Howdy, Stranger!

It looks like you're new here. If you want to get involved, click one of these buttons!

2013 and Earlier - Toyota 4Runner Prices Paid and Buying Experience



  • wbaywbay Posts: 34
    Hey ks_sv650s,

    Would you detail the options package for us? I'm curious if you also have the side curtain airbags (GY). Did your $29,500 work out to about the invoice price, or was there a reduction off even the invoice?
  • To help everyone out, I purchased this vehicle for

    $600 over invoice.


    2005 4Runner Sport 4WD V8 Dealer Invoice is



    Remaing #'s are Dealer Invoice Costs

    JBL CD/FM & 10 speakers -$476.00

    Daytime running lights - $32

    Double Deck Cargo - $100

    Sunroof - $720

    Rear Spoiler - $160

    Valor Exhaust Tip - $42

    Door Sill Enhancements ACSCO - $109

    Preferred Accessory Package - $220


    Destination Charge - $565

    TDA - $609

    Gasoline - $6

    Dealer Hold Back - $324


    TOTAL - $31,983.00


    Hope this help you buy 2005 4Runner. I have a

    copy of the invoice if you want to see it just email



    I also recommend reading !!! Especially the FAX war is a crucial step to get competitive offers in order to have negotiating power at a local dealership. 2% over invoice is a fair value to demand.
  • Hi guys, nice forum.

    I am the process of inquiring for a 2005 SR5 2WD V6, want to finish before the month expires to get that incentive ($1000) and I need to pin down the invoice cost/TMV cost for the following options (which are not listed under the Edmunds table):

    AW 17" Alloy Wheels w/P265/65r17 tires

    EH All-In-One DVD System

    WL Wheel Locks

    PN Anti-Theft Alarm System

    M5 Carpet Mat Set (5 Pc)

    As a first approximation I used similar percentages as other listed options. But I wonder if there's a place where all of this is spelled out. Also, has any out there ordered this all-in-one-DVD; there's no description on whether this is the little screen coming from the roof or is it the 2 screens embedded in the headrests.

    Any input from the forum will be welcome.

    P.S. Any one has heard if these incentives are going to be extended into february?
  • Do you have to be a Costco Member to buy a car from Costco?
  • I'm in a similar predicament - Toyota is offering 0% financing for 36 months, which expires January 31, but the dealer said he might not have my car for me to take possession before the end of the month. So I asked the sales manager if I would lose the 0% if I took possession in February and he told me that he would take care of it - which makes me very nervous given your experience. Did you have any luck resolving the issue through Toyota's website? Thanks.
  • kcom2006

    thanks for your input. I went thru the fax war gyrations of the motley fool but it didn't work. Of three inquiries I got acknowledge from 2, and only 1 called and we engaged in some discusion of models and options. Looks like dealers in Houston prefer to deal in person, not by fax nor internet. Time was running down on the $1000 incentive so I decided to arm myself with the best numbers and hit the dealer that gave me most info on my prospective car.

    In the end I pulled the trigger last night with a

    MODEL 8642A 2005 4RUNNER 4 DOOR SR5


    MFG BASE PRICES 23727.00 27495.00

    TOTAL FACTORY OPTIONS 564.00 705.00

    TOTAL PORT OPTIONS 269.00 533.00

    DELIVERY 595.00 595.00

    T.D.A. 275.00 0.00

    M.A.F. 379.00 0.00

    2%HOLDBACK MSRP 549.00 0.00

    PIO HOLDBACK 42.00 0.00



    1%FINANCE RESERVE MSRP 274.00 0.00

    FLEET CREDIT 0.00 0.00

    **PRICING TOTALS** 26674.00 29328.00

    CODE -----------------------DESCRIPTION-------------------------------- --- INVOICE MSRP

    AW17" ALLOY WHEELS W P265/65R17 80.00 100.00

    CM DOUBLE DECKER CARGO 100.00 125.00

    DR BLACK ROOF RACK 176.00 220.00

    FE 50 STATES EMISSIONS 0.00 0.00



    TOTAL FACTORY OPTIONS 564.00 705.00

    *PORT INSTALLED (BM) 0.00 0.00

    *PORT INSTALLED (SN) 0.00 0.00

    P4 VEHICLE SHIELD PACKAGE 95.50 349.00

    M5 CARPET MAT SET (5 PC) 112.00 184.00

    F1 VIP SALES FOLLOW UP 6.95 0.00

    I2 PDS WITH TEXAS STATE INSP. 46.75 0.00

    G1 VEHICLE FUELING 7.80 0.00

    TOTAL PORT OPTIONS 269.00 533.00





    I wasn't able to reconstruct this pricing independently from KBB or TMV Edmunds, so at first it was kind of difficult to validate. I did some cross shopping with another dealer (Sterling) which allowed me to corroborate the figures. In the end I bought from Champions on Gulf Freeway. It was hard nosed because when I came to trade in my van, they wanted to lowball it initially, until we arrived at a reasonable amount.

    But I finally got my 4Runner and it sure runs like silk.....
  • sr34sr34 Posts: 2


    Did you pull the deal off for 05 Sport? I am in NE as well. Looking to see how you made out.


  • mntimmntim Posts: 4
    Any info out there yet on 4Runner incentives for February 2005? Hoping to get one this month, if the price is right. Thanks.
  • rebates are now 1k
  • mntimmntim Posts: 4
    thanks woof. I learned from my dealer today that the cash rebate for Feb. is the same as Jan, which in the Minneapolis area is $900.
  • 7art7art Posts: 11
    How do holdbacks work? My very definite understanding from Edmunds, and others, is that you take the dealer invoice and SUBTRACT the holdback to get true dealer cost. The numbers outlined in alibajalajaula's message below do the same thing a Toyota dealer in Cincinnati just tried to pull on me - they list out all the charges, TDA, fueling cost, holdback, etc., then ADD them all to create a supposed bottom line cost to them.


    As far as I can tell, they are double dipping - not subtracting the holdback they are getting, and adding it back into the invoice price a second time.


    What gives? Are they all playing this game, or do I misunderstand how Toyota's costs are calculated.


    Note that the error I got was not a salesman's hand calculations, where he made an honest mistake - this was the computer printout !!!


  • Kirstie_HKirstie_H Posts: 11,025
    You might have a look at our Dealer Holdback discussion.



    Roving Host

    Host, Future Vehicles & Smart Shopper discussions


    Need help navigating? - or send a private message by clicking on my name.

    Share your vehicle reviews

  • Art

    How about that finance reserve line item? Is that also supposed to be subtracted a la "holdbacks"?When I arrived, my invoice figures (Edmunds/KBB) where roughly $500 below. This is one of those where you don't wanna know more than you should because it's a fait accomplí - done deal. On the other hand I look at the bright side of it, I needed the car (as much as I wanted), our van was pretty much finished and I got a trade-in value that beat by $500 the original trade-in price by the dealer. By the way, I never mentioned trade the first day, only when I showed to pick up the car, and the new car price was frozen. At this point I used as leverage the fact we had spent several hours reaching price agreements, plus the fact I had another identical deal with a better trade-in price (+$500), and the real fact that the minute I walked out of there, my business was going somewhere else. Minutes later we cut the deal. The last straw was that I had my own credit union financing arranged, so they were not going to screw me there either.

  • tjhtjh Posts: 2
    Last march i picked up an grey SR5 4WD with racks, moon roof, and a few small options in Southern California for about $30k out the door. The price before fees etc... was below invoice, but I dont remember the exact #'s. I LOVE the 4Runner though. Best midsize SUV in my opinion.
  • sr34sr34 Posts: 2


    I am looking at an 05 4Runner Sport V6 4X4. I was advised that Toyota is not currently building with the side air bags. The dealer searched the Northeast and NY region to try and find one that may have it
  • 7art7art Posts: 11
    I have seen several posts where people gave all the figures for invoice, options, etc, plus the holdback.


    The dealer invoice adds all these numbers, including the holdback to get the dealer invoice. I believe this is wrong - the holdback should be subtracted from the Toyota invoice, not added, since this is a credit to the dealer, not a cost. In my understanding, the dealers who do this are padding their invoice by double dipping the holdback.


    Do I misunderstand holdbacks, or is this practice widespread, misrepresenting the true dealer cost of a vehicle?


  • Kirstie_HKirstie_H Posts: 11,025
    Again, this is a better question for our Dealer Holdback discussion.



    Roving Host

    Host, Future Vehicles & Smart Shopper discussions


    Need help navigating? - or send a private message by clicking on my name.

    Share your vehicle reviews

  • I'm still not having any luck with Phoenix area dealers. It seems they will sell the truck at invoice if they keep the rebate. I want it @ invoice with the rebate is this too much to ask? Also who is buying the 2 wheel drive, every dealership I go to they are loaded with 2's, short on 4's.


  • I recently bought a 2004 sr5 v8,I traded a 2002 jeep. I bought white, they really pushed the paint protection,Ilive in chicago I park out side is the paint protection worth it?
  • Sorry for the delay in answering. The bottom line is that I will get whatever rebate is in effect at the time I take delivery of my new 4Runner. If the rebate goes up- I get it. If it goes down or goes away- I get that as well. Thats one of the cons of special ordering a car rather than buying one on the lot. But I wanted navigation in mine and I wanted the color that I wanted so special ordering was my only option if I wanted the vehicle configured a certain way.
  • Art,

        Click on this link or type it in on your browser and it will lead you to an article explaining "Holdback". It contains 3 pages of info. The bottom line on holdbacks is if you see it on the invoice, make sure it is subtracted from the cost of vehicle to you and not added on. Holdback is a deal between dealer and factory and the buyer has no responsibility for it. Print it and hold for referance. Holdback money usually last for 3 months. This helps the dealers pay for the financing cost while the vehicle sits on the lot. The longer it sits, the less holdback money the dealer gets from the factory until theres nothing left. Depending on what vehicle is purchased, holdback money can amount to $600.00 and above; see the article. So if the holdback time has run out, the dealer should not be charging you for stocking his lots with unsold cars. That's his problem and the factory. Bob.
  • Hey Sr34,


    Did pull the trigger on the '05 sport,6cyl,4wd (#8666) with SR,CM,RL,RF,CF...out the door for $27,700 (including all rebates).


    Dealer seemed really eager to put the deal together.....I was in the chair only about 15 minutes after test drive and vehicle inspection.


    In hind-sight I think I could have squeezed him a little is in norwood. 2nd largest toyota dealer in the US (world)...salesman claimed they average 700+ toyotas a month.
  • I'm assuming you mean Boch Toyota in Norwood? I bought an SR5 with 3rd row and roof rack for $27,000. I bought mine last Sunday before the $1250 rebate kicked in (I got the $1,000 rebate). Seems pretty standard for Boch to let these go for right around invoice.
  • Hi Vallan1,


    Which dealership did you end up getting the 4Runner from? Ensign or the other SLC Dealer.

    I might be looking, but I am closer to Brent Brown or Karl Malone.
  • I purchased my 2005 SR5 V-6 4x4 @ Camelback Toyota today. It included 3rd row, side airbacks, roof rack, and spoiler (option B) 27,100 after rebates. They also threw in 4 percent financing, not a bad deal.


    Thanks to everyone for their help.
  • mntimmntim Posts: 4
    2005 V6 Sport (silver).

    $50 over the invoice price, before the $900 rebate.

    $32,960 MSRP, $29,250 invoice (KBB), final cost $28,400.

    Dealer is Toyota City in Brooklyn Park, MN.
  • Hi,


    I'm also in MN considering a 4Runner. Did you shop around between the dealerships? Did you have to negotiate hard to get that price or were they dealing openly?


    Also, was it a truck on the lot or an order?


  • mntimmntim Posts: 4
    CarGuy: yes, I shopped at three different dealerships (Walser, Rudy Luther, and Toyota City). I didn't have to negotiate hard. I think you just need to be ready to buy, and let them know you are ready to move on to the next dealer if they can't meet your best (yet fair) offer. Don't mention holdbacks unless they say they aren't making money on the sale.


    Yes, the truck was on the lot. I must say I'm not crazy about the appearance of the rear spoiler, but anything on the lot in this area will have it (for some reason, Toyota thinks everyone in the Chicago region needs a spoiler. Argh...).


    Good luck! Please post your results when you swing a deal.
  • A Fleet Dealer told me today that if I want a 4Runner off the boat or from the port, I would have to pay an extra $240, because Toyota increased the MSRP by $300 for any 4runner that is not at a dealer's lot by Feb 7th.


    Is this True?
Sign In or Register to comment.