Car Commercials, the good, the bad, and the annoying!

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  • ab348ab348 Member Posts: 20,345
    The first few times I saw the Fight Song ad I assumed it was Alicia Keys singing. Only later did I learn that it was not, but what they used to call a "reasonable facsimile" back in Ye Olden days. Presumably Ford chose it because of the resemblance and the fact they could use the rights on the cheap.

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  • roadburnerroadburner Member Posts: 18,383
    fintail said:

    I think the "real people" in those ads are a pretty representative view of the motoring population. People can be pretty clueless when it comes to cars. Most think a 2005 MB/BMW is new, over-inflate the prices of highline cars, etc.

    For the beards...well, sadly, Grizzly Adams passed away not long ago, his fashion sense maybe should to - the dorky 30-something guys in my area using it as a last gasp of freedom after marriage aren't fooling anyone.

    It may be possible to load up a Malibu to 36K, but nobody with the brain power to fog a mirror would pay that.

    I just saw the ad again; I still think that the "real people" are not the sharpest tools in the shed; "inane" and "goofy" describes them pretty well.

    Mine: 1995 318ti Club Sport-2020 C43-1996 Speed Triple Challenge Cup Replica
    Wife's: 2021 Sahara 4xe
    Son's: 2018 330i xDrive

  • stickguystickguy Member Posts: 53,502
    ab348 said:

    The first few times I saw the Fight Song ad I assumed it was Alicia Keys singing. Only later did I learn that it was not, but what they used to call a "reasonable facsimile" back in Ye Olden days. Presumably Ford chose it because of the resemblance and the fact they could use the rights on the cheap.

    That isn't an Alicia song though. Some other pop singer (name escapes me, but one of the bunch that all sound alike to me!) does it.

    Ok, looked it up. Rachel Platten.

    2020 Acura RDX tech SH-AWD, 2023 Maverick hybrid Lariat luxury package.

  • fintailfintail Member Posts: 58,507
    Exactly. Remember the Camry people/Camry family spots.



    I just saw the ad again; I still think that the "real people" are not the sharpest tools in the shed; "inane" and "goofy" describes them pretty well.

  • roadburnerroadburner Member Posts: 18,383
    The "Camry family" had to have been the biggest collection of hopelessly nerdy geeks ever assembled in one place. What young boy actually dreams of inheriting a Camry Hybrid?

    Mine: 1995 318ti Club Sport-2020 C43-1996 Speed Triple Challenge Cup Replica
    Wife's: 2021 Sahara 4xe
    Son's: 2018 330i xDrive

  • ab348ab348 Member Posts: 20,345
    stickguy said:


    That isn't an Alicia song though. Some other pop singer (name escapes me, but one of the bunch that all sound alike to me!) does it.

    Ok, looked it up. Rachel Platten.

    Exactly. Doesn't matter if its a Keys song, as long as it is a good enough facsimile to dupe people into thinking it is her.

    2017 Cadillac ATS Performance Premium 3.6

  • stickguystickguy Member Posts: 53,502
    edited January 2016
    Not sure why it matters. This is actually quite a popular song recently. If you like pop radio!

    2020 Acura RDX tech SH-AWD, 2023 Maverick hybrid Lariat luxury package.

  • MichaellMichaell Moderator Posts: 263,618
    Not sure if folks have seen this:

    https://www.youtube.com/watch?v=fLCEd8xk1BE

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  • steverstever Guest Posts: 52,454
    Nice. AdWeek has some of the back story. Months in the making.
  • stickguystickguy Member Posts: 53,502
    That was cool.

    2020 Acura RDX tech SH-AWD, 2023 Maverick hybrid Lariat luxury package.

  • ab348ab348 Member Posts: 20,345
    All I got out of that is learning that Honda is in the jet business. Didn't know that. The ad otherwise seems like a bit of an ego exercise. I found it better with the sound turned off.

    2017 Cadillac ATS Performance Premium 3.6

  • fintailfintail Member Posts: 58,507
    They didn't show the Crosstour, Isuzu-based Odyssey, etc.
  • stickguystickguy Member Posts: 53,502
    It was an odyssey based Isuzu. But a rodeo based Honda.

    2020 Acura RDX tech SH-AWD, 2023 Maverick hybrid Lariat luxury package.

  • steverstever Guest Posts: 52,454
    edited January 2016
    I didn't have the sound on so maybe that was a good choice. I liked Honda's Cog commercial too. Also a Wallace & Gromit fan.
  • fintailfintail Member Posts: 58,507
    Oh yeah, the Rodeo, that's how the relationship went. Barely see those anymore, while I see Civics and Accords of the era many times a day every day. I also saw an early Odyssey today.

    Did Honda have a spot about a disassembled car or something? I have a vague memory.
  • steverstever Guest Posts: 52,454
    Sounds like the "Cog" one.

    Those old Odyssey wagons with the "original" magic seat were great.
  • fintailfintail Member Posts: 58,507
    Ah yeah that's the one.
  • PF_FlyerPF_Flyer Member Posts: 9,372
    The first trick is getting the sumo wrestler inside the Prius B)
  • Mr_ShiftrightMr_Shiftright Member Posts: 64,481
    edited February 2016
    Not the best image for a vehicle if you ask me, unless you're touting 3/4 ton pickups.
  • berriberri Member Posts: 10,165
    I wonder how one of those new Ford aluminum trucks would fare if a Sumo smacked up against it?
  • PF_FlyerPF_Flyer Member Posts: 9,372
    Ought to be some fodder for this discussion after the game coming up. At least 8 manufacturers are going to be running ads.
  • Mr_ShiftrightMr_Shiftright Member Posts: 64,481
    I hope it rains.
  • PF_FlyerPF_Flyer Member Posts: 9,372
    I think that somebody who hits the lottery ought to buy a spot during the game to run this... just for fun


    https://www.youtube.com/watch?v=9xhTomqDTzE
  • berriberri Member Posts: 10,165
    Hee Haw :p
  • PF_FlyerPF_Flyer Member Posts: 9,372
    berri said:

    Hee Haw :p

    It might not hold up for the cellphone set, but it was funny in its day ;)
  • stickguystickguy Member Posts: 53,502
    I'm watching the puppy bowl, and Subaru is one of the sponsors. So they have had a bunch of the labs driving Subes ads on, including a bunch I have never seen before. Some really funny bits too.

    GM should take a hint. Cute dogs, not dumb people.

    2020 Acura RDX tech SH-AWD, 2023 Maverick hybrid Lariat luxury package.

  • roadburnerroadburner Member Posts: 18,383
    Ford and Toyota as well; I just don't think that "People who buy our cars are morons- why not join them?" is a successful long-term promotion strategy...

    Mine: 1995 318ti Club Sport-2020 C43-1996 Speed Triple Challenge Cup Replica
    Wife's: 2021 Sahara 4xe
    Son's: 2018 330i xDrive

  • PF_FlyerPF_Flyer Member Posts: 9,372
    Prius as a getaway car? I can't decide if that ad was clever or not
  • stickguystickguy Member Posts: 53,502
    Better than most Toyota ads. And did a nice job poking fun at typical Prius owners.

    I give it a thumbs up. Conditional.

    2020 Acura RDX tech SH-AWD, 2023 Maverick hybrid Lariat luxury package.

  • iluvmysephia1iluvmysephia1 Member Posts: 7,709
    I must check out the new Toyota Prius at a little more depth than that ridiculous commercial!

    2021 Kia Soul LX 6-speed stick

  • roadburnerroadburner Member Posts: 18,383
    I thought that the entire Super Bowl was a bit of a dud; the game, the halftime show, the ads- they all fell flat in my opinion.

    Mine: 1995 318ti Club Sport-2020 C43-1996 Speed Triple Challenge Cup Replica
    Wife's: 2021 Sahara 4xe
    Son's: 2018 330i xDrive

  • stickguystickguy Member Posts: 53,502
    I sat in one Saturday. Seats and interior a little better than I expected (especially the seats). Roomy. Not sure I could get used to the dash, but probably if I had to.

    But the looks, very pointy!

    2020 Acura RDX tech SH-AWD, 2023 Maverick hybrid Lariat luxury package.

  • iluvmysephia1iluvmysephia1 Member Posts: 7,709
    Very pointy?

    2021 Kia Soul LX 6-speed stick

  • steverstever Guest Posts: 52,454
    Fins, lol.
  • PF_FlyerPF_Flyer Member Posts: 9,372
    I like Christopher Walken, but does Kia really benefit from saying the car is like a fancy sock?? ;)
  • steverstever Guest Posts: 52,454
    "Mini, Acura, Fiat, Buick, Audi, and Hyundai were among the top five brands -- with an overall increase in searches on desktop and mobile of 100%, 38%, 25%, 15%, and 13%, respectively.

    Jeep with 76% and Kia with 203% were the two brands that saw the highest traffic lift on Edmunds.com during the fourth quarter of Super Bowl 50."

    Super Bowl Auto Ads Increase Searches On Edmunds (mediapost.com)
  • iluvmysephia1iluvmysephia1 Member Posts: 7,709
    edited February 2016
    Jeep with 76% and Kia with 203% were the two brands that saw the highest traffic lift on Edmunds.com during the fourth quarter of Super Bowl 50."

    Interesting, Captain. So this advertising thing is...real? Since I am a Soul Hamster I can't claim that I don't play along with it. B)

    2021 Kia Soul LX 6-speed stick

  • Mr_ShiftrightMr_Shiftright Member Posts: 64,481

    I thought that the entire Super Bowl was a bit of a dud; the game, the halftime show, the ads- they all fell flat in my opinion.

    Even Metallica wasn't it's old self. However the amount of ordnance shot off, and laughably cheesy costumes were possibly at an all-time Superbowl high.
  • roadburnerroadburner Member Posts: 18,383
    I did like the Jeep spot, but not as well as the Dodge ad from last year.

    Mine: 1995 318ti Club Sport-2020 C43-1996 Speed Triple Challenge Cup Replica
    Wife's: 2021 Sahara 4xe
    Son's: 2018 330i xDrive

  • PF_FlyerPF_Flyer Member Posts: 9,372
    OK, my mind works in mysterious ways, I admit that! I was making a plate of Ritz crackers with a little peanut butter on them, and the way they were arranged on the plate made me think of this:


    https://www.youtube.com/watch?v=9YZzYAYjw3I


    And THAT got me to a 1985 news item:

    Paralyzed Glendale Man Wins $10.1-Million From Tire Maker

    The curious thing in that story is not the $10.1 million from the tire maker, but the additional $25,000 he got from the former owner of the car.
  • Mr_ShiftrightMr_Shiftright Member Posts: 64,481
    Man, was that ever a bad legal precedent. Unless of course the former owner duct-taped a break in the tire before selling the car.
  • PF_FlyerPF_Flyer Member Posts: 9,372

    Man, was that ever a bad legal precedent. Unless of course the former owner duct-taped a break in the tire before selling the car.

    It would be interesting to know how that turned out from a legal standpoint. I didn't realize that *I* was responsible for what happened to what is now YOUR car. Color me confused.
  • Mr_ShiftrightMr_Shiftright Member Posts: 64,481
    edited March 2016
    Certainly might put a chill on all those DIY commercials from Pep Boys and the like.
  • PF_FlyerPF_Flyer Member Posts: 9,372
    When I was getting my first new car, I had a '73 Vega that had ZERO trade in value. It ran, but I was going to scrap it. Someone I worked with was in need of transportation and offered me $25 for it.

    I assume they lived through owning it :)
  • iluvmysephia1iluvmysephia1 Member Posts: 7,709
    I assume they lived through owning it :)

    Hey, it was a Vega, right, not a Pinto. Sure they lived through it! :D

    2021 Kia Soul LX 6-speed stick

  • Mr_ShiftrightMr_Shiftright Member Posts: 64,481
    edited April 2016
    Here's an interesting commercial from Russia. No video tricks--it's the real deal. I think the ad is actually for a driving school. The cars I'm not sure of, maybe some kind of Mitsubishi and a Citroen?

    https://www.youtube.com/watch?v=rv7dGhj5UlA#action=share
  • stickguystickguy Member Posts: 53,502
    the white one is a Mitsu. and that was some pretty impressive driving.

    2020 Acura RDX tech SH-AWD, 2023 Maverick hybrid Lariat luxury package.

  • fintailfintail Member Posts: 58,507
    Citroen C-Crosser and Mitsu Outlander, platform mates I believe.

    Judging by dashcam videos, I didn't know such car control was possible in Russia, I assumed some kind of magnetic waves made it all go random :)
  • toomanyfumestoomanyfumes Member Posts: 1,019
    Outlander looks just like mine.
    2012 Mustang Premium, 2013 Lincoln MKX Elite, 2007 Mitsubishi Outlander.
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