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2013 and earlier-Subaru Legacy Prices Paid and Buying Experience



  • ateixeiraateixeira Posts: 72,587
    Congrats, sweet ride!
  • you are right not a great deal, but it sounds like you got exactly what you wanted. Sometimes price isn't everything.

    i personally am willing to not get the exact color or feature in order to get a better price but I realize some people are willing to pay that premium.

    Enjoy the ride!
  • ateixeiraateixeira Posts: 72,587
    Not me.

    I had a slightly better deal on a red Miata, but a red sports car is ticket bait.

    I paid a little more for blue, though it did have more equipment anyway.
  • sellaturcicasellaturcica Posts: 145
    edited November 2010
    I just bought a 2009 Legacy SE manual with 18k miles for $16k. What I wasn't expecting was the finance guy offering me the chance to Subaru "certify" the car, which has 1.5 years and 18k miles left on the factory warranty. By "certify" he seems to mean extending the powertrain warranty to 6 years/100k and then selling me a "Gold" level Subaru service/certification plan, which is purely exclusionary and has a $100 per visit deductible for another 3 years after the factory warranty ends, so until sometime in 2015. We started at $1690 for this service, and now we are down to $1300. It is apparently refundable and transferrable.

    This doesn't seem like that bad a deal, but I've been taught the rule of thumb is not to buy these. This is from the original manufacturer, so is no fly by night company that will disappear. It will also probably add at least $500-$800 of value if I decide to sell the car at some point in the next couple years- I can't lose that bad, can I?

    Also, shouldn't the car have to pass some sort of certification process for it to be Subaru certified?
  • sellaturcicasellaturcica Posts: 145
    edited November 2010
    Never mind- looks like what he's trying to sell me really is a service contract that he's vastly overcharging me for. Never say yes to anything in the finance department!
  • timadamstimadams Posts: 294
    I know dealers like to sell what they already have in stock. Second choice is to trade with another nearby dealer. But is it possible to special order a Subaru from the Indiana factory? I want a Legacy 2.5i Limited in Azurite Blue with a remote start, auto-dim mirror and splash guards, and there are none at any nearby dealers. I want that color so I can have the light interior, and I don't want a moonroof. Do dealers make less on a customized order, or can't you do that with Subaru?
  • cptpltcptplt Posts: 1,075
    edited November 2010
    dealers can always order from the factory for a specific trim/option combination, there is a cutoff date` the factory gives them each month to get the vehicle produced in the next months production schedule. I have done this twice. So at the least you may have to wait a little more than a month, or close to 2 months if you just missed the cutoff date.

    only other issue is that any factory incentives etc are whatever they have when you get delivery, not at the time of the order. probably not a big deal as they haven't changed much all year and usually only get better nearer to the new year anyway.

    pricing should be the same regardless of whether its on their lot, traded with another dealer or custom ordered, unless its been sitting on their lot for months and they want to move it and give you a big discount like the one painted fluorescent pink:-). the sales manager I dealt with told me they like factory orders as they know it will be sold, they will have little/no finance costs holding it on their lot till it is sold, it increases the number of cars they may be ordering that month which in turn has all sorts of upsides for them from SOA down the line in terms of future allocations/bonuses etc.
  • Unless your dealers are geographically far apart or are lazy, I can't imagine that they wouldn't try to trade with each other to find your color combination. My dealer did that for me at no extra charge. All of the other items you mentioned for the car are accessories that can be added at any dealer. Or, if you want to try to install them yourself, you can order the parts online at a substantial discount and also save on the labor. I installed the splash guards myself and I'm no mechanic. Subaru deliberately limits colors and focuses on dealer-installed accessories to keep costs down and still give buyers a reasonable choice. I would negotiate a price for the car you want and ask your dealer to go find it. If that doesn't work, as another poster suggested, you can always order from the factory.
  • timadamstimadams Posts: 294
    I live in a rural area, and the dealers are indeed far apart. My salesperson searched and couldn't find one to trade. I did a search of all dealers within a couple hundred miles, and there are no cars with the color and options I want, or even very similar, as a matter of fact.

    In addition, my dealer is telling me adding the accessories at the dealership costs more than if they are already installed, due to dealer labor costs. For example, I want a remote starter. If installed at the factory, it costs $318 invoice and $424 MSRP. The dealer wants $506 to install it, at least $100 to $150 more than if it were already installed. The same applies to the splash guards. Yes, the sales department should eat some of that extra, and I would be willing to pay a bit more, but there are no azurite blue limited legacies without sunroofs anywhere near me to trade for.

    I think I'll order what I want and wait the 4 to 8 weeks. My salesperson said I can do that. I now need to nail down the price of the new car and my trade-in.
  • My car was just totaled and I've been searching for the elusive 2.5i Limited with the specs that I wanted. In my search, as of 11.30.10 (car totaled this past Monday) I found the limited that YOU were looking for at Ed Shults Subaru Dealership in Warren PA 814.726.3150. Bob, who I've only met over the phone, has a 2010 dealer vehicle that's a 2010 Subaru Legacy Limited 2.5i in Azurite Blue Pearl with 5,000 miles on it. He told me that they're "motivated" to sell it and it's invoice is $24,XXX (I don't remember the last few digits). Being a dealer car it hasn't been registered and it is still considered new as far as financing is concerned. It could be worth the drive/flight to save a couple of thousand dollars on it. I believe it does have a moonroof, so you would have to "suffer" with that. Unfortunately, I want a dark interior with the graphite gray and it's pretty popular. Any idea on an actual base invoice price for the 2011 2.5 limited's? I was given an offer of $100 over invoice of $24,100+$100= $24,200 and feel they were too eager to throw that price out...and I would be leaving money on the table. The model I'm actually looking for has a few more bells and whistles...but I need to better understand my starting point. If anyone has any ideas, please share...I need a replacement ASAP. Thanks!
  • timadamstimadams Posts: 294
    Thanks for the lead, mebu22, but I ended up ordering exactly what I wanted from my local dealer. As a matter of fact, I picked it up yesterday. I put a $500 deposit down on Nov. 9, and they placed a factory order in Indiana. It was delivered to my dealer on Nov. 30, exactly three weeks after the order was placed. I was able to order the color and options I wanted, and the dealer didn't charge me extra or try to talk me out of doing a factory order.

    I ended up paying invoice, which was $1,819 under MSRP, which I thought was a fair and reasonable price. For the car you mention, which is one year old and has 5000 miles, I would expect to pay $3,000 to $4,000 under invoice to compensate for it being a 2010 model with that many miles. As you said, their asking price is just that, the asking price, but I find that dealers never want to discount previous-year models as much as they should. When you go to trade or sell that car in several years, it will be a year older and worth $3,000 less (give or take) than a 2011 model.

    You must be new here at Edmunds, because you can figure out the exact invoice and MSPR right here on Edmunds. Go to the top of the page and click on 'New Cars' and work your way through the pricing. For my car, the Edmunds invoice and MSRP figures were correct, with one exception: cars coming into Pennsylvania are California-spec PZEV, and Subaru charges $300 more for PZEV cars. So the Edmunds invoice price is $300 less than actual for a PZEV Legacy. Another good source for pricing info is You can click through and pick your exact trim level and options, including PZEV, and come up with the exact invoice and MSRP.
  • Wanted to share the buying experience with SUbaru of Plano, TX. They were very cool and low pressure - a quite pleasant experience overall; I worked with Mark and Gary.

    I got a 2011 2.5 Legacy Premium, with:

    All-Weather package (Heated Front Seats,Windshield Wiper De-Icer, Heated Side Mirrors)
    Power Moonroof
    Subwoofer Kit, Tweeter Kit, Media Hub, BlueTooth Connect Kit
    All weather Floor Mats
    Trunk Lip Spoiler
    XM Satellite Radio

    I paid $23,422 + TTL. This was a model on the showroom floor so they drove it out fo us. No wear, very clean, 34 miles on odo (so not a demo). I think I did good.

    I used Edmunds many times to get great info I figure I'd give something back! :)
  • ateixeiraateixeira Posts: 72,587
    Congrats. Cold enough now to enjoy those heated seats? I love the ones in my wife's Forester.
  • Not that cold just yet... and seeing that we live in Texas (DFW) I expect that this will be casually used. But I also figure that once my wife really starts using the heat, it will be on for her often. :)
  • ateixeiraateixeira Posts: 72,587
    Funny observation - in C&D's annual 10Best list, a Legacy 2.5i CVT was listed as the quietest car they tested in all of 2010, ahead of dozens of luxury cars.

    Kinda funny.
  • raduderadude Posts: 50
    edited December 2010
    I've noticed the same thing yesterday.

    I knew my new Legacy was quiet... I never realized it was that quiet :)
  • ateixeiraateixeira Posts: 72,587
    WHAT? I can't hear you. You're inside your Legacy and the windows are closed, the insulation is too good.

  • su_a_vesu_a_ve Posts: 81
    Helped my folks with a new 2011 2.5i Outback Premium (cvt) w/All Weather.

    $500 below invoice + TTL
    1.5 % finance @ 36 months

    I was surprised to see these numbers. But I had 3 other offers at $1000 below, $500 below and $200 below invoice, so there must be some dealer incentive going on even though I did not see this advertised.

    The $1K below wanted $500 locate fee and $400 doc fees. The other dealers had no locate fee up to 200 miles and $200 doc fees.

    We bought it at the dealer we will be servicing it as well.
  • I just bought a used 2008 Subaru Legacy 2.5 GT with ~36,500 miles on it and one previous owner.

    I found the car through autotrader at a dealership in Chicago Wilkins Hyundai and Mazda. Originally the dealer wanted 19,991$ (not including tax which would be 6% in MI since I am from Michigan), my friend and I were able to get him down to 18,775$.

    The specs on the car I bought are the following:
    - Popular group 2 config, which I think included the auto-dimming rearview mirror with compass, heated driver and passenger seats.
    - Windshield wiper de-icer and heated side view mirrors
    - Extra speakers and subwoofer under the driver seat
    - Power moonroof
    - All weather floormats
    - XM satellite radio
    - Trunk spoiler
    - 5 speed manual transmission with momo sport shift knob

    I wasn't sure what else was an extra on this car, essentially I just got lost in all of the buttons and features this car has.

    An interesting circumstance though was that I bought it last weekend and was pretty much in the perfect position to test it during the "snowpocalypse" which was a huge snowstorm covering 3/4 of the US Feb 3-Feb 4th 2011. Coming from a rear-wheel drive car, the Subaru needless to say exceeded my expectations, while my neighbors were stuck in their parking spots next to me I put the Legacy into reverse without shoveling any snow out and drove through the snow drift behind me and proceeded to plow a channel out to the main road. I will of course refrain from driving in deep snow on a regular basis but I could not resist the opportunity to see for myself why my friend who introduced me to Subaru in the first place was going on about.

    Anyway though the car isn't perfect, there are a few things I noticed although it could just be me getting used to the car as well and iron out in the future.

    - Rear driver side passenger door lock froze shut, so I could not unlock it manually or with the key fob. Eventually after driving around a bit it thawed out.
    - Slight rattling noise from I believe the glovebox
    - I find it sometimes a bit hard to get into reverse gear; but perhaps this will work out once I get more familiar with the car.
    - The interior trim near the gearshift seems to be a little loose as I can press on it and it will move up and down.
    - The frameless windows of the 2008 model make for more wind noise

    Otherwise I was glad to confirm that all of the electrics I checked at the dealership were indeed continuing to work.
  • karunchkarunch Posts: 8
    I recently got a Ruby Red Pearl 2011 Legacy 2.5i Premium from Glanzmann Subaru in Jenkintown, PA and I think that I got a half decent deal. My car is equipped with:

    All Weather Package
    Auto-Dimming Mirror w/ Compass
    Splash Guards
    Media Hub (dealer installed before delivery)
    Remote Start (dealer installed before delivery)

    I negotiated down to $23,500 including installation of the 2 options (media hub & remote start), and then I had the $250 Subaru coupon from the Philly Auto Show. So I got my car for $23,250 plus TTL. The car had 17 miles on the odometer when I took delivery.
  • ateixeiraateixeira Posts: 72,587
  • cptspaldingcptspalding Posts: 3
    edited March 2011
    Thank you all for the helpful info posted here.
    I am searching for a used Limited 08/09/10.

    Edmunds price vs kbb is often higher on kbb. "Odd" the last dealer I sat with used kbb.

    Looking for info from any who have had luck recently. Limiteds seem hard to find. Elites even rarer. Many dealers seem unwilling to budge from online posted prices. I'm trying to stay low 20k's otd. I am located in NJ + Bill Kolb seems shady.

    Any info would help, dealers, year/model feedback etc. Thanks. I will update,when/if ever, i can find a deal.
  • longislander1longislander1 Posts: 112
    edited March 2011
    I would sell you my '08 (diamond gray metallic) if I didn't love it so much. I bought mine at North Coast in Glen Cove, NY. They will bargain hard, they don't seem to be able to keep much in stock (Subies very popular here on north shore of Long Island), but their service has been fabulous and very reasonably priced. You might try casting around at The folks on there are very helpful. And while you're there, you can check the postings on Kolb. The stories I read are mostly bad.

    The last time I checked, Subaru was valuing my car at between $15-$16 as part of its guaranteed trade-in program, so if you add a hefty dealer profit on top of that, you're talking in the very high teens retail before taxes, tags, etc., for an '08.

    Frankly, though, unless you're buying the Subaru for its AWD, you can get a new Hyundai Sonata for around $20K (although not with leather at this price). They are really fine cars, and to me, feel far more advanced than even the 2010 and later Legacys. I'm a Subaru loyalist (I also have an '08 Outback), but I would still switch if I didn't need the AWD in the winter.

    Good luck with your search.
  • Thx LI1 for the info. Legacy web site helpful too.

    But now I am talking myself into going for 'broke' with a 2011. With used subby limiteds tuff 2 find and holding value I am beginning to bend.

    I tested the 2.5 and the 3.6. Now I have to talk myself down from the 3.6 as you can imagine the ride is awesome, though the 2.5 was close other than off the line. I have gotten a good quote (below inv.), I'll update when I leap.

    Any one buy either 2011 limited of late? Any/all info is helpful.
  • When I was looking for a new one, I used as the benchmark for low prices. I couldn't duplicate their low price in my area (where living and other costs are higher), but it did help me to negotiate what I thought was a fair price. You should also check out for fairly accurate sale prices on the new models (vs. too-high prices at edmunds, carsdirect, etc.).

    I have a sports car for weekends, so I didn't feel the need for speed in the Limited (especially with gas prices -- once again -- approaching $4 a gallon). I will stand corrected, but I believe there is no difference in the suspensions in the various Legacy models. It's one way that Subaru saves money. I know this was true back in '08. The only difference then was that the GT had bigger brakes. If you go with the 2.5i, you will be fine in most circumstances and will save a few bucks on gas. The only limitations: 1) you won't be able to hit the gas and squirt into openings in traffic, and 2) you won't be able to fill the car with three other people and luggage without noticing it. Other than that, the 2.5i is a great performer and I understand it's even better in the 2011 with the CVT transmission. Good luck in the search.
  • timadamstimadams Posts: 294
    I bought a 2011 2.5 Limited in December. I paid $200 under invoice, which I thought was a very good price. It was right around the price sells at. If you can get at or under invoice, I think that's a good deal.

    I test drove both the 3.6 and 2.5 twice before I bought. While I liked the power of the 3.6, I didn't like the high revs at highway speeds compared to the 2.5. The CVT really holds RPMs quite low on the highway. Given gas prices, I'm glad I went with the 2.5.

    Good luck!
  • Well goin with a 2011 2.5 limited for 800 under inv. Spoke with every subby dealer w/in 100+ miles and ended back @ the nearest one. The 3.6 just was not possible, 3300k more than the 2.5 inc moonroof + bells + whistles.
    New rather than used due to the better value, availability etc. Thanks again to all contributors.
  • ateixeiraateixeira Posts: 72,587
    Yeah, they just don't depreciate much.

  • kevingmkevingm Posts: 1
    Just helped my mom purchase a new 2011 Subaru Legacy Premium 2.5i automatic with all weather package (heated cloth seats), auto dimming mirror w/compass, and body side molding for $20,939 plus tax, title, license and $99 service fee (MSRP was $23,655, invoice according to Edmunds is $22,213). Got 2.29% financing for 60 months also. Did not have a trade in. We got an online quote from a dealership about 100 miles away to help negotiate with the dealership that is 30 miles away from my mom's house. The dealership we bought from first gave us a quote of $22,000 and than I sent them the online quote (ex the dealership name and location) and they matched it. Very easy to deal with, almost to easy, so maybe you could get an even better deal. My mom loves the car and I think we got a good deal.
  • kyoshikyoshi Posts: 1

    I found a CPO limited 4cyl in the color I want with 10k mileage. They've verbally agreed to sell for $23100 to include adding tint, spoiler, and cargo tray. I've had a difficult time deciding between the invoice price of a new 2011 without the spoiler and tint, and this car. Am I getting a decent deal?

    I'm in TX, and this is the only vehicle within 400 miles in the color I'm looking for, and mileage.

    Your help is greatly appreciated!
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