I see Cadillac is running ads with hip, young, impossibly beautiful people dashing to their private jets whilst techno beat thrums in the background, etc. While I do admire their effort in no longer marketing to the Social Security Set, I think perhaps they have tilted too far to the other extreme.
I see Cadillac is running ads with hip, young, impossibly beautiful people dashing to their private jets whilst techno beat thrums in the background, etc. While I do admire their effort in no longer marketing to the Social Security Set, I think perhaps they have tilted too far to the other extreme.
I have not seen that one yet. I do like the "Brand New Cadillac" ad as found here:
I'm not so sure depicting slaves pulling a chariot in ancient times, then cutting to Louis XVI (let them eat cake?) and then closing the ad with a black family was all that culturally or economically sensitive, but perhaps I'm being too sharp on this one. I don't think I'm the only one to comment on that. The one about the family that knows good design is pretty good, although the scene doesn't look at all like America---was that ad for overseas?
Apparently, in those times if a French nobleman ran over a child, he would flip a coin to the parents through the carriage window. Probably in modern times that would be "not funny" in a commercial.
You gotta be careful when peddling affluence. On the one hand, it IS the American dream, to strike it rich; but on the other, it can breed resentment in Hard Times.
Goofy local ads - one for a blowout lease on an Optima LX (I assume that's base) is calling it a "sport sedan" or "sporty sedan". Another calls the Fiat 500L an "Italian luxury car". Optimism, maybe. I think it might even be the same dealer.
It's 2 weeks before Thanksgiving. And already the flood of Xmas themed TV commercials for cars has started. Willing to bet that I will be wildly tired of them long before the year ends!
at least there are a few new ones this year, including Caddy.
A couple local Hyunkia dealers have been airing obnoxious ads to the idea that if you need(ed) Christmas money or ran up a bunch of Christmas debt, it's a good idea to buy/lease a leftover 14 for MSRP and use the 4K rebate to pay the debt. Yay.
I was thinking about that, it might be better than CC debt or getting into a payday loan/loan shark cycle. At least the car will be useful, even if you paid too much.
I think my favorite so far for the 2015 season has to be the Nissan Rogue Winter Warrior add. This has the feel of a Calvin & Hobbes comic strip to it.
A bit self-serving, given that Cadillac was more like a homeless junkie given a sandwich and a bowl of soup and some clean clothes by the US Congress---BUT--I'm okay with the ad, even if it does probably leave a lot of viewers scratching their heads---TMI in that commercial. It's a nice car for heaven's sake, it's not Jonas Salk or Gandhi.
But look at the commercial's target audience--the most self-serving bunch of folks there are out in Hollywood preaching about how they care about the poor while taking home their millions and billions. And the rest of the target viewers many of whom are wannabees who feel that watching films and idols makes them better somehow. Sort of like folks who drive certain image cars and feel that makes them a better person somehow.
While the title/lyric may be in line with what they are promoting, if they are trying to appeal to Americans I don't think a French singer performing a song nobody understands from decades ago is the way to go. I find many people have an allergic reaction to that kind of music.
The SNL ISIS-themed parody of the awful transparent Camry military daughter ad is hilarious. It apparently has some of the so-called up right up in a tizzy.
ISIS is awful, and the Toyota spot using a dull bold commuter box in glorifying raising a child to be fodder for the praetorian money pit is awful too. Parodying them both isn't a crime in my book.
But yeah, SNL was much better in the 20th century.
But yeah, SNL was much better in the 20th century.
I couldn't stand it anymore after most of the late '80s crew eventually left (Carvey, Miller, Lovitz, Hooks, Myers, Nealon, and Hartman [that was a good crew when they were fresh]). It was downhill in the early '90s and I think I stopped watching around '91 or '92. Probably coincided with the Wayne's World movie.
'11 GMC Sierra 1500; '98 Alfa 156 2.0TS; '08 Maser QP; '67 Coronet R/T; '13 Fiat 500c; '20 S90 T6; '22 MB Sprinter 2500 4x4 diesel; '97 Suzuki R Wagon; '96 Opel Astra; '11 Mini Cooper S
Tonight I saw a Toyota ad calling the Prius "stylish", and a Lexus ad calling the CT "sporty". That takes talent or maybe courage.
Still, the "Bold New Camry" theme takes the win. I can see all these customers shopping four-wheeled appliances thinking " Wow, I can actually be BOLD- a real individual; just like every other Camry owner."
Mine: 1995 318ti Club Sport-2020 C43-1996 Speed Triple Challenge Cup Replica
Wife's: 2021 Sahara 4xe
Son's: 2018 330i xDrive
I am sure many here remember the movie "Used Cars", where the proprietor was targeted with trumped up false advertising charges by claiming to have so many feet of cars on the lot. I wonder if something similar could be done by claiming nice enough and practical but non-stylish, non-sporty, or non-bold cars are what the maker claims they are?
On the SNL good old days theme, here's a classic commercial parody:
I remember just rolling on the floor from this when I was a kid. Still makes me laugh.
Now that's a really good skit for SNL. No politics. It is still funny. What really makes it work is that the name "Adobe" sounds like a typical name for a car.
I see Toyota is back with the "hashtag" ads, just terrible. Nissan ads remain pretty loathsome, too.
I don't think Nissan has had a decent ad since the 1980s.
The Cadillac "Dare Greatly" ad with the Edith Piaf song is on heavy rotation it seems. It is driving me crazy, mostly because of the music, although a few of the images are pretty weird too.
I see Toyota is back with the "hashtag" ads, just terrible. Nissan ads remain pretty loathsome, too.
Just searched the net to see what y'all were talking about and a Honda ad from 2013 popped up where they are using that, too. What really sucks is that the whole "hashtag" business is a huge grammar pet peeve of mine. Everyone should be saying "hash blah blah" not "hashtag blah blah." Meh.
'11 GMC Sierra 1500; '98 Alfa 156 2.0TS; '08 Maser QP; '67 Coronet R/T; '13 Fiat 500c; '20 S90 T6; '22 MB Sprinter 2500 4x4 diesel; '97 Suzuki R Wagon; '96 Opel Astra; '11 Mini Cooper S
Today I learned via a commercial that the RAV4 is "adventurous" - it probably is to the demographic who thinks the "hashtag" thing is hip and maybe a little edgy. Toyota knows their audience.
Today I learned via a commercial that the RAV4 is "adventurous" - it probably is to the demographic who thinks the "hashtag" thing is hip and maybe a little edgy. Toyota knows their audience.
Deadly dull nerds who think that they are cool?
Mine: 1995 318ti Club Sport-2020 C43-1996 Speed Triple Challenge Cup Replica
Wife's: 2021 Sahara 4xe
Son's: 2018 330i xDrive
Comments
http://www.ispot.tv/brands/d3C/cadillac
And we are closer to the time of Louis XIV than probably any time in the past 90 years,so there's that.
You gotta be careful when peddling affluence. On the one hand, it IS the American dream, to strike it rich; but on the other, it can breed resentment in Hard Times.
Tricky tricky form of advertising.
at least there are a few new ones this year, including Caddy.
2020 Acura RDX tech SH-AWD, 2023 Maverick hybrid Lariat luxury package.
For a car but no cars - just heart.
2020 Acura RDX tech SH-AWD, 2023 Maverick hybrid Lariat luxury package.
2020 Acura RDX tech SH-AWD, 2023 Maverick hybrid Lariat luxury package.
car could do!
2014 Malibu 2LT, 2015 Cruze 2LT,
2020 Acura RDX tech SH-AWD, 2023 Maverick hybrid Lariat luxury package.
It's like Car Porn.
Odie
2017 Cadillac ATS Performance Premium 3.6
2017 Cadillac ATS Performance Premium 3.6
I like it.
2017 Cadillac ATS Performance Premium 3.6
2016 Cadillac CT6 Steals the Spotlight on Oscar Night
It's so much better than the latest from Munich:
2014 Malibu 2LT, 2015 Cruze 2LT,
2017 Cadillac ATS Performance Premium 3.6
But yeah, SNL was much better in the 20th century.
Tonight I saw a Toyota ad calling the Prius "stylish", and a Lexus ad calling the CT "sporty". That takes talent or maybe courage.
'11 GMC Sierra 1500; '98 Alfa 156 2.0TS; '08 Maser QP; '67 Coronet R/T; '13 Fiat 500c; '20 S90 T6; '22 MB Sprinter 2500 4x4 diesel; '97 Suzuki R Wagon; '96 Opel Astra; '11 Mini Cooper S
Mine: 1995 318ti Club Sport-2020 C43-1996 Speed Triple Challenge Cup Replica
Wife's: 2021 Sahara 4xe
Son's: 2018 330i xDrive
And maybe a vivid imagination...
I'm thinking, compared to what? A Trabant?
Mine: 1995 318ti Club Sport-2020 C43-1996 Speed Triple Challenge Cup Replica
Wife's: 2021 Sahara 4xe
Son's: 2018 330i xDrive
On the SNL good old days theme, here's a classic commercial parody:
https://screen.yahoo.com/adobe-000000741.html
I remember just rolling on the floor from this when I was a kid. Still makes me laugh.
2020 Acura RDX tech SH-AWD, 2023 Maverick hybrid Lariat luxury package.
2014 Malibu 2LT, 2015 Cruze 2LT,
Phil Hartman is missed.
I think everyone knows that Toyota and Sporty haven't gone together since the days of the Supra ended.
The Cadillac "Dare Greatly" ad with the Edith Piaf song is on heavy rotation it seems. It is driving me crazy, mostly because of the music, although a few of the images are pretty weird too.
2017 Cadillac ATS Performance Premium 3.6
'11 GMC Sierra 1500; '98 Alfa 156 2.0TS; '08 Maser QP; '67 Coronet R/T; '13 Fiat 500c; '20 S90 T6; '22 MB Sprinter 2500 4x4 diesel; '97 Suzuki R Wagon; '96 Opel Astra; '11 Mini Cooper S
Mine: 1995 318ti Club Sport-2020 C43-1996 Speed Triple Challenge Cup Replica
Wife's: 2021 Sahara 4xe
Son's: 2018 330i xDrive