Car Commercials, the good, the bad, and the annoying!

berri

I just noticed that I'm seeing a lot of VW TV commercials now. Usually companies pull ads until the dust settles. Interesting.

ab348

berri said:

I think Geico is getting tired. Same with Progressive, State Farm and Allstate. Maybe they should save some of that Madison Avenue money and put it into rate reductions instead.

The Progressive ads with Flo have really gotten bad. The ones they are running now with a visual effect to make it look like an old educational film are awful, and the ones with her playing multiple characters are even worse.

fezo

Flo is played out.

So is Jan in the Toyota ads.

iluvmysephia1

I think Geico is getting tired. Same with Progressive, State Farm and Allstate. Maybe they should save some of that Madison Avenue money and put it into rate reductions instead.

Amen ta that. All they do is go up-up-up-up.

kyfdx

Insurance on my wife's car just went down $50/yr. ;-)

I'd be happier if I didn't have a 21-yr-old on my policy..

PF_Flyer

In the wake of the VW emissions testing scandal, the Audi "truth in engineering" slogan caught my ear and eye in a commercial the other day. Seemed a bit like taking a shot, although I'm sure it's just coincidence

carnaught

berri said:

I think Geico is getting tired. Same with Progressive, State Farm and Allstate. Maybe they should save some of that Madison Avenue money and put it into rate reductions instead.

Yeah, it's time for "Flo" to flo-ot away.

PF_Flyer

All these Fan Duel commercials make me think better of Flo

au1994

PF_Flyer said:

All these Fan Duel commercials make me think better of Flo

Amen!! Never have I tired of a commercial so quickly.

au1994

PF_Flyer said:

In the wake of the VW emissions testing scandal, the Audi "truth in engineering" slogan caught my ear and eye in a commercial the other day. Seemed a bit like taking a shot, although I'm sure it's just coincidence

Seems that all VW/Audi ads have been pulled in the past few days. They are heading to ground.

ab348

The local Audi dealer is still running ads. I thought I saw a national VW ad within the last day or so but I might have been mistaken about that.

PF_Flyer

au1994 said:

PF_Flyer said:

All these Fan Duel commercials make me think better of Flo

Amen!! Never have I tired of a commercial so quickly.

My motivation is to get online poker for real money back in the US. Somehow, Fan Duel is a game of "skill" and poker is a game of chance. Right

carnaught

Those Ford commercials with the defiant sounding female voice singing, "this is my fight song...", leave me baffled what the song has to do with the car?? They also leave me flat.

stickguy

The Sube commercials with the dogs driving have been on again lately. I love those.

tmart

Yeah, the Sube dogs are good, especially barking at the mail truck and the family taking a pit stop at the gas station. Also, the poodle one is good too.

robr2

carnaught said:

Those Ford commercials with the defiant sounding female voice singing, "this is my fight song...", leave me baffled what the song has to do with the car?? They also leave me flat.

"Fight Song" is a current top 40 hit by Rachel Platten. Ford first started using the song when they introduced the 2015 Edge back in May. Per Ford:

"Edge buyers want to conquer life, not just geography,” said Travis Calhoun, Ford marketing communications manager for trucks and utility vehicles. “They want to be unstoppable, and they want the right SUV that helps them feel empowered – every day, everywhere.” with the tagline "Be Unstoppable."

ab348

Thanks for the info. Most current music is lost to me so I assumed it was Alicia Keys. She sounds very similar. I don't like the "Fight Song" tag and I think they would be better served with something else. But I am not the demographic they are going for either.

fintail

"Edge buyers want to conquer life, not just geography,” said Travis Calhoun, Ford marketing communications manager for trucks and utility vehicles. “They want to be unstoppable, and they want the right SUV that helps them feel empowered – every day, everywhere.”

That's gold! Ah marketing people.

carnaught

robr2 said:

carnaught said:

Those Ford commercials with the defiant sounding female voice singing, "this is my fight song...", leave me baffled...

"Fight Song" is a current top 40 hit by Rachel Platten. Ford first started using the song when they introduced the 2015 Edge back in May. Per Ford:

"Edge buyers want to conquer life, not just geography,” said Travis Calhoun, Ford marketing communications manager for trucks and utility vehicles. “They want to be unstoppable, and they want the right SUV that helps them feel empowered – every day, everywhere.” with the tagline "Be Unstoppable."

Not feelin' it. That song makes me want to punch something...those marketers...

robr2

Well advertising isn't going to hit 100% of the people. But if it pulls in paying customers, that's what's important.

fintail

That's exactly it. It must be working, or they wouldn't keep doing it. It's not a failed bad commercial, like the regrettable Acura "luxury" themed one, or the ELR dbag.

Empowerment via an Edge is about as grounded as "socially aware" Rolls-Royce buyers, to paraphrase another dopey marketer blabbing.

berri

Funny, as I'm reading this the latest Lincoln MKX commercial with what's his face, some background jazz and no spoken words is on. It may be nice, but $60K and Lincoln depreciation would be a killer I think.

toomanyfumes

That's why we bought a two year old off lease MKX. Certified with 4 years bumper to bumper warranty, for about $17000 less than it was new. Wife loves it, it's a little big and heavy for my taste.

carnaught

toomanyfumes said:

That's why we bought a two year old off lease MKX. Certified with 4 years bumper to bumper warranty, for about $17000 less than it was new. Wife loves it, it's a little big and heavy for my taste.

Your did well, certainly better than McConaughey.

(Check your private messages, btw.)

stickguy

It's starting already. Today, the Audi winter event and Lincoln Holiday event. Already tired of seeing snow and generic Christmas lights.

imidazol97

stickguy said:

It's starting already. Today, the Audi winter event and Lincoln Holiday event. Already tired of seeing snow and generic Christmas lights.

Soon to be followed by the requisite Lexus vehicles in white with giant red bows on top being delivered to driveways on Christmas morning to pleased housewives for their morning surprise. I get tired of that commercial along with the Honda sales event and toyota October sales event that I am told I don't dare to miss because they will discount a year old vehicle some to clear them out. Duh.

Seems they skip Thanksgiving and Veterans Day as reasons to advertise. Worse, is they don't use the word "Christmas" but have a "Holiday" sales event.

robr2

Well Jews buy cars too.

au1994

Oh no! Its not 'December to Remember' time already is it??

iluvmysephia1

You know it's nearing Chrissy-Mas when ya see that big 'ole red bow on the Lexus out in front of the everyday Americana houses, right? Who wants ta shovel snow when there's new cars ta be bought in the dead a winter?

Michaell

au1994 said:

Oh no! Its not 'December to Remember' time already is it??

Soon .... real soon.

Mr_Shiftright

I still like Kia's hamsters...er....once or twice.....

imidazol97

http://www.lexusofdayton.com/?&pdsrch=sem_google_pkw_+december +to +remember_pmt_b_pcrid_104307357308_mkwid_sUeyDyjeo|dc_id_446335120746&bknode=BRG

PF_Flyer

Heck, we should just hold out for the year end deals

fintail

You're being sarcastic with the "everyday" house bit, right? The properties Lexus likes to feature are out of reach even to many new Lexus drivers. It's always amusing.

iluvmysephia1 said:

You know it's nearing Chrissy-Mas when ya see that big 'ole red bow on the Lexus out in front of the everyday Americana houses, right? Who wants ta shovel snow when there's new cars ta be bought in the dead a winter?

stickguy

The Audi commercial looked like a direct ripoff of the Lexus one.

iluvmysephia1

You're being sarcastic with the "everyday" house bit, right? The properties Lexus likes to feature are out of reach even to many new Lexus drivers. It's always amusing.

Yep - coming from Seattle and Edmonds I grew up in a very sarcastic area. It did rub off on me a lot. Yeah, I could not touch those houses in the Lexus commercials - nor could a lot of us in here.

Could you, Edmunds crew?

kyfdx

iluvmysephia1 said:

You're being sarcastic with the "everyday" house bit, right? The properties Lexus likes to feature are out of reach even to many new Lexus drivers. It's always amusing.

Yep - coming from Seattle and Edmonds I grew up in a very sarcastic area. It did rub off on me a lot. Yeah, I could not touch those houses in the Lexus commercials - nor could a lot of us in here.

Could you, Edmunds crew?

Sure... we are all independently wealthy and just sit around in our underwear, typing away on the interweb, for fun.

iluvmysephia1

Sure... we are all independently wealthy and just sit around in our underwear, typing away on the interweb, for fun.

And, what's more, we could sit here typing and act like we don't care about those Lexus houses, too, huh?
Nah. Not for me.

fintail

Only if they bought in 1985 like a lot of the lucky souls in metro PNW. You should see the area now, even places like Everett and Kent are getting hot. A friend of mine gave up on Everett as he kept losing bidding wars, and I have heard Kent has a 30 day supply. Sarcastic humor might be a WA trait.

I saw a Lexus commercial here in Germany for a NX lease special, something like 299 Euro/month - I didn't catch the other terms. I still haven't seen a single Lexus on the road here.

iluvmysephia1 said:

You're being sarcastic with the "everyday" house bit, right? The properties Lexus likes to feature are out of reach even to many new Lexus drivers. It's always amusing.

Yep - coming from Seattle and Edmonds I grew up in a very sarcastic area. It did rub off on me a lot. Yeah, I could not touch those houses in the Lexus commercials - nor could a lot of us in here.

Could you, Edmunds crew?

PF_Flyer

kyfdx said:

iluvmysephia1 said:

You're being sarcastic with the "everyday" house bit, right? The properties Lexus likes to feature are out of reach even to many new Lexus drivers. It's always amusing.

Yep - coming from Seattle and Edmonds I grew up in a very sarcastic area. It did rub off on me a lot. Yeah, I could not touch those houses in the Lexus commercials - nor could a lot of us in here.

Could you, Edmunds crew?

Sure... we are all independently wealthy and just sit around in our underwear, typing away on the interweb, for fun.

Shh... don't give away our secrets. Sure, you tried to throw them off with the "independently wealthy" and "for fun" parts, but still...

Mr_Shiftright

Who's this gorilla doing the Ford truck commercials on YouTube?

stickguy

Lowes has a good commercial out. Takeoff on the classic Lexus surprise ad. Husband takes wife out on front steps with eyes covered. Moves hands, and she goes nuts: "it's the silver 4 door!"

Cut to driveway. It's a new fridge.

robr2

Mr_Shiftright said:

Who's this gorilla doing the Ford truck commercials on YouTube?

Have a link?

tjc78

I thought the Lowe's commercial was pretty good too.. I chuckled, the wife didn't get it. I tried to explain and then well you know the rest.  

Mr_Shiftright

I've seen this thug somewhere, but can't place him:

https://www.youtube.com/watch?v=gjembTVdAZ4

robr2 said:

Mr_Shiftright said:

Who's this gorilla doing the Ford truck commercials on YouTube?

Have a link?

robr2

Jon Taffer of Bar Rescue fame.

Mr_Shiftright

Ah...is that show still on?

fintail

Not a commercial, but a print ad for the newly maw-ed Toyota pickup. A "fun" themed one, with trucks and toys on dunes. I spotted 4 Toyota trucks, 7 dirtbikes, a quad, and a snowmobile with wheels on the front. My take - if you want fun, just get a dirtbike.

ab348

fintail said:

Not a commercial, but a print ad for the newly maw-ed Toyota pickup. A "fun" themed one, with trucks and toys on dunes. I spotted 4 Toyota trucks, 7 dirtbikes, a quad, and a snowmobile with wheels on the front. My take - if you want fun, just get a dirtbike.

There is a TV version of that same ad - I saw it yesterday. My thought seeing all those Toyota pickups in the desert was "terrorists".

imidazol97

ab348 said:

fintail said:

Not a commercial, but a print ad for the newly maw-ed Toyota pickup. A "fun" themed one, with trucks and toys on dunes. I spotted 4 Toyota trucks, 7 dirtbikes, a quad, and a snowmobile with wheels on the front. My take - if you want fun, just get a dirtbike.

There is a TV version of that same ad - I saw it yesterday. My thought seeing all those Toyota pickups in the desert was "terrorists".

That was my reaction.