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2007 Ford Edge
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Ford Edge SEL FWD
Redfire Metallic
Camel
Special Packages
Seating Flexability Package
Premium Package
Safety Package
Convienience Group
MP3/Audio Input Jack
Wheels
17 Inch painted aluminium wheels
Radio
DVD Navigation System
Options and Upgrades
Vista Roof
Advance Trac RSC
Reverse Sensing System
Future Options (not included in total price)
Bluetooth Hands Free phone integration
Voice activation module for navigation system
Household 110V AC power outlet
Total Price: $35,170
Impressive. Because then the price will be negotiable and if it can go out the door for $32,000 like that it would be a very good buy.
Ford Freestyle Limited FWD
Merlot Clearcoat Metallic
Pebble
Options:
Navigation System
Safety Package
Auxiliary Climate Control
DVD Entertainment Center
Universal Garage door opener
Power Moonroof
Power Adjustable Pedals
Reverse Sensing System
Traction Control
2nd Row Bench Seat
Total Price: $35,270. Cash Back Adjusted: $34,270
Interesting. The Freestyle has a weaker engine but a third row. It also costs less by about $900. The Edge has more innovative features and has the Duratec 35.
Your thoughts on the issue of Freestyle vs. Edge?
I prefer the Freestyle, but only because it seats up to 7.
I do prefer the higher seating position of and SUV, but have not sat in a Freestyle to see what the feel is like.
As for the price, I think both of these vehicles should be under 35k.
The Edge goes up against the Murano, the Tribeca, and maybe a preowned RX330.
The Freestyle goes up against the Pilot and the Highlander.
If the Edge is competetive against the Murano and the RX330 it will be a great vehicle and sell in droves.
I think the styleing of the Edge is a little bit easier to swallow than the Murano for average americans. Bold but not strange. (the problem with the Tribeca)
This thread of discussion is happening because of the fact that there is both the Freestyle & Edge. Whether or not Ford needs both vehicles is another discussion. People will talk about whatever vehicles are out there.
Personally, I wouldn't pay close to $35K for either the Freestyle or Edge. It's a lot to pay for any Ford. For about $25K (street price) you can get an FWD SE with Safety Package, Auxiliary Climate Control, Traction Control & 2nd Row Bench Seat. I can't see anything more I'd want on the option list worth another $5-10K!
I can see some people not needing the 7-pass of the Freestyle, but I'd still not pay the same for the Edge. Again, that's like saying I don't need the extra space of an Explorer, so I'll buy the Escape, and end up paying the same price for the Escape as the Explorer.
Also, a Murano and RX330 competition would probably be the Mercury or Lincoln version of the Edge. Ford is not the luxury division like Lincoln/Mercury, so unless they get the price down in the low $20s, I don't think the sales of the Edge will be that great.
Very good point. I seem to remember that Chrysler advertised their Pacifica this way; lots of trendy young 20 somethings jumping in and heading off to the ski slopes. I also note that I see a lot more Pacificas on the road than Freestyles.... But that's another forum story...
Why would you put a Mercury versus a Nissan and not a Ford. Also, their target is a Highlander which starts at $25K with a 4c and without the third row and with less features. The comparibly equiped Highlander is about $27K. Are you going to say that Mercury is more a direct competitor to Toyota than Ford? I mean come on, let's be fair. You want a low 20's starting price. If at $22K that under cuts the competition by $5K. Not even Hyundai takes that much of a price advantage. The new Sante Fe is supposed to start around $23K, perhaps $24K for the 5 seater that has less power. So Hyundai can start at $23K but Ford can't start at $25K and the only way for it to start at $25K is for it to have a Mercury tag on it. I mean come on. We can't expect them to sell the truck and dig their grave at the same time. Look at the competition. A B9, a Highlander, a Murano, a Torrent (not an Equinox). A Torrent can run you all the way to $32K without Navigation and with a poorer interior and it is a blatant rebadge. I don't think we are being fair with the pricing. $24K-$25K undercus the competition by about a grand and is reasonable given what it is.
I sold an F-150 Lariat the other day that had a $41k + sticker. Yeah it was at invoice but there was still a big hold back payment.
People have no problem paying big bucks for Ford Trucks. SO if Edge is seen in the same light as a Ford Truck, it will do great.
Incidently, I could sell an F-150 Lariat a invoice and make more than if I sold a Focus at sticker.
Mark
I know some will say the RAV4's competition is the Escape, and it is, but then so is the Edge. The RAV4 is smaller & sportier then the Edge, but even has a 3rd row option for kids. So if you're comparing the RAV4 & the Edge, and the Edge costs $5K more, what's the incentive to buy the Edge? Hmmmm....Toyota quality vs Ford quality for $5K less.
I also think that the RAV4 has more to offer than the Highlander, and the Highlander costs more. I just checked the Toyota website, and the RAV4 has more legroom and cargo room than the Highlander, although the RAV4 is shorter. But I also think that the next generation Highlander will get bigger to make it different than the RAV4. Plus the RAV4 is sportier.
It makes me want to compare the RAV4(Edge) to the Highlander(Freestyle) but again, the RAV4 is cheaper where-as the Edge is not.
Exactly...that's why I keep wondering why they'd be priced the same.
How do you figure? How is the Murano so different? Or the B9? Or the Torrent? Or the Sante Fe? Is the Sante Fe in the same class as a Rav4? The Tuscon is but not the Sante Fe. It is not fair for you to compare the Rav4 when Toyota has a Highlander and say "So if you're comparing the RAV4 & the Edge, and the Edge costs $5K more,". That is not fair at all. You are downgrading the truck a whole segment just for the fact that it is a Ford. If you look at size, power, features, dimensions, it is obvious that the Edge is right up there with the B9, Torrent, Murano, and Highlander. You can't even get Navigation in a Rav4. The Rav4 is Toyota's cheapest SUV. The Highlander is a little bigger and a lot more premium. The Highlander can be optioned out all the way up o $38K which is where a Lexus RX starts but with less features. Now if the Edge is the same sive (I actually believe it is a little bigger), why can't it be the same?
No matter what you'd like to do, you have to make a fair comparison. If a car mag compared an MKX to an optioned up Highlander, peopel would complain it was not fair, that the Lexus is more a competitor. Which is what you are doing. How is an Edge NOT a competitor to a Murano? How are you going to say a Rav4 is better than a Highlander, and thus blast the Ford as being 5K more and not drop the megabomb on the Murano which is 7K? And isn't Hyundai price leader in almost every segment. The new Sante Fe is starting around $23K - $24K. Shouldn't they be blasted as well? Not fair my friend, not fair.
I guess we'll just have to wait until the Edge is on the street to see who buys it. In this day of SUVs, CUVs, Crossovers, etc...the lines really blur on comparisons. It's not like the old days when you can compare 4 door sedans in the $25K price range and see which on is best.
If you just look at interior size and seating capacity, you'd be comparing Kia's to BMWs, so there has to be some reason to compare. I always start out to see which vehicles meet my need, then I look at quality & price. So I'll never be in the market for a Murano, B9 or MKX because the superficial style aspects don't mean anything to me. But for those that do...enjoy your vehicle
What probably occured that we are not privy to is marketing. Probably Murano and Highlander buyers don't cross shop with the Freestyle. It is almost like Audi and Subaru who have both a wagon A6 and a Forester but also offer a Q7 and a B9. I think the buyer may be very different. I can see what you are saying, but then I think, would people cross shop a Pacifica with an Edge, a Highlander, a Santa Fe or a Murano and I think definitely no. And to me Freestyle = Pacifica. So I agreee but disagree at the same time. And if we can agree that they are two separate buyers looking for two separate things, then I'd say both the Freestyle and Edge are priced fairly. I am the opposite of you in some ways because I'd buy an Edge in a heartbest but wouldn't take the Freestyle if it were selling at a K-Mart bluelight half-off special. Maybe the Edge is going for that same target demo that the Fusion is, where they are young, doing pretty well, want a lot of style, and want a lot of personality in their vehicles. I don't think that crowd would be drawn to a Freestyle. The Freestyle is more older in demographics to me. And you can definitely sell an older person a younger person's car but not vice versa. If young people see the Edge as cool, it will be a hit.
"Toyota RAV4s are designed to meet most off-road driving requirements."
2nd is the Tall Station Wagon. Ford Freestyle, Toyota Highlander. Three rows are a must. No offroad prententions
3rd is a catagory that looks completely different. These are the true CUVs, the Edge belongs in this catagory, along with Murano, RX330, Tribecca and the Infiniti FX.
So, lets compare apples to apples.
Mark
I still say that the Edge is basically the wagon version of the Fusion, similarly as the Freestyle is the wagon version of the Ford 500...and they should be priced similar in that the Ford500 is more than the Fusion. And a Lincoln version of the Edge would be the competition to the above listed vehicles.
The market for the Freestyle is for those who want the space of a minivan, handling of a car, and some SUV capability, and the Freestyle give you a little of each. Similarly the Edge does the same thing but only in a slightly smaller package.
But I'm too practical for the Edge forum anyway, because cool styling characteristics usually turn me off, and simplicity turns me on. I'm not the normal car buyer I guess. From my perspective, the 3rd row is mandatory on any CUV, because it adds versatility. More useful to me than a navigation system, but I'm a simple guy. BTW, I'm in the marketing profile for an Edge, but I guess my practical edge wins out.
I know there are a lot of ways to compare vehicles as well other than styling. I believe the Rav while they have made it much bigger than previous versions it still doesn't have as much cargo capacity as the Edge should have with the length. I think the Rav is more competition for the Escape, Liberty, etc. size-wise and the Edge is more the size of the Murano and Tribeca if the things I've read are pretty accurate although maybe only several square feet of difference in the cargo space with the seats up. Tribeca has about 5 square feet more than the Murano at around 37 or 38.
This is a better approach than Toyota is doing...by cramming third rows in the RAV4 and the Highlander. If Toyota wants a three row vehicle, they should introduce something like the Freestyle.
What a surprise! Ford did something smarter than Toyota.
And if I were comparing a three row RAV4 to a two row Edge, I doubt if one of the factors to me not buying the RAV4 was that it was too small inside as compared to the Edge. Just go to the Toyota webpage and look at the specs of the RAV4:
Leg Room Rows 1/2/3 41.8/38.3/30.0
Cargo volume behind rows 1/2/3 73.0/37.2/12.3
How do you think this would compare to the Edge?
Here's the same numbers for the Escape:
Leg room
First row 41.6
Second row 35.6
Cargo
Behind 1st row 62.8
Behind 2nd row 29.3
So the RAV4 is bigger than the Edge.
I like the 3rd row to have the option of taking a couple more people to a concert or some event without taking two cars. Just think of small 3rd rows like the small seats in sports coupes and you'll see that while they're small, it's better to have them then to have a 2 seat Mustang, Eclipse, etc.
I think that Ford should have just made a sportier version of the Freestyle instead of the Edge (sort of like the Focus SVT version), or if they didn't want to do that, make the Edge cheaper like the Escape is cheaper than the Explorer. I just think that the way Ford is doing this, they won't sell any more vehicles overall, but just take sales away from something else they might otherwise sell. I doubt if an Acura buyer will decide to buy a Ford. My guess is that someone looking to replace their Escape, or in the market for an Escape, will end up being the prime buyer of the Edge.
The Freestyle does not sell to the Murano, Highlander demograhpic, period. I am almost positive of this. What young person wants a Freestyle?? I would wager that the median age for a Freestyle is on the older side. The Highlander average age is probably far less. The Freestyle just doesn't do it. Face the facts. Ford will sell more vehicles overall because they are gaining a whole new demographic. Your 30 year old business woman with no kids DOES NOT WANT a Freestyle. A business man with one kid DOES NOT want a Freestyle. Your 40 year old with two kids, does not want a Freestyle. It just isn't going to do it.
The Ford is not priced anywhere near Acura territory. The Acura also will be smaller. Look at a Toyota Avalon, it can be priced higher than the starting price of a Lexus ES easily. You can't compare cars like that. Your LOADED volume brand car will cost more than your baseline luxury model. A Camry can easily go up into Lexus IS territory. And let's not forget the best example of all, a Highlander LOADED is more than a Lexus RX. You talk about competition across brands, that is in the SAME brand. Personally, I think the Mazda CX-7 makes me wonder why buy the Acura at all, but that is just me.
The Freestyle was supposed to move to Mercury but I also heard that Ford might keep a version now.
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Exactly. The Freestyle and Edge are different markets. The Freestyle is more about utility and the Edge is more about image. But I think the Highlander is more like the Freestyle than the Edge. Edge competition is the Murano and the RX330. If it's thousands less than those two, it well sell like hotcakes. 25k is the magic number for a base Edge.
If Ford would have just redesigned the Freestyle to make it sportier, added a bigger engine as an option, and made some commercials depicting young people driving it, then the Freestyle would be the type of vehicle the Edge is being marketed for. If you look at the original prototypes of the Freestyle, it looked more like today's Edge.
All I'm saying is that rather than create a whole new vehicle called the Edge, Ford could have just done a sheet metal redesign. But I agree that as currently designed, it's not a fun looking cool CUV.
Your 30 year old business woman with no kids DOES NOT WANT a Freestyle. A business man with one kid DOES NOT want a Freestyle. Maybe not, but if either of these people like to do a lot of outdoor stuff, then it's a good SUV alternative for people who don't want the tall climb up into SUVs. Even if you don't use the 3rd row too much, there's still a lot of space back there. Just depends on the lifestyle of these two people. Some people see the advantage of having a three row CUV and aren't too concerned about the exterior flashiness of a vehicle.
Your 40 year old with two kids, does not want a Freestyle. Actually, this is the perfect market for a Freestyle, again, depending on lifestyle. If you want to know who is in the market for a Freestyle, just read some of the Freestyle forums and see for yourself. But again, if your buying decisions are based primarily on exterior sheetmetal and you like flash, I can see why the Freestyle is not for you.
1. WHY is the spare tire STILL ON THE TAILGATE? Does the customer REALLY want or have to move 22+ pounds of spare tire every time that want to get into the back of the vehicle? Escape has its spare underneath and out of sight.
2. WHY does the tail gate open sideways instead of up? If you park curb side and open the tailgate, you will have a long walk around it to put stuff in your truck. Escape has a normal opening hatch. But then Escape doesn't have the weight of a spare tire pushing the hatch closed.
3. WHY is there a 4x4 lock button? Can't Toyota provide a 4x4 system that reacts in 50 milliseconds effectively anticipating slippage? This is the type of system Ford/Volvo/Mercedes and others use.
4. Why does the dash have to look like something from a spacecraft? Can't Toyota design a dash that is both handsome and NOT WEIRD looking?
5. WHERE is the Hybrid? Toyota brags about their Hybrid technology but the Prius is the only practically priced model to currently offer Hybrid. We'll wait and see how Expensive the Camry Hybrid gets.
Its amazing to me that the "NEW" RAV4 can still have the same goof ups that were in the first. Misfires that Ford fixed with the first generation Escape.
Mark.
You answered your own question, because the tailgate is attached to the spare tire. No SUV with a spare tire on the back has a tailgate that opens up, they have to open sideways.
In any case, some may find it convenient having a tire on the back instead of under the car. Plus, it also adds a slightly rugged look.
About the dash, I'm not sure you feel it resembles a space craft. If you want space craft look at 2006 Civic. Yet it still won Car of the Year from like 3 different publications.
I'm sure Toyota will roll out a Hybrid by 2008 or so.
Hey! I'm a business man with one kid. I bought a Freestyle.
Your 40 year old with two kids, does not want a Freestyle.
Umm, my wife is in that demographic and we'll have two kids in April....
So, I guess your statements are not totally right. With that said the Freestyle was not my first choice of car, but the car I WANT, does not yet exist, so FS was next best choice. So in that respect I guess you are right
The Edge may be comparable in terms of exterior styling, but does not offer nearly as many options or as high a quality interior (from what I can tell).
I am very interested in the Edge, but that's because I want to spend less than $30,000.
BTW, I haven't seen the Edge in person, but from the pictures, the center console looks kind of cheap (esp. the radio and climate controls/displays). Maybe I'm the only one that thinks that.
Edmunds has the interior picture I'm talking about:
http://www.edmunds.com/insideline/do/Features/articleId=108868#8
" If you want space craft look at 2006 Civic. Yet it still won Car of the Year from like 3 different publications."
Too bad the Civic has been losing comparison tests. Ridelines sales dropped 46% from year ago levels. Guess that Truck of the Year award didn't help.
Exactly, this is what I've been saying. Also, I was quoting a previous poster who gave the examples of who would or would not buy a Freestyle. I think the RAV4 & Honda CRV will be the competition to the Edge.
The Murano appears to be the most direct competition for the Edge.
And I don't think the center console looks cheap. It's not luxurious, either, but it's not bad.
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Ok, it's not really the same market but it's the same style of vehicle...a sporty CUV, not a tall wagon (like the Freestyle) or an SUV wannabe (like most everything else.)
And for those who like the sporty CUV category...Edge, Murano,RX330 and Mazda CX7; the Edge should do well. I'd be worried at Lexus that other sharp CUVs are entering the picture and at thousands less. The Murano and RX330 no longer have the field to themselves.
Here is the edge:
Here is the Murano:
For real garbage look at the Buick Rendezvous
The Pontiac Torrent is a lot better
Now for more sophistication, there is the Lincoln MKX
Real wood, Real Alum. Much warmer and inviting than the Lexus
The current X5 is pretty weird looking also
Mark
next gen, they fixed that mistake.
those suv's with the side opening rear hatch, also do not seem to have a rear bumper.
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