I think Geico is getting tired. Same with Progressive, State Farm and Allstate. Maybe they should save some of that Madison Avenue money and put it into rate reductions instead.
The Progressive ads with Flo have really gotten bad. The ones they are running now with a visual effect to make it look like an old educational film are awful, and the ones with her playing multiple characters are even worse.
I think Geico is getting tired. Same with Progressive, State Farm and Allstate. Maybe they should save some of that Madison Avenue money and put it into rate reductions instead.
In the wake of the VW emissions testing scandal, the Audi "truth in engineering" slogan caught my ear and eye in a commercial the other day. Seemed a bit like taking a shot, although I'm sure it's just coincidence
I think Geico is getting tired. Same with Progressive, State Farm and Allstate. Maybe they should save some of that Madison Avenue money and put it into rate reductions instead.
In the wake of the VW emissions testing scandal, the Audi "truth in engineering" slogan caught my ear and eye in a commercial the other day. Seemed a bit like taking a shot, although I'm sure it's just coincidence
Seems that all VW/Audi ads have been pulled in the past few days. They are heading to ground.
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Those Ford commercials with the defiant sounding female voice singing, "this is my fight song...", leave me baffled what the song has to do with the car?? They also leave me flat.
Yeah, the Sube dogs are good, especially barking at the mail truck and the family taking a pit stop at the gas station. Also, the poodle one is good too.
Those Ford commercials with the defiant sounding female voice singing, "this is my fight song...", leave me baffled what the song has to do with the car?? They also leave me flat.
"Fight Song" is a current top 40 hit by Rachel Platten. Ford first started using the song when they introduced the 2015 Edge back in May. Per Ford:
"Edge buyers want to conquer life, not just geography,” said Travis Calhoun, Ford marketing communications manager for trucks and utility vehicles. “They want to be unstoppable, and they want the right SUV that helps them feel empowered – every day, everywhere.” with the tagline "Be Unstoppable."
Thanks for the info. Most current music is lost to me so I assumed it was Alicia Keys. She sounds very similar. I don't like the "Fight Song" tag and I think they would be better served with something else. But I am not the demographic they are going for either.
"Edge buyers want to conquer life, not just geography,” said Travis Calhoun, Ford marketing communications manager for trucks and utility vehicles. “They want to be unstoppable, and they want the right SUV that helps them feel empowered – every day, everywhere.”
Those Ford commercials with the defiant sounding female voice singing, "this is my fight song...", leave me baffled...
"Fight Song" is a current top 40 hit by Rachel Platten. Ford first started using the song when they introduced the 2015 Edge back in May. Per Ford:
"Edge buyers want to conquer life, not just geography,” said Travis Calhoun, Ford marketing communications manager for trucks and utility vehicles. “They want to be unstoppable, and they want the right SUV that helps them feel empowered – every day, everywhere.” with the tagline "Be Unstoppable."
Not feelin' it. That song makes me want to punch something...those marketers...
That's exactly it. It must be working, or they wouldn't keep doing it. It's not a failed bad commercial, like the regrettable Acura "luxury" themed one, or the ELR dbag.
Empowerment via an Edge is about as grounded as "socially aware" Rolls-Royce buyers, to paraphrase another dopey marketer blabbing.
Funny, as I'm reading this the latest Lincoln MKX commercial with what's his face, some background jazz and no spoken words is on. It may be nice, but $60K and Lincoln depreciation would be a killer I think.
That's why we bought a two year old off lease MKX. Certified with 4 years bumper to bumper warranty, for about $17000 less than it was new. Wife loves it, it's a little big and heavy for my taste.
2012 Mustang Premium, 2013 Lincoln MKX Elite, 2007 Mitsubishi Outlander.
That's why we bought a two year old off lease MKX. Certified with 4 years bumper to bumper warranty, for about $17000 less than it was new. Wife loves it, it's a little big and heavy for my taste.
It's starting already. Today, the Audi winter event and Lincoln Holiday event. Already tired of seeing snow and generic Christmas lights.
Soon to be followed by the requisite Lexus vehicles in white with giant red bows on top being delivered to driveways on Christmas morning to pleased housewives for their morning surprise. I get tired of that commercial along with the Honda sales event and toyota October sales event that I am told I don't dare to miss because they will discount a year old vehicle some to clear them out. Duh.
Seems they skip Thanksgiving and Veterans Day as reasons to advertise. Worse, is they don't use the word "Christmas" but have a "Holiday" sales event.
You know it's nearing Chrissy-Mas when ya see that big 'ole red bow on the Lexus out in front of the everyday Americana houses, right? Who wants ta shovel snow when there's new cars ta be bought in the dead a winter?
You're being sarcastic with the "everyday" house bit, right? The properties Lexus likes to feature are out of reach even to many new Lexus drivers. It's always amusing.
You know it's nearing Chrissy-Mas when ya see that big 'ole red bow on the Lexus out in front of the everyday Americana houses, right? Who wants ta shovel snow when there's new cars ta be bought in the dead a winter?
You're being sarcastic with the "everyday" house bit, right? The properties Lexus likes to feature are out of reach even to many new Lexus drivers. It's always amusing.
Yep - coming from Seattle and Edmonds I grew up in a very sarcastic area. It did rub off on me a lot. Yeah, I could not touch those houses in the Lexus commercials - nor could a lot of us in here.
You're being sarcastic with the "everyday" house bit, right? The properties Lexus likes to feature are out of reach even to many new Lexus drivers. It's always amusing.
Yep - coming from Seattle and Edmonds I grew up in a very sarcastic area. It did rub off on me a lot. Yeah, I could not touch those houses in the Lexus commercials - nor could a lot of us in here.
Could you, Edmunds crew?
Sure... we are all independently wealthy and just sit around in our underwear, typing away on the interweb, for fun.
Only if they bought in 1985 like a lot of the lucky souls in metro PNW. You should see the area now, even places like Everett and Kent are getting hot. A friend of mine gave up on Everett as he kept losing bidding wars, and I have heard Kent has a 30 day supply. Sarcastic humor might be a WA trait.
I saw a Lexus commercial here in Germany for a NX lease special, something like 299 Euro/month - I didn't catch the other terms. I still haven't seen a single Lexus on the road here.
You're being sarcastic with the "everyday" house bit, right? The properties Lexus likes to feature are out of reach even to many new Lexus drivers. It's always amusing.
Yep - coming from Seattle and Edmonds I grew up in a very sarcastic area. It did rub off on me a lot. Yeah, I could not touch those houses in the Lexus commercials - nor could a lot of us in here.
You're being sarcastic with the "everyday" house bit, right? The properties Lexus likes to feature are out of reach even to many new Lexus drivers. It's always amusing.
Yep - coming from Seattle and Edmonds I grew up in a very sarcastic area. It did rub off on me a lot. Yeah, I could not touch those houses in the Lexus commercials - nor could a lot of us in here.
Could you, Edmunds crew?
Sure... we are all independently wealthy and just sit around in our underwear, typing away on the interweb, for fun.
Shh... don't give away our secrets. Sure, you tried to throw them off with the "independently wealthy" and "for fun" parts, but still...
Lowes has a good commercial out. Takeoff on the classic Lexus surprise ad. Husband takes wife out on front steps with eyes covered. Moves hands, and she goes nuts: "it's the silver 4 door!"
Not a commercial, but a print ad for the newly maw-ed Toyota pickup. A "fun" themed one, with trucks and toys on dunes. I spotted 4 Toyota trucks, 7 dirtbikes, a quad, and a snowmobile with wheels on the front. My take - if you want fun, just get a dirtbike.
Not a commercial, but a print ad for the newly maw-ed Toyota pickup. A "fun" themed one, with trucks and toys on dunes. I spotted 4 Toyota trucks, 7 dirtbikes, a quad, and a snowmobile with wheels on the front. My take - if you want fun, just get a dirtbike.
There is a TV version of that same ad - I saw it yesterday. My thought seeing all those Toyota pickups in the desert was "terrorists".
Not a commercial, but a print ad for the newly maw-ed Toyota pickup. A "fun" themed one, with trucks and toys on dunes. I spotted 4 Toyota trucks, 7 dirtbikes, a quad, and a snowmobile with wheels on the front. My take - if you want fun, just get a dirtbike.
There is a TV version of that same ad - I saw it yesterday. My thought seeing all those Toyota pickups in the desert was "terrorists".
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So is Jan in the Toyota ads.
Amen ta that. All they do is go up-up-up-up.
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I'd be happier if I didn't have a 21-yr-old on my policy..
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"Edge buyers want to conquer life, not just geography,” said Travis Calhoun, Ford marketing communications manager for trucks and utility vehicles. “They want to be unstoppable, and they want the right SUV that helps them feel empowered – every day, everywhere.” with the tagline "Be Unstoppable."
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That's gold! Ah marketing people.
Empowerment via an Edge is about as grounded as "socially aware" Rolls-Royce buyers, to paraphrase another dopey marketer blabbing.
(Check your private messages, btw.)
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Seems they skip Thanksgiving and Veterans Day as reasons to advertise. Worse, is they don't use the word "Christmas" but have a "Holiday" sales event.
2014 Malibu 2LT, 2015 Cruze 2LT,
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http://www.lexusofdayton.com/?&pdsrch=sem_google_pkw_+december +to +remember_pmt_b_pcrid_104307357308_mkwid_sUeyDyjeo|dc_id_446335120746&bknode=BRG
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Yep - coming from Seattle and Edmonds I grew up in a very sarcastic area. It did rub off on me a lot. Yeah, I could not touch those houses in the Lexus commercials - nor could a lot of us in here.
Could you, Edmunds crew?
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And, what's more, we could sit here typing and act like we don't care about those Lexus houses, too, huh?
Nah. Not for me.
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I saw a Lexus commercial here in Germany for a NX lease special, something like 299 Euro/month - I didn't catch the other terms. I still haven't seen a single Lexus on the road here.
Cut to driveway. It's a new fridge.
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