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Subaru Crew - Dealers & Pricing

bonnie_rickbonnie_rick Posts: 115
edited March 2014 in Subaru
us. Recommend a dealer, and tell us the deal you

Bonnie Rick
Town Hall Community Manager,


  • ateixeiraateixeira Posts: 72,587
    Welcome to the Subaru Crew's Dealers & Pricing topic.

    I love my Subaru as much as the next guy, but even I have to admit dealers have not scored well in recent surveys (JD Power, Automotive News).

    Let's share our experiences, and reward the dealers that are honest and treat us with respect by offering them our business.

    Also, the "how much over invoice" question is a frequent one, varies by region, and changes constantly. How to keep up?

    Let us know what you paid, where, and tell us about your experience. Also, share URLs to your favorite dealer to help potential Subaru owners out.

  • noclassnoclass Posts: 24
    It truly matters what time of year your buying. I bought my 98 GT Legacy Wagon in Dec 97 for 175.00 below dealer invoice. Dealer up the road was 100.00 over invoice, and autobytell was 300.00 over invoice. I believe that March/April is also a good time to shop for your Subaru. The key is knowing exactly what you want and then finding the dealer of the week that will give you that. I always bring my own money and leave the trade-in at home. Anytime you get into trades or dealer money your going to pay more.
    Garry at SCOA
  • ateixeiraateixeira Posts: 72,587
    I'll chime in to add data to the discussion.

    I paid about $200 over invoice in August 1998 for a '98 Forester L. That was the first year for the Forester, when it was in hot demand. I visited three dealers, too, all in the DC suburbs.

    College Park Subaru didn't have a 5 speed in stock. The dealer at the Auto Mall on Rt. 29 had a 5 speed but would not come close to the ad price I had for Farrish. Finally, I went to Farrish and bought mine.

    However, I do not recommend them. Farrish sales staff kept playing with the price, very vague. I had to be firm to get them to commit to a set price.

    I've taken a friend to Fitzgerald Subaru and he was treated much better, and got a better deal to boot (just under invoice for a '99 Outback last summer). They have a no-haggle policy, and post their prices openly on the web:

    They're currently offering 2001 Foresters for $300-400 over, Imprezas for $100-300 over, and Legacy/Outbacks for $50-800 over invoice.

  • I purchased my 2000 Forester L in December of '99 for $600 _under_ invoice through Prices through carOrder tend to fluctuate, and I don't think the prices are as good now as they were then. The best deal I was able to negotiate through carpoint, carsdirect, autobytel, and directly with dealers was $500 over invoice for a factory ordered vehicle.

    The buying process through carOrder was not without its hiccups, but I'm very happy with the deal I got.

  • With the Forester coming up on being three years old a lot of the original Forester's (98's) are just coming off a lease and are being sold, mine was 23K CDN (15500 US$) with 60K on it (37000 miles) I bought mine in Calgary at Calgary Subaru you can view their used vehicles on the web at

    With the low CDN dollar and the proximity to the US border americans can probably get a pretty good deal
  • ateixeiraateixeira Posts: 72,587
    Ed: I don't think you got a bad deal. Demand in NJ may be higher than other places, and what's important is that you were treated with respect.

    Congrats on the purchase.

    Manny: that's unreal. I think you were one of the lucky few to get an amazing deal from when they were trying to get their foot in the door.

  • Thanks. I appreciate it. Not only are you quite knowledgeable but a class guy in addition. It appears the choices for spokespersons in this forum are right on.
  • prouloproulo Posts: 26
    I went to a dealer with the invoice prices under my arm. The salesman said you know the prices so give me $100 over invoice. I got a 2001 L with auto trans (no other options) for $19927. I went after market and had remote start and keyless entry for $224. Also if you join American Canoe Association before you get your Subaru you can get the first three years service free (a $545 value)

  • rp6rp6 Posts: 2
    Hello everybody...great board, great persons. Mind if i come in?

    Like Juice, I live in the Washington DC Metro area. Last month, after looking at several vehicles (e.g, Honda CRV, Toyota RAV 4, Town & Country AWD), my wife and I decided to go look at a Subaru Forester. I checked Edmunds for invoice pricing and looked at a few websites (Carsdirect, Greenlight) to get an idea on the "going price" for the car. I went to a local dealer that also sells Jeep and Kia and was underwhelmed by the tactics of the salesperson. They seemed mildy interested in dealing, not very serious. I kinda felt like I should take a shower when I got home.

    I then called Fitzgerald Auto Mall and spoke to a very nice person ("Marc") who offered me by telephone to sell a 2001 L Forester at dead invoice. Unfortunately , they did not have one in stock and I needed to take delivery immediately. I phoned Stohlman VW/Subaru in Tysons Corner Virginia and spoke with their internet manager "Tom G" who offered to meet Fitzgeralds' dead invoice price. I checked Stohlman's inventory on the web and found that they had an Arctic White 2001 Forester S Automatic in stock without any additional options. This was exactly what I was looking for. Unfortunately, when my wife and I decided to purchase the car and went back to the dealership, Tom was out so I dealt with another person who didn't seem overly interested in the deal; I felt as though I was an inconvenience but he was nonetheless willing to make good on Tom's price for the 2001 S at the dead invoice price of $21,990 plus $125 processing fee. (I don't necessarily mean to judge the salesperson who sold me the car, someone else might get along with him great; he and I just did not hit it off. I only wish that Tom would have been there to complete the deal.)

    We are happy with the car and would deal with Tom G at Stohlman anytime and highly recommend him. (I would not deal with the person who sold me the car again.) The dealership is incredibly busy on Saturdays and Sundays, but it appears that they are willing to deal fairly and are honest and trustworthy.

    I had the windows tinted at LA Tint. The car is really beautiful. My wife loves it. (But what does she know, she's only a girl.)

    Regarding a favorite link, I really like Using the drop-down menu, you can search for dealer links in a 200 mile radius of your home. Even better, you can easily get a list of the inventory of dealers within a 200 mile radius of your home.

    So Juice, if you're ever in the Tysons Corner area and see that white 2001 Forster S with tinted windows and a happy, smiling driver, please wave.

    See ya.
  • fayesfayes Posts: 12
    Does anyone have experience with Subaru dealers (sales or service) in Lincoln or Omaha, Nebraska? I'm thinking about getting a 2001 Forester, and I'd like to find a good dealer. I especially want to find a good service department (one that doesn't act like the customer is a big inconvenience to them).


  • ateixeiraateixeira Posts: 72,587
    Phil: sounds like a good buying experience. Do you have the link to the ACA handy? Anyone?

    There was a hilarious story over in the Forester topic where one of the guys joined and then wondered out loud if he should get a canoe! Cracked me up...

    Richard: bargain, dude! I'll keep my eyes peeled.

    Consider yourselves lucky, though. I visited Fitzgerald today and the only S they had sold while I was there.

    The Premium package has the sweetest, largest moonroof I've seen IN MY LIFE! It's MASSIVE! At least twice as big as my 15"x30" aftermarket roof. It serves the front and rear passengers, on both sides!

    Faye: hang in there. Dealers are independent, so try more than one. Hopefully someone near you can make a recommendation.

  • rp6rp6 Posts: 2
    I just read my post and realized that I mentioned the wrong color for my 2001 is Aspen White not Arctic White. Whoops!

    Since my car came without any options other than automatic transmission, I have been looking to add some things. I found which has the best prices around.

    I'm considering the rear cargo cover, rear cargo net, auto dimming mirror, woodgrain trim package and the tweeter package. Any suggestions on the level of difficulty for the installation of the auto dimming mirror, tweeter package and trim package? Any suggestions on other worth while options that I can self-install.

    Regarding the Forester, I have owned it a little short of a month now, have put about 900 miles on it, and find it flawless. Lots of fun to drive and very sure-footed. A co-worker of mine saw me drive in the parking garage at work and commented on how beautiful the car is. (I must admit that the rear tinted windows contrasting with the white car along with the alloy wheels make the car very attractive.) First time I have ever owned a vehicle that someone told me it was beautiful.

    Hey Juice, any local rallys or shows planned that would be worth while to attend. What about local Sube clubs?

    Thanks again for a really fun site. I gotta go and read the other Subaru Crew boards.
  • prouloproulo Posts: 26
    The address for the American Canoe Association is When you join you get a flyer with the details for the 3 year maintenance package.

  • julieyjuliey Posts: 1
    We live in the St. Paul / Minneapolis, MN area - lots of Legacy & Outbacks around but few Foresters. Visited the 3 dealers in the metro area, with invoice data in hand. Best deal we could swing was $1000 over invoice on a 2001 S with premium (HAD to have that moonroof!), premium sound pkg.3, premium pkg 4, and auto. Not as good a deal as people here seem to have been getting - but the S Premiums are hot. Dealerships were full of people swooning over the moonroof.

    Pick up the car Mon.- can't wait!
  • texsubarutexsubaru Posts: 242
    I'm haggling over a '98 Forester L, with just over 28,000 miles on it. Since it only has a about 8,000 miles left on the original warranty, I'm trying to get the dealer to toss in a factory-backed Subaru extended warranty as part of the deal. Does anybody have an opinion on whether the extended warranty is really worth it and, if so, how much dollar-value should it have in the negotiations (I was mentally calculating it as being about a $500 bargaining chip)?
  • walterw2walterw2 Posts: 1
    Now that my taxes are in I have to get down to business buying a 2000 Legacy Outback with automatic and cold weather package. Autobytel hooked me up with a dealer in MA, Carmart. First I got an e-mail from the Mgr. Then one from a salesman and had a long conversation on the phone. They could do $200 under invoice (which was a higher invoice than Edmunds) if I bought in 48 hours, one car that was available. When I said I wanted white or wintergreen I was told he would look at what was coming in and get back to me. A few days later another salesman e-mailed me to call. He started the whole thing from scratch and then decided that he didn't have a car for me??
    Following information on this site, I e-mailed a few dealers. They respond that they will respond and then don't. I visited two dealers Friday and they were way above invoice and one was over $400 more than the other and insisted it was his best price. I would like to sell my 96 Legacy Outback 2.5, rather than trade. Any ideas about the best way to do that? Are Autobytel classified ads any good? The Internet Manager of the Dealer I bought my car from, Monadnock Subaru, quoted me a very high price.This is why I HATE to buy a car. I don't mind traveling 150 miles from my home in SW New Hampshire to buy my car.Any HELP would be appreciated.
  • ateixeiraateixeira Posts: 72,587
    I suggest an ad in the biggest local paper. You'll sell quicker if it's a large, local audience, plus MA is a good place to sell an AWD vehicle (sell it before it gets warm!).

    Richard - by now you've probably found the Events topic.

    Phil: thanks for the link.

    Julie: don't sweat the price, those are indeed hard to find. The price for the moonroof is a total bargain. I believe it's $1000 plus includes other options, right? Less than that at invoice. A power roof alone (aftermarket) is about that price, and no way it's that big. (imagine my jealousy!)

    tex: the dealer pays very little for that warranty. You can follow Edmunds links from their pricing page to get quotes for extended warranties, then compare those to what the dealer offers (you could always buy it yourself later). Price will vary with the length, a lot I'm sure. The powertrain is covered for 60k miles, which is reassuring.

  • mwwstmwwst Posts: 30
    Anyone purchase a 2000 Legacy GT wagon in the Boston area recently? I am looking for what people have paid recently and what dealers you would recommend.

  • ateixeiraateixeira Posts: 72,587
    For extended warranty quotes:

    Though I personally don't find them worth the cost.

  • soob2k01soob2k01 Posts: 6
    We just bought a 2K01 Forester S with most of the bells and whistles (premium package). But it wasn't easy here in LA! We used the dealer locater on the Subaru website only to find an incredibly poor selection of 2001 Foresters - especially the premium S package. Another hassle is that the dealers were those multi-brand types. You know, selling Mazdas, Suzukis, Jeeps, Hummers, Toyotas, Fords, oh and, way out in back behind the Parts department - the two Subarau L models! The salesmen were pretty ignorant about Soobs having to know about all twenty other brand vehicles on the lot.

    The best, comparably huge, selection is at Santa Monica Subaru. Our Forester had just come off the delivery truck that day! The salesman there was very knowledgable about the vehicle. The money man gave us a good deal. Then came the problem.

    We had been warned about the finance guy. I don't think I should mention any names (am I supposed to?) He was a real "character" (bluster and attitude). When it came to paper signing time he had added $50 to the price previously agreed upon. My husband caught it right away. It was corrected, but there was no apology. Then he berated us for not wanting the extended service contract. (As he had also done to the folks who had warned us about him.)

    Just a warning from our personal experience.
  • ateixeiraateixeira Posts: 72,587
    Hey, this is a public forum, feel free to name names.

    That makes our voices more powerful.


    PS Unfortunately, due to economies of scale, the huge multi-brand dealers are all too common. None of the dealers I've seen is exclusively Subaru.
  • soob2k01,

    Sorry to hear about your experience with "the finance guy." I purchased my '00 Forester through, and picked it up from Irvine Subaru. It was actually Irvine Subaru's finance guy that did the vehicle check and customer walk through. Zero pressure to get an extended warranty, and they only sell Subies, so they had a pretty large selection of vehicles.

    If they were closer, I'd definitely take my Forester back there for service. The closest dealer to my location (San Diego) is one of those multi-manufacturer dealer (Chrysler, Plymouth, Isuzu, and-oh-yeah-by-the-way, Subaru). I've heard mixed things about their service department; but I figure I'll give them a try with the 3,000 mile service. It's just an oil change and tire rotation -- should be pretty hard to screw that up (knock on wood). :o)

  • skipdskipd Posts: 97
    I was wondering....does anyone know if you can negotiate a financing rate when purchasing a new Soob? I know the financing would come from Subaru, but are the dealers able to give you different financing rates or does everyone get the same rate?

    Thanks for the info.

  • tincup47tincup47 Posts: 1,508
    Skip- you can get financing from any source you want, local bank, credit union, or finance company. Also most dealers have agreements with local banks along with financing through the manufacturer's credit firm. You should be able to negotiate a finance rate
  • ateixeiraateixeira Posts: 72,587
    I agree. Get a quote from your bank or credit union, then ask them to match or beat it. You should be able to get 8% or even better.

    I took my dad to Fitzgerald over the weekend, to look at Foresters. Oddly, he though mine was small but insisted the 2001 he saw at the mall was bigger (ok, if you insist...).

    They ended up falling in love with the Outback Limited. He almost bought it, but decided to wait until July when he actually moves here (he was just visiting).

    Price was $25.7k for an automatic with CD changer and several other small options in Winestone Pearl, which was $200 over invoice. Though they do have internet pricing at $100 under invoice, my dad wanted the free service loaner and discounts they offer with the regular deal.

    So he's planning on another trip to the same dealer. The pricing was right on the window, no pressure and no hassles. He's dead-set on going back to the same place.

    My cousin has one, so it would be the 3rd Soob in the family :)

  • fmgarciafmgarcia Posts: 11

    Just out of curiosity, who was the salesperson that you talked to? Too bad that Dolly is no longer with them (moved to Florida).

    Their Sales Manager, Marc Painter, is another good guy to talk to or deal with.

    Great to have your dad as a Soobie owner!

  • ateixeiraateixeira Posts: 72,587
    I forget his name. He was a part-timer, with dread-locks. Nice enough, but didn't know half what I did about it. Wonder if he replaced Dolly?

    They have another guy there, but he selling the only Forester S Premium they had in stock (2nd time I visit when that was happening).

    Good to have Marc's name, but I doubt we'll need it. The staff were curteous and put absolutely zero pressure on him. Price was set and up-front.

    He even agreed that my dad should wait until he moves here to buy it. Dad didn't want to leave a new car abandoned for months, so I KINDLY offered to "care" for it while he was gone. Nope, darn.

  • rshollandrsholland Posts: 19,788
    Fitzgeralds is where we got our Soob back in '96.

  • miksmimiksmi Silver Spring, Maryland, USAPosts: 1,246
    Nice enough, but didn't know half what I did about it.

    Um, not to be critical, but doesn't that statement describe 99.99% of the world population, much less a poor salesperson? ;)


  • tincup47tincup47 Posts: 1,508
    After 20 years in the automotive business at the dealer level, I have found that most, not all, salesman know only enough about the product to sell the vehicles. I have known very few salesmen who were enthusiasts. I know there will be salesmen that disagree, but as an enthusiast who has worked at several dealerships, I stand by my experience.
This discussion has been closed.