Where Is Ford taking the Lincoln Motor Company?

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Comments

  • The Flex problem is one of timing. Had Ford gotten it out when the GM CUV triplets were released, it would have been different. As it was, Ford had the Flex and it did pretty well. But it is kind of like the Edsel...a decent car, but the completely wrong one to be introduced during a recession. The Falcon and Comet were the outcome of its demise. The Flex has gotten great reviews. But at this time, it is too big and heavy to sell like hotcakes.
  • akirbyakirby Member Posts: 8,062
    Why does it have to "sell like hotcakes"? It just needs to sell reasonably well - 6500/month.

    I think with gas moving back towards $3.50 you'll see crossover sales recover a little and they won't be any worse than the overall industry sales decline.

    Guess we'll see tomorrow.
  • Sorry for the tired expression...and I do hope you are right.
  • brucelincbrucelinc Member Posts: 815
    I agree that as people become accustomed to higher gas prices and they move down a bit, the crossover sales will rebound.

    I understand the differences but walking into a Ford/Merc/Lincoln store and seeing the Edge, MKX, Flex, and Taurus X all sitting there sure looks like redundancy to me. All use the same powertrain and all get about the same mileage. The Flex strikes me as the answer to a question no one was asking.
  • akirbyakirby Member Posts: 8,062
    The Flex will outsell the Taurus X hands down. It's polarizing - you either hate it or love it and there will be enough folks that love it. The Taurus X evokes no emotion either way. The Taurus X is history unless they turn it into a true Taurus Wagon. There's no reason for it to exist as a crossover.
  • ronsmith38ronsmith38 Member Posts: 228
    There is nothing to do to change the Taurus-X into a wagon other than change the name. Taurus-W?
  • brucelincbrucelinc Member Posts: 815
    I am looking at buying a boat!

    Are you talking about a Lincoln Town Car or a real water going vessel? Speaking of TCs, I agree with Nv that Lincoln needs a suitable replacement. This is quite unscientific but I was struck with all of the TC owners who attended the MKS previews in my area recently. I don't think many were too impressed with the MKS, either.

    I know Lincoln wants to expand their buyer demographic but there are still some loyal buyers out there that would buy a updated TC in a heartbeat. I wonder if a "Classic Ride Package" option (softer suspension tuning) for the MKS would appeal to them. It is sort of disappointing, also, that the MKS has less room in the back seat than a Taurus. Too bad they didn't stretch the wheelbase on the MKS like they did the Flex.
  • akirbyakirby Member Posts: 8,062
    Take out the 3rd row, lower it - plenty of things to change to make it a true wagon vs. a crossover.
  • savethelandsavetheland Member Posts: 671
    "I think Nash was the first American Auto Company to offer Unibody construction in 1941. Chrysler did not offer it until the 1960's. But I could be mistaken.
    http://en.wikipedia.org/wiki/Chrysler_Airflow"

    From http://en.wikipedia.org/wiki/Chrysler_Airflow

    Chrysler built a wind tunnel at the Highland Park site, and tested at least 50 scale models by April 1930. Their engineers found that then-current two-box automobile design was so aerodynamically inefficient, that it was actually more efficient turned around backwards. Applying what they had learned about shape, the engineers also began looking into ways that a car could be built, which also used monocoque (unibody) construction to both strengthen the construction (the strengthening was used in a publicity reel [1]) of the car while reducing its overall weight, and thus increasing the power-to-weight ratio as the lighter, more streamlined body allowed air to flow around it instead of being caught through upright forms, such as radiator grilles, headlights and windshields.
  • ronsmith38ronsmith38 Member Posts: 228
    I see. However, according to the your same reference, Nash was the fist popular mass produced unibody car.
    "Nash Motors introduced this type of construction in 1941 with the new 600, generally credited with being the first popular mass-produced unibody construction automobile made in the United States."
    http://en.wikipedia.org/wiki/Monocoque
    My dad bought a new 1947 unibody Nash 600 which I later bought and drove for about 10 years. It was a very good car.
  • jeyhoejeyhoe Member Posts: 490
    "I am looking at buying a boat!

    Are you talking about a Lincoln Town Car or a real water going vessel?"

    :) Coud be either, huh? In this case, I'm talking water. We moved to a lake and might as well enjoy it.

    The MKS is just going to be a real tough sell I think. As you've noticed, classic Lincoln buyers dont react well to it. Aside - Imagine what their reaction might have been to nice rendition of the Continental Concept? I'll bet those would fly off the shelf to TC owners. Gas crisis or no. Certainly LS owners are not the demographic for the MKS as we know. Current import owners switching to Lincoln? Yeah, right. Mercury owners moving up to Lincoln? Where is the MKS an upgrade from the Sable except in price? Most people still dont know what the hell an LS is, and it was competitive with the best sports sedans. I think in a couple of years, very few will have heard of the MKS. The only thing it has going for it is that it's stylish and attractive. People will notice them on the street. People never really took notice of the LS. Except on the track when my times smoked em :P
  • akirbyakirby Member Posts: 8,062
    Where is the MKS an upgrade from the Sable except in price?

    Engine, suspension, sound insulation, exterior styling, leather, interior, wheels, keyless start, hidden keyless entry, selectshift, automatic cruise control, THX II sound system...........I think that's enough. For once Lincoln did NOT do a rebadge job.
  • lemkolemko Member Posts: 15,261
    ...a kid who is friends with the son of my girlfriend's mother's neighbor just bought a 1987 Lincoln Town Car last night and came over to show it off. I'd say it's in average condition, but the kid and his friends got a kick out of it as they all piled in to drive off to wherever.
  • jeyhoejeyhoe Member Posts: 490
    I could feel that coming. :D Yeah it's got more features for sure. Smaller back seat and less usable trunk and no folding rear seats might be an issue for buyers.

    Funny, yesterday my new MT came with a first drive of the MKS. They like it. Mostly. Liked the interior lots and front design. Rest of exterior so-so esp rear. Amazingly, they loved the "large and usable" trunk. And, to nvbanker, they said it has "more backseat room than most E-class/5-Series cars." They drove only the AWD model and recommend 19" wheels as best compromise. They peg Acura RL, Lexus GS, Volvo S80 and Caddy CTS as competitors. I await a comparo.

    All in all it was positive, but not glowing. "Not a world beater but class-competitive" they said. To sum-up they said "Is Lincoln back? Too early to tell."

    AS to previous discussion, I had another thought about TC owners: Who they gonna call? I mean, who makes or will be making TC/GM type cars? America's chief car designer, Nancy Pelosi, doesnt like them. But many many senior drivers do. Now their last hope of staying in this type of vehicle is fading. Seems to me that Lincoln is treating those customers the same way they did we LS enthusiasts. Basically saying Sayonara, suckers.
  • The MKS has less room than the Sable and less trunk space, even though it is a longer car. The Sable was already arguably too long for its 112.9" wheelbase. I don't understand why they didn't lengthen the MKS wheelbase at least a couple inches. That is no engineering feat, and would have differentiated it a bit more from the Taurus/Sable. Heck, they could have used the wheelbase from the Flex, which would have produced rear legroom on a par with the long wheelbase Town Car model, and a better balanced stance (shorter overhangs). Woulda coulda shoulda.

    Lincoln is still in trouble. Not much new on their horizon. The MKT will be out in a year. Even though it is polarizing in a completely different way from the Flex, it will be interesting to see where crossover sales are at by then. I suspect it will draw former Navigator owners who were using their Navs more for show rather than tow, and it could compete with the Lexus crossover. Other than that, you have slightly facelifted MKX and MKZ coming. That won't generate a big increase in showroom traffic. I hope a revitalized Mercury will generate some sales. My gosh, how did this company get so far in the hole that maybe 2012 will finally see most of the mediocre models and other drek gone?
  • akirbyakirby Member Posts: 8,062
    My gosh, how did this company get so far in the hole that maybe 2012 will finally see most of the mediocre models and other drek gone?

    It wasn't easy - it took several years of stupid decisions and ineffectual management starting around 2001. If only Fields, Mulally, Kuzak and Farley could have been in charge back then............
  • brucelincbrucelinc Member Posts: 815
    They peg Acura RL, Lexus GS, Volvo S80 and Caddy CTS as competitors. I await a comparo.

    You already know where the MKS will rank in the minds of the enthusiast press. Among the cars listed, the S80 and MKS will be fighting over last place. The MKS will be the slowest of this group, will lack the engine refinement of the Acura and Lexus, not ride as well as the Lexus, and not handle as well as the Acura. The STS is the proper Caddy to compare - not the CTS. Either way, the Caddy will be ranked ahead of the MKS but behind the Acura and GS. There you have it - no need to wait for a comparo. :P
  • jeyhoejeyhoe Member Posts: 490
    Give this man a prize!

    MAYBE when ecoBoost arrives there'll be hope?
  • brucelincbrucelinc Member Posts: 815
    MAYBE when ecoBoost arrives there'll be hope?

    I really think so. Other than the V-series Caddies, the Ecoboost MKS should run with or outrun the others on the list. I think the AWD with the right tires will be a good handler, too. Combine that with quietness, technology, and decent FE, and you will have a contender.

    I have never driven a car that an extra 50-100 HP wouldn't make better! The MKS suspension is enthusiast-oriented enough to handle it when equipped with AWD. Frankly, I think the suspension is a bit too firm for a "soft-luxury" car. The ecoboost version is supposed to get paddle-shifters to control the transmission, too.
  • nvbankernvbanker Member Posts: 7,239
    They peg Acura RL, Lexus GS, Volvo S80 and Caddy CTS as competitors.
    Well, there you go, that knocks the MKS off my list then, because I want a larger car than a 5er. Guess I'll stay with the Lexus for another year and see if that rumored MKR gets any traction (pun intended) and take it from there. Meantime, I'm not suffering...... but I'm pulling for Ford & Lincoln to make yet another comeback.....
  • bumpybumpy Member Posts: 4,425
    Well, there you go, that knocks the MKS off my list then, because I want a larger car than a 5er.

    Hyundai Genesis
  • brucelincbrucelinc Member Posts: 815
    Put the current MKS up against a similarly priced Lucerne Super or a Lexus ES350, and my money would be on the MKS in an enthusiast magazine comparison. Lincoln may be shooting for RLs, GSs, and STSs but I don't think they are quite there yet.

    The current MKS is a real paradox, IMO. It is really too big to compete with the usual mid-level luxury benchmarks but the engine is too mundane to compete with the big boys. It is too firmly suspended and not roomy enough to attract TC or DTS owners but too slow to attract the harder core enthusiast.

    It is almost as though they were trying to please everyone and really didn't knock the socks off anyone! Bring on the Ecoboost, clean up a few loose ends here and there, and then I might go for it.
  • ehaaseehaase Member Posts: 328
    The MKS outsold the DTS, which I consider its closest competitor because of the size, price, and FWD, in its first month. Plus I would imagine a significant percentage of DTS sales, at least 30 percent, are fleet.
  • The MKS and DTS are similar sized, similar priced and both FWD. Your point is...?
  • brucelincbrucelinc Member Posts: 815
    I am not sure how much we can read into the 1st month sales numbers. The MKS was just getting launched but they supposely had 8,600 orders prior to launch. Part of the first month sales may have been filling some of those orders. It will be interesting to see the numbers over the next few months.
  • euphoniumeuphonium Member Posts: 3,425
    All of Lincoln's offerings are off my radar. The Jaguar XJ8 may not be a 6 passenger, but is does offer a lot more in the way of a 6 speed tranny behind a 300 hp engine, and RWD! Ta Taa< ;)
  • fintailfintail Member Posts: 58,498
    If you are going to get an XJ (and they are very nice cars), get a late model used one - they have the resale value of week old bread.
  • nvbankernvbanker Member Posts: 7,239
    they have the resale value of week old bread.

    Yes - the one thing about Jaguar that Hasn't changed since their sale to TATA.
  • Almost nothing in the luxury arena depreciates as badly as the Town Car, but Jaguar resale has been very bad. XF may be different, but all luxury companies are running up against too many leases at terms too good to work out in the real world. Even BMW resale will begin suffering as a result.

    BTW, I have compared used Audi A8s and Jaguar XJs. Not much difference at all. If you pay $70 or 80K for a car, it is going to be worth substantially less in one year, and less than half at three years. The Jag has better reliability than Audi now, so it is not a bad choice.
  • displacedtexandisplacedtexan Member Posts: 364
    They peg Acura RL, Lexus GS, Volvo S80 and Caddy CTS as competitors.

    Well, there you go, that knocks the MKS off my list then, because I want a larger car than a 5er.


    Isn't the MKS larger than a 5er? Size wise, I think it would handily outcompete the RL and CTS. Haven't run any numbers, though.
  • nvbankernvbanker Member Posts: 7,239
    If it's compared with the ES350, then no, it's too small for my needs, and is 5er sized, not 7er sized. Not that there's anything wrong with that, but it's not what I want.
  • akirbyakirby Member Posts: 8,062
    It's much bigger than a 5 series - close to if not as big as a 7 series for sure.
  • brucelincbrucelinc Member Posts: 815
    The MKS is nearly as long as the long-wheelbase 7 series - much larger than a 5 series. If rear seat leg room is a factor, here are some specs from Edmunds:

    Standard 7 series - 37.2"
    Long WB 7 series - 43.4
    5 Series - 36"
    MKS - 38.6"

    The MKS platform mate, the Taurus, has 41.2" of rear seat leg room. Maybe the seats in the MKS are thicker or the rear bulk head takes up a bit of space. I just think it is odd that the Taurus has more interior volume and rear seat room than an MKS. No matter how you cut it, though, the MKS is a far larger car than the RL, CTS, or ES 350.
  • lemkolemko Member Posts: 15,261
    Funny thing is, a Lincoln Town Car would probably outlast many other more prestigious brands and be the least costly car to maintain and repair. Heck, a used Town Car is probably the ultimate bargain.
  • Sure, if you want a clunky, shuddery chassis with huge overhangs, less hp than the average midsize car, no stability control, mediocre by today's standards NVH, and 1990s styling...well then great. Sure it will be inexpensive to buy and maintain, but today it comes with no prestige and little of that which makes a vehicle a luxury ride. May as well buy a Camry, if you you really don't care about having a true luxury car.
  • brucelincbrucelinc Member Posts: 815
    All valid points but at least with a TC or Grand Marquis, when you get tired of it, you always have a market for them with the cab companies. ;)
  • displacedtexandisplacedtexan Member Posts: 364
    I suspect by comparison they meant driving dynamics, price, probable target market, etc., not size.
  • nvbankernvbanker Member Posts: 7,239
    Ok, point (and stats) well taken bruce....the MKS is better than I thought. Not as big as my Lexus in the back seat, but apparently, quite adequate....... Reconsidering....
    Thank you for the info. :shades:
  • dds010dds010 Member Posts: 33
    According to Motortrend Lincoln will show its MKT production form at Chicago. I want to know if ford is going to give lincoln their "real flagship" with a proper v8 as well as the ecoboost and rwd or standard rear biased awd
  • akirbyakirby Member Posts: 8,062
    Lincoln doesn't have a suitable RWD platform (it's coming but will take 2-3 years at least) right now, so MKT will get the same drivetrain as the MKS (3.7L V6 and EcoBoost 3.5L). There is no need for a V8 until the Global RWD platform arrives, and even then it's questionable with the EB 3.5L.
  • dds010dds010 Member Posts: 33
    while i agree with you (akirby) about lincoln having no need for a v8 until they get a proper rwd platform in the future, but for right now they should focus on the present, and in the present they are planning to put a 3.7 into the MKT that is already underpowered because of the weight in the MKS. Lincoln needs to make its 3.7 produce 295-305 hp in the MKZ and 300-315 in MKS and MKT versions considering their curb weights and to further differentiate them more from the taurus and flex that have/will have the 3.5 with 263hp
  • akirbyakirby Member Posts: 8,062
    Not sure if the MKZ needs 300 but you will see those types of power numbers when they get Direct Injection for the 3.7L. They just didn't have time. But since the EcoBoost 3.5L uses Direct Injection it should translate directly to the 3.7L, so I'm hopeful it will be out by next fall.
  • dds010dds010 Member Posts: 33
    (akirby) the mkz needs close to 300 or more because every other car if similar size has close to or over 300 hp. this along with a option for a more sportier suspension should give it more conquest sales because dealers would at be able to brag that the mkz has class leading power. Lincoln needs to keep pushing the envelop with and not become placent which is what they did with the LS and look where that got them
  • akirbyakirby Member Posts: 8,062
    I think they'd sell more with a 4 cylinder regular and hybrid option than with a 300 hp V6.

    Which competitors have 300hp?
  • dds010dds010 Member Posts: 33
    Price Wise- G35 (306 hp), CTS (304), new TL (304). Size Wise- 5 series(300), new EClass (Sure to be at least 300), A6 (new turbo V6 with 300), XF (300). Not to mention these cars (A6, 5, E, XF) can be had with even more power
  • carolinabobcarolinabob Member Posts: 576
    The MKS is pretty good sized for a car these days. It has more overall front interior and trunk space than Lexus GS or LS and Acura RL and is about the same as Hyundai Genesis. IMO, it also feels larger than either Lexus due to how much the console intrudes on the front seats.
    It does look small until you park it next to one of the above.
    Where is Ford taking Lincoln is the question. I think they need to let Mercury have the MKZ and the SUV's and let Lincoln develop as a truly separate luxury line starting with the MKS.
    Three Ford dealerships in a 4 county SMSA here just closed this week. Ford needs to have one dealer per area that handles Ford, Mercury and Lincoln. Then they can truly diversify their offerings and let Lincoln move back up to the luxury level - if it can.
  • nvbankernvbanker Member Posts: 7,239
    Ford needs to have one dealer per area that handles Ford, Mercury and Lincoln.

    That would be hard to do, and may be near impossible to do given dealer obligations. I think an easier, and just as effective solution would be to kill Mercury and offer Volvo to the Lincoln dealers instead, as another line they can carry. Make a Volvo/Lincoln dealership if you will. Course, that is IF they don't sell Volvo in the efforts to save Ford.

    This is so sad, to see these once giant manufacturing companies on their knees like this, despite the reasons why.
  • The Volvo idea wouldn't work so well. Volvo sales are in the toilet and Volvo overlaps too much price-wise with Lincoln. Revitalizing Mercury is the way to go and Ford apparently has a plan to do it.
  • carolinabobcarolinabob Member Posts: 576
    Chrysler did it when they eliminated DeSoto and are doing it now.
    GM did it when it eliminated Oldsmobile, so it can be done. Locally, we are seeing GM dealerships with all makes in one location.
    Of course, they could kill Mercury and combine Lincoln and Ford dealerships. Adding Volvo might work, but locally they are sold by "European" dealerships.
    Understand Ford just took a hit when one of major stockholders sold out at a loss. Pity. BTW, my first car was a Ford and have a Ranger pick-up now.
  • nvbankernvbanker Member Posts: 7,239
    Having shopped an MKS yet again, I come close to pulling the trigger each time I sit in one, but can't quite make myself do it for a couple of reasons;

    1) Front Wheel Drive - not that there's anything wrong with that, it just relegates this car to Acura RL like status with me. You can't really feel much difference, the drive is excellent, torque steer is nearly non-existent, but we don't need traction here in the SouthWest, so FWD is wasted on us, and RWD is more desireable for superior handling.

    2) The Six-Banger. It doesn't get any better mileage than my Lexus LS430 does, which has RWD and a V-8. Power is significantly less. Maybe the Eco-boost would fix that, but in present form, it's again, Acura RL like to me.

    Now, the price difference between my Lexus and the MKS is huge, and for the money, the Lincoln is a darn nice car, and worth the price I think. Just not sure I want that cheap a car this time around, I guess. I need to go shop the RL and see how much difference there is between the RL and the MKS I guess.....

    Anyway, it just seems that Lincoln is now trying to emulate Acura - which may not be a high enough target to put them back in the game, as Acura is not a big seller either.
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