2013 and Earlier - Hyundai Santa Fe Prices Paid and Buying Experience

haewalli

Thanks for teh info, Flwonder.

Is that less than what they were offering in April? Or merely the same.

flwonder

I think it is the same as Apil.

Flwonder

ppetroff

The rebates are listed on the www.hyundaiusa.com website. It appears there is $1000 rebate through the end of May.

haewalli

Thanks for the info.

So - are you guys going to buy this month?

If so - what is the price you think you will get (or settle) for.

mpuzach

How can this be? Dealer invoice on the car is $30,326. Even with the $1000 rebate and the $800 holdback, there's no way a dealer can make a deal like that. What am I missing here?

mpuzach

I don't get it. Invoice on a Limited AWD with Premium Package is $27,960 (including destination). Even if you back out the rebate and $800 holdback, you're at $26,160. Why would a dealer take a $1200 loss?

mpuzach

...now I'm not so sure. My dealer has an inbound Santa Fe Limited AWD with XM, Premium Package, carpeted mats, and cargo tray. M.S.R.P. is $29,950 and invoice is $28,073. I can buy the car for $28,373 ($300 over invoice) LESS the $1000 rebate for a total of $27,373 + tax and license. There will be no trade. It's scheduled to arrive any day. I thought this was a decent deal until reading posts here from people reporting similar purchases at considerably less. According to folks on this forum, they're buying these things for $1000-$2500 under invoice. How can that be? If I buy at $300 over invoice, am I getting ripped off? Thanks for any help!

- Mike

haewalli

Hi Mike,

Although your deal doesn't sound bad, there is always a possiblity they may take some more off if you play a bit of hardball with them.

Did you negotiate at all? Offer less?

Is there any reason why you are in such an urgent rush to do this deal right away? All the advice here in these forums say you should buy in the final week of the month. We are only in the second week.

I understand that the dealers are also playing this hardball game at this time as well.

mpuzach

I spoke directly with the sales manager (who seems to be very much a stand-up guy, no B.S.) He showed me the invoice and the numbers matches those here at Edmunds. I asked him, "So what would you be willing to sell the car for?" He replied with, "Since it's an easy deal, we don't have to pay out any flooring money, I'll sell it to you for $300 over invoice." I know that they get the holdback $$$ in addition, but to me it seems fair to both sides. I'm not interested in getting them to sell it without making a reasonable profit as I believe that they're entitled to make a little money. What I'm trying to understand here is whether or not there are other "hidden" opportunities to save money on this deal. How are people buying these things at thousands LESS THAN invoice?

BTW, I'm not by any means in "an urgent rush" to do this deal. On the other hand, if the deal is a decent one and given the fact that the inbound vehicle is set up just about perfectly (equipment and colors), I see no reason to dally.

slateblue

Don't worry, your dealer is making plenty of profit with that offer. Follow the advice your getting here and offer less. I purchased mine for $1000 under invoice in addition to the rebates in effect at the time. Good luck.

davesuv

I feel that a 5% profit is reasonable for the dealer. If you figure on a 5 to 10% holdback on the vehicle, that means that a dealer can afford to sell to you slightly below the invoice price (minus any rebates) and still make a reasonable profit. How much below the invoice price a dealer can go depends on their sales volume, and how "hot" that vehicle happens to be at this time.

I know that Hyundai has a higher-than-desired inventory of Santa Fe's at this time (unlike last Fall). Only you can decide how much you are willing to pay. If you pay invoice, the dealer does well on the sale, but then maybe he has a better chance of providing a high quality service facility for you to utilize. He also may be more apt to perform services, such as programing the auto door locks, for free. I would talk to other customers who utilize the service department. If everyone is extremely happy with it, I probably would be willing to pay more for my car. If they're unhappy, I'd play hardball.

The 2007 Santa Fe is a fantastic vehicle and is definitely worth whatever you end up paying for it.

ppetroff

Slateblue -- What was your price, if you don't mind sharing. I think you have the LTD FWD w/ sunroof, correct? What are your thoughts on a 24, 030 quote with $400 "dealer prep" plus tax. And isn't dealer prep negotiable anyway? That quote is for a LTD FWD w/ touring package (3rd row seat, MSRP of $1200/Inv. 1100). And I read at HMFC website that they provide kickbacks for financing thru them so I really don't feel that they aren't making a profit. So this dealer we are looking at would get their holdback plus 400 plus any financing kickback. Of course the dealer told us that the MSRP was higher than it really is so we'll feel sorry for them.....:)

drwoodr

I recently purchased my Santa Fe SE for $300 over invoice with no trade (it was in March, so I also got the $1000 rebate and the additional $750 for financing through Hyundai). In all my years of buying cars, I've always heard that $200 to $400 over invoice was a "good" deal, and you can get invoice or slightly below on slow selling cars, so I thought I did OK. Then, like you, I read all these posts and wonder how can people actually buy for $1000 or more under invoice? I don't get it either. Is Hyundai that much different when it comes to pricing than all the other manufacturers? I wouldn't think so.

nthe

"I feel that a 5% profit is reasonable for the dealer. If you figure on a 5 to 10% holdback on the vehicle"

hyundai holdback is around 3% of MSRP, not 5-10%

nthe

not sure how legit some of these claims to getting the car for thousands less than invoice (before rebates).

slateblue

Hi ppetroff, here's the breakdown on the price I paid. $25399 less rebates of $1750 for my price of $23649. Dealer document fee $250, temporary tag $25.50, tax $1538.94 for an out the door price of 25463.44. Invoice at the time was $26399 and MSRP was $27950.
I researched my purchase for several months and these forums are a great source of information. I was never concerned the dealer would make a profit, they always do. I used fitzmall as a bench mark and went from there.
I would be looking elsewhere if dealer is adding $400 to a price quote. That's pure profit.

cheapengineer

Don't confuse a "fair" amount of profit for a dealer with the laws of supply and demand. Vehicles with limited supply can go for hundreds over MSRP.

When every Hyundai dealer has 30 Santa Fe's on his lot and he's paying $175/mo in intetest on each one, then they may give them away at break even.

I have an offer froman internet dealer for a 2007 Santa Fe Limited AWD with the Premium package plus mats and a cargo tray for $25,233 + TTL (this includes the $1000 cashback)

mpuzach

This is a perfect example of what I don't understand. You're saying that you paid exactly $1000 less than invoice. How can this be? Why would a dealer take a loss on the car? Even if you figure in the holdback, they'd still be losing money on this deal. I don't get it.

mpuzach

Cheapengineer, I hope you intend to accept that offer - it's $1800 under invoice.

slateblue

I'm not just saying that, that is what I did. Don't assume a dealer is taking a loss just because the price paid is under the so called invoice price. There are numerous factors that determine dealer profit and invoice price and dealers actual profit is a closely guarded secret. Look at fitzmall's prices on Sante Fe's, they are routinely below invoice and if they can do it so can other dealers, which is exactly what my dealer did.

slateblue

Hyundai holdback is 2% of total invoice, based on information provided by Edmunds. http://www.edmunds.com/advice/incentives/holdback/index.htm

mpuzach

OK, it's clear that the so-called "invoice price" isn't the place from which to start dealing. What should I offer on a new, fresh off the truck, Limited AWD with XM, Premium Package, carpeted mats, and cargo tray - M.S.R.P. $29,950, "invoice" $28,073?

slateblue

Fitzmall price is $26459 including rebate, however their invoice is $28259 with AWD, tray and mats. Probably had a price increase. For my dime thats where I would start. Your the only one that determines what you want to pay. Good luck.

ppetroff

Who is the internet dealer you are working with? My husband's goal is to get one OTD for $25K - for a LTD FWD with touring package. If the internet person that quoted us drops the "prep" fee of $400 then we are very close. This is such a wonderful helpful board. I wish we could take all of you with us when we hit the dealers! Kind of like the Verizon "network" lol!
Paula

kmwilson

If you go to consumerreports website at www.consumerreports.org and click on new cars, you can purchase a new car buying guide for $12.00 I believe. It gives you all of the breakdown of invoice, msrp, dealer's cost to acquire the vehicle and bottom line price to start negotiating. You then add in your specific package and floor mats prices to the bottom line price. We took this with us and feel like we did fairly well. I got an AWD SE with Ultimate package and floor mats, cargo tray for 27,949. According to consumer reports started bargaining price I should have started at 28, 376 which is still under invoice. 28,867 was the invoice price. These prices do no include taxes. However, the guid is very helpful and provides worksheets. I would highly recommend for a small price. I did the 36 mos. financing so i didn't take the 1000 rebate.

rangersrock

I think your husband can achieve his goal. I bought a Ltd FWD with the touring package and floor mats for $22,800. With taxes and fees in Texas, the final cost was about $24,500. I used this forum to compare some of the best deals to the MSRP. I determined that several folks had purchased their Santa Fe for about $5300 less than MSRP, which is what I was able to get.
As for dealers selling below invoice, this is quite common. Someone had posted long ago that the dealers get bonus money based on how many vehicles they sell in a month. If they don't reach their target, they don't get their bonus money. Rather than end up one sale short at the end of the month, a dealer might be willing to sell a car at a huge discount just so he could get his bonus money. In my negotiations with various dealers, some of them freely discussed this bonus money situation.

ppetroff

Rangersrock - First of all, are/were you a Nolan Ryan fan? My hubby's favorite player of all time. They don't make them like that anymore! Did you purchase through traditional means or through an internet sales department? I've been following this board for a while and your price is the one that caught my eye. We plan on going in on a weekday near the end of the month and see what happens. The hardest part is determining where the darn LTD's are with the touring package. It sure seems there is an overabundance of AWD's vs. FWD. We're in No. Co. and had a horribly hard winter, but it was one of those 1 in 100 year winters and we really don't need the FWD or to spend another 2k to get it.

rangersrock

Yes, to Nolan Ryan! We need a couple more like him to turn this season around.
I made several contacts with dealers through the internet and via email. In the end, I bought from a dealer I had visited 2 times. I was able to get that price by telling the salesman what I had been quoted from other dealers, and those other quotes came from emails without me ever visiting the other dealers. We were lucky that they had what we wanted on the lot. We got the slate blue with grey interior. Love the slate blue color!

jkwasnik

I just paid $26,302 (includes dest) for 2007 Santa Fe Limited AWD Black on Black with Premium package, cargo mat & floor mats. MSRP was $29,760.

haewalli

i just had a dealer make an offer to me of $25,552 (including $670 destination fee) for a Santa Fe SE 4dr AWD w/xm (3.3L 6 cyl). no leather or moonroof. the standard SE model with XM radio.

since i will be leasing it, i qualify for $2,000 special lease cash, effectively bringing the price down to 23,552.

what do you think?

is that a fair price?

mpuzach

Assuming that it has carpeted floor mats and no other options, invoice on the car is $25,290 including destination. It should be easy to get them down by a few hundred dollars. If there are other options on the car, then the deal they're offering you is better.

mpuzach

The car just arrived at the dealer on Friday; less than 24 hours later we brought it home. It's a Steel Gray / Black leather Limited AWD with XM, Premium Package, carpeted mats, and...check this out...the $20 First Aid Kit!. M.S.R.P. is $29,880. Invoice is $28,052 which is what we paid less the $1000 rebate for a sale price of $27,052. The buying experience at the dealer was excellent and I didn't feel the least bit bad for not getting them further down on the price. The way I figure it, they made roughly $600 on the deal (all in the form of holdback); it seems to me that they're entitled to that much.

vbond1

Rangersrock, what dealership did you get your S.Fe from?!!!
I live in Lewisvlle...

Thanx, vbond1.

lcdos

I shopped around the Houston hyundai dealers, and was told that if do the ballon finance, there is $1000 extra rebate.

I have enough cash for the purchase, so could anybody shed some light please? Is there any catch in this balloon thing? What do I need to be careful about? I plan to pay it off asap.

Thanks a lot!

flwonder

Can you give us the details of the
baloon financing. The dealers here
haven't suggested that.

Flwonder

lcdos

Here in TX, everyone has $1000 rebate, if you do balloon financing, you get extra $1000 rebate. I googled and found out that, Hyundai made this thing up to circumvent the TX tax law on lease cars.

TX law make you pay tax on full purchase price when you sign on a lease, and if you decide to keep the car at the end of lease, you pay tax again on the amount you are paying then. Basicly you pay tax twice on part of the car price. Also you pay property tax for the car all the time. This balloon finance are supposed to be similar to lease but be able to circumvent TX law.

I am new to leasing, I wish someone can tell me what I need to be careful of. I have cash and want to pay it off asap. Just want to get extra rebate.

haewalli

#847 of 852 Re: 2007 Santa Fe SE AWD [haewalli] by mpuzach May 14, 2007 (10:21 am)
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Replying to: haewalli (May 14, 2007 9:23 am)

Assuming that it has carpeted floor mats and no other options, invoice on the car is $25,290 including destination. It should be easy to get them down by a few hundred dollars. If there are other options on the car, then the deal they're offering you is better.

thanks for the heads up, mpuzah. yeah, it looks like they slipped in an extra $250 on the price.

when i was discussing it with them, they did bring up the sticky subject of "advertising costs". perhaps this is the extra $250?

since its a lease deal, ultimately its the payment that matters. i'm going to try to get them to shave off something reasonable off the payment. however, i may be close to the bone here. a mere $5. reduction in the monthly (42) payment reduces my costs $210.00. if I could get 10 off, that's $420.00

we shall see

mpuzach

Glad to help. Just a thought...if you like the car you're negotiating on (model, colors, equipment), my suggestion is to try to get them to come down a bit but don't walk away from the deal over a few hundred dollars. Even though the deal they offered you may not be at a rock bottom price, it's still a fair and reasonable one for both sides. Just my 2 cents worth. Good luck and please keep us posted!

- Mike

jcwsbltd

Having read the posts,Phoenix prices aren't the best. After test driving it, I bought my Slate Blue Limited with Ivory leather on 4/30/07. (any new potential buyers - ALWAYS buy last day of the month! Selling contests, inventory costs, salesmen bonus schemes, blue book trade in value decreases 1st. day of each month.)

Tried to get down below invoice, but the Slate Blues are hard to get, apparently. Mine was built in Alabama on 1/24/07. Dealer had had it about a week.

M.S.R.P. was $26,910.00 inc. mats and freight.Started as a no trade-in deal, with the last one of that color they had (I looked), without 3rd.row seats or AWD or sunroof (didn't want 'em anyway). Only managed to get $1000 incentive rebate, but finally got a good trade in value for my old SUV.and got them to swallow the freight and mats.Got free car washes for life.

I asked for an out -the-door price and was upset when they tried to add on the immobolizer package, which was already installed, so I refused to pay for it. My deal was an out the door price, 'cos I know the stupid tricks the salesmen try to pull. 7-30 that night, the Santa Fe was mine!

I love this car. I test drove several others before making my decision - Lexus RX 350 & 400h,Toyota Rav 4, Nissan Murano and Honda CRV.

I really liked the Lexus & Murano ( duh-uh), but the Honda CRV was more within budget and I liked the way it drove (hated the skinny little seats and to get the same standard features as the S.F. the add-ons knocked it up to $28,000) . Was on my way to negotiate for it, when I thought I should check out the S.F.

When I saw it up close, I was smitten immediately - the rear looked like the Murano, the front waslike the V.W. Toureg and the inside was like the Lexus RX. When I drove it I was truly impressed - it drove and looked like the Lexus RX 350 inside. Even the gear stick looked the same. The level of safety and handling features on the Santa Fe swung it for me. Had a Sonata decades ago, but they have really gone all out to improve their products IMHO.

The resale value isn't as good as the Honda, but it is improving ( 52% for the CRV after 3years, 46% approx. for the S.F.I think - correct me if this is wrong). I really like the blue lights at night - there is only one or two things I would have changed :

1. That stupid lever for the tilt steering wheel- why they put it underneath and let it stick out proud of the housing so your knees can hit it when getting in, I cannot fathom. It doesn't allow the seats to be as high as they could be - must be for shorter Korean legs) but leg room under the well is good.
My buddy is 6'-4" and a big guy and when he sat down, he even said the passenger room was fine.

2. IMHO they should've added electric passenger seats, too, and a 6 disc changer as standard on the limited package.

3. The rear Tonneau cover should be standard if you don't get the 3rd. row seats ( only good for kids and small adults anyway).

Anyhoo, other than those little gripes, i truly believe we have a winner on our hands. It handles and drives well, is whisper quiet, like the Auto Climate control, big wheels, and has all the bells and whistles at a good price.
Can't beat that!

santaloving

Folks,
A HUGE thanks to all your comments. I did approx 1 month of research here before I went out and bought mine. I can't say I got the best deal but let me post here for other people who would benfit from my experience.

Infact I went and bought my car on the 1st of the month ;-)
Here is what I got -
-> An exceptional deal on my trade in. (Equvalent to the KBB private party value on a good condition vehicle)
-> Dark Cherry Red Limited AWD with Premium Package - $ 28000/- (after $1000 rebate)
-> After market leather seats - Free. (Dealer said it costs $1600 for touring)

We had many constraints before we bought anything
1> Beige Interior a must
2> Power Driver seat a must
3> Touring with Premium edition
4> Exterior had to be a platinum sage or Natural Khaki or Dark Cherry

When I saw this car, I knew I had to buy it except for the leather interior and when the delaer said they could throw it in for free , didn't think much.

Neways..I am way too happy with it. Thanks for all your comments and suggestions.
Cheer.

technikal

why would you get after-market leather on a limited that comes with leather from the factory?

rangersrock

I bought from Allen Samuels in Ft. Worth. I also had the same offer from Mark Eckert in Denton. I was very pleased with Allen Samuels.

cheapengineer

I just drove home a 2007 Santa Fe Limited with the premium package, mats, cargo tray and wheel locks for $25240 including the $1000 rebate + TTL. MSRP = $29900.

mpuzach

I'm still in awe over the deal you got - $2000 under invoice. I still don't get it. :confuse:

np01

You can believe it, since it's almost exactly the same deal that I got. Same car and equipment, same price: $24,800 + $400 prep = $25,200 OTD.

rick2456

Some may be exagerating their claims. Sort of like how big that fish was that I caught. It's human nature. I think any deal near invoice (or below) is a decent deal. Especially when you factor in the rebate.

rick2456

Looks pretty good. My price was about 900 less, but my SE AWD had a sunroof. Good luck.

cheapengineer

I didn't exaggerate anything; you're just sore because mpuzach and I got a better deal than you did. BTW, my '07 SF Limited with premium mats and the cargo tray was AWD too for $ 25240.

np01

Nope, no exageration here (except I didn't get the free wheel locks - darn!), plus I got full wholesale value for my trade in. I'd gotten the wholesale price on my '01 Outback from my old Subaru dealer, which was the same as the Kelly price, and the Hyundai dealer gave me $300 over that.

haewalli

#854 of 865 Re: Thanks mpuzach [haewalli] by mpuzach May 15, 2007 (1:21 pm)
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Replying to: haewalli (May 15, 2007 12:41 pm)

Glad to help. Just a thought...if you like the car you're negotiating on (model, colors, equipment), my suggestion is to try to get them to come down a bit but don't walk away from the deal over a few hundred dollars. Even though the deal they offered you may not be at a rock bottom price, it's still a fair and reasonable one for both sides. Just my 2 cents worth. Good luck and please keep us posted!

- Mike

thanks Mike.

here's some new bids i just received from another dealer i'm negotiating with:

Ok. Yesterday the lease programs changed. I will outline them below. Pricing is still the same, the terms have changed.

These quotes are based on sign & drive(1st pmt and dmv out of pocket only).
2007 Hyundai Santa Fe SE AWD

$495 x 24 months

$459 x 36 months

$432 x 48 months

The touring package is approximately $2600.00 more, therefore the pmt would increase by approximately $60.00 per month.

If there is any other information I could provide to you, please dont hesitate to ask. Thank you.

my first question would be - why would a lease program suddenly change on the 16th of the month? this sounds like BS to me. why would he feel compelled to do this?

otherwise, the numbers look similar to the ones given me by the previous dealer. i'll be doing a bit more 'face time' this Saturday with at least one dealer (possibly more) as the emails only go so far.

if anyone knows if there has been a sudden change in the 'lease program', i'd love to hear some confirmation of this.

thanks.

'wheels'