Is There Room in the Luxury Market for Hyundai?

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Comments

  • fintailfintail Member Posts: 58,505
    I think the upper end (S-class/7er/LS and above) isn't a rational market, for customers nor the vehicles themselves. As long as those customers are happy and receive the quality and status they desire, they aren't going anywhere. This is where H very possibly won't make much of an inroad, especially on a global basis. It takes a lot of both design skill and the ability to make something that drives perfectly.
  • backybacky Member Posts: 18,949
    Gimmee a break, Hyundai is and has been doing nothing more than what has already been done by others.

    Ford owned its own steel manufacturing, in one factory. Hyundai's steel manufacturing will apply to all of its auto factories. That is one difference.

    Other differences: How many other auto manufacturers make their cars using their own robots? How many make their own ships for transporting their cars around the world?

    A few other industry-leading firsts:

    * First auto manufacturer to offer standard side airbags on every vehicle (late 2000+).
    * First auto manufacturer to offer life-saving ESC standard on a mid-sized family sedan (Sonata, early 2005).
    * First auto manufacturer to offer DI engine standard on a mid-sized family sedan (Sonata, early 2010)
    * #1 in fleet fuel economy (2009).
    * One of the few auto manufacturers to make its own six-speed AT (even GM partners with other companies for theirs).
  • jimbresjimbres Member Posts: 2,025
    Other differences: How many other auto manufacturers make their cars using their own robots? How many make their own ships for transporting their cars around the world?

    I think that Japanese manufacturers have done these things, although I can't come up with any citations to prove this. (I'm supposed to be working.)

    But how much does this matter anyway? Is there any evidence that suggests that "backward vertical integration", as Hyundai (or any other car maker, for that matter) practices it contributes significantly to the quality of the end product? As long as you're happy with your car's structural integrity, do you really care who made the steel that went into it?

    Vertical integration was popular in North America & Western Europe in the late 19th & early 20th centuries, but most companies have moved away from it since the end of WWII. It's likely true that vertical integration is popular in Korea simply because that country is newly industrialized, relatively speaking, & that Korean companies will likewise move away from it as they & the Korean economy mature.
  • fintailfintail Member Posts: 58,505
    I am pretty sure the NA MB lineup had side bags from ~97 onwards. I think Volvo had them then, too.

    Does breaking features down into narrow subclasses like "mid-sized family sedan" kind of make them less significant? Remember who actually "first" innovated ESC, side bags, DI, etc.
  • toyetoye Member Posts: 351
    Thanks for the backup Backy! If only american auto companies were more forward thinking we could have continue to be a leader than a follower or playing catchup.
  • captain2captain2 Member Posts: 3,971
    First auto manufacturer to offer standard side airbags on every vehicle (late 2000+).
    * First auto manufacturer to offer life-saving ESC standard on a mid-sized family sedan (Sonata, early 2005).
    * First auto manufacturer to offer DI engine standard on a mid-sized family sedan (Sonata, early 2010)
    * #1 in fleet fuel economy (2009

    not that it is inconsequential or unimportant but what you are talking about here is relatively high feature content you have traditionally found in all Korean vehicles and NOT anything that has to do with innovation or any 'new' developments that have differentiated the Korean products from those made elsewhere. In that respect, I contend that this is where the Koreans have traditionally been behind, only recently have they begun to catch up.
  • millwood0millwood0 Member Posts: 451
    "I guess some young people think nothing existed before they were born. "

    I guess some old people think everything is still 1902.

    :)

    "There was a time when Cadillac truly ruled the luxury car market and truly did have great resale value. I'd say Cadillacs have had great resale value from at least the late 1940s through the late 1970s. "

    which of you are still driving around in a 1940s' Cadillac?

    "There was nothing as impressive as a 1950s or 1960s Cadillac."

    just because you think so doesn't make it so.
  • captain2captain2 Member Posts: 3,971
    "There was nothing as impressive as a 1950s or 1960s Cadillac."

    just because you think so doesn't make it so.


    Now I'm in my 50s and seem to remember Cadillac/GM behind about every meaningful advance in what were called automobiles through the 50s and well into the 60s.
    Not so inconsequential things like real AC, ATs, PS/PB/PW among others
    Can't testify to their resale values back then because I was obviously too young to buy them - only know that resales on the things have generally sucked since I have been buying cars.
    What lemko says may easily be quite true: Cadillac, perhaps 60 years ago, was the STANDARD by which a luxury was measured - at least in this country. On a percentage basis they may indeed have held their value quite well at the time Remember that on that basis current BMWs also hold their values quite well - it's only when you put a pencil to total dollars depreciated that maybe you rethink :sick:
  • toyetoye Member Posts: 351
    Not only has Hyundai caught up but they will lead. They just annouced that will spend 9.35 billion on research and development up 12% from last year. How much has america auto companies are spending next year for research and development?
  • captain2captain2 Member Posts: 3,971
    they will lead - I think may be a bit presumptuous primarily because nobody can match Toyota's checkbook, Hyundai does not have the same sort of quality reputations that the J3 generally do (yest), and they worked long and hard to get where they are - what happens next is anybody's guess.
    How much the D3 spends on R&D is up to you and me - we own 'em. :cry:
  • millwood0millwood0 Member Posts: 451
    "Cadillac, perhaps 60 years ago, was the STANDARD by which a luxury was measured - at least in this country."

    that's likely true.

    But so what? how's that relevant for this discussion?

    it is like the Chinese claiming that they were more than 50% of the world's GDP for majority of the human history. so what?

    well, at least until the 1990s, :)

    Cadillac has been in the bottom for a long time. and it isn't coming out anytime soon.

    as long as UAW is making them, not many people will consider Cadillac.
  • jimbresjimbres Member Posts: 2,025
    Although I'm an import fan, I'm with Lemko on this: the pre-OPEC embargo Cadillacs were big, beautiful cars that Americans admired & wanted to own. GM's problem is that somewhere around 1980, it lost its mojo. The Caddies of the 80s ranged from insipid & uninspired down to ugly & cartoonish. (I'm speaking of the bustle-back Seville, of course.)

    The newest (2008) CTS is the best thing that Cadillac has done in 40 years. Can it restore the brand's reputation? I don't know about that. Too much has changed.
  • backybacky Member Posts: 18,949
    You asked about industry firsts. Why do you ask questions if you have no interest in the answer? :confuse:

    You've talked a lot about Honda. How many of their cars offer six-speed automatic transmissions? Certainly not their bread-and-butter Accord. Oh, it doesn't offer DI or 35 mpg highway either. Its idea of a hybrid sedan is the pitiful IMA system with ancient nickel metal hydride batteries. Hyundai's idea of a hybrid is a full hybrid system with innovative lithium polymer batteries (in the Sonata hybrid coming later this year). How many hybrid vehicles will be offered by other manufacturers in 2010 with lithium polymer batteries?

    If Honda is so great with engineering, why can't they engineer a line of vehicles that can earn the highest average FE, like Hyundai just did? You'd think they would have left Hyundai in the dust, with their incredibly innovative powertrains vs. Hyundai's old crappy powertrains. Reality is different.

    When it's anyone but Hyundai, it's "innovation." When it's Hyundai, it's just "feature content."
  • backybacky Member Posts: 18,949
    Yes, I thought it was clear I was talking about full-line manufacturers re the standard side airbags across the lineup. But what you are saying is, Hyundai is more comparable to MB and Volvo than the likes of Toyota, Honda, Nissan, etc. in this respect.

    I think it's significant when a manufacturer offers a standard, important feature on the most popular type of vehicle, yes. Anyone can put a feature on a low-volume car like an MB S Class or Volvo S80. How many people benefit from that? But by being a leader in offering important safety features on mainstream vehicles, Hyundai forced (shamed?) other automakers to follow suit.

    MB "innovated' poor quality electronics in luxury cars, too, but I don't see you mentioning that. Fortunately, Hyundai decided not to follow that path.
  • millwood0millwood0 Member Posts: 451
    "f Honda is so great with engineering, why can't they engineer a line of vehicles that can earn the highest average FE, like Hyundai just did?"

    why should they?

    a product is engineered so that it maximizes shareholder value. If achieving high FE does it, great.

    if achieving high FE doesn't do it, a car company shouldn't deploy its resources to achieve high FE.

    it is that simple.

    plus, you shouldn't confuse a) a company doesn't do it with b) a company cannot do it.
  • backybacky Member Posts: 18,949
    If Honda could do it, they would have.

    They tried for 2009, and failed. To Hyundai. Honda did earn this distinction in the past, however. And when they did, they were quite proud about it, and obviously felt it would help them sell cars (therefore improve sales, and shareholder value): For example, see:

    http://www.youtube.com/watch?v=bY-CQw3-G0k

    But let's follow your line of reasoning. By your line of reasoning, selling the Genesis sedan under the Hyundai brand is the right move for Hyundai if they think that approach maximizes shareholder value. Right? Also, we should not confuse a company that chooses not to sell the Genesis under a special brand and dealer organization from one that can't.
  • dean3927dean3927 Member Posts: 80
    To your point on Honda's 5-speed automatic tranny:

    "Executive Privileges" (Feb. '10 issue of Motor Trend)

    ***The Acura RL places 7th out of a field of 8***

    "...a five-speed automatic that came across as archaic among six- and seven-speeds. 'Transmission is weak in this field and only performs adequately.' "
  • bobadbobad Member Posts: 1,587
    not that it is inconsequential or unimportant but what you are talking about here is relatively high feature content you have traditionally found in all Korean vehicles and NOT anything that has to do with innovation or any 'new' developments that have differentiated the Korean products from those made elsewhere

    I bought my Hyundai back in 2006, and the main reason I bought it was the standard
    side airbags and ESC. The Camry 4cyl I drove cost more than the Sonata 6cyl, yet had no side air bags or ESC. The lack of standard safety features were a minor putoff, the exorbitant price of the upgrade to the Sonata's specs were outrageous.

    I call it innovation when you're the first manufacturer not to fleece people with a costly package just to get a couple of safety features.
  • dean3927dean3927 Member Posts: 80
    "Hyundai Motor now holds about a third of all patents and applications in the field. Over the past five years, Hyundai has had a nearly 180 per cent increase in patent applications and issuances.... You can bet on a hose of new innovations coming from Toyota, Hyundai, Nissan and GM."

    http://autos.sympatico.ca/Jeremy-Cato-Blog/1785/toyota-hyundai-nissan-and-gm-lea- d-auto-innovation
  • fintailfintail Member Posts: 58,505
    MB is the full-line manufacturer - everything from minicars to luxo boats to supercars to SUVs to every type of van to buses.

    There was no reference to the size of the manufacturer, simply the one to have the technology first on all vehicles. It could have been Bentley in 1996 for all I care, but it wasn't.

    Those features available in highline cars is what enables them to benefit the rest. The early adopters bankroll the innovation. IIRC MB had a full line in the US with airbag and ABS in 1986. Automotive technology trickles down. Any evidence of other makers offering this stuff simply to keep pace with the swoopy H?

    The next thing I'll see here is a claim that BMW copied the Hofmeister kink from the Genesis :shades:

    The British 'innovated' poor quality electronics in luxury cars. Ever experience a 25-35 year old Jag? Makes keeping a model year 2000 S-class on the road look like operating a Camry :shades:
  • backybacky Member Posts: 18,949
    Did MB's "full line" in 1986 include an $8000 econobox, a $10,000 compact, and a $13,000 mid-sized family sedan (not a mid-sized sedan, but one the typical family could actually afford)? Did it include a $15,000 SUV crossover? Those were the kinds of vehicles Hyundai offered standard side airbags in by the fall of 2000. Or was it just expensive high-end cars in that MB lineup?

    If you think MB is a good comparo to Hyundai, and way back in 1986, so be it. I think it's more appropriate to compare Hyundai to manufacturers like Toyota/Lexus, Honda/Acura, and Nissan/Infiniti.

    Maybe MB can borrow from some of Hyundai's innovations to improve its lineup, e.g. fuel efficient DI engines (note that BMW is going to DI I4s on the 5 Series in a few years) and lithium polymer batteries for hybrids with less weight and more cargo space.

    You're right, the British did innovate poor quality electronics in luxury cars. MB perfected them. ;)
  • lemkolemko Member Posts: 15,261
    I know how tough it is to keep a 2000 S-Class roadworthy per my BIL! I couldn't even imagine what one of those Jags would be like.

    Hey! Mercedes copied the Genesis grille, except the Mercedes grille isn't all melted-looking and ugly.

    Anyway, Mercedes could be the most innovative company of them all. They practically invented the automobile.
  • fintailfintail Member Posts: 58,505
    At least the W220s don't catch on fire like the limey sleds :shades:

    That one company in particular is the innovation leader through automotive history, doesn't matter whether some people want to admit it or not.
  • toyetoye Member Posts: 351
    MB, CAD, and BMW have been the innovators for many years. VOLVO was the safety innovator. Then in late 80's Asians got in the business with LEXUS. Hyundai is just taking it to the next level and that is to make it available to middle class. The Assurance campaign last year was another example of innovation. They went right to the problem of American consumers on why they were reluctate to invest in a large purchase in a time of great uncertainly. Hyundai is listening to consumers on what they want and need from a car company.
  • fintailfintail Member Posts: 58,505
    Did a 2001 Hyundai Atos or any of the other-market tin cans sold back then have the same features?

    Expensive is relative. Hyundai can have some props for knocking some features down to a low price level, but this isn't innovation.

    I never said MB was a good comparo to Hyundai at any point in time. You made a claim about a line with a feature, I found a line with the same feature at an earlier date. Market position was never part of the context. Many of the innovation and "first" claims being made here are tenuous at best, if not simply wrong.

    We'll see if a specific Hyundai engine design is copied by anyone else (who put the first DI in production? Oh yeah, that pesky German star again :shades: ) and MB hasn't banked much on hybrids at all.

    MB's quality and reliability rankings are still above many cars, many less complex cars in fact. You can pick a lot worse.
  • fintailfintail Member Posts: 58,505
    Are you a H salesman or exec or something? :P

    Lexus is a quality innovator, but when it comes to styling or technology, not so much.
  • dhamiltondhamilton Member Posts: 878
    Many of you would be surprised at the innovations from Audi over the years!!!!
  • millwood0millwood0 Member Posts: 451
    'Many of you would be surprised at the innovations from Audi over the years!!!! "

    I was, for one. their recent products do sell well. But I am not sure if I am that eager to get back into an Audi. Just not my cup of the tea, however fine they are.
  • backybacky Member Posts: 18,949
    We'll see if a specific Hyundai engine design is copied by anyone else

    LOL, that was already done, several years ago. How soon some of us forget. Remember the engine partnership between DaimlerChrysler, Mitsubishi, and Hyundai--with Hyundai as the design lead? Or how about this article:

    http://www.egmcartech.com/2008/05/09/hyundai-may-sell-4-cylinder-engines-to-merc- - - edes-benz/

    Mercedes-Benz is also showing interest in Hyundai’s engine technology. At the Beijing Motor Show this year, Lee recalled, Daimler boss Dieter Zetsche said that he would like to partner with Hyundai for four-cylinder engines.
    But nothing is official yet, and Hyundai doesn’t seem too interested as Dr. (Hyun-Soon) Lee said “I am not sure we want to share our technology.”


    As for MB not banking on hybrids, your information is out of date on that. For example, see:

    http://www.hybridcars.com/vehicle/mercedes-benz-s400-hybrid.html

    But notice how Hyundai has already leap-frogged MB on hybrid battery technology. MB has a lithium ion battery in its new $89,000 hybrid sedan, but Hyundai will offer even more advanced lithium polymer technology in its Sonata hybrid later this year--and for quite a bit less than $89,000 we can be sure.

    You are incorrect that MB's quality and reliability rankings are still above those of "many" other brands. CR has only Land Rover and (former MB partner) Chrysler below MB in reliability, for auto manufacturers. About equal to GM. Far below the likes of Honda, Toyota, Subaru, Nissan, and... Hyundai. Brand-wise, Hyundai ranked 8th in CR's reliability rankings as of the 2009 Auto Issue, with MB 27th... ahead only of Jeep, Pontiac (now dead), Dodge, Cadillac, Chrysler, Saturn (now dead), and Land Rover.
  • toyetoye Member Posts: 351
    I've been a Hyundai owner since 1996 when I purchased my first car which was an Accent. Nice car for the price and drove it 100,000 with only regular oil changes, 3 sets of tires, 3 sets fo wiper blades, and a battery that when dead at 80,000. No other problems.
  • backybacky Member Posts: 18,949
    Did a 2001 Hyundai Atos or any of the other-market tin cans sold back then have the same features?

    Why do you expect this kind of feature content from Hyundai's low-end cars in all markets way back in 2001, when MB can't even offer safety features like side airbags as standard on its low-end cars like the Smart fortwo in all markets NOW? :confuse: Looks like a double standard to me.
  • fintailfintail Member Posts: 58,505
    I take that as a no...

    So does that mean the claims of "innovation" by H are at best, a little exaggerated?

    The Smart is a motorcycle with doors ;)
  • fintailfintail Member Posts: 58,505
    Looks like I made someone hit google...

    So which MB engine has H technology? A rumor on some some weird indy site doesn't impress. Any validation of the less than perfect-decisionmaking Dr. Z begging H for tech?

    Don't tell me my info is out of date...I'll wager you've never seen one of the S400s in the flesh. The S hybrid is a small volume model, probably existing in less than a 1:10 ratio compared to normal cars in this market, and much less in more advanced markets where excellent MB diesel engines exist in these cars. If the company was running with this tech, it would be doing more by now.

    CR...the same people who don't understand how Adblu cars are maintained? They are less than trustworthy at best.

    image

    Almost right in the middle, ahead of many less than complex machines, including a Korean upstart :shades:
  • millwood0millwood0 Member Posts: 451
    "CR...the same people who don't understand how Adblu cars are maintained? They are less than trustworthy at best. "

    CR just publishes what their readers tell them so to discredit CR you will have to discredit their readers' experience or their data collection process.

    BTW, in you view, should CR be more or less trusted than those who couldn't tell billions from millions?
  • lemkolemko Member Posts: 15,261
    Yeah, he'd better look out because some billy goats are trying to cross his bridge without paying!

    image
  • backybacky Member Posts: 18,949
    Recall you said a couple of posts ago:

    We'll see if a specific Hyundai engine design is copied by anyone else...


    "Anyone else" in this case includes DaimlerChrysler (now split up of course) and Mitsubishi. Try google or wikipedia to find out the engines that came out of that Hyundai-led partnership. It's not hard to find.

    Re hybrids...

    If the company was running with this tech, it would be doing more by now.

    Apparently you didn't read that article I posted on the MB hybrids to the end, or you would have seen this:

    More Benz Hybrids On The Way

    The S400 BlueHybrid is far from the only Benz hybrid, however. The company is expected to release a “full hybrid’ version of its US-built ML sport utility that uses the Two-Mode Hybrid system, co-developed with GM, Chrysler, and BMW, by the end of this year as well. This will make the ML one of very few vehicles in the world offered with gasoline, hybrid, and diesel powertrains, since Benz introduced the 50-state ML320 Bluetec late last year.


    As for JD Power... if you think it's great stuff that Hyundai beat out MB in their VDS, and also in their IQS, that's OK by me. It does demonstrate how Hyundai has moved up in the world, when they can best respected automakers like MB, BMW, Nissan, and Subaru in reliability and all nameplates except Lexus, Porsche, and Cadillac in initial quality.
  • fintailfintail Member Posts: 58,505
    Tell me which engines came out of it, other than the aforementioned units for lower line applications. Nothing that I know of that is under the star :shades:

    As I said, if the company was running with the tech, it would be doing more by now. We have a very low volume luxoboat hybrid and a SUV hybrid, both of which will not be embraced in any numbers outside of the NA market. Go to Europe...hybrids haven't caught on.

    I have never denied H has moved up, and I both applaud and admire how it has improved at an exponential rate over the past 20 years. IQS and similar surveys matter little to me...there are always problems with the methodology and subjectivity of the inputs. When H can make something as complex as an S-class or 7er, which performs and drives and rides and is designed at least as well, but has better scores, then I will give those survey numbers more merit.
  • houdini1houdini1 Member Posts: 8,356
    I think I am beginning to understand your problem. You are suffering from delusions of grandeur because you drive an old used Mercedes....and have realized they are not what they are cracked up to be and how they look kind of shabby compared to a new Genesis. I hope you were smart enough to spring for the extended warranty. :shades:

    2013 LX 570 2016 LS 460

  • backybacky Member Posts: 18,949
    Since you like to keep changing the subject, or scope, when you don't get answers that jive with your preconceived notions, you should probably continue this discussion with yourself. But do us a favor: why not stop introducing "evidence" here that you initially think backs your position, only to diss it when you later find out it disagrees with you. It's kinda head-spinning, you know?

    And since you will never, ever, ever agree that Hyundai can (and has) made anything as complex as an S Class or 7 Series, and has better scores (ala 5 Series vs. Genesis per JD Power), I won't wait around for you to give any survey that shows Hyundai superior to the likes of MB or BMW any merit.
  • steverstever Guest Posts: 52,454
    People seem to be a bit grumpy this morning so a few posts have been removed. Let's stick to the cars please and spend less time buzzing each other. Thanks.
  • fintailfintail Member Posts: 58,505
    No delusions at all. I'll match my car against your used Lexus :P ...and you too seem to be happy to let the first owner take 70% of the depreciation hit. The biggest delusions at all are the middle Americans in their shoddy pretentious mcmansions and bland pretentious cars who think they are actually worth something in the world.

    If I wanted a Genesis, I would buy one, I can certainly afford one...but I think my recreational driving style wouldn't make the car happy. :shades:
  • backybacky Member Posts: 18,949
    Can you even define my "position"?

    Well, since you seem to be incapable of doing that consistently, why should I try? ;) Whatever I'd say would be blown off as rantings of a "fanboy", anyway. (Which is a great way to dismiss someone--just call them a name/label, and an inaccurate and disparaging one at that.)

    For example, first you bring up the point about whether Hyundai can make something as complex as an S Class. Then the next day you say that's irrelevant. Which is it? :confuse: Another example is, first you ask whether "anyone" would ever copy a Hyundai engine. Then when it's pointed out that has already been done, you start tossing in the qualifiers: oh, it needs to be MB that did the copying. Oh, and it needs to be something other than a "low-end" engine. It gets hard to have a conversation and provide answers to your questions, because the questions keep shifting. :sick:

    Since you yourself brought up JD Power surveys to support one of your points, I find it strange that you totally dismiss their 2009 design survey in which the Genesis bested the 5 Series. AFAIK, JD Power does business on the Planet Earth, and surveyed inhabitants of same. Of course they are not "the same" cars. What a ridiculous notion if I ever heard it. But some people think they compete against each other. And as the JD Power design study found, quite a few people think the Genesis has a more appealing design than the 5 Series.
  • fintailfintail Member Posts: 58,505
    So you want to whine at me, but you can't even define what you are whining about. That's not a good sign ;)

    You're not a H fanboy?

    Who has copied a H engine? Not gone into some joint venture or even licensing agreement, but who has made an effort to closely mimic a H-exclusive engine design?

    I've never seen the 2009 JPD Design survey. Please link it for me. Seeing as the Genesis did mimic many 5er design themes, especially outside, I would expect some similarity in the rather vague and subjective term of "design".

    Quite a few people believe in tooth fairies and easter bunnies, too :P

    Or maybe it would be easier if I just admitted that the Genesis is at least 100% better than any 5er or E ever built, and that the Equus with its gorgeous styling and lovely hood ornament, will decimate anyone's desire to buy a S/7er/LS/A8 and anyone who does buy one of those cars is just stupid. There, that's better.
  • backybacky Member Posts: 18,949
    Here is my view. It is just a tad broader and open-minded than some other people I know.

    IMO there is at least as much "complexity" in some of the things Hyundai makes as in an S Class or 7 Series. Here are some examples:

    image

    image

    image
  • fintailfintail Member Posts: 58,505
    A bunch of already-developed technology assembled in a non-traditional location. Color me unimpressed. Being in South Korea and related to defense, probably subsidized some way by our tax dollars, too.

    Nice stretched Azera pic...from that angle you almost can't see the "I don't understand automotive styling" hood ornament. :shades:
  • backybacky Member Posts: 18,949
    Better a hood ornament, created for a specific market and which can be easily removed for other markets, than "I don't understand how to build a reliable car even though I've been building cars for over 100 years" as is true for MB and some other luxury automakers.
  • fintailfintail Member Posts: 58,505
    Isn't the Equus supposed to eventually be the destroyer of the luxobarge segment competition?

    That lack of reliability, which by all accounts is being left in the past, doesn't seem to have destroyed what remains arguably the most aspired to full line make on the planet. The star has more value than any automotive symbol, even if it needs polishing.

    And I'd take a 00 S-class over an 88 Excel any day :P
  • captain2captain2 Member Posts: 3,971
    I don't understand how to build a reliable car even though I've been building cars for over 100 years" as is true for MB and some other luxury automakers
    If Hyundai ever could build a car to the same levels of complexity and sophistication as the Germans, I'll guarantee you that their reliability will suffer as well. 'Luxury' cars and reliability are almost a contradiction in terms, with the notable exception of most Lexus products.
  • colloquorcolloquor Member Posts: 482
    I've followed fintail's posts in all of the different threads here on Edumunds.com for a long time. His posts have always been informative and interesting, especially regarding European cars and his beloved MB.

    However, what I don't understand is why he's now decided to slam Hyundai in this thread.

    My former boss drives only S Class Mercedes. He continues to buy them, even though his cars always spend quite a bit of time in the shop, not for the mechanicals but the bells-and-whistles, but he doesn't complain about the downtime or the money spent. It all comes down to driving experience, aura, and prestige, not about overall reliability.

    The engineering of the fintail-era MB, and the current models, is a totally different mind set. Once built by engineers for engineers, MB is now driven more by marketing and price. The engineering staff in Stuttgart doesn't have the influence on the build-quality of the vehicle as it once did.
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