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VW ad from 1959 + sales chart and prices.
https://www.thesamba.com/vw/archives/info/salesfigurest1.php
For Fairmont, wasn't a base Fairmont pretty spartan? I remember when I was a kid, a friend of my mom had a low option 2 door, and it was really plain, but I don't recall it being troublesome anyway. I know that loaded up they could be nice.
Although, I wonder if you could get air conditioning with the 4-cyl Fairmont, or would they make you move up to the torquier 200?
One thing I liked about the Fairmont/Zephyr is that, in my mind at least, it seemed to put them on more or less equal footing with other compacts like the Nova or Volare. And they could even compete with GM's downsized intermediates. I couldn't see a Maverick or Comet doing that.
Also, on competing with GM's downsized intermediates, do you guys remember HPMcTorque, who used to post on here? I remember him telling me that when the Fairmont came out, he really wanted one. But between the unprecedented demand for them, and all the recalls, it was hard to get one, so he ended up getting a '78 LeMans instead. And he got lucky...managed to get a 305 model instead of a 301. So, I could see those cars being cross-shopped back then.
I thought the Fairmonts with the 4 headlights were nice looking. And those Futura coupes with the basket handle roof...those would have made for a better downsized T-bird, than the '80 we ended up with !
I wonder if anyone's ever thought to put a T-bird front clip on a Fairmont Futura. I'm pretty sure it would fit. I think all the creases line up with the rest of the body, and IIRC all of the '80 T-bird's extra wheelbase was tacked on in back.
2017 Cadillac ATS Performance Premium 3.6
A quick google didn't find a Bird but found these:
2020 Acura RDX tech SH-AWD, 2023 Maverick hybrid Lariat luxury package.
I don't think the Taurus made it into the top ten yet. For '86 it sold well, better than the '85 LTD had. But, it didn't really come on strong until '87. So, my guess is, GM had 6, Ford still had two (Escort and Tempo). And the other two were imports. Maybe not the Stanza anymore, but still, Japanese imports. I imagine the '86 Accord had to have made that list, as it was very well received at the time.
I kind of liked GM's N-body trio at the time (Grand Am, Calais, Somerset Regal). Originally, they were supposed to replace the RWD Cutlass Supreme, Grand Prix, and Regal, but by the time they were getting close to launch, gas was cheap and easy-flowing again, and those cars were still popular, so they were launched instead, as a sort of import fighter. I think the Grand Am actually had the balls to try and go after BMW! I seriously doubt it succeeded in fooling that target audience, though.
That '83-86 LTD front clip looks good on the Futura. I especially like the one with the smoked-out headlight covers.
2017 Cadillac ATS Performance Premium 3.6
2017 Cadillac ATS Performance Premium 3.6
something else I saw not that long ago (probably on bring a trailer or cars and bids) was a Ford transit connect swap, where someone put in the powertrain from a Focus ST I think (turbo and 6 speed stick) along with other goodies like suspension and seats. Looked really well done.
2020 Acura RDX tech SH-AWD, 2023 Maverick hybrid Lariat luxury package.
‘71 Ninety-Eight in my favorite ‘71 GM full-size color. This one has a lot of rattle-can touch up, and no inside mirror.

What brought this to my mind was a 1980 Aspen ad that mentions it being $800 below its nearest 6-passenge competitor, and lower-priced than even the 5-passenger Fairmont.
I got plenty of Fairmonts in my rental days. The only car that ever left me stranded was a Fairmont. Although, I realize it could've been anything. (The other worst rental I recall was an '80 Grand Prix V6. The radio turned on and off on bumps, and the only interior light inside, other than dashboard lights, was the courtesy light on the floor of the front passenger. It ticked like a time bomb and I put three quarts of oil in it at one time, during the week I had it, afraid of it self-destructing.)
I later hated Alliances and Encores, but that's another story, LOL.
A longtime friend and coworker bought a new '79 Zephyr Z-7 in a firethorn red metallic with the 302 and 4-speed. He ordered it. The guy who restored my first Studebaker, married a gal who had bought a new, black, '78 Fairmont 302 4-speed. It was the boxy two-door sedan. I believe they still own it.
We talked about this some time back, but in all the Fairmonts and GM mid-sizes I drove, I felt the Fords felt like a big small car, and the GM's felt like a small big car. I think that was most likely due to the GM's being body-on-frame. But I do remember, similarly equipped, the GM's cost more.
When my Dad looked at the GM midsizes, he was appalled by the four-door fixed rear windows, although was aware that on GM midsize coupes, none had had roll-down rear windows since '72. He was also appalled by the compact spare.
The last full-size spare I had in a car was in our '93 Caprice, and it was an option. The car I wanted just happened to have it, but I liked the idea of it having a real spare....old-skool.
2017 Cadillac ATS Performance Premium 3.6
2020 Acura RDX tech SH-AWD, 2023 Maverick hybrid Lariat luxury package.
Mine: 1995 318ti Club Sport-2020 C43-1996 Speed Triple Challenge Cup Replica
Wife's: 2021 Sahara 4xe
Son's: 2018 330i xDrive
The closest I can remember, was a training video for a 1977 Royal Monaco. It was being compared to a Caprice and an LTD. They were definitely picking and choosing their battles on that one. For instance, they mentioned how the Caprice's back window only went down about half way, and the Royal Monaco's went down further (about 3/4, maybe). But the LTD's rear windows went all the way down, so they kept their mouth shut on that one! Most of their yammering about the Caprice was how it gave up too much in the name of downsizing, while their Royal Monaco was still an "uncompromised" full-sized car. But the LTD was, as well. I forget now what they picked on the LTD for. About the only thing I can remember was they called a lot of the LTD's styling details "overly fussy and unnecessary" or something like that.
I found it interesting that Dodge even bothered trying to push the Royal Monaco, at all. I can't imagine too many were bought by civilians. Although, it did sell better than the '76 model. A lot of police car/taxi buyers were starting to use the midsized Monaco (formerly Coronet) more often, so fleet sales of the big Royal Monaco might have been falling off. So, maybe civilian sales actually did pick up a touch.
Even though GM's downsized B/C-bodies were a smash hit, there were still buyers who wanted an old-school mastodon. So with GM taking itself out of that market, it took away most of the competition for those big cars. Or, it could have simply been the economy, that helped the Royal Monaco (and Gran Fury, to a lesser degree). 1977 was a great year, overall. As long as you didn't think about those interest rates, I guess!
2021 VW Arteon SEL 4-motion, 2018 VW Passat SE w/tech, 2016 Audi Q5 Premium Plus w/tech
I also thought the lack of a tach was a bit odd. I can't remember if my stepdad's '84 GL coupe had one or not. I tried looking at pics online of '84 Tempo dashes, and it looks like standard was just a speed and gas gauge, but there was an option that gave you a tach and a temperature gauge.
Overall though, I think the car has aged pretty well. And for not being a very expensive car, I don't think the interior looks bad at all. Personally, I think chrome door handles and nicer window cranks would dress it up nicely. As it is, I think the black ones look kinda cheap and clashy. Oh, one other detail...that recessed area in the top of the dash that looks like it's trying to pass as a little coin tray or whatever, looks like it would be utterly useless in anything resembling spirited driving.
A Ranger with a Vulcan would probably be on my list of cars to survive the apocalypse. Naturally a box Panther and anything with a 3800 would enter the chat as well.
2025 Ram 1500 Laramie 4x4 / 2023 Mercedes EQE 350 4Matic / 2022 Icon I6L Golf Cart
Today, it was apparent that 'Miss Hathaway' at some point had traded her red '65 Coronet 500 convertible for a new red '69 Coronet 500 convertible. The '69 is my favorite Coronet. Always liked the three horizontal taillights in back, shared with the R/T.
Also, 'Mr. Drysdale' pulled up to the Clampett mansion in a red, '70 Challenger convertible. Whitewalls, full wheel covers, probably a 318. I usually remember him in an Imperial. But that Challenger looked nice. The styling has aged well IMHO.
Late 80s base Maxima in fair shape parked at work.
The pic doesn't reflect how the Corolla to the left looks bigger than the Maxima.
2021 VW Arteon SEL 4-motion, 2018 VW Passat SE w/tech, 2016 Audi Q5 Premium Plus w/tech
2021 VW Arteon SEL 4-motion, 2018 VW Passat SE w/tech, 2016 Audi Q5 Premium Plus w/tech
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2017 Cadillac ATS Performance Premium 3.6
After '65 Grand Prix and Bonneville, those are my next-favorite instrument panel.
I can recall only one contemporary magazine article about the '64 Hawk. One thing I remember them commenting on is the deep padding on the right 2/3 of the panel, "...unlike the 1/4 inch common in the rest of the industry".
2017 Cadillac ATS Performance Premium 3.6
2020 Acura RDX tech SH-AWD, 2023 Maverick hybrid Lariat luxury package.
2020 Acura RDX tech SH-AWD, 2023 Maverick hybrid Lariat luxury package.
In our 1950 Champion, those side vents really brought in a large amount of air flow to cool
the passenger an driver.
2014 Malibu 2LT, 2015 Cruze 2LT,
Ironically, the Stude museum today just posted this current-day pic of their ‘64 Hawk.
2017 Cadillac ATS Performance Premium 3.6
Looks outstanding.
The hard plastics used during that period did not age well. The hard plastic white A pillar trim in my 76 Sunbird before I sold it in 83, didn't turn color but you could see multiple fine line cracks that would later cause the plastic to crumble and self destinigrate. The trim around the rear windows were doing the same.
2021 VW Arteon SEL 4-motion, 2018 VW Passat SE w/tech, 2016 Audi Q5 Premium Plus w/tech