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Yes, Lincoln's maketing of the LS has been horrible. But marketing has had to live with sr. management decisions made a decade ago to put 11 or their 12 eggs in to trucks and SUV's.
The Lincoln LS's main problems are:
The LS is a point product that has next to nothing in commong with the rest of Lincoln's product line.
Lincoln's image is that of less than hip underperforming cars. I wouldn't want the job of trying to market the LS with that baggage.
The Lincoln LS doesn't have a name, instead it's labeled as a trim level.
heyjewel - There was an article in Det. News this week that said suppliers have already been notified that the Aviator is gone after 2005. On the other hand "Reports of the death of Lincoln’s Aviator have been greatly exaggerated, insisted Ford Motor Co. COO Nick Scheele, during a discussion with reporters in Traverse City."
The more I look at the LS V8, the more I am liking it. Traditional styling, yes, but it does catch the eyes.
Does anybody know what kinds of changes are in store for 2004? As for LM's direction, I think the LS could be the start of a trend towards marketing to the younger generations. As has been mentioned here several times, Lincoln's marketing has been to the late 40's + crowd.
Trying to compete with the younger generations means more than just a smooth ride. It means using the newest technologies to give you the best of both worlds - lux and sport. If Lincoln can emphasize the technology and the performance they can provide, and back it up with interesting and reliable vehicles, they have a shot. Address reliability issues with widely advertised stress tests and make that part of your marketing plan.
Regardless, get somebody in there who knows how to market to the younger generations!
Take what interests the younger generations: music, flashy displays, quick graphics transitions, things moving fast. If they could nail an ad campaign using these kinds of techniques... who knows. I like how Buick is using the Tiger Trap concept. Makes the ads fun... which garners interest.
I'm 34 and I'm amazed that I'm considering the LS! It shouldn't have to be like that.
-Paul
I would think that, if the demise of the Aviator rumor is baseless (or the Marauder for that matter), Ford would **aggressively** try to put it to rest. I'm sure this turns potential customers off. And I'm SURE because I'm one of them. The Aviator has been on my short list for a while to replace my Tahoe. But, now I'm thinking why be associated with a loser? What's so bad about it that nobody wants it, including Lincoln?
These thoughts are somewhat balanced by the car itself and the reviews which put it on a par with the *best* in it's class in most areas, including driving dynamics, and above the others in a few areas, like the important, for my use, towing capability. And it's much better than it's siblings, the Explorer and Mountaineer in these areas and the interior is *very* nice.
I've also read that sales numbers are really not bad at all. So why the cancellation talk? I don't understand. Geez, the car's been on the market since, what, last summer or fall? I've seen one commercial for it where some apparently deranged idiot drives around gleefully in the rain with the sunroof open and an umbrella stuck thru it, which he next gives to a doorman. I mean who the heck are they aiming that at - escapees from the state hospital?? Who the he__ is running Lincoln's marketing now anyway?
OK, gotta quit ranting.
Oh, one more thing. Someone said (and I read it on autoextremist too) that the Aviator will be replaced by a crossover type vehicle ala Chrysler Pacifica. Well, that's just plain bull. I mean, that'd (almost:>) be like saying you're replacing the F-150 with the Contour. These are two completely different vehicles. The Aviator is a muscular, tow-happy truck-based sit-up-high SUV. The Pacifica is a modern station wagon that couldn't tow a Beetle. If Lincoln wants a crossover, fine, but it won't be a replacement for the Aviator.
Oh, and I would be shocked it the 4.6 modular V8 was really going away. That's a great engine. I owned one. It would also surprise me that a 'worker' at an engine plant would be privy to what will or won't be mfg'd there a year or more in the future.
Well, you know I just had to look that up. The Pacifica can tow 3500 pounds. The curb weight of the Beetle('98+) is about 2850. Speaking of the Pacifica, there is another example of a car that was poorly marketed from the start. They sent nothing but loaded cars to the dealers. Most were stickering at 41K or more. No buyers so they found a scapegoat in the head of marketing (tough position that), fired him and now are sending base models to the dealers most without AWD. Stay tuned.
OK, donning flak jacket. I have owned a 2001 LS for 2 1/2 years, 34000 miles. It's been dead-on reliable. Although there have been some PIA issues that have had it at the dealer more than I'd like, I always had a loaner so I'm not real bothered.
However, I admit that I wouldn't doubt that there have been a fair share of LSes that have been lemon law'd. Heck, there've been at least a few posters on this board who've swapped out LSes. I guess in one way you *might* consider it good - that folks with "troubled LSes" *are* able to get new vehicles seemingly relatively easily?
OTOH, I suspect that, if it is true, the reason is that some of the problems that crop up on the LS seem to be extremely hard to find and/or fix. Like, say, stalling, or battery drain, or ... I think the roots of this are twofold: (1) The LS is a high-tech complex vehicle. Especially for a Ford. (2) The dealer service folks are in general, IME and IMHO, incapable of adequately diagnosing and fixing many of these tough problems, and even some simple ones. Heck, my dealer service dept didn't even know how much oil to put in my Duratec V6 until I blew up at them after I found the engine 2 quarts low shortly after a schedule maintenance visit.
So, that's the way I see it. Wouldn't turn me off on the car though. The vast majority are like mine. If only jack (n)asser hadn't gutted dealer service by nickel-diming the techs, drastically shortening expected job times and thereby driving good ones away. And I wonder how many have even been 'trained' on the LS?
I have a 2001 V8 Sport. Last 2 days everytime I put the key in the ignition, it won't turn w/o major struggles. Had it towed to the dealer today. Anyone else with this type of problem?
Aceman
The rear end, is a sub-chassis, made mainly of aluminum, and it is isolated from the rest of the car by a flexible, rubber joint, that makes the car more manueverable at slow speeds (...and you guys thought I slept through that technical presentation at Lincoln headquarters in Irvine, California two years ago).
The battery is in the trunk. The goods, including computer, is up front. It is a considerable engineering problem (believe it or not) to keep the ground between the rear end and the front chassis secure and constant -- and also to keep the positive battery cable secure as it snakes from the trunk, through the fender well, up to the front firewall, where it has another bolt-on link before entering the engine compartment.
Not having a single, solid conductor from Alternator to battery, and a single, solid ground, wreaks havoc with the level of communications and complexity of the add-on modules on the LS. You can hear it in the AM radio. Perhaps that is the cause of the mystery beeps. It definitely is the cause of many of the problems I have had with my LS, and others have reported.
This isn't a TSB issue, it is a design issue.
If it won't crank at all, it's the PATS - passive anti-theft system -- there are common problems with that unit involving the connector to the module, and loss of the programming. All are easy to diagnose.
You obviously DON'T have an LS !
I have a 2002 LS-V8 Premium Sport and it hasn't had a HICCUP !!!
All I've spent on it is gas since all the maintenance is covered for 3 yrs and 36000 miles !!!
It is a CLASSY car, a FAST car, a SPORTS car...
I've had european, British, and american sports cars and NONE of them handled like my four door 'sedan'...
The ONLY thing wrong with my '02 is that it isn't an '03 with the 500+ improvements, one of the best Nav systems I've seen, and a THX stereo that is super....
FOGGING HEADLAMPS <replaced>
REAR WINDOW FAILURE <had assemblys replaced>
CAR WILL NOT START <dealer replaced a relay
A/C FAILURE <replaced hose coolant
A/C FAILURE <back to dealer ongoing
WILL NOT START <back to dealer ongoing
MYSTERY BEEPS <ongoing
STEERING WHEEL < inch play back and forth
CROME TAPE ON DOOR HANDLES PEELING <replaced
see part 2
Is there any thing else I should have check out or replaced that is prone to failure
The dealer tells he cant duplicate the occasinal
none start and the a/c failure is occasinal also
I have only had the car since March and had all the failures happen since I bought it.
This was suppose to be the cure, i picked the car up earlier this week and upon leaving the lot the car stalled and refused to start again, cranked but would not fire. This morning they think that it could be the fuel pump so it will be replaced on Monday.
This is now the third week of trying to solve that problem hopefully this is the solution. You may want to mention these steps to your service manager in order to save time.
I will repost later next week and let you know if the fuel pump solved the problem
Good Luck
If you're referring to my post #12147, then you did read it wrong. "Dead-on reliable" should be interpreted as "my LS has never let me down." But it ain't perfect and has had some little issues, none of which ever affected me getting where I wanted to go.
Maybe u should reference the post number you're referring to?
conga;
Well, I think we've heard you yelling before. Of the issues you have described, 3 are well-known, 2 of which have tsbs and you had no trouble getting them fixed. The 3rd, mystery beeps, you just gotta live with. The door hadles (inside I presume) are cheap POSes that don't belong in a Lincoln. The steering wheel play is normal. Least that's what they told me.
That leaves A/C and will not start. Hey, maybe failure to fix these illustrates my point in 12147?
-Paul
Quite a problem for a car that communicates through a common bus to most of its modules. Reminds me of the days office computers first came out -- you had to get a solid, isolated, unbroken wire from the main panel and ground. Same problem with the LS -- the electronic control systems are very sensitive, but the car's power supply is pretty much standard automotive technology.
I understand that this forum is for the light hearted run of the mill LS driver but I hope that someone from the Lincoln or Ford camp chimes in every now and then and is sincerely interested in doing something really sick to a very nice car.
Again I want to transplant a 00 o new SVT Cobra engine, convert to the 6 spd tranny, etc.. I really want this thing to scare the pants of the imports and am not looking to make this look like one of those god foresaken boy racers. I want to maintain the beautifully classic lines that I fell in love with way way back in 99'.
"you fine folks now have the con"
Not ot beat a dead horse, or LS in this case...sorry, but what if the ls computer was left behind to control the creature comfort items as I sincerely want to preserve the look and feel of the ls. My primary goal was to maintain as much of the oem design and function in reagrds to exterior styling and interior ergonomics.
Also, knowing what I do know, which is very little.... I have seen that many custom cars are cut and refitted with new engine mounts etc to accomodate new power plants. How much room if any exists in the engine compartment on back.
My wife works in the organ transplatation industry which has little to do with this subject other than the term they use for motorcycles.... which is donorcycles.... so yo can see she would rather see me buy a puppy than a horse...
I am not above doing some aggressive mods to pull this off but being tnis is the first time I have pondered doing such an evil deed I would like to speak to a community that has intimate knowledge of the LS. I really really want to do this. Plus I am thinking this would be easier than convincing my wife that I am still an accomplished motorcycle jockey even though it has been 7 years since I have ridden.
Thanks again for the constructive feedback.
BTW... I do like the s-type r and know that it is american car evebn though it does hail from abroad
It goes new for about 12,000....
This is a special car, not little yellow bus special either....although I think the little bus may be about as fast, and it really deserves a special engine and the first thing that comes to mind is Ford Cobra SVT. Unless someone knows of a strong 6 that could be fitted into the engine bay I am ready to beat it to fit and paint it to match, the Cobra SVT engine that is.
Methinks this poster is a bit of a troll?
His reference to the LS being 'slow as a bus'
and this comment about 'us':
"this forum is for the light hearted run of the mill LS driver "
are what makes me think troll. But I could be wrong. Maybe he really does want to put a Cobra engine is his LS instead of getting a "cafe style motorcycle." I can see the similarities! (:>)
I recently had a paintless dent repair service take out the shopping cart "dings" for about $90, and the car looks (to me, at least) like it just rolled off the assembly line. There really was a lot of overspray and other gunk on the surface of the clear-coat -- now I can feel the difference.
I too have a 2000 LS and am ready to try this method...
I got the clay at Pep Boys -- there were two brands - claymagic and mcquires - I bought the claymagic, which was about $4.00 less than Mcquires. Now I'm a believer in claying.
It is a fun car to drive, plenty of room, and more power than I can often use. The power & torque really shine when passing at highway speeds. You are slammed back in the seat. Not as impressive at lower speeds, but not bad. The biggest problem is keeping within the "acceptable" over the limit range on the interstate.
As to dealers, mine here in the Seattle area is excellent in my book. Service is prompt, efficient, no arguments, loaners, and the sales people really knew the car specs.
Marketing is a problem for this car and I agree with many of the posts on this board in that respect. Lincoln does not know how to market a performance car, that simple. In this area BMW's and MB's are the "status car" for many. However, except for resale value the LS has it over many of them in my book.
I read this board every couple of weeks but rarely comment. However felt it was time to comment, given some of the latest postings.
Elbert
Even with all the problems, it is still a fun car to drive and to look at. There is no question that Lincoln recognizes the problems and fixes them -- it is just that sometimes the mechnics are not well trained, or certain parts are kept in Detroit and only released to the dealer repair shop when the need arises -- but this has gotten better now that there are more cars on the road, and the mechanics see the patterns of problems LS's have.
The proof is in the Technical Service Bulletins -- especially the ones that say do not repair unless the customer asks - like replacement of the defective rear window actuators.
By the way, when my car died in Palm Springs, I had it towed to a dealer in Cathedral City, near you -- after three weeks of fairly justified effort, they got the car running, but all in all, did a poor job -- broke the windshield (and replaced it) without telling me, mis-installed the rear-view mirror in the process, and broke the returns on the glove compartment door. (and repeatedly misrepresented to me the rental car allowance). My regular mechanic fixed the remaining problems quickly without any hassel -- but you gotta know who is good and who is bad out there -- and when the car breaks down far from home, you may be at the mercy of the proverbial "worst case" Lincoln mechanic.
This is probably the case with any car. But wouldn't it be great if Lincoln got a handle on the problem. That is why having a Jim Rogers available made owning the LS so positive.
They took 2 phone calls and both calls were from Nissian owners.
The first caller said his Nissian randomly locks the car and it had locked in and him out of the car several times. After 4 attempts by his dealer to fix it, he still has the locking problem. The caller also said that the last time he was at his dealer he found out that there were 3 more Nissians sitting on his dealer's lot with the exact same problem, the dealer couldn't fix those cars either and Nissian had been of little help to the dealer or customers.
The 2nd caller said that his new Maxima had a significant vibration at highway speeds. The dealer made 1 attempt to fix it by balancing the tires, but succeeded in only making the vibration worse. The dealer told him that there was nothing else they could do, so he called Nissian. Nissian told him that vibrations at highway speed "were commercially acceptable" and they "didn't warranty the tires anyway" and go to a tire dealer to see if there was a problem with the tires.
I had only 1 problem with my 2000 LS-8 and unfortunately my dealer was not able to fix it, but unlike the above examples I can say that Lincoln went out of their way to keep me a satisfied customer.
No big sup rise - the 8 obviously has more oomph than the 6. However, the 6 seems more than enough for daily driving and cruising. I noticed that the auto tranny shifts right at red line -- something I don't think the V-8 does.
Now that I read a bit more about the differences, I can notice that the steering in the 2003 is lighter, with a bit less road feel, than the 2000 LS. However, I didn't notice it until after I knew about the difference3.
The brake feel is very noticeably different - the 2000 needs a lot more pressure -- always did -- than the newer LS. All in all, these two "refinements" confirm I made the right choice talking my wife out of buying an Infinity.
The suspension, of course, is what I like most about the LS, and that feels the same. And as mentioned earlier, the 2003 transmission is noticeably smoother than the 2000 version -- even with the reflash and after 3.5 years of tranny training.
The 2003 doesn't have advancetrac, as my 2000. Accelerating up a bumpy freeway on-ramp, the stabilitrack kicked in on the LS-6 -- but unlike the advancetrak, there was no noticable loss of engine power. I only knew it was activated because of the blinking light.
And I have to admit, (forgiving the cheap plastic "nickel" finish) I really like the LS 6 interior better than the wood (wud) and black 2000 LS 8 interior.
The radio in the 2003 is way, way, sub-par. Even my wife notices. The 2000 audiophoile system in the LS8, for me at least, is terrific, without any upgrades.
(desert guy -- I broke down in Palm Desert -- had a choice of yours near Indio or the one in Cathedral City -- both were about equal distance from me, guess I picked the wrong one)
There are no speakers on each side of the center console, and no speakers on the rear shelf.
I'm sure those locations are wired, so it won't be a problem to upgrade the system -- but it is a bit suprising how poor a modern car stereo can sound -- or maybe my ears have been spoiled by the great system in the LS8. I know some on the board who replaced those speakers in the audiophile system without any problem, but I have had no complaints.
The THX system only comes with the navigation system, because it needs the lcd touch-screen to operate. Someday I hope to hear one play in comparison with the audiophile system.
You remember when Ford considered badging the front wheel Probe as a Mustang? Can anyone offer some assurances?