Where Is Ford taking the Lincoln Motor Company?

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Comments

  • nvbankernvbanker Member Posts: 7,239
    Exactly - but the Zephyr isn't going to sell anyway.
  • rockyleerockylee Member Posts: 14,017
    MKZ will. If it get's enough hp. ;)

    -I won't buy it because it doesn't have enough domestic content in it for me. :sick:

    Rocky
  • nvbankernvbanker Member Posts: 7,239
    I don't know - it's not much of a Lincoln, IMO. The hp isn't what would keep me from buying it - the noisy rough engine, the size, the V-6 ness, the high cowl, the chintzy instrument cluster and to some degree, the FWD, mitigated by the AWD traction configuration, and also, the looks to some degree will keep me from buying it. I just don't see it being a wow car. I don't know who it appeals to? I have some very old clients who are trading in their Town Cars for them, and seem happy with them. Odd, as they couldn't be more different. Frankly, these old geezers can't figure out the Navigation and related controls on them. They drive with the HVAC off, cause they don't know how to run it, or think it's on but not working right. I know of no young people who are turning in their BMW 325i for one.... I've been a loyal Lincoln buyer since 1990 - and it doesn't work for me, and I'm 53. I predict it will bomb.
  • rockyleerockylee Member Posts: 14,017
    Well you might be right. I however do like it alot. I'm 27 yrs. old and like the bling the car offers. I can't buy it because it's made in Mexico and like many Fords made today that have too much foreign content in them keeps me away. :sick:

    Rocky
  • nvbankernvbanker Member Posts: 7,239
    But you're a GM guy....? Why would you prefer the MKZ to the CTS?

    I actually dislike the CTS for many of the same reasons that I don't care for the Zephyr - but the CTS at least is RWD on the Sigma platform. It's a good car, well designed and built well.
  • rockyleerockylee Member Posts: 14,017
    I know I'm a GM guy, but I don't own one currently. :P I own a Ford Mustang and a Dodge Truck. However all but these 2 cars have been GM products. I love the CTS as long as it's a 2007 with a better interior and gadgetology. ;) I do like some Fords and Chrysler cars, only if they have a large domestic content and there final assembly point is here in the USA. :D

    I also get amazed by what Acura does. Acura is the best branded car money can buy currently. They are affordable and luxurious, and offer high levels of technology. My dream car besides the Buick Velite is a SH-AWD 6 speed Acura TL with about 350 horsepower. I'd take a RL with this level too. :blush: Acura is only missing a few ponies and ventilated seats to be about perfect. :blush:

    GM's line-up needs a G8 with gadgetology like that found in the TL to be a real winner. The next CTS better have gadgetology if GM wants me to buy one. :(

    Rocky
  • displacedtexandisplacedtexan Member Posts: 364
    And for a contrary point of view, I’m a 43 year old who doesn’t get the “gadegology” in modern cars. Maybe I’m a curmudgeon.

    To me luxury is good, durable build quality. Luxury is a comfortable, controlled ride which gives me a balance of road feel without harshness. Luxury is enough low end grunt to get me into traffic with minimal adrenaline. Luxury is tactile steering feel. Luxury is a good sound system I don’t need a separate owner’s manual for. Luxury is functional simplicity; sufficient head room; and a spacious, useable trunk. I don’t need a nav system (although the real-time updates of the Acura RL’s system is a compelling technology). I don’t need clashing textures and materials (Acura TL) or Las Vegas electroluminescent gauges. I don’t need the car to turn the windshield wipers on for me.

    I’m not saying the Zephyr does it for me, but in many respects I like its styling better than that of the Acura or Lexus.
  • rockyleerockylee Member Posts: 14,017
    However as nice as the Zepher design is, it's not as nice or well made as a Acura. ;)

    Rocky
  • displacedtexandisplacedtexan Member Posts: 364
    I wish I could argue otherwise, but I can't. You're right. Lincoln and Cadillac both have some work to do there. Acura and Lexus' ability to build interiors with such tight tolerances; immaculately finished joints (no rough edges) and solid, tactile switchgear might, might, be enough to nudge me back into the foreign field next time around. From an engineering standpoint, Acura and Lexus are compelling. We'll see how the LS holds up.
  • rockyleerockylee Member Posts: 14,017
    Well I will say this. Cadillac is light years ahead of any Lincoln made. Hell Buick is as good if not better than Cadillac in building interiors. Have you checked out the latest interior from Buick ? The Tiger Woods edition Lucerne is very "tight" and the Buick Enclave blows me away. Acura isn't light years ahead of Buick and Cadillac in interior design. ;)

    Rocky
  • nvbankernvbanker Member Posts: 7,239
    I agree with you on the Acura. The one thing they need to be perfect, is a V-8. Could be a small one, but Honda just doesn't do 'em.

    You're dead on with the Cadillac also. The crappy interior, bathtub seating and lack of sophisticated gagetry are all turn offs - but I'd take one over a Zephyr. Frankly, I wouldn't take either. I'd want a V-8 Northstar STS. What's the deal anyway, with offering a V-6 STS anyway? This is a Cadillac, for hell's sake! :confuse:
  • nvbankernvbanker Member Posts: 7,239
    "Acura isn't light years ahead of Buick and Cadillac in interior design."

    You're not serious, are you?
  • rockyleerockylee Member Posts: 14,017
    See I like the interior of the STS, DTS, and Especially the new Escalade. I like the STS interior much better than the RL. The RL has some funky wood. I've rode in one when I was getting picked up at the airport by my salesmen from the Acura dealer. The current TL vs. CTS. The TL wins by a large margin. ;) The RSX has a very nice interior too. ;) The MDX "next gen" I can't wait to see. Overall I would give Acura a slight victory. I like Acura's over Lexus interiors because Lexus interiors look all the same. I can't tell much of a difference from A GS and a IS. :confuse: I however would take a STS interior over a Lexus interior, except for the all new LS 460 :shades:

    I nvbanker, would like to see the TL get a turbo slapped onto the 3.2. I also would like them if possible turn the redline up to about 8,000. :D

    We agree once again on alot of topics and only disagree on a few. :)

    Rocky
  • displacedtexandisplacedtexan Member Posts: 364
    Cadillac is light years ahead of any Lincoln made.

    Are you talking quality or styling? Zephyr has gotten high marks for quality of execution, if not for style.

    As a matter of taste, I kind of like the Lincoln theme, but I think overall I like the Cadillac (and yes, the Buick) styling better. They're modern without being showy.
  • nvbankernvbanker Member Posts: 7,239
    "I think overall I like the Cadillac (and yes, the Buick) styling better. They're modern without being showy."

    Boy, I don't get that at all.. Cadillac isn't showy? Buick isn't, but Caddy? It's so different!
  • displacedtexandisplacedtexan Member Posts: 364
    I was talking about the interior, versus say the Acuras. I just think the Caddys are more coherent in their interior styling, like Lexus, whereas the Acuras are very flashy.
  • nvbankernvbanker Member Posts: 7,239
    Oh, then you're dead right. The Cadillac interiors are drab.
  • douglasrdouglasr Member Posts: 191
    Intier manufactures the whole of the Cadillac interiors for most of their cars, called 'cockpit' systems. IN this way Cadillac was able to increase the content levels of the product and keep build quality uniform throughout. Ford's supplier for Zephry/Z is Collins & Aikmen, and they are in Chapter 11. Ford's Chief engineer for LS just took a job for C & A, leaving Ford.

    As for the future of Lincoln, it would not surprise me one bit when Ford Motor holds in annual shareholders meeting here in Washington D.C. May 11, that Wixom will be sold lock stock and barrel to Chinese manufacturers with which Ford has a partnership. Much Like Stalin asking FDR for Packard dies and tooling for the 160/180 in 1942 as part of Lend-Lease, leaving Packard without topline cars to sell after the war in 1945, Lincoln---upon closing Wixom---won't have a viable replacement, and they'll be making Town Cars in Bejing! Ford Motor just posted another $1Bn plus loss for North America this quarter, Mr. Fields and Ms. Steven have their work cut out for them...maybe that will offset some of their losses, it's just the kind of idea they would think of, and Bill would accept!

    Without a full-scale proper & unique Lincoln, or a revived Continental, Lincoln has no future in the upscale luxury market, and only Cadillac (or a revived Imperial) will be all that is left of our once shining industry at the top range. We once made the best cars in the world, and now those honors aren't accorded to very many cars made or designed here. Ford will have effectively copied what George Christopher and James Nance accomplished at Packard, bringing Lincoln fully downscale...though Nance's last hurrah in 1955-56 was too much too late. Making Lincoln a competitor for Buick...

    DouglasR
  • euphoniumeuphonium Member Posts: 3,425
    Amusing speculation you offer. Will the choice be between Jaguar of England and Rinkon of China?

    As for Packard, remember the Patrician with Ultra Matic drive? That didn't come out of Stalintown. ;)
  • displacedtexandisplacedtexan Member Posts: 364
    ...Wixom will be sold lock stock and barrel to Chinese manufacturers with which Ford has a partnership.

    Do you mean Ford already has a Chinese partnership, or is that part of the speculation?

    Interesting speculation it is, too. The Chinese are flush with cash, after all, much as the Japanese were. I wonder how long it will be before we have Chinese car plants in the US, as we do Japanese. Well, I guess after they buy WIxom.

    As always, another enjoyable post, DouglasR.
  • nvbankernvbanker Member Posts: 7,239
    Lincoln now competing with Buick is what drove me to Lexus, in a word. Other than the Navigator, which to me, is still the best SUV design in the world, they have nothing for me anymore.
  • The Navigator is a good SUV, but it is too darn big for a lot of us. I wish Lincoln would do a version more the size (but not the weight and price!) of the Range Rover. However they can improve the mileage will be how they improve sales going forward. Some people will trade up to the 2007 of course, because there are some new features as well as new chrome, but for others it may not be enough of a change from the 2003 to justify.

    The MKX isn't in the same league, although it should sell well, being less expensive and more economical. BTW, Lincoln is making a mistake if they add $2,000 to the MKZ price, even with the 3.5 and AWD. They are already discounting the present one heavily. Getting their MSRPs closer to transaction prices would help a lot. That could even help out the old Town Car.
  • euphoniumeuphonium Member Posts: 3,425
    If so, where will it be assembled and what will it look like?

    The absence of information leads to a new XJ8L, not a Benz, nor a Lexie. ;)
  • No new 2007 Town Car. No new 2008 Town Car either. Let's keep our fingers crossed for 2009...
  • nvbankernvbanker Member Posts: 7,239
    It may look like a Volvo -S80 - because it will be one. Actually, I'd be ok with that.
  • rockyleerockylee Member Posts: 14,017
    Me 2. I don't care if it's a carbon copy clone, if it has the S80's interior and exterior features. ;)

    Rocky
  • douglasrdouglasr Member Posts: 191
    That Wixom's days are numbered is fact. Like the closing of Packard's Connor Avenue and East Grand Boulevard plants in "exchange" for Curtiss-Wright's "Management", Wixom could find itself subplanted next to Ford Motor's Changan Ford Co. Ltd factories on the mainland. Ford Motor sold 465,000 vehicles in China, up 46% in 2005---mostly transit vans, Mondeo, etc, with the first Focus rolling off the line September 12, 2005.

    Within two years from now, Lincolns could be rolling off the lines in China. It would be a sad day to see the big Lincoln leave America, but the move would save the concept....something Bill Ford seems not to want to sell in America. Whether Ford sold Chinese manufactured Lincolns under the Lincoln name is another matter. Shipping the car back to America might lower its production cost by 25%, especially considering the average wage in Shanghai is $18,500 per annum, as opposed to the $38,500 in Wixom. Why Ford was able to price Zephyr/Z $10,000 less than LS---making the car in Hermisilio rather than Atlanta.

    The same may well happen with Lincoln in China. Changan-Ford CEO Phil Spender and his counterpart Zou Wenchao will be kept busy if Lincoln repeats in China what Packard did in Russia. The only difference being that Ford would retain ownership of the product, whereas Packard did not. In such fashion the "last Lincoln" would be kept in production for some time. Taxi services on the mainland and Hong Kong would love the Town-Car L. They would, of course, have to change the name of the model.... (The 'Setting Sun'? )

    Since Lincoln and Messrs. Ford, Fields, Mays, Horbury, Thomas, and Ms. Stevens have neglected to announce what future Lincoln does have beyond clones of existing platforms...with no new product seemingly in the pipeline...the Chinese option for Lincoln seems more than just a parting sorrow.

    DouglasR

    PS: The "Last Packard" was not actually built in 1958 by Studebaker-Packard at South Bend, it was built in Russia as a Zil Convertible-cabroilet two door and given as a gift to retiring WWII Red Army General, Klement E. Voroshilov in August 1961. Perhaps in 2017 we can still buy rwd Town Cars in China, using the 'grey-market', export them back to America!
  • bumpybumpy Member Posts: 4,425
    Perhaps in 2017 we can still buy rwd Town Cars in China, using the 'grey-market', export them back to America!

    Maybe, but you'll have to wait until 2042 to import it thanks to the 25-year DOT exemption.
  • snakeweaselsnakeweasel Member Posts: 19,592
    PS: The "Last Packard" was not actually built in 1958 by Studebaker-Packard at South Bend, it was built in Russia as a Zil Convertible-cabroilet two door and given as a gift to retiring WWII Red Army General, Klement E. Voroshilov in August 1961.

    Packard got to the Soviet Union because Stalin loved the car, many pre-war photos of him in a car were in American made Packards.

    2011 Hyundai Sonata, 2014 BMW 428i convertible, 2015 Honda CTX700D

  • displacedtexandisplacedtexan Member Posts: 364
    Whether Ford sold Chinese manufactured Lincolns under the Lincoln name is another matter.

    I can't see myself ever buying a Chinese Lincoln, and I have a hard time reconciling myself to the thought of buying a Mexican Lincoln. One of the reasons I bought my LS was because it satisfied my desire to buy a car built in America by an American-owned company. That's getting harder to do! :mad:
  • heyjewelheyjewel Member Posts: 1,046
    "I can't see myself ever buying a Chinese Lincoln, and I have a hard time reconciling myself to the thought of buying a Mexican Lincoln."

    As I've said before - would you rather buy an Acura made in Japan or a Lincoln made in Mexico?

    Aside - I wonder if any Lincolns will be made in Mexico today, the day of "Nothing Gringo"? I wonder if Ford Mexico will close down in support of the "undocumented workers" demanding that AMerica change it's laws to suit them? I wonder too if any Mexican Ford workers will show their love for the "Gringo" in the craftsmanship of today's Ford products built there?
  • displacedtexandisplacedtexan Member Posts: 364
    ...would you rather buy an Acura made in Japan or a Lincoln made in Mexico?

    Given that choice and based on my "buy American" leanings, I'd have to go with the Lincoln made in Mexico rather than the Acura made in Japan, obviously. The fact that the TSX (or was it the TL?) is made in Japan was a strike against it.

    Now, if you had asked about a Mexican Lincoln or an American Acura, that would be a more difficult philosophical quandry. With the Lincoln, at least profits would come back to the US. With the Acura, profits may go back to Japan, but wages and the trickle down effect would stay in in Ohio, or wherever.
  • I suppose, but it all seems rather arbitrary these days, IMHO. GM, Ford and Chrysler are all multi-national corporations with operations and manufacturing and sales in European, Asian and African countries. I wish Ford would use some of the vehicles it builds elsewhere to supplement its line of models. Not much new being proposed out of Dearborn right now when they need it the most. Nothing at all for Mercury. Toast is us.

    The Japanese build scads of cars here that benefit more tha just the auto workers. Teasing out what purchase will actually benefit the US economy most is not readily evident, given all the givens. Heck, many American cars have become world class only because American consumers started demanding better quality (through buying Japanese).

    A Lincoln made in Mexico strikes me as no more American than an Acura made in Japan. Mexico is not remotely the USA to me (except that we did take Texas, New Mexico and Arizona from them). ;)

    Of course Lincoln at this juncture is still an American nameplate...but the Zephyr (and soon to be released MKX) wouldn't exist without Mazda. So I admit I don't know anything--except that it gets complex when the intent is to only "buy American."
  • euphoniumeuphonium Member Posts: 3,425
    "A Lincoln made in Mexico strikes me as no more American than an Acura made in Japan. Mexico is not remotely the USA to me."

    Is the Ford Crown Victoria and Mercury Grand Marquis more American to you when they are made in Canada? ;)
  • displacedtexandisplacedtexan Member Posts: 364
    ...it gets complex when the intent is to only "buy American."

    Very true. That's why the LS was an easy call - built in America by an American company.

    And, while I'm not the brightest bulb in the chandelier, I'm not so dim that I don't suspect my LS has foreign content.
  • displacedtexandisplacedtexan Member Posts: 364
    Is the Ford Crown Victoria and Mercury Grand Marquis more American to you when they are made in Canada?

    I know you directed that to gregg_vw, but to me the answer's "nope."
  • Agreed. Canada is not another US state, as some people apparently think.
  • douglasrdouglasr Member Posts: 191
    RE: Most manufacturers only make about 23-34% of their vehicles. VWAG is one of the highest, with an indiginous 34% corproate content, supplied from all across Europe. Only 56% of the vehicles they sell are built within Europe, and they hold one third of the German market. With Ford Motor's sales increasing 46% in China, and GM having displaced VW as the leader in the market, now being the second largest outside America...it is only a matter of minutes before The Glass House decides to build Wixom in Kowloon, or north of Hong Kong in the 'Special Administrative Area' abutting the Kong Kong Colony. Today, Ford Motor builds about 25% of its cars within its own factories...and the number is going to drop as Ford Motor reshuffles its suppliers and reduces the numbers, especially as its market share has dropped to 18.7% under Bill Ford's tennure. Both Ford and GM broke off its formerly vertically integrated suppliers into Delphi and Visteon. So you are really paying for the "design" of the car, and the brand label. The WSJ reported within the last week that when Acura and Honda decided on the next generation of Acura, it was the American engineers and stylists that won out and convinced them to pick the American design---which became the current car. Only now is Toyota selling Lexus cars in Japan here-to-fore available only in the U.S. Bill Ford says he wants to "take-on Toyota", and now that yet another Mazda designer (Moray Callum) is working under the Ford tent in Detroit...upscale Lincolns will become more dependant on Mazda/Volvo platforms.

    Why a "Kowloon-Kontinental", or a remanufactured Lincoln and rebuilt Wixom in China makes (frightening) sense... BLS Cadillac is already a warmed-over Saab built in Skenk, Belgium, complete with Diesel engine options, but not available in America. At least GM is trying to fight the game even on competitors' turf. Lincoln seems to be doing very little in that regard, and without a subsequent announcement by Ford Motor, seems to have no factory, no future, and no exciting designs that indicate Lincoln will remain a premium marque on paar with Cadillac, BMW, Mercedes, et. al.

    The fact that Buick sells more cars in China than it does in America is a harbinger of what is to come. For Q1 Britain exported 74.3% of its production, Jaguar, Rolls-Royce, & Bentley all selling more cars outside its home market, as has BMW. Where cars are sold and built seems not to be as important as who designs them and which label they are amongs many manufacturers. Yet...Lincoln (& Cadillac) can't survive without a strong home market performance, and prescence on its own turf. It can have foreign subsidiaries, and still capture market share as Rolls-Royce Springfield USA did between 1919-1931...and it can export the bulk of its production (as R-R does at 89%), but I wager no premium brand can survive long without it. Neither Rolls-Royce, Bentley, or Jaguar could survive being wholly manufactured in Germany, or outside of Great Britain. And neither can Lincoln, if it is made exclusively outside America---which Mr. Ford seems to think is acceptable.

    It's a sad day for me, as Messrs. Wagoner, Ford, and Zetsche meet the President at the White House on May 18, that they do not also say they are going to build new modern factories, highlighting the best that they can build, (Like the Rolls-Royce plant at Goodwood, and 'Die Glaserne Fabrik for Bentley & VW at Dresden) both for domestic and export sales...and keep jobs here in America. Ford Motor and Mr. William C. Ford Jr. could do that with Lincoln...using an 'innovative' Continental as the touch-stone of a new era. They will, instead, no doubt, fight over CAFE standards (which the President will want to raise to 40.0 mpg), and relaxing trade barriers between America and China---all very important issues, yet for Lincoln, Mr. Ford is seemingly passing up agreat opportunity without such an annoucement.

    The only hope now for the large rwd V8/V10/V12 platform at Lincoln is the Kowloon Kontinental. If anything, it would offset our balance of trade with China...since the way things are pointed, Lincoln automobiles won't be made in America in any case, they will be made in Canada, Mexico and China. While Mr. Leland would be spinning in his grave...given what has happened to Lincoln and Cadillac (which he founded) and the global market, the question has indeed become: Who's design is it?, and Who holds the high cards in the marketplace...?

    Hopefully Lincoln might still have a seat at the table...

    Yet, if Ford Motor & Mr. Ford did make such an annoucement, in either regard, Lincoln at least could lead the charge in the global marketplace for Ford---fighting the competition not only on our turf, but theirs as well....

    DouglasR
  • euphoniumeuphonium Member Posts: 3,425
    We do own Canada. Otherwise how could we sell it to China to pay off our National Debt? ;)
  • nvbankernvbanker Member Posts: 7,239
    I thought we actually sold Canada along with the coal reserves of Utah back in the Clinton administration.....I could be wrong..... :confuse:
  • euphoniumeuphonium Member Posts: 3,425
    That proposition was out there, but Margaret Thatcher refused to come across for Clinton's satisfaction. ;)
  • PF_FlyerPF_Flyer Member Posts: 9,372
    Must be the phase of the moon or something. Topic drift everywhere!
  • douglasrdouglasr Member Posts: 191
    Alistair Cooke, that famous British Journalist, BBC reporter during WWII, and famous 'Toff' known for 'Masterpiece Theatre' Stateside, drove a V12 Lincoln Zephyr across America for the BBC during WWII, on five new "retread" tyres courtesy of the War Department. His exploits are recounted in "America on the Homefront, 1941-42" recently published, with a Zephyr on the Cover, and California Plates in 1942!

    Today...we are indeed "on the home front" as we fight across the globe against those who would take away our right just to go to work in peace. It is a sad day too that Lincoln has chosen to dump the Zephyr name. But then...Lincoln has no real future as it is not outlined at Ford Motor. Relegated as it now is as an adjunct of other Ford Motor platforms, and manufactured overseas. I don't count the trucks...Lincolns should never have been trucks (Yes I know... Cadillac Escalade was their answer to Navigator and it was a huge profitable success...but it is because of that which brings Lincoln to the trouble it now has, having forsaken car production to truck production!).

    But the larger issue remains: Will we make great cars in America again? Or are we doomed to a marginal manufacturing and design fate, with our products designed here and made in China, Mexico, Canada, etc? Yes, its OK if we make the design, but I can't help but feel that without home manufacturing plants to show what the home team can do...that in the long run the industrial performance of our nation is, well, at stake. We can't outsource all of our jobs, only to buy the finished products on the shelf, having been made elsewhere. Who will take on engineering and design jobs if this happens? Our colleges can't turn out students, only to have them leave for India, & China, etc. Yes, its great to have that experience when you are young as I have, but when the going gets tough, we have to come home to America...and we still have to make things here in the good o'l U.S.A. Mr. Ford seems to have forgotten that fact...despite his saving and reinventing The Rouge.

    I will state my point of view as stark as I can: the fate of Ford hinges on Lincoln, for without a viable product-line, its Lincoln-Mercury franchise can't last. Without that...and the revenues and profits they capture, Ford Motor can't survive against the onslaught of competition...suffering continued declines in market share, against the Korean, Chinese, and Japanese manufacturers. The expansion of Ford Motor was necessary in 1921, true in 1936, and is true 70 years after Zephyr's introduction.

    ...It is no longer the matter that: "What's Good for General Motors is good for America..." as Charles L. Wilson once said when Mr. Cooke toured America in his retreaded Zephyr, today its certainly true: "As Lincoln turns, so goes the nation...how far the wheels turn at Lincoln means how well they turn for America..." Our Nation! Mr. Ford, God is watching.

    DouglasR
  • displacedtexandisplacedtexan Member Posts: 364
    ...but I can't help but feel that without home manufacturing plants to show what the home team can do...that in the long run the industrial performance of our nation is, well, at stake. We can't outsource all of our jobs, only to buy the finished products on the shelf, having been made elsewhere. Who will take on engineering and design jobs if this happens?

    We've had much this same discussion where I work. We're losing our manufacturing capabilities, our self-sufficiency. However, I'm pessimistic enough to believe that as a country we won't wake up until it's too late. Give us inexpensive, and some argue cheap, consumer goods, and we'll be happy.

    The masses are kept placated with bread and circuses, and with Wal-mart and Chinese Lincolns.
  • douglasrdouglasr Member Posts: 191
    ..."the masses are kept placated with bred & circuses...Wal-Mart & Chinese Lincolns..." DSTXN

    WE, of course, are those masses. Everytime I see a Town Car now on the road, and here in Washington D.C. they are the favorite of many Embassy's and Livery Services. You see a privately tagged Town Car every so often. I cringe to think that the clock is now ticking down on the Big Lincoln and Wixom.

    Mr. Ford, and Ford Motor are scheduled to have their shareholders meeting here in Washington this week, and next week meets the President to discusss environmental, fuel economy, and other issues, especially health-care costs for workers. GM spends more on health-care than they do for steel...Starbucks spends more on health-care than they do for coffee...so it is not just a problem of the auto industry. At an average cost of $1,500 per vehicle sold, that is what Ford Motor must shell out for its work-force, both on the job, in the jobs-bank, and also retired---the ratio being two workers waiting or retired for every worker on the line.... And nevermind the now $3.30 gallon price for fuel affecting future planning trends. We have to pay it no matter.... This is what Bill Ford faces everyday when he drives to work at the Glass House in his Ford F150.

    The winds of change for Lincoln and for Zephyr point the way that, perhaps, all cars might go: being adjunct parts of a larger platform shared by different brands, all assembled in Just-in-Time multifaceted factories---able to produce two or three different vehicles at one time. All true. Yet Chrysler continues to sell 300's and their siblings at a consistent rate, sales have improved in the last three months, and the average transaction price is $30,500 for every 300 sold! You can run a car company a long time on that kind of return. But Ford has no answer to 300. And "Imperial" means to take away those customers one step above Zephyr---both from Cadillac and Lincoln.

    What's missing from the Ford Motor picture is any consistent plan for Lincoln---either for factories, products, or direction. Four show cars over as many years, and no new product other than the teaser S...which ostensibly will be built in Chicago. Mr. Lutz teased and taunted us on 60 Minutes with the new Cadillacs: Where is Bill Ford with Lincoln? or J Mays, Peter Horbury? or even the reboubtable Mr. Fields?? So I have suggested that Wixom be picked up lock, stock, barrel, and wingnut and shipped to China to keep the "Grand Dame" alive. People pay $1Mn for a Rolls-Royce Phantom in China, inclusive of tariffs, taxes, and registration costs...so they'd be willing to buy Lincolns too. Perhaps Mr Ford is reticent to invest in Lincoln or Continental given the denouement of his father's Continental Mark II.... Mr. Ford should go drive a Mark III around town and listen to the comments he would get. Though I don't suggest Ford builds another 10mpg luxury car again.

    Since Lincoln and Mercury gave Ford Motor the breadth and later depth to withstand the competition throughout the post-war era, Mr. Ford owes it to the stockholders to tell them where Lincoln is going---and what happens to Ford Motor without capital investment in the brand. Without a successor to the Town Car, of able performance and ample dimensions, as well as the 'prescence' of the upscale Lincoln or Continental product, I am afraid that the only winds he will feel, won't be the warming "Zephyr" of success, but the cold bitter breezes of failure. What will he say to his "family" two years from now when Wixom is gone, and his former loyal owners have bought Chryslers and Cadillacs?

    Zephyr and S could be a great begining, but it remains only part and not enough of the story. Without some indication or sign from Ford Motor today where they want to take Lincoln beyond those low-end cars, they should not simply allow Lincoln to become like the tires on MR. Cooke's Zephyr in 1942: Retreads!

    DouglasR
  • heyjewelheyjewel Member Posts: 1,046
    Well, latest out of Blue Oval is that the Crown Vic (and perhaps GM and TC) may use the Ford of Australia 'Falcon' chassis.

    If that happens, we will have ZERO Ford auto products using an American-engineered chassis.

    I guess Nasser DID get rid of all the engineers.

    Oh, and if Ford wants to lower it's labor costs, it could copy the high tech industry here in California - just claim they can't find qualified workers and have congress authorize importation of workers from third world countries who will do the same job for 1/2 the price. Simple. Or, just move the plants to the third world.

    A recent issue of Radiology Today magazine touted the new technology which will allow doctors to remotely analyze X-Rays and other patient diagnostics. The mag showed an MD at a beautiful home high in the Rockies doing this remote work. What a joke. The reality will be an MD in a seedy shop in New Delhi working for 1/10 of what an MD makes in America.

    Stick a fork in US, we're done.
  • douglasrdouglasr Member Posts: 191
    "Stick a fork in the U.S., we're done..."---HJ

    "Democracy is all done...Democracy is finished in England, It may be here..." ---Ambassador Joseph P. Kennedy, November 8, 1941, Boston Globe interview by Louis Lyons.

    "We have nothing to fear but fear itself..." FDR spoke in March 1933 to a challenged nation. Nearly a decade later he would also say: "We are calling for new plants and additions, additions to old plants. We are calling for plant conversion...we are seeking more men and women to run them...we are working longer hours.... We are coming to realise that one extra plane, extra tank, or extra gun or extra ship completed tomorrow, may in a few months, turn the tide on some distant battlefield."---FDR, Fireside Chat, February 1942.

    Mr. Ford...FDR's words then apply as well today, for we are indeed a nation at war on more than just the battlefield: "We are calling for more plant and additions..." 'Democracy', of course, is more than just the free right of humans to beleive in those ideas with which our country is founded. A concept no less finished now than it was when Ambassador Kennedy made his infamous extemporaneous remarks as London was being bombed. It means as well, to Build...to design, with the common bond of men and women to come together to create great things...whether they be cars, or what-have-you. At the time Ford Motor was third behind Chrysler, in 1941. The call and urgency as great then as it now is, only the landscape has changed. The challenge stands for more than just making cars.

    If we here now beleive that "we are finished..." then we will indeed succumb to become a nation of vasals importing goods manufactured outside our borders. Yet, we forget that when our nation was the weakest (against the power of Britain and France, Germany and Russia!) made the finest cars and trucks in the world, garnering the majority share of global production. Today we still remain the strongest nation, but no longer claim the 'crown' of making the greatest cars, though we do make the best trucks, and no longer hold the majority share of the global automotive market. All the more reason why we should revive our automotive industry to make the finest cars in the world, regardless of the market or type they are sold in.

    All the more reason why Mr. Ford, at his shareholders meeting should announce, forthwith, his plans for the future...for Lincoln which is the lynchpin of his company---though he may not yet know it. When FDR made his wartime speeches, reminding our citizens---whom are and were our grandfathers, uncles, and blood relatives---the Zephyr was as important then for Lincoln as it is now...having then become the 'Continental' in 1939 to succeed the soon-to-be discontinued K V12. Today the future of Lincoln is in the same position that it was when FDR made his broadcasts to the nation in time of war.

    This time, Lincoln stands---not just for an automotive marque built from 1921 by the great patriot Henry M. Leland---but as talismen where manufacturing is headed in this nation. Do we want to be the best? Yes. I say YES. That a vast majority of citizens want to see the best from Lincoln, to have that chance. To buy an American car that puts/paid to the legions of forgettable foreign imports (no matter how good/cheap they may be) with which our eyeballs must suffer. There are many outstanding cars made overseas, some by Ford Motor, all of which we should remain free to buy here...but they should stand side by side by the best our nation has to offer. Mr. Ford, Lincoln, and Ford Motor should not be afraid to compete. Our nation has risen from the cask of failures before...conquered all odds and all challenges, and Mr. Ford should place as much confidence in Lincoln and the loyal owners as our citizens do for Ford and the prosects for our future. The capital expended equal to the spirit with which this nation is capable.

    As Churchill asked of our nation in May 1940: "Give us the tools..." And that, Mr. Ford is what you must give to us...and the automobiles produced with the same fighting spirit, if you are not to become third again. "Give us the tools...and we shall finish the job." That is what our nation must do once again.

    DouglasR
  • nvbankernvbanker Member Posts: 7,239
    " The reality will be an MD in a seedy shop in New Delhi working for 1/10 of what an MD makes in America."

    Yes, I spoke to Abraham Lincoln in New Delhi today - working for American Express. I was underwhelmed.
  • heyjewelheyjewel Member Posts: 1,046
    "If that happens, we will have ZERO Ford auto products using an American-engineered chassis."

    Mea culpa, forgot about the Mustang. So we'd have 1 USA-designed car chassis.
  • savethelandsavetheland Member Posts: 671
    I believe the original high tech platform has been designed by Jaguar. NA Ford simplified this platform to lower the price.
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