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My Salesperson Misled Me
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what was the "ripoff" price? our cars don't come with floormats, they are an option, but they come from the factory almost all the time with mats. Our mats all are between 100-200 depending on the model.
there is no such thing as market rate, cause every bank has diff rates. Did that dealership mark up the rate? most likely, but it was still below the rate you would have recieved by walking into that bank yourself. See banks limit the amount the dealership is allowed to markup their rates.
For the same reason not all mcdonalds are owned by mcdonalds.
buyers are not required to haggle at a dealership. Sounds like you just should pay MSRP, or the first offer the dealership makes to you and just move on. The problem is, cars are the only purchase where people don't like paying MSRP. When you go shopping at your fav retail store, most, if not all, the items you buy are at MSRP, yet you don't complain about that.
Or maybe you should just go to Carmax, and you won't have to put up with everything you mentioned (the salespeople get the same amount on each car), but like everything else, if you want the best deal possible, YOU are going to have to work at it.
snake, most stores like best buy and circuit city have price matching policies.
thats the manufactuer that decides this, not the dealer. not to mention, if the dealership make say $300 on the sale, the mats COST $100, why should the dealer lose 1/3 of their profit from the deal?
funny thing is, window stickers never say anything about the car coming with keys. some say keyless entry, but not KEYS!
I will say, "If you buy this car my family will thank you, Bell South will thank you, my mortgage company will thank you, Kroger's will thank you"
Its always good for a laugh.
I have a sign ordered for my desk that says:
"Party's of one or more will be charged a gratuity of 8%"
That should really get a rise out of some people.
An older couple came it late Sat, i was already burned out from the day, and couldn't really think straight, yet they told me i had the best presentation and product knowledge of anyone they talked to that day. it really make me afraid of some sales people out there.
He has a twisted sense of humor.
Just as bad is when they have cars listed but under prices and options they say "contact us".
Why the hell would I do that if I'm just browsing? If I see a 2008 Hupmobile for $1000 less than the next guy I might call or even run right over. Without that info I just say "Next"! :mad:
The last time I purchased a car it was because I saw a car with a price and a picture that I liked. I called, took a test drive and bought. If they didn't have the info I needed they would never have heard from me.
2019 Kia Soul+, 2015 Mustang GT, 2013 Ford F-150, 2000 Chrysler Sebring convertible
Thanks. That answers the question I asked in post #139. For you to average $300 per unit with sales and CSI bonuses you need to sell 12 units a month.
I shows how important the numbers and the survey are.
2019 Kia Soul+, 2015 Mustang GT, 2013 Ford F-150, 2000 Chrysler Sebring convertible
To be honest, I probably would have paid $100 for the mats. If I recall, they were charging somthing in the $200-$300 range, which seemed a little much. Of course, by the time I realize that they weren't "standard" it was too late to negotiate since the deal was already signed.
Was that the Hupmobile?
Ya know the thing that bothers me about floor mats? They are there in the trunk of all the cars delivered and then get tossed into the negotiation. Just one more thing. Can't blame the dealer there - that's the manufacturer.
For example, a 2-door Rabbit comes without floor mats, but a 4-door Rabbit comes with.
I think if you look at it from a different perspective, you might find that the Internet could help to save time for a salesperson.
Take your example of the Rabbit buyer. Before the Internet, she would probably come in, and you'd spend 3 hours with them before you realize that the color they want is in some other state!
Likewise, the people who send out the blanket emails are more than likely the ones who are going to "grind" you on price if they came into your dealership in person anyway. At least with email you don't have to let them take up your valuable time.
With email, you can response to them (or not respond to them) at your leisure when it is slow in the showroom. If you actually got them in the showroom, you'd have to give them your full attention for a few hours, probably missing out on other sales, without much chance of getting a deal done with them.
I have that happen all the time as some of the colors rovers come in are very, very hard to come by. If someone wants a certain color/interior combination then there might only be one in the whole country.
If that person just sends in an email asking for a specific color and you reply back that that color isn't available well then you have no chance for a give and take feedback session to figure out alternatives. Over email it is just too sterile to convey that kind of information.
Its not going to take me three hours to find out what kind of color you want.
Yes, I see your point. From your standpoint, you'd rather take your chances with the customer in person, rather than relying on email.
Actually, your post got me thinking about it from the salesperson's point of view. I can imagine that you view email prospects to be less desirable than in person ones. After all, if somebody is physically in your building, they have a certain level of seriousness that somebody who is emailing might not convey. After all, it doesn't take a lot of effort for somebody to craft a generic email and blast it to 20 dealers. Is that how you salespeople view emailers?
I guess what I am trying to get at is that even though emailers might convey a sense of being less serious, they also require less of your time to deal with. So even if your "conversion rate" for emailers is lower than for face-to-face customers, you can probably churn through email prospects at a faster rate than you can deal with face-to-face customers.
In addition, despite the lower conversion rate, you can deal with emailers at your leisure when the showroom floor is empty. So the time that you'd otherwise be spending counting the tiles on the ceiling, you could be cranking away at responding to emails.
Finally, I am not sure why you say that you can't have a "back and forth" via email. Yes, you could just say "We don't have gray" and leave it at that. Or you can say, "We don't have gray, and I think you will find that nobody in the area has gray either. However, if you are interested in the same car in white, we have that, and you can buy that from me for X."
You can do that but it takes a lot longer over email. It could be done much faster in person and at least in my experience people have a tendency not to believe what you tell them over email regarding car availability.
Another thing is that the In my experience the majority of people who sent in internet requests never respond to you when you contact them.
I have a huge stack of internet requests in my dead folder. Only three or four percent ever actually reply back to an email and/or respond to a phone call. An even smaller number come into the dealership and buy a car. You are right that it doesn't take much time but it is normally a waste of that time. I still respond to every internet request I ever get but I never expect a response back and when I actually get one I am surprised.
Its rare that things are sold at MSRP. Most things are sold below MSRP. Most items sell for different prices at different stores.
2011 Hyundai Sonata, 2014 BMW 428i convertible, 2015 Honda CTX700D
Yes usually on advertised prices, they just took our word that that is what wally world was selling them for. Maybe they knew what the price was maybe not.
2011 Hyundai Sonata, 2014 BMW 428i convertible, 2015 Honda CTX700D
2011 Hyundai Sonata, 2014 BMW 428i convertible, 2015 Honda CTX700D
Maybe this will wake up some of the cell phone users who don't pay attention!
Pick any feature that the salesperson isn't familiar with, then pull on your boots and wait for it..
Too many people have a problem with saying, "I don't know".
Your story is funny, because it's not that far from the truth..
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No, it was a Chrysler Concorde. After my son drove it off a cliff it looked like a Hupmobile!
2019 Kia Soul+, 2015 Mustang GT, 2013 Ford F-150, 2000 Chrysler Sebring convertible
mack
some mention window tint, or solar glass, so yes, in a way they do say they come with a windshield, :P
Exactly. All it takes is a 5 minute phone conversation, but a lot of people get defensive, refuse to talk on the phone, because they are supposedly busy, and then email back and forth for days. Meanwhile the car they wanted gets sold, special lease expires, they forget all the information you sent them, and somehow it's all your fault...
I do much better than 4% response over the Internet, but the problem is that to give good service to one serious customer - I have to cater to 30 12 year olds, storkes, and plain lunatics...
So four percent of the people actually talk to you or you close four percent of them?
TO MAKE A LONG STORY SHORT. A CAR AT A $12,800.00 KELLY BLUE BOOK VALUE WAS SOLD TO MY SON FOR $28.885.00 THIS INCLUDES A 20% ANNUAL INTEREST RATE EQUALING $11.300.00. SORRY WE DID NOT COME TO THIS SITE EARLIER. BUT IT'S SO SAD THAT SOME DEALERS ARE WILLING TO ROB AND SHACKLE CONSUMERS WITH A 125% MARK-UP. BUYER BEWARE
I'm a firm believer that courses like "Common Sense 101" or "How to Survive in the World" should be offered in college. At least then PART of the tuition would be going to something useful.
'11 GMC Sierra 1500; '98 Alfa 156 2.0TS; '08 Maser QP; '67 Coronet R/T; '13 Fiat 500c; '20 S90 T6; '22 MB Sprinter 2500 4x4 diesel; '97 Suzuki R Wagon; '96 Opel Astra; '11 Mini Cooper S
I get a response from over half - "bought somewhere else" if nothing else. This month I got about 90 Internet leads, and sold about 10 cars to Inet customers, and I am sitting on 3 more deals. Some of them were a work in progress from months before, - sold orders and such.
That is not possible here in FL. As I understand it, banks go by NADA values and that is what they base their lending amounts on. Did he buy his car at a "buy here, pay here lot"?
Finance charge is not a mark-up. If you finance $16,000 for 72 months with 20% interest - finance charge will be over $12,000. How was your son misled?
A friend of mine is a lawyer in NYC. She and her husband wanted a Maxima SE and had it speced out exactly how they wanted it and faxed out invitations to make an offer. They got blown off completely by some dealers, offered silly high deals by some and taken seriously by some. She took the three best offers, faxed the best to the second and third and within a day had what she figured was her best price and bought.
Seems to me it was a quick mini for someone.
I do understand that if you get people less serious doing this that it would drive you mad. I also understand that you high end folks deal differently than mainstream folks.
VW/Audi
Last spring I was looking for an extra car - something like a Miata - for fun. The non-responses saved me from actually pulling the trigger. My wallet owes them one.
It's also possible her son had no credit history or maybe some derog credit that caused the high rate?
Yes, it stinks but at the very least, her son should have done his homework BEFORE buying that car or maybe brought someone along ( a parent?) to make sure things were on the up and up!