to $14,071.
    Car has 16" alloy wheels, pirelli tires, spoiler, abs, etc.
    Is the X-plan really a good deal..?
  • Some people are reporting getting better than X-plan just by shopping around. Since you don't have a trade you don't have to worry about getting taken on the value of it. The other advantage of X-plan is that dealer can not charge documentation and advertising fees. If you can get a better deal, take it. If not, X-plan price is good enough.
  • jfritschjfritsch Posts: 958
    Purchase the package. Read it and solicit bids from 15-20 dealers via fax or email toward the end of the month. Several people posted purchases of $4500 off msrp for a Focus. Don't get caught up in invoice x plan etc dealer fees etc. The lowest price otd is the lowest price otd.

  • explorerx4explorerx4 Central CTPosts: 11,930
    if the dealer that has the car you are looking at will provide internet quotes, i would do that first.
    tell them you are looking to replace your totaled focus with a new one. see what happens. they might appreciate your loyalty.
    one thing to watch out for if you go into the dealer and tell them you are eligible for x-plan, is they might say 'we are going to give you x-plan price'. the subtle difference i missed was that they charged the doc fee, which you don't have to pay using x-plan. it was not when buying my focus. the internet quote i got on it was lower than x-plan. good luck find a new car. :)
    2017 Ford Fusion SE 2014 Ford F-150 FX4
  • I'm suspicious about the same sales pitch, too! I'm looking at an ad about the 2007 Ford Focus on sale with lots of rebates and markdowns on it. The net price is $8995. It didn't indicate whether the vehicles had manual or automatic transmitions. Being a first-time carbuyer, I assumed the price were for all the models regardless if it were manual or automatic. Then when I call the dealership, a salesperson said the $8995 is base models only, meaning minus some equipment the usual consumer might want, and are for manual transmissions only. I thought that the ad was deceiving. I don't know. Should I go to the dealership anyway and show a salesperson the ad and try to convince them to give me a 2007 Ford Focus with an automatic transmition, or forget about it? :confuse: ">
  • :confuse: I'm looking at an ad on the 2007 Ford Focus with lots of rebates and markdowns on it. The net price is $8995. Called the dealership and the salesperson said it's for a base model only with manual transmition. I'm looking for one with an automatic transmition and the salesperson said that I would have to pay more for it. I felt that the ad was deceiving because it didn't indicate whether the cars were manual or automatic. Being a first-time car buyer, I didn't think it would matter. Should I go to the dealership, show the salesperson the ad, and try to convince the dealership to sell me a car with an automatic transmition at the advertised price, or forget about it?
  • Thanks for the tip on the $500 first time buyer down payment match. How long does this promotion last? I wander if it's available in California. :surprise:
  • explorerx4explorerx4 Central CTPosts: 11,930
    you need to do some homework, but it is pretty easy.
    you can find out lots of info by looking under the 'new car' tab here on edmunds.
    try for info on specific vehicles.
    you can check the incentives for your area there too.
    i think the 's' model has air conditioning optional.
    my guess is, that's a bit higher priority than transmission type, for you.
    as far as the advirtising, i don't think it is misleading.
    if a grocery store had a 6 pack of soda for a dollar, would you assume the the 12, 16, and 20 ounce sizes would all be included?
    good luck shopping and post about what happens; shopping experience, car you bought, etc..
    2017 Ford Fusion SE 2014 Ford F-150 FX4
  • I didn't quite understand your message because I'm a first-time buyer. I thought I heard someone tell me that the doc fee is not negotiable. Are you saying that it is? Who or what is your source? Educate me so I feel as though I have some power when I negotiate with a dealer. I have an x-plan through my employer to buyer a Ford vehicle at a discount. To be able to eliminate any unnecessary fees for using the x-plan would be fabulous! :confuse: :)
  • Depends on how you define document fee. Have you gone to your state's DMV page to check what the price is on fees charged by your state? California has a good calculator showing the various mandatory fees and can be found at
    I will say to be cautious of ads in newspapers offering a vehicle at a low, low price as most times they are too good to be true. I suggest going to this web site as it offers some great advice for new car buyers as I think this will help you
  • The "DOC" or documentation fee is a line item the dealers usually pre-print on the sales contract to make you think it is not negotiable. It is basically a profit-maker for them, they are asking you to pay them to do the paperwork on the sale of the car. Could you imagine any other type of business charging you to do paperwork? Would you pay extra at the grocery store for them to give you a receipt?

    Anyway, the point is that everything is negotiable, including the DOC fee. One of the advantages of X-plan is that the dealer is NOT ALLOWED by Ford to charge a documentation fee. The disadvantage comes in on a car that can sometimes be bought for a lower negotiated price than X-plan. Say the price on X-plan is $12,500 with no DOC fee but you can, without mentioning you have an X-plan PIN, get them to sell the same car for $12,000 plus charge a $200 DOC fee. Obviously, the X-plan will cost you more. Shop for the best price and then ask for X-plan only if you can't do better. Go to and use your X-plan partner code to look up the price on the car you want to buy.
  • jfritschjfritsch Posts: 958
    Check my message #12481 in the Honda Accord prices paid discussion. Get a substantial amount of competitive quotes by fax or email towards the end of the month. Also read Remar Suttons book.

    Many times the x-plan -- employer plans etc are bait for those who dislike the car buying process and many people get better prices without mentioning it.

    The fees are rather unimportant. The lowest price out the door with taxes and fees (out of 10-20 bids solicited and 2-3 good responses ) is the lowest price. Whether they explicitly list a doc fee or include it in their price is irrelevant.

    Even the most loaded 20000 focus is a 11-12000 wholesale vehicle in a year so you want at least 4500-5500 off.

  • I would like to have some leverage when I negotiate with a dealer. Is it written somewhere that Ford x-plan is not supposed to charge a doc fee? Where can I find that statement?
  • From the fordpartner website, under How It Works/Pricing. You will need your Partner Code to log into the site.
    The dealership may also NOT charge separately for document preparation fees, vehicle preparation fees or other administrative services incidental to the delivery of the vehicle on a Partner Recognition Program - X Plan sale.* These expenses are considered to be part of the dealer's normal cost of doing business for which the dealership is compensated by the commission paid.
    *Each dealer is responsible for complying with applicable laws or regulations. Dealers may not charge different fees to participants in the Partner Recognition Program.
  • Thanks. Went on the ford partnership program page and got the info. Having second thoughts about purchasing the vehicle, though, after reading about it in the consumer reports magazine. The reviews were accurate when it said the ford focus is a fun ride as I've experienced when I test drove the vehicle. But, it said it's fuel economy isn't something to boast about. And I believe it after it showed another fun ride with an MPG of around 30, the Honda Civic. Still, I might reconsider if someone can convince me otherwise.
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