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Hyundai Azera 2006



  • jchan2jchan2 Posts: 4,956
    I see them on practically every car here in Hong Kong. (where I'm on vacation right now) even the SmartCars! :D
  • dcibrandodcibrando Posts: 90
    my guess is any hyundai vehicle
  • bwiabwia Boston Posts: 2,355
    Here is what Business Week says about the $30,000 Azera.

    …The Azera, which rolls out in November, is something of a baby step [into the luxury segment]. Aimed at Avalon and Nissan Maxima drivers, the big sedan serves to show that Hyundai is capable of building a classy vehicle while still offering the decent price Americans have come to expect.

    Buyers get a lot for their 30 grand: eight air bags, a five-speed automatic transmission, and an aluminum 3.8-liter V6 engine that pumps out some 265 horsepower. The Azera also is loaded with all the upmarket extras: stability control, a premium sound system, rain-sensing wipers, and a telescoping steering wheel.

    Hyundai says it hopes eventually to sell 50,000 Azeras a year, a leap from the 17,000 annual sales its more pedestrian predecessor, the XG350, racks up.
  • fdcapt2fdcapt2 Posts: 122
    The article you are talking about contains some statements made by me, after I was contacted by a reporter from Business Week. She read one of my posts here, and wanted my perspective on the Azera. As you can see by the article, I'm very impressed with this car. It will be for sale near Thanksgiving, and I'm hoping that it will be everything it's supposed to be.....and maybe more

  • dcibrandodcibrando Posts: 90
    anyone know exactly when US dealers will be receiving the Azera? I hear navi's and xm radio will be available for sonatas then too :)
  • danf1danf1 Posts: 935
    Word has it that we will get the cars starting in late October or early November.
  • fdcapt2fdcapt2 Posts: 122
    According to one of Hyundai's Exec's, near Thanksgiving
  • shadow99688shadow99688 Posts: 209
    Dealer here says they will have 1 car in august then get more in September.
  • schuck1schuck1 Posts: 14
    I was just wondering what the United States Azera's will have as standard and optional equipment. It would be great to get the Korean Grandeur in the US as the navigation, rear sonar sensors, DVD system, and other options would be great. But, the front DVD from a production built car I believe is illegal in the US. Anyway, it would be great if we could get the complete list of standard and optional features and maybe "delayed options" if there are any.
  • prigglypriggly Posts: 642
    Will the Azera have H.I.D. bi-Xenon headlamps?
  • sandpapersandpaper Posts: 60
    I wouldn't anticipate things like navigation, rear sonar sensors, dvd system, etc. standard or even offered as an option. The navigation system - maybe, since apparently the Sonata will get it as an option in 06/07.

    The reasoning behind this is that in 2007, Hyundai plans to unveil a RWD luxury sedan to test the market for a luxury Korean sedan. Since the Azera is supposed to be priced around 26k-30k, I'd expect the RWD sedan to be priced around 35k. Thus, Hyundai wouldn't want the Azera and the planned RWD sedan to overlap and compete with each other.

    In Korea, even the Sonata has navigation, rear sonata senors, dvd system, etc.
  • bwiabwia Boston Posts: 2,355
    Very good point, but Hyundai is planning a 2008 rollout of the new RWD luxury sedan to compete the M45 and Audi A6.

    Complicating this decision and one Hyundai is struggling with is whether it should set up a new luxury division, a la Lexus and Infinti, or to make the new sedan its flagship. Either way, the acceptance of that will depend on the Azera. If the Azera turns out to be as good as it purports to be, then the transition to a luxury line will be flawless, perhaps.
  • choe13choe13 Posts: 348
    The rumors are true but in better detail, hyundai after its 7th car the 2007 elantra off its plan, will go ahead with its 8th which will undoubtly be the car that will shake off any rumors that hyundai cannot compete with the likes of Honda and Toyota and actually join these companies reputations , the 2008 Hyundai Coupe which closely resembles their concept hd8c.

    It will be a RWD, flawless design of a true sports car, 0-60 close in about 5-5.4 seconds with other innovative add ons

    After this car, like most of you guys have written, depending heavily on the success of the Azera, a RWD car their 9th name tba will roll out as their luxury RWD car, positioned to be bigger than the sonata but smaller than the azera.

    Big things will come out of hyundai in the next couple of years
  • sandpapersandpaper Posts: 60
    bwia, where did you hear about the rwd sedan competing with the a6 and m45?

    choe, where did you hear about the rwd being larger than the sonata but smaller than the azera?

    Personally, I think the first is more likely. Positioning a vehicle which is smaller than an Azera,larger than a Sonata yet pricing it higher than an Azera would be disasterous, in my opinion. Even with the Sonata and the Azera, the line between them are very thin and the higher model Sonata's will probably compete with the lower model Azera's. This is similar to the Camry-Avalon and Accord-TL relationship.

    Also, from the best of my knowledge, the RWD sedan will be the next generation Korean-market Equus sedan, which is a large model with a 4.5 V8.

    I do hope they create a luxury brand - soon - but after 2010. 2010 is the year Hyundai wants to sell 1 million vehicles. Only if they have met this goal should they pursue another division.
  • choe13choe13 Posts: 348
    rumor came out of korean auto mag, spy

    btw the 9th vehicle if it will come out, would be a 2008-2009 vehicle, and will not be the next equus. If you think about it, there is no way hyundai has that sort of reputation by 2008 to be able to sell say a 40-50 grand car much like the 7 series or A8, which ultimately what the equus is in korea. Even 5 grand cheaper or so, it would not be smart. A reputation like that takes a long time to build.

    What hyundai though wants to aim for is a car of the size of the bmw 5 series, priced just above the azera that will be competatively priced(bmw 3 price for a bmw5). I think personally that is a great idea, and i don't understand your rebuttal of why it wouldn't work. It would be gloriously luxurious, and try hard to compete for a spot in the market(why get a TL when you can get a bigger and cheaper RWD car)

    A accord-TL , accord-avalon makes dearly no sense beacuse in hyundais case, it would be more like altima - M45, which there is a thick line of differences.

    If this new luxury division is successful then like you said the equus would come in.
  • toyunkitoyunki Posts: 25
  • plasmid4plasmid4 Posts: 7
    I just came back from vacation from Korea, and had the opportunity to spend 3 weeks in an Azera. First impression: wow, impressive car. The interior is huge, and very comfortable. Rear seat has a fold down center console with controls for seat heater, radio/DVD/TV/Navi control, and something else... I think.. I can't remember. Front seats are VERY comfortable, and the front dash had a screen for DVD/TV/radio/navigation. There is also hands free telephone in the car. (the car has its own number). There is also a plug hole for connecting cell phones to the car. The car ride was extremely quiet and smooth...a la Lexus...and the car accelerates with power and smoothness. there was dual chrome exhausts, HID, turn markers on side view mirrors. Looks alot better in person than what the pictures show. If it really sells for $30k, it is a steal. Since its still pretty new in korea, the car was getting ALOT admiring looks from strangers, and there were many instances where they came over to talk about the car.

    sorry about my rambling... i'm still jet-lagged and tired.
  • bwiabwia Boston Posts: 2,355
    plasmid4, very good report. It seems Hyundai has a hit on its hands. In terms of pricing, is the Grandeur competively priced in Korea? What would that translate to in the U.S?

    One more question, what about the NHV and fit and finish is it Lexus like? Once again thanks for feeding our anticipation. I have never been at a Hyundai dealership but hope dealers will treat Azera customers attentively providing with loaners etc.
  • plasmid4plasmid4 Posts: 7
    Price I'm not sure... elsewhere in an earlier post someone posted a link to a korean site that did have a price on it in korean Won... I think it said around W36000000... which i think translates to around 36k dollars. But i think that price is for the base car, so the one I rode in (larger engine, fully loaded) prob. costs more than 40k dollars. I dont know what NHV stands for... but fit and finish is absolutely solid. I've driven and rode in several MB and Lexus and BMWs.. and I'd say the car's fit and finish was just as good as those cars. Honestly, I was never a hyundai fan until I saw this car.
    Only one negative to the car is that there is a bit too much plastic up in the front dash... kinda like the new MB M-class's dash... all that plastic. But that is nit-picking, because overall i like the interior of the car.
  • bwiabwia Boston Posts: 2,355
    Sorry about that plasmid4, "NHV" stands for Noise, Harshness and Vibration.

    I was concerned more about wind noise though, due to glass thickness or lack thereof. Many factors can contribute to harshness including, shocks, springs and wheels. The size of the engine contributes to vibration, but since the Azera is equipped with a 3.8-litre V-6 engine and (presumably) use sound deadening material in the engine compartment, I think negative vibration should be minimal.

    Once again great report!
  • truethattruethat Posts: 123
    Remember how the Korean version of Azera (Grandeur) looked a little
    different from the front?
    I went to and it seems they changed it to the
    version we'll see in the states.
    Let me show you how I did it. It's much easier than it sounds.
    You'll need Macromedia Flash player for this.

    1. click here first.
    2. See the large picture? (That's Azera, BTW) At left bottom, it says
    "showroom" in English.
    3. Move the mouse to it (no clicking), then the menu appears(not a pop-up).
    4. Under "passenger cars", you'll see "Grandeur." Click that.
    5. A pop-up opens and menu on the left is actually in English.
    (maybe it's just me, but you might need to click the "grandeur" on top left corner
    of the pop-up window the first time - figuring this out took me a while. :P )
    6. Click the menus (especially exterior and interior) and play around. Of course
    you won't understand Korean explanations (or whatever they are), but they've
    got good number of quality pics.

    NOTE: In "exterior" page, they have rear views separately. Click Korean letters
    right above the right arrow sign (bottom right), it'll take you to rear views.

    ALSO, the "color & line up" page takes a while to load.

    LASTLY, they must be using Sonata engines for Korean version of the Azera.
    (Maybe you knew that already)

    That's it~ Enjoy. ;)

    P.S. You can take the same steps to look at other models. Just choose a
    different model on step 4. I'm impressed with more upscale looking Sonata,
    so check that out if you're interested.
  • siasia1siasia1 Posts: 1
    nop~!!! 1030won = 1dollar, so 36000000won = 34951dollar, but it contains 8% special tax, 3% else tax and 10% sell tax,, so 22% tax,,, well,, it's price is under 30k, :)
  • choe13choe13 Posts: 348
    alot of good threads guys. I think this car will be the want to be the luxury car that could.
    Alot of general folks maybe turned off by hyundai or this new car, but one test drive and they mite not know what hit their feelings.

    It will challenge the Avalon, fusion, Milan, Lacrosse and could even pry some TL, BMW 3, Audi A4 shoppers too who dont' care about name as much as luxury and size.

    If i was like 35 or a corporate man, i would seriously want one of these
  • schuck1schuck1 Posts: 14
    It appears to me that the Korean version of the Azera has basically what everyone wants in the US. Hands free phone, DVD navigation, front and rear seat heat controls, sonar backup sensors, and on and on. Instead it is my understanding that the US version won't have a lot of these bells and whistles. I can understand the front seat DVD being used to watch DVD's but that is a minor change. Jaguar did it through software and made the screen only for navigation. Now, that being said, lets convince Hundai to import the rest of the options as they do in Korea!!

  • truethattruethat Posts: 123
    All those electroic and secondary parts would creep up the price.
    To make sure Azera stays considerably cheaper than competition, they'd have
    to cut corners whereever they can.
    Also, since Hyundai is obsessed with quality, they might be afraid to put in so
    many features that can cause so many little annoying problems. And that won't
    help JD Power ratings. :P
    My guess is that they will use Korean market as testbeds and see if they can
    contain any possible long-term defaults. Then, they can start selling cars with
    more accessory features.

    Just my opinion...
  • choe13choe13 Posts: 348
    in korea the azera is their bmw 7 series car in comparison. So those options are needed for different kinds of buyers. In north america hyunday will compete with the avalon and acura TL and have to stay priced under them, even their top of the line compared to the competition. However if sales go well, i will hope that those options in a year or two could be offered(btw in korea theres no way of a clean parking 60 percen t of the time, so a rear sensor is a serious thing)
  • truethattruethat Posts: 123
    I get what you mean, but it's hardly BMW7 series even in Korea.
  • choe13choe13 Posts: 348
    Trust me bro, it is like the bmw7(or closest thing to it now)

    They also have other cars like the equuas , the chariman etc. and though they are RWD, they are very poor executed RWD cars.

    Alot of big business people who prefer hyundai, will buy this car now. Though alot of koreans still love the actual bmw 7's and e class cars
  • It is very true that the Grandeur is very popular and well-respected in South Korea. The 'Grandeur' nameplate is iconic in it's reputation.

    You have to realize that most wealthy Korean businessmen do not drive their own vehicles - they are usually driven to and from their destinations by chauffeurs. Therefore, vehicles like the Equus are much more desirable due to their larger passenger space (assumption).

    And you have to take into account Korean's obsession with class and rank. The Equus is a higher range car, and therefore will automatically be preferred over the Grandeur.

    It's kind of interesting how in Korea, Hyundai competes head to head with these higher end marques. I think Hyundai definitely needs a separate luxury marque - if not in the US - definitely in Korea.

    According to the Korea Times, the Grandeur XG is now the bestseller in Korea. In Korea, both the current gen XG and the next gen Azera are sold side by side. The current XG is called Grandeur and the next gen Azera is called the Grandeur XG in Korea.

    The Grandeur XG sold 8,549 units, in comparison to No. 2 (Samsung SM7) with 1,667 units.

    Also, it is said the Grandeur XG took away sales from higher-end level Sonata sedans as the Grandeur was released.

    Meanwhile, sales of lower-end models such as the Verna, Avante, Kalos, and Click all slid due to the "rich get richer and poor get poorer" phenomenom currently taking hold in Korea.
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