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I spotted an (insert obscure car name here) classic car today! (Archived)
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It is kind of ironic how D3 and our gov almost destroyed Detroit. The issues above painted D3 with a bad customer image which fair or not, still doesn't seem to be fully eradicated. The D3 push for import limitations and quota's brought about the Transplants that gave Asia an even bigger footprint allowing them to expand product offerings here and Detroit essentially lost the luxury market to the German's and Lexus. Otoh, gov fuel economy mandates opened up the truck and van demand that probably saved Detroit, and it is where D3 is still strong today. Basically, it seems like Japan and Germany replaced the independents over time in our marketplace.
My personal feeling is that Studebaker spent a lot more on product in the post-war years leading up to the acquisition than Packard--early new post-war styling, new trucks for the '49 model year, V8 engine in '51, and the '53 line was really two new cars--not a single piece of sheetmetal or glass will interchange between a coupe and sedan (I question that decision, though). We'll never know if Packard would've survived the '58 recession and resultant interest in smaller cars had they not purchased Studebaker, but Edsel's lineup mimicked Packard's in that there was a 'junior' and 'senior' line, and in fact Edsel was managed by Packard's last president, James Nance. I am aware of Edsel dealers being bailed out by getting Studebaker franchises in '59 when the Lark took off, although of course that happiness was over by '61 for the most part.
2014 Malibu 2LT, 2015 Cruze 2LT,
https://www.mecum.com/lot-detail/SC0516-243488/0/1961-Chevrolet-Impala-Bubble-Top/Automatic/
That car is gorgeous to my eyes, although for some OCD-reason I hate that they had the radio buttons spell out "CHEVY". A van is a 'Chevy'; a Chevy II is a 'Chevy', but an Impala is a 'Chevrolet'! Similarly, I'd hate to see "STUDE" or "OLDS" on radio buttons.
That's not a deal-breaker for me on that car, though.
There are a few Chevys--'55-56, '61, '65, second-gen Corvairs, Cosworth Vegas--that I love still and totally blow out-of-the-water my "under the radar" BS, LOL.
BTW, my friend is very happy now that he has the red '63 Riviera in his hands. He says the shipper that I and another friend told him about, based on experiences from Studebaker Club members, was perfect.
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2014 Malibu 2LT, 2015 Cruze 2LT,
How do you like his radio?
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If the buttons spelled "Rivvy", I'd detest it, LOL.
If my Grandmother's '85 LeSabre had buttons like that, it would've only spelled out "BUIC"
Is that the original radio in the 63? AM/FM has to be really rare and was an expensive option.
On some Buick radios, didn't they spell out Sonomatic somewhere on the dial? Seems I remember that being the case on a friend's 60 LeSabre. I think it had BUICK on the pushbuttons as well.
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I agree, AM/FM is pretty rare on a '63 vehicle. I think '64 was the first year Studebaker to have them and they are a highly-coveted option or swap meet find today.
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The 4-door versions of the C-body seemed to have a correspondingly larger passenger cabin, so the proportions seemed better balanced than the coupes, in my opinion.
As for the '59-64 styles, I prefer the "bubble top" '59-61 (and '62 Bel Air) roofline to the more formal '62-64.
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In the overall scheme of things, I wonder how much it would have saved them to just come up with one configuration to use across the lineup? I know GM had money to burn in those days, and the divisions had more autonomy, but still...
I guess with the hidden wipers at least, maybe they tried that on Pontiac first to see how buyers liked it, and then expanded it?
Where I grew up, Dads of guys my age complained about the 'concealed wipers' because of snow and ice getting stuck down there, LOL. They also complained about removal of vent windows.
Hidden wipers are a bit of a pain during winters even today with the typical semi-hidden designs. IIRC the early Pontiac designs for them had a moveable cover over the cavity which complicated things even more.
In my recollection the most complaints about the loss of vent windows came from smokers.
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I've never noticed "clap hands" wipers like that on a 67 Chevy, or in my memory, one past 1960. I had assumed the old style wipers were maybe seen as old fashioned in the 60s, and most domestics changed to the parallel type at the beginning of the decade. As was said, I bet that's an export thing.
I don't smoke and never have, but I like vent windows - I often have one open when driving the fintail.
My mother's '62 Star Chief and '67 Bonneville had the opposing wipers. I always noticed that Fords weren't that way, and thought the other style was "weird". Funny what you remember from when you were a kid.
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'62 Star Chief--nice car, but when you see one in profile now, it's amazing how short the hood and how long the deck is. That's the reverse of what became widespread in the industry just a few years later.
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