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I spotted an (insert obscure car name here) classic car today! (Archived)

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  • omarmanomarman Member Posts: 2,702
    Saw a red Buick Reatta convertible like this one this morning and it looked as bland and lacking purpose now as 20 years ago. Buick's marketing line manager Joe Fitzsimmons explained it like this in 1988, "...take all the plusses of sports cars and eliminate the negatives. Take all the plusses of luxury cars and eliminate the negatives." That still adds up to 2 very different cars and neither one would be a Reatta.
    Photobucket
    A time to embrace, and a time to refrain from embracing.
  • Mr_ShiftrightMr_Shiftright Member Posts: 64,481
    "...take all the plusses of sports cars and hammer them into a plumber's idea of a luxury car, then take all the plusses of luxury cars and hammer then into a Florida retiree's idea of a sports car"
  • hpmctorquehpmctorque Member Posts: 4,600
    edited April 2011
    The marketing line manager was obviously blowing hot air, but I'm less harsh than some of you regarding the Reatta. That's largely due to budgetary constraints, which compelled the Buick Division to use parts bin components, including FWD architecture, the 3800 engine and automatic transmission. What could they do with that?

    A two-seater version of the Regal GNX would certainly have been much more exciting than the Reatta, but I believe that RWD platform was too large for a two-seater. Besides, the GNX tooling might already have been scrapped by the time Buick decided to introduce its two-seater. Don't know, just guessing on this.

    The bottom line is that Buick could have discarded the idea of building a two-seater, or do something on the order of what it did with the Reatta. Of course the execution could have been better (eg. analog gauges, supercharged 3800), but that's always the case with hindsight. I think the bigger mistake may have been that GM permitted Buick and Cadillac to both have two-seaters in their product lines. The Reatta and the Allante served similar niches. The market for luxury two-seaters couldn't accommodate both of them.
  • andre1969andre1969 Member Posts: 26,023
    I think a lot of the Reatta's problems lie with Buick, and Oldmsobile, moreso than just with the Reatta itself. The late 80's were a very rough time for Buick and Olds, which took the brunt of GM's second wave of downsizing, coming just as buyers were favoring larger cars again.

    And then, as the market was shifting, they tried to hold onto some of the older designs, while coming out with the new ones anyway. It really started confusing buyers as to where, exactly, a lot of these cars fell in the hierarchy. A lot of the cues that normally tipped off buyers as to what the "better" car was were usually engines and overall length. Well, in 1987, unless you got the Estate wagon, the Regal was the longest car, at around 200-202", and the only one offered with V-8 power (307). Yet, the Regal was cheaper than the LeSabre coupe, Electra coupe, and Riviera.

    And on the subject of the Riviera, I think too many people simply confused it with the Somerset Regal/Skylark, which wasn't that much smaller, had very similar looks, but was about half the price.

    My grandparents had gone through a dilemma in 1984, when they wanted a car to replace their '82 Malibu, which they were really getting tired of. An old guy at their church had an early 80's Electra coupe that they really liked, so they had their mind set on an Electra. But once they found out the Electra got downsized and turned into FWD/V-6 only, Granddad was like well, let's hurry up and get a LeSabre then, before they screw THAT one up!

    Evidently a lot of people felt that way, because the 1985 LeSabre ended up having one of its best sales years in ages! I think a similar thing happened with Olds and the Delta 88 versus 98.

    The '85 Electra and 98 actually sold pretty well that first year, and at first look, it seemed sales were way up compared to the 1984 RWD models. However, the '85's came out early, in April of '84 I believe, so they had an extra-long run, while the '84's were cut short.

    And the downsized LeSabre actually did sell pretty well, but I think a lot of it came at the expense of the 88, 98, and to a smaller degree, the Electra. For some reason, those shrunken Buicks did somewhat well, but the Oldsmobiles didn't.

    But, by the time the Reatta came out, Buick was still a shell of its former early 80's self. Being a 2-seater naturally limited its market, but being a 2-seater based on a Riviera that nobody wanted probably hurt it even worse. Plus, it was stuck with the same 3.8 V-6 that went into just about everything else, so there was no prestige anymore. I think the Reatta went out after 1991, and it was 1992 that the supercharged V-6 came out, initially with 205 hp.

    Maybe the supercharged engine would've helped save the Reatta, who knows? The Riviera got a restyle for 1989 that made it look more impressive, and gave it a temporary lease on life. So that probably overshadowed the Reatta. Olds did a similar thing with the Toronado for 1990, and the Eldorado/Seville went through a major transfmoration for 1992. The Toro and Riv were dropped for 1994, although the Riv would come back in 1995. I imagine that these larger bodies would not have lent themselves very well to a 2-seat version.
  • omarmanomarman Member Posts: 2,702
    Back then if you wanted to build 2-seaters you needed to take serious aim at very pretty specific targets. Honda built CRX and Mazda built Miata. Round that group up with the Mister2 and you have tiny 2-seater fun and cute factor. Chevy built the Corvette and the ZR-1 was a high performance brute. Nissan remade their 300ZX and Acura made V6 performance even more respectable with the NSX.

    Then you had 2-seater exotics, wet dreams and over-compensating at all costs. Now that's entertainment! :)

    Buick Reatta rates a grade "C" or even a "B" against all that and the MB 560 SL too? What was an "F" back then? (I'll accept Fiero as an even worse choice than Reatta - but that's still GM and Detroit.) If we don't flunk the Reatta effort then do you think we'll ever again see grade "A" results from Detroit in general and The General in particular?

    Reminds me, I saw a recent BJ auction (speed channel, maybe Friday?) selling an early ZR-1 with the wide rear and the squared off tail lamps. Fast car.
    A time to embrace, and a time to refrain from embracing.
  • hpmctorquehpmctorque Member Posts: 4,600
    The C+/B- (my opinion) factored in the period and GM's budgetary constraints of that time. By today's standards, the Reatta would rate "F." However, every model you mentioned would rate lower today than it did in the '90s, because we, naturally, expect more now.

    It should also be considered that Buick customers, and those that might have cross shopped Buick weren't looking for a CRX/Del Sol or Miata, and the NSX was in a higher price bracket. Yes, Buick gambled and lost with the Reatta, but all I'm saying is that its attempt to attract buyers who wanted something that looked sporty, yet was luxurious, comfortable and affordable, was reasonable. Should Buick have also offered a supercharged "Sport" edition, with tighter suspension, bigger brakes, and trim differentiation? Yes.
  • Mr_ShiftrightMr_Shiftright Member Posts: 64,481
    The Reatta concept was insane from the get-go if you ask me. It's really another example of the people in Detroit at the time not looking outside their windows at what the rest of the world was doing.
  • andre1969andre1969 Member Posts: 26,023
    My guess is the target market for the Reatta would be somewhat similar to that of the original 2-seat Thunderbird. A car that looks sporty, even if it really isn't.

    I've never sat in a Reatta, but since they were based on the Riviera, I'd imagine they were fairly roomy and comfy. I just pulled up the specs: 57" of shoulder room, 43.1" of legroom, 36.9" of headroom. So it does seem like it was a pretty roomy car...basically a midsize turned into a 2-seater, rather than some purpose-built thing that you need a shoehorn to get into. That headroom figure's a bit tight, but I'm sure the seats were low to the floor, so it was probably like riding in my buddy's Mark V...minus the shoulder room.
  • Mr_ShiftrightMr_Shiftright Member Posts: 64,481
    How Buick would have *liked* us to see the Reatta:
    image

    How we *actually* saw the Reatta:
    image
  • andre1969andre1969 Member Posts: 26,023
    That Reatta's a bit ungainly from the rear, with that long-ish rear-deck, and oversized rear window. I think it looks good from other angles, but not that one. In contrast, I don't think the T-bird had a bad angle on it.

    2-seaters are usually geared toward performance, whether they're high-buck status symbols like the Benzes, "poor man exotics" like the Corvette, or nimble little sportscars like the the Miata. Or even cheap, bare-bones transportation like the old CRX, which was still a fun car to toss around.

    The Reatta seems like it was geared a bit more towards comfort and practicality, with a roomy front seat, fairly roomy trunk for its class, and so on. But, with a 38-foot turning radius, hardly a sportscar! I think my Intrepid had a 37.6 foot turning radius! But, I think people who want a comfy, luxurious cruiser also want a back seat. Perhaps Buick would have been better off trying to develop a convertible version of the Riviera? Although those Rivs were such poor sellers in that era, I don't think it would have helped.
  • hpmctorquehpmctorque Member Posts: 4,600
    There's no question that the execution of the '55 T-Bird was far more appealing than the Reatta. No comparison. I'd give the two-seater T-Bird an A-, even with the cooling and ventilation problems, that were largely corrected in '56 and '57. But then look what happened. The '58 Squarebird was arguably not as good as the two-seater, but it outsold it by a huge factor.
  • berriberri Member Posts: 10,165
    How about those Cadillac Allantes while we're at it?

    IMHO none of them come close to the Jaguar XKE in classic styling.
  • andys120andys120 Member Posts: 23,670
    edited April 2011
    IMHO none of them come close to the Jaguar XKE in classic styling.

    Does anything? Even Jaguar can't come up with anything that looks nearly as good as the E-Type.

    2001 BMW 330ci/E46, 2008 BMW 335i conv/E93

  • Mr_ShiftrightMr_Shiftright Member Posts: 64,481
    When Jaguar gave up sports cars for land yachts in the 1970s, I completely lost interest in the company.
  • hpmctorquehpmctorque Member Posts: 4,600
    I agree with you 100% regarding your comparison with the XKE's styling.
  • uplanderguyuplanderguy Member Posts: 16,860
    I'm traditionally a GM guy but even I never "got" the Reatta. It was an expensive car that looked like a mid-priced car. I like them more now than when new, as you just don't see them now hardly at all.
    2024 Chevrolet Corvette Stingray 2LT; 2019 Chevrolet Equinox LT; 2015 Chevrolet Cruze LS
  • hpmctorquehpmctorque Member Posts: 4,600
    I must admit that it's a difficult car to defend.
  • omarmanomarman Member Posts: 2,702
    edited April 2011
    I can't remember the last time I spotted an Allante on the road but today I saw a late 60s DeVille convertible headed toward Worthington with the top up. From the back it looked like a '68. Looked very well kept with dual exhaust to complement that distinct 472 V8 rumble as it cruised along.
    A time to embrace, and a time to refrain from embracing.
  • Mr_ShiftrightMr_Shiftright Member Posts: 64,481
    late 50s Mopar convertible, aqua marine, very nice. I was on my bike so couldn't catch up to it to identify it exactly.

    Is there anyone here who knows anything about Mopars? :P

    Okay, from the BACK it looks like two single-piece, tall, vertical tailights and the fins were splayed out. No multiple bullets or lenses.

    I tried to follow it but was nearly put to death by an impatient BMW X5 SUV, so I retreated back to the bike lane, in relative but by no means absolute safety.
  • hpmctorquehpmctorque Member Posts: 4,600
    edited April 2011
    I consider andre to be our Mopar expert, but tall, splayed out (with the top of the tailights extenfing outward more than the bottom, in somewhat of a diagonal fashion) suggests a '57 or '59 Plymouth, Dodge, DeSoto or Chrysler, or a '60-'61 DeSoto or Chrysler. Andre, help!
  • fintailfintail Member Posts: 58,415
    I saw a Northstar Allante on the road just last week.

    That car makes me think, what was the Reatta aimed at? The Allante missed the SL by a few thousand miles...what was the Reatta chasing? A new niche?
  • hpmctorquehpmctorque Member Posts: 4,600
    edited April 2011
    It would have had to be a new niche. The '55 T-Bird, maybe? But, then, how do you explain the more recent two-seater T-Bird and the Cadillar XLR?
  • andre1969andre1969 Member Posts: 26,023
    Well, if splayed-out means they're angled outwards when viewed from behind, I think that would narrow it down to a '60-61 DeSoto or Chrysler. As for tall, vertical taillights, the '57-58 Chrysler had tall taillights, while the '59 were smaller, but still vertical. The '57 Plymouth also had tall, vertical taillights. The '58 had small, round, "lollipop" lights, a cost cutting move. the '59 had a small-ish, horizontal cluster mounted low, below the fin.

    The '60-61 DeSoto and Chrysler did have vertical taillights, but they were mounted fairly high up, and werent' nearly as full-height as a '57-58 Chrysler.
  • andre1969andre1969 Member Posts: 26,023
    But, then, how do you explain the more recent two-seater T-Bird and the Cadillar XLR?

    To use the terminology of these young'uns nowadays, I'd say youd'call those two "Fail" and "Epic Fail", or "Dislike" or some other hip, trendy term. But yeah, I'd say the recent 2-seater T-bird tried to hit that same demographic as the Reatta did. Aging, overweight baby boomers who wanted a 2-seater but wanted something bigger, wider, and more luxurious than your typical Miata, Solstice, etc. It's just that said aging boomers were bigger and wider by the time the T-bird came out than they where when the Reatta was around.
  • berriberri Member Posts: 10,165
    I'm no Andre or wgrafer, but I'll take a shot. Single tall taillights on 50's would probably be like a 57 Chrysler or Plymouth, but I think Shifty would know those. I'm going to guess it was a 60 Chrysler or DeSoto. I think they still had colors like aqua then. The tailights were one piece and angled outwards. The tailight lense also had a bit of a triangular look from the side.
  • fintailfintail Member Posts: 58,415
    Maybe some highly paid GM MBA clone types with an overblown sense of the image of the logo on their paychecks. It's not easy to carve out a new niche in a premium or higher price category when your brand has lot a ton of equity.

    XLR is all about not learning a lesson. Allante took on a certain car and failed loudly. XLR repeated it.

    T-Bird was too bland, IMO.
  • Mr_ShiftrightMr_Shiftright Member Posts: 64,481
    edited April 2011
    Let me look at some Mopar pix and decide...now you just wait here.....

    got it!

    It was a 1957 Chrysler New Yorker convertible.
  • berriberri Member Posts: 10,165
    Gorgeous car IMO! But I was guessing it would be a more obscure one.
  • stickguystickguy Member Posts: 53,341
    at the cherry hill mall, a 66 or 67 GTO. very original. As in, ratty as all heck. Plenty of surface rust on the roof, dented and banged up all over, bumpers bent, you name it.

    did not get a look at the interior, but likely in the same condition.

    one of the rattier ones I have seen actually out driving around lately.

    2020 Acura RDX tech SH-AWD, 2023 Maverick hybrid Lariat luxury package.

  • Mr_ShiftrightMr_Shiftright Member Posts: 64,481
    Well when you are two blocks away, any car gets obscure. Actually I rarely see '57 Chryslers of any kind on the road, even in CALIF.
  • lemmerlemmer Member Posts: 2,689
    TVR 2500
    A bunch of MGs
    A bunch of TR6s
    A huge old Mercedes convertible
    Old 911s, each with rust bubbles in their nice paint jobs
    A pair of Ferrari 308s
    A plain jane BMW 2002 with an automatic
    A LHD Nissan GT-R from a couple of generations ago
  • berriberri Member Posts: 10,165
    Actually I rarely see '57 Chryslers of any kind on the road, even in CALIF.

    Yeah, unfortunately build quality and tin worm wiped a lot of the "forward look" population out years ago. The 300 is probably the one you're most likely to see at a show.
  • Mr_ShiftrightMr_Shiftright Member Posts: 64,481
    I like 55-57 Chrysler products a great deal. Very impressive in their own way.
  • andre1969andre1969 Member Posts: 26,023
    Yeah, unfortunately build quality and tin worm wiped a lot of the "forward look" population out years ago.

    Up until pretty recently, there were a few local junkyards around here that held onto a lot of really old stuff. One of them is about 90 miles away near Culpeper, VA. Opened in 1961, and the owner rarely crushed a car, at least not until money got tight in the 1990's. He claimed to have around 10,000 cars in there. Anyway, I always thought it was interesting how, just looking at the junked cars, you could see the progression in quality, or lack of it. The '49-54 Mopars tended to be rock-solid, and often looked like they could be dragged out of there and restored. The '55-56 models didn't hold up nearly as well, but seemed about on par with anything else of the time. The '57-58 models were usually horribly rusted, but for some reason, the '59's seemed greatly improved. The '60-64 models seemed to hold up pretty well too, which surprises me, considering they were unitized.
  • lemkolemko Member Posts: 15,261
    Don't you have a picture of a 1957 or 1958 DeSoto where the fins are collapsing inward? Sad to see such beautiful cars were so susceptible to rust. Beauty is most definitely fleeting.
  • andre1969andre1969 Member Posts: 26,023
    Don't you have a picture of a 1957 or 1958 DeSoto where the fins are collapsing inward? Sad to see such beautiful cars were so susceptible to rust. Beauty is most definitely fleeting.

    I can't remember if I took a picture of it or not. But yeah, it was a '58 Firedome 2-door hardtop. And oddly enough, it was right next to a '51 or '52 DeSoto 2-door sedan that still looked very solid.

    I haven't been down there since 1997. I'd love to go again sometime, to see what the place looks like nowadays. Looking at satellite maps though, it looks like he's gone and cleaned the place out A LOT!

    If you're curious, go to www.googlemaps.com and paste in
    Leon's Auto Parts, James Monroe Highway, Leon, VA and it'll put a marker on the place.

    You really can't zoom in enough to tell what kind of cars are in there, but I can actually see that the '69 Bonneville convertible I snagged a bumper/grille off of is gone. Or, at least, moved.

    I'm sure alot of that stuff simply became too far gone after awhile. For instance, the '53 DeSoto that my granddad got parts off of in 1978 was still there the last time I was there in '97. That car was actually kind of a sad story. It was one of the first cars that the junkyard got, in 1961 or so, and there was nothing wrong with it, just nobody wanted it anymore so it got junked. It was parked up in the front part of the junkyard, but then when they expanded, they actually drove it to its final resting place! I think it's sad to think of a perfectly useable car just going to waste like that, but I guess if nobody wants it, what can you do?
  • tjc78tjc78 Member Posts: 16,946
    Saw a 75-77 Continental the other day and also a pristine (looking) Nova with Yenko badging. I am assume it was a clone, because it was driven. I believe Yenko Novas are pretty rare.

    2025 Ram 1500 Laramie 4x4 / 2023 Mercedes EQE 350 4Matic

  • jwilliams2jwilliams2 Member Posts: 910
    Interesting. I too had a 53 DeSoto, and left it behind in '62 when I went into the service. It still ran, and to this day I have no idea what ever happened to it. Not a big deal, as it couldn't have been worth more than $25-$50 or so at the time.
  • andre1969andre1969 Member Posts: 26,023
    It wasn't a dark, greenish-blue Firedome 4-door, by any chance, was it?

    My granddad had bought a wrecked '53 Firedome from his brother in law in 1978, for something like $100. Got the parts he needed from the junkyard DeSoto for about $80, and put them on. But then, he just let the car sit, and began to lose interest in it. Once I was getting close to driving age, I started showing an interest in it, but he sold it for $600, just before my 16th birthday.

    The guy who bought it tried to jump start it with a 12 volt, fried something, and then just pushed it to the edge of the woods in his back yard. And there it still sits. He lives close to my Mom and stepdad in southern MD, and I remember you used to be able to see the car from the road in the wintertime, at least, but then he put up a fence, or evergreens, or something. But it still shows up on Google Maps!
    image
    It's the light, seafoam green car in the woods, off to the right in this pic. And judging from the pic, it looks like this guy had a few other projects he got fed up with and pushed off into the woods!

    Our '53 was pretty solid when Granddad sold it in 1986, although it was mis-matched with the dark greenish blue fender and hood on a seafoam body. I hate to think of what 25 years of sitting in the woods has done to it. :sick:
  • fintailfintail Member Posts: 58,415
    edited April 2011
    Saw a 70s Spitfire today, a little tatty but moving along. Also saw a kind of burgundy color E60 M5 at a highline used lot.
  • berriberri Member Posts: 10,165
    We had a 54 DeSoto Firedome when I was a little kid. Nice car, particularly the interior, but it was rather a lemon mechanically.
  • jwilliams2jwilliams2 Member Posts: 910
    It wasn't a dark, greenish-blue Firedome 4-door, by any chance, was it?
    Nope, mine was a light green Firedome 4-door. It had the fluid drive transmission, and was quite sluggish, despite having a Hemi. This was in the St Louis area....
  • berriberri Member Posts: 10,165
    I recall that vintage hemi being rather hard to start in very cold weather.
  • hpmctorquehpmctorque Member Posts: 4,600
    edited April 2011
    I agree. Beautiful cars! My dad owned a white '57 New Yorker sedan. Too bad that quality, which had been good through '54, slipped in '55, and that trend accelerated in '57. This was more true of the bodies than the drivetrains, which remainded solid longer.
  • hpmctorquehpmctorque Member Posts: 4,600
    We lived in Wisconsin, and never had a problem with cold weather starts.
  • hpmctorquehpmctorque Member Posts: 4,600
    In addition to the unitized bodies, Chrysler improved its rustproofing for 1960, although I don't know the details on that.
  • hpmctorquehpmctorque Member Posts: 4,600
    I think '53 was the last year for fluid drive in DeSotos. Beginning in '54 the automatic was the two-speed, fully automatic Powerflite. It had a torque converter, but no clutch pedal.
  • jwilliams2jwilliams2 Member Posts: 910
    I think the fluid drives were only installed thorugh '53. Beginning with the '54 model I'm quite sure all DeSotos had the two-speed Powerflite fully automatic, with torque converter.

    Could very well be. As I said, mine was a '53. That year they actually had two "Fluid Drive" tranny's. One with and one without a torque converter, as I recall.
  • hpmctorquehpmctorque Member Posts: 4,600
    edited April 2011
    Sorry, it was berry who had a '54, and he didn't comment about the transmission.

    You're correct about the two versions of Fluid Drive. I wonder which one was better and/or faster.
  • berriberri Member Posts: 10,165
    Yes, it was a 2 speed auto V8. But it plain sucked in cold weather. May have been the fuel system becasue among its maladies was a collapsed gas tank and constant issues with the automatic carb choke.
This discussion has been closed.