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Is Lincoln dead meat. In2013, Cadillac sold 182,543 units which is an increase of aprox 22% over its total sales from 2012.. Lincoln ,in 2013, sold a total of 81,694 units which is a decrease of about 0.5 % from its total sales of 2012 yr. I would think that Lincoln should be showing some improvement over last yrs sales if Lincoln were going to be viable product. After all the MKZ was to put Lincoln back in the premium vehicle game. It may be time for Ford to stick a fork in Lincoln and call it cooked.
I kind of think Lincoln's big problem in a nutshell is that it is trying to sell a premium car at a luxury car price. Fomoco needs to decide if it wants Lincoln to be a Buick or a Cadillac and build and price accordingly.
Lincoln lost 3 months of MKZ sales due to launch issues. And the ATPs for Lincoln now are much higher than before. On MKZ the current ATPs are something like 60% higher than the previous model and they aren't offering many incentives. So while volumes may be low, profits are not and that's all that Lincoln cares about right now as it looks to put out 5 new vehicles in the next 3-4 years.
Ford is profitable while GM is popular, but owned by Fiat . As an investor, I'll take profits over popularity any day.
Chrysler is owned by Fiat, not GM.
When it comes to products like the LS or the Navigator, Ford has to really step up the longterm reliability.
Ford has to really step up the longterm reliability.
Kind of true for all of D3 isn't it? They've made good progress on early ownership, but after the warranty expires they still seem kind of iffy compared to some transplants.
GM is again tied with Toyota as being the Worlds biggest Automaker. Ford fell a notch below nissan.
I live in San Diego and Lincoln dealers here are value pricing Lincolns when highlighting Lincoln's standard features and price advantage when compared to other premiere makes. Lets face it . Lincoln dealers can do that because Lincolns share Ford vehicle platforms. Of course, that also means that Lincolns are not as exclusive as other premier makes. One can say they are Fords with slightly different styles.
According to current sales for January Lincoln will probably top out at a total of about 6600 unit sales with the MKZ accounting for about 2500 of the units.
. "Of course, that also means that Lincolns are not as exclusive as other premier makes. One can say they are Fords with slightly different styles."
One could say the same for the Jaguar S-Type for that matter.
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