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2013 and Earlier - Jeep Wrangler Prices Paid and Buying Experience



  • timwhitetimwhite Posts: 7
    Ive always heard that NADA was the correct guide to use on trade ins, but lately it seems local dealers are trying to use Kelly Blue Book (with much lower trade in values)... any advice on which is more fair?
  • timwhitetimwhite Posts: 7
    should i wait 3 days, and order an 08 then? are the new features/options/pricing available?
  • mac24mac24 Posts: 3,910
    There is no 'correct' guide. Until the guide publishers start offering to buy your vehicle at the quoted price, they will always be nothing more than very rough estimates.

    A dealer will never want to pay more for your vehicle than he can either buy or sell an identical one for at auction. You are unlikely to have access to those figures, but I guarantee they'll be lower than you think yours is worth.

    For an accurate idea of the actual value of your trade-in, go to CarMax. They'll give you a realistic trade price and actually buy it from you for that price too.
  • mac24mac24 Posts: 3,910
    should i wait 3 days, and order an 08 then? are the new features/options/pricing available?

    It's up to you but you don't have long to make up your mind. :)

    Apart from being a model year younger (and probably a bunch of unseen bug fixes), there's not much difference in the '08s
  • featherzfeatherz Posts: 26
    As a former TJ owner, been looking at an 07 Wrangler X on a dealer lot. The 'internet specialist' and I are about $500 different on the 'invoice' price, but he is offering $250 over 'his' invoice. What do you think about this?

    Wrangler X (2 door) Manual tranny
    Package 23C (a/c, seats, console)
    Trailer Tow Group
    Floor Mats (LOL)
    Fog Lamps
    Freedom Hard Top
    Locking fuel cap
    Tow Hooks

    Dealer states invoice is $21,236, but unless I am calculating incorrectly Edmunds states invoice at 20,713. In either case, he is asking $21,486 not including T/T/L. Good deal or?

    I'd actually prefer one with fewer options, but I kinda like the idea of the 'freedom top' and this is the color I am looking for (I wanted blue or khaki).

    Financing rates are horrible right now it seems, so I am bringing own financing (5.8%, still more than I'd like to pay) and dealer is aware of that so that's probably why the 'eh' deal.
  • mac24mac24 Posts: 3,910
    Advertising fees that are billed directly to the dealer by DC are often not included in the Edmunds invoice. Just compare the line items to see where the discrepancy lies.

    Maybe you can do better elsewhere, maybe not. How much is your time worth?
  • kgabehurtkgabehurt Posts: 84
    I too have been scouring the internet for Jeep prices. the best I've found are at Carmax. The only problem is they're only have 3 jeep dealerships. A Rubicon with manual and hard top lists at $30758 they want $28258. They show an invoice of $28440. A Sahara lists for $27700 asking $25000, invoice $25306. Looks to me anyway that under invoice is a possibility now. Don't know what it was like when they first came out because I was looking at a Harley. Not anymore for a buddy of mine lost his leg last month on one.
  • mac24mac24 Posts: 3,910
    A Jeep is a good alternative to a bike IMHO. On the race track is the safest place to ride. Never anything coming towards you, or pulling out in front of you from a side turning. With a car it's just an insurance claim, but with a bike it's often a limb or your life. :sick:

    Carmax generally has a pretty good rep, though individual stores may vary.
  • kgabehurtkgabehurt Posts: 84
    I agree. Does anyone know what the current production mix is with the Wrangler? I just don't see many Rubicon models on dealer inventories. Carmax has only 1 at 3 dealerships? Many Sahara models though.
  • mac24mac24 Posts: 3,910
    Rubicon production has been held way back due to component supply difficulties. Current '07 production ceases in a few weeks, last orders by the 17th.
  • kgabehurtkgabehurt Posts: 84
    They must have pretty good demand business to run out of supplies. Which makes these below invoice prices pretty good deals. Very informative posts here and I thank everyone for their input. An informed consumer has a better chance in life I'd say.
  • timwhitetimwhite Posts: 7
    Just got an offer price of $200 over invoice on a Sahara... It does have a hardtop, which i didnt really want (to pay for!)...

    1. Can they remove the hard top, and discount the price? They said something to the effect that doing that is illegal (because of the sticker)?

    2. Anyone know the current Residual rates and money factors on the 07 Sahara? (for a 39-month, 12K lease)... do they have flexibility in these numbers?

    3. They are offering $1900 UNDER NADA trade in for my 01 Jetta as a trade in... does that seem excessive? The same dealership just gave my friend the same $200 over invoice deal on a Wrangler X-C pkg, plus gave him $500 OVER NADA trade in on a Mazda 3. Any thoughts or suggestions?

    thanks in advance

    PS. Im in New England if it matters
  • kgabehurtkgabehurt Posts: 84
    If Carmax can sell $300 under invoice on a $31K Rubicon I'm sure others can come close to those type of deals. Push them for more $ on your used vehicle for many dealerships today make little on the new vehicle sale and more on the used trade side of the equation.
  • kgabehurtkgabehurt Posts: 84
    Regarding an 08' Rubicon. This is what a dealer e-mailed me: We will have 08 Rubicon's in October, anytime sooner we'll call you.
  • kgabehurtkgabehurt Posts: 84
    Your posts seem most informative so I'll ask you why won't 08' Rubicon models appear until October as I was told? Seems is if 07' production concludes this month won't the plants start immediately making 08' models? Or is this supply disruption you mentioned still a problem?
  • jimlw2jimlw2 Posts: 122
    Check out my previous post #335 to see image of my dealership's invoice pricing. As Mac24 states, the $500 difference likely arises from your invoice number not including a couple regional advertising line items the dealer gets charged per unit. These are buried in MSRP but get called out individually on the dealer's invoice.
  • mac24mac24 Posts: 3,910
    Ok, in regard to October Rubicons, how much credence do you usually place on what car salesmen tell you? (sorry salesmen :blush: )

    Last orders for '07s were taken today. They still have to be built, and the lead time is 16-18 weeks. Everything then has to be set for '08 production. Pre-production vehicles are built to learn how to deal with the differences to the previous models. There's a lot more to it than a change of VIN and color choice, then hitting the 'Start' button to get the line rolling.

    Nobody knows what the production mix will be at this point. Customer orders, dealers orders, and component availability from outside suppliers will all play a part
  • kgabehurtkgabehurt Posts: 84
    Being from the accounting world I would think they, Chrysler/Jeep, would have their supply problems ironed out by now seeing how the new Wrangler line has been one of the bright spots in an all too dismal car environment. Heck even Toyota said that things are getting tough for them too. Why is the lead time 16-18 weeks so long? I thought it took only 2-3 assembly line work days to assemble a car from start/finish. I understand the transportation issue is at least 3 weeks but 4-5 months seems like eternity to an industry that is experiencing some hard times.
  • mac24mac24 Posts: 3,910
    It's because it's so successful that the lead time is so long. If you can build ten a week and have orders for a hundred.....

    I don't know the exact details of the component supply issues, but I'd guess that with virtually all manufacturers using the JIT (just in time) model for component supply, coupled with DC's abysmal record in their relationships with their suppliers, that most of their outside suppliers would be reluctant to extend themselves in any way.

    However, overshadowing all of this is the recent sale of Chrysler to Cerberus. Jeep Wrangler is successful because of the vehicle design, not because DC is a great company or Jeep is a great division. Cerberus is an aggressive company using a high degree of leverage to finance their purchases. They're in business to make money (not cars), and so far their investors are happy.

    I don't see them doing anything detrimental to the Wrangler, though there's a lot else to trim at Jeep. It's quite probable that Wrangler production will be straightened out, and that Jeep will be then spun off, possibly at a price that's in excess of the total acquisition price of Chrysler. Take a look at their recent record in the car rental business!
  • kgabehurtkgabehurt Posts: 84
    There's already been discussion/speculation of Cerberus doing just that with the Jeep line. I can guarantee you one thing regarding Cerberus there will be more employee terminations and further cost cutting. Just look at the definition of the word. As you alluded to they're in the business to make money, and nothing else. If I was an employee at Chrysler I wouldn't be buying a house right now. I didn't realize how popular the new Wranglers are until I posted here. Thanks much. And once again I'd love to have a Harley but my brain is over riding my impulses. The black Rubicon 2-door I saw looked pretty cool.
  • printzprintz Posts: 70
    Went into my local dealer & in about 20 minutes gave a deposit(decent price on my trade)....Dealer placed the order the 18th(he told me that since it was a 2 door, there was a 90% chance it will go through, he'll know within the week............Auto, power package, 18 inch wheels, locking gas cap, Hard top, spare tire cover, Red Rock, for $25,469 + tax.......I hope it goes through..Would rather not wait for an 08.......
  • kgabehurtkgabehurt Posts: 84
    Excuse me for asking but what was the sticker price on your ordered Jeep and was a time line stated for the whole process?
  • printzprintz Posts: 70
    It was about $600 over dealer invoice...I'm getting a decent price for my trade-in.....There are several wranglers on his lot, but he doesn't discount em.....If the order goes through, he said it would take about 6-8 weeks, he'll know within the week(this week)....
  • kgabehurtkgabehurt Posts: 84
    Thanks. 6-8 weeks is a pretty decent delivery period. Beats the hell out of 4 months.
  • mac24mac24 Posts: 3,910
    Currently there is no official lead time for '07s, and there won't be until the '08s start production. Also, as has been the case previously, not all the orders that dealers place will actually be built.

    Basically, the last orders placed are being used to 'tidy up' the end of the '07 production. Those orders that don't fit in will be referred back to dealers to be changed to '08s.

    All this means that some orders may arrive quickly, others may take the last known lead time, and yet others will not be built at all. Kind of the good, the bad, and the ugly! ;)
  • timwhitetimwhite Posts: 7
    Have a great deal on an 07 2D sahara, but, they have lowered the res from .71 to .70 (39/10.5K miles) and raised the money factor from 345 to 369, from last week...
    are they just playing games (lowering the vehicle base price, and raising the financing charge)?

    What are the current res value/money factors on this model?

    trying to get this deal done today
  • usnavy1610usnavy1610 Posts: 1
    I'm looking to purchase a Sahara, but two dealers I have talked to here near Austin are saying they are still selling at MSRP, and don't seem willing to to negotiate at all.

    Does that sound familiar to recent purchasers?

    tks SRM
  • mac24mac24 Posts: 3,910
    Take your checkbook to a dealer that wants your business.
    Having said that, you're not going to get a good price until the dealer can see that you're ready to buy, rather than just checking out the prices.
  • kgabehurtkgabehurt Posts: 84
    CarmAx in LA has this offer (2 in fact):

    2007 Jeep Wrangler Sahara 2D Sport Utility

    CarMax No-Haggle Price: $24,999*

    Dealer Prep: $0
    MSRP: $27,710
    Factory Invoice: $25,820
    Savings From MSRP: $2,711
  • kgabehurtkgabehurt Posts: 84
    After backing out a holdback of about $820+ one would believe that Carmax is selling this vehicle at their cost Invoice $25,820 - holdback $820= $25,000. Any CPA. yours included, all know that nobody stays in business selling their goods/services at cost. Maybe mac24 can comment here but there's got to be more to the story here than these numbers.
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