2017 Toyota RAV4 Purchasing Deals and Prices

245

Comments

  • sjeedsjeed Member Posts: 141
    Hi Stever: Looking at a 2017 RAV4 Hybrid Limited. Given all of the deals this weekend, end of the month, and end of the year, what might I expect to be in the range of a good price. Just starting to get prices, and to the first one I received is quoting a $1,500 Discount off of Sticker by one dealer. Normally, as a reasonably experienced buyer, I would work from Invoice with a plus or minus amount, but I am finding it harder and harder to do it this way. So, can you provide some guidance in terms of a percentage or an amount to strive for, that would be very helpful. I am in Northern California. Thank you!
  • steverstever Guest Posts: 52,454
    edited November 2016
    Interesting - Toyota's aren't so bad but seems like some brands have really inflated their invoice prices and it's getting hard for me to work off of invoice too. So I'm trying to figure out deals by looking at percentages off MSRP.

    A good deal would be 8 to 12% off MSRP. A killer deal would be 15 to 20% off MSRP, but you are more likely to find those deals on slow selling vehicles.

    MSRP with the $940 destination is $34,970. $1,500 off is only about 4% off or close to invoice. TMV is a couple of hundred bucks higher than invoice. Invoice for a Sacramento zip is $33,568 and they've stuck an irritating $640 ad fee in there.

    I think you are looking for a bit of a "rare" model with strong demand. So the prices aren't great (great rig though).

    8% off MSRP would be around $2,800. I'd round that to $3,000 and try for $31,970 as a good target price. Maybe complain about the ad fee and go for $31,500.

    Or do like you probably already do and add in the taxes and the $80 Cali doc fee to get an OTD target.

    Good luck!

  • geno1nygeno1ny Member Posts: 4
    Hi, I am looking at 2017 RAV4 AWD, Platinum, Blizzard Pearl color. MSRP 37,867. The car has All Weather Floor Liners and Cargo Tray. What would be invoice and good price to buy? I am located in NY/NJ area. Thank you....
  • steverstever Guest Posts: 52,454
    edited November 2016
    geno1ny said:

    Hi, I am looking at 2017 RAV4 AWD, Platinum, Blizzard Pearl color. MSRP 37,867. The car has All Weather Floor Liners and Cargo Tray. What would be invoice and good price to buy? I am located in NY/NJ area. Thank you....

    Hi Geno, invoice is $35,227. The True Market Value average price paid for a NYC zip is $35,112, which includes a $1,000 incentive. That incentive is good through December 5th.

    Since TMV is an average I'd shoot for $34,000 for the selling price and work my way up from there. Knowing RAV4s, you may have to work you way up a good bit closer to invoice though.

  • geno1nygeno1ny Member Posts: 4
    Thank you for the info..... This really helps.
  • chun8143chun8143 Member Posts: 21
    edited December 2016
    First time car buyer here. I used the Edmunds' Price Promise feature and got a quote for $1655 off the MSRP for the RAV4 XLE, is that a good deal or I can do better ? I live in NYC
  • steverstever Guest Posts: 52,454
    edited December 2016
    TMV for a NYC zip for an AWD XLE is $28,186. That's about halfway between the MSRP of $29,170 and the invoice of $27,335.

    So TMV is about 4% off MSRP and your offer is around 6% off MSRP.

    8% off MSRP should be doable, and that's $2,334 off MSRP. Even better would be 10% off but you may have to widen your search to NJ and pit some dealers against each other to get close to that. But RAV4s are tough, tried to help someone in LA buy one last month and the best price she was able to get wasn't much below the TMV average.

    I'd get some more quotes and shop the numbers around if you aren't in a hurry. And be willing to walk out if something doesn't seem right.
  • chun8143chun8143 Member Posts: 21
    edited December 2016
    Thanks, i forgot to mention that it was an xle hybrid model that i was looking at with the convenience package. Is it easier or harder to get a deal with the hybrid? And what is the MF and RV? I live in nyc with over 800 credit score.
  • steverstever Guest Posts: 52,454
    Looks like it may be a bit easier to get a deal on those. TMV is within $400 of invoice ($30,386). There also seems to be plenty of hybrid inventory in the NYC area.
  • chun8143chun8143 Member Posts: 21
    How does the edmunds.com's price promise feature works when I use it to request a quote from the dealers? When I email the dealer individually, most of them gave me the standard MSRP. If I use the edmunds.com's price promise price quote features, will I get a quote at least closer to the TMV price ?
  • steverstever Guest Posts: 52,454
    "More than 70 percent of the time, Price Promise is at or below Edmunds.com's True Market Value (TMV®) price, according to David Robinson, senior director of product development for Edmunds."

    How To Use Edmunds.com's Price Promise

    Estimated Price Promise Savings

    The big advantage is getting a real number on a real car.
  • kyfdxkyfdx Moderator Posts: 267,628
    chun8143 said:

    Thanks, i forgot to mention that it was an xle hybrid model that i was looking at with the convenience package. Is it easier or harder to get a deal with the hybrid? And what is the MF and RV? I live in nyc with over 800 credit score.

    I see you found the Lease Questions thread.

    Edmunds Price Checker
    Edmunds Lease Calculator
    Did you get a good deal? Be sure to come back and share!

    Edmunds Moderator

  • chun8143chun8143 Member Posts: 21
    I'm a first time car buyer. If the car dealership doesn't want to provide me a price quote over email, is that a good reason to walk away ? Almost all of them asked that I visit them in person to discuss more. I don't like walking into something not knowing what to expect.
  • steverstever Guest Posts: 52,454
    edited December 2016
    That's a big problem - lots of dealers are still in the 20th century and like to play hide the ball and try to pressure and confuse buyers.

    Have you test driven the RAV4? You could go in, ask for a test drive and then tell your salesperson that you have another appointment you need to get to and that you'd like a quote to think over. Then (assuming they actually give you a price), go home and email them later with either a counteroffer or ask them if that quote is the best that they can do.

    If they stall or drag the pricing process out more than 8 or 10 minutes, just leave and then email them and ask for a number.
  • chun8143chun8143 Member Posts: 21
    edited December 2016
    After emailing a bunch of dealerships, I got two dealers to offer $2000 off the MSRP price of the 2017 XLE Hybrid Model. The MSRP I believe is around $31000, so $2000 is about 6.5% off. I also signed up for the Costco Auto Program, it is kinda useless as far as getting a price quote over the phone. The two dealers that Costco referred to me insisted that I visit them in person. One is about 2 hours drive in Long Island. The second one is also about 2 hours drive in NJ.
  • steverstever Guest Posts: 52,454
    Frustrating isn't it?

    I forget, are you getting the Convenience Package? That MSRP is a bit higher than it is without options. In any event, you've learned the drill with the percentages off MSRP.

    Seems to be boiling down to the fact that a lot of Toyota dealers aren't all that aggressive with their pricing.

    One other thing to do when you are negotiating quotes is to ask the dealer what the out the door price will be. OTD is code for "I don't want any surprise fees or extras when I go to pay".
  • williamohio88williamohio88 Member Posts: 2
    edited December 2016
    2017 Toyota Rav4 LE AWD with all weather rubber mat, cargo tray and entune audio and multimedia package. Silver metalic color.
    Paid $23200 cash before tax and title . MSRP is $28200. The price is after $1500 incentives from Toyota.

    How do I do?
  • steverstever Guest Posts: 52,454
    edited December 2016
    Sounds terrific, 17%+ off MSRP.

    Is the sales manager your uncle or something? ;)

    Saw a Premium in white tonight with temp tags on it. Nice rigs. They seem to be selling better all of a sudden.
  • williamohio88williamohio88 Member Posts: 2
    edited December 2016
    No. I am not related to the sales manager. I just use Edmunds and truecar services to get prices within 100 miles of my zipcode. The price I received over the internet is really competitive to start with. I then have the dealers price match and beat the best price I received. I know I get a rock bottom price when I know the dealer dont even want to sell to me anymore. I end up buying from a 'volume based dealer' . They sell it to me at a loss but they gain by meeting their sales volume target and incentives from Toyota.
  • rav4evalrav4eval Member Posts: 3
    Hi. I live in zip 60560, 7.025% sales tax. I am looking at buying a 2017 RAV4 AWD XLE with convenience package. I was offered the following:

    MSRP: 31,475
    Price: $27,245 (1000 rebate) but I will not be using that so $28,285
    Tax: $2062
    TTL: $329.77
    OTD: $30,636

    First of all, is this a good deal? Second, do you believe I could get a better deal?
    In your opinion, is the convenience package worth it for the safety feature it has to offer?
  • steverstever Guest Posts: 52,454
    Hi @rav4eval, the True Market Value average price paid for your zip is $30,108, not counting the $1,000 incentive. The destination is included.

    Your selling price is about $1,000 more than the invoice ($27,335) and about 9% below MSRP.

    The usual range is around 8 to 12% off invoice, especially for popular rides like the RAV4.

    So you have a good deal. You may do better if you shop the quote or wait for the end of the year. I'd shoot for $27,600 (15% off MSRP) and come up from there. You may be able to shave a few hundred bucks or more off that way.

    I'd think Chicagoland would be at least as good if not better than @williamohio88's area in Ohio, so you may want to try to copy his techniques, with a bit of adjustment for the incentive.

    Let us know how it goes and good luck!
  • 330kalg330kalg Member Posts: 1
    Hello! Currently in the market for a new rav4. My zipcode is 44321. Quoted a 2017 rav4 XLE AWD for 26,504 with all weather mats,mudguards and adjustable power liftgate. MSRP = 29,963. I also qualify for the 750 college rebate but I didn't factor that into the price yet. 250 documentation fee and 33.50 tag fees. 6.75% tax. Wondering if I could do better on price?

    28,020 was the highest I was quoted for the same MSRP at another dealer. The higher quote is from the dealer my family usually buy from because the past 3 times my parents have bought from them, they have matched or beat the other dealer's price with no hassle. I just emailed them to see if they will match the price, give me the 750 rebate and throw in a tonneau cover.

    Am I asking for too much? Is this doable? I am hoping so because of past success with my family and friends at this dealer. Thanks!
  • steverstever Guest Posts: 52,454
    edited December 2016
    Hi @330kalg, welcome. With the $1,500 rebate, the True Market Value average price paid for your area is $27,563. That includes the destination and your options, but not the tonneau cover.

    $26,504 is a little better than average but average is skewed a bit by the big incentive. That quote is also about 11% below MSRP. That's good.

    I don't think your request to your local dealer is out of line at all.
  • rav4evalrav4eval Member Posts: 3
    rav4eval said:

    Hi. I live in zip 60560, 7.025% sales tax. I am looking at buying a 2017 RAV4 AWD XLE with convenience package. I was offered the following:

    MSRP: 31,475
    Price: $27,245 (1000 rebate) but I will not be using that so $28,285
    Tax: $2062
    TTL: $329.77
    OTD: $30,636

    First of all, is this a good deal? Second, do you believe I could get a better deal?
    In your opinion, is the convenience package worth it for the safety feature it has to offer?

    stever said:

    Hi @rav4eval, the True Market Value average price paid for your zip is $30,108, not counting the $1,000 incentive. The destination is included.

    Your selling price is about $1,000 more than the invoice ($27,335) and about 9% below MSRP.

    The usual range is around 8 to 12% off invoice, especially for popular rides like the RAV4.

    So you have a good deal. You may do better if you shop the quote or wait for the end of the year. I'd shoot for $27,600 (15% off MSRP) and come up from there. You may be able to shave a few hundred bucks or more off that way.

    I'd think Chicagoland would be at least as good if not better than @williamohio88's area in Ohio, so you may want to try to copy his techniques, with a bit of adjustment for the incentive.

    Let us know how it goes and good luck!

    Ok, so I am continuing to shop my quote around. The original offer I listed above they are staying firm on. They told me their invoice was 29,945-1,700 = 28,245 offer came from. I am not sure where you got a 27,335 invoice unless I am not getting the full truth from these guys. I have been contacting several dealerships in the Chicago land area, and there doesn't seam like there is much room on pricing for some reason. Maybe it isn't close enough to the end of the month for a dealership to feel the pressure to sell?
  • useruseruseruser Member Posts: 1
    edited December 2016
    Zipcode 78745
    OTR = 26300 as of yesterday
    2017 RAV4 XLE FWD w/Carpet package
  • steverstever Guest Posts: 52,454
    edited December 2016
    rav4eval said:

    rav4eval said:

    Hi. I live in zip 60560, 7.025% sales tax. I am looking at buying a 2017 RAV4 AWD XLE with convenience package. I was offered the following:

    MSRP: 31,475
    Price: $27,245 (1000 rebate) but I will not be using that so $28,285
    Tax: $2062
    TTL: $329.77
    OTD: $30,636

    First of all, is this a good deal? Second, do you believe I could get a better deal?
    In your opinion, is the convenience package worth it for the safety feature it has to offer?

    stever said:

    Hi @rav4eval, the True Market Value average price paid for your zip is $30,108, not counting the $1,000 incentive. The destination is included.

    Your selling price is about $1,000 more than the invoice ($27,335) and about 9% below MSRP.

    The usual range is around 8 to 12% off invoice, especially for popular rides like the RAV4.

    So you have a good deal. You may do better if you shop the quote or wait for the end of the year. I'd shoot for $27,600 (15% off MSRP) and come up from there. You may be able to shave a few hundred bucks or more off that way.

    I'd think Chicagoland would be at least as good if not better than @williamohio88's area in Ohio, so you may want to try to copy his techniques, with a bit of adjustment for the incentive.

    Let us know how it goes and good luck!

    Ok, so I am continuing to shop my quote around. The original offer I listed above they are staying firm on. They told me their invoice was 29,945-1,700 = 28,245 offer came from. I am not sure where you got a 27,335 invoice unless I am not getting the full truth from these guys. I have been contacting several dealerships in the Chicago land area, and there doesn't seam like there is much room on pricing for some reason. Maybe it isn't close enough to the end of the month for a dealership to feel the pressure to sell?
    Looks like our invoice and MSRP pricing is screwed up - we show invoice as $27,335 for the XLE AWD with Convenience and $940 destination, but the math adds up to $29,306. Nadaguides.com agrees with that higher invoice number. Not sure where your dealer is getting the extra $600 on their invoice from.

    Since that's messed up, I'd focus on the percentage off MSRP. Sorry for the confusion.

    Back to one of your original questions, I do like the safety nannies. When ABS first came out I was living in snow country and had to learn how it works and it saved me a few times. Same thing with the new gizmos, there's a learning curve but I want every one I can get, especially the Blind Spot Monitoring. But I'm older and need the help. :)
  • steverstever Guest Posts: 52,454
    useruser said:

    Zipcode 78745
    OTR = 26300 as of yesterday
    2017 RAV4 XLE FWD w/Carpet package

    Hi @useruser, I get MSRP of $26,830, mats at $225 and adding in the $940 destination, total MSRP is $27,995.

    The True Market Value number for Austin (with a $1,000 incentive) is 25,038.

    That's 10% off MSRP.

    Backing out 6.25% Texas tax, I get a selling price of $24,656 with your current offer. That's around 12% off MSRP.

    So, good offer.
  • rav4evalrav4eval Member Posts: 3
    Ok, thanks for the reply. I should be targeting 15% off MSRP then. Would you say anywhere between 10-15% off is good?
  • steverstever Guest Posts: 52,454
    edited December 2016
    The usual range I use is 8 to 12% off MSRP. Toyota deals are harder to come by - 15% is a good target but that won't fly in a lot of markets. Chicago isn't known for super great deals but you may get lucky at year end.
  • accountantqaccountantq Member Posts: 5
    edited December 2016
    @stever

    Hello Steve, should i take the offer ? what do you think? thanks.

    Zipcode 79424
    OTD = 25495 as of yesterday
    2017 RAV4 XLE FWD
  • steverstever Guest Posts: 52,454
    edited December 2016
    Hi @accountant, it seems a bit strange giving an accountant money advice. :)

    Your deal sounds similar to the one @useruser got and in the same zip code region, so to speak. Good offer in other words.
  • EndariEndari Member Posts: 2
    I'm in Maryland - zipcode 20878. Pickedup a 2017 Rav4 XLE Hybrid with all weather mat and convenience package for $30600 OTD - not sure if i could've driven the price down some more had i held out for longer. Any thoughts? thanks!
  • steverstever Guest Posts: 52,454
    Biggest thought is relax and enjoy the ride. Even if you "overpay" you get a great new ride and any excess will be mere dollars a month over 5+ years of ownership.

    Guessing at your taxes (6%) and backing that out, it looks like your selling price was ~$28,750 (ignoring doc fees, etc).

    True Market Value for the city where you get the good crab cakes is $30,415, which is about $300 above invoice.

    Looks to me you got into the XLE Hybrid for almost 11% under MSRP.

    No worries about buyer's remorse here - you did well! Congrats (friends of ours are enjoying the same ride - they paid close to MSRP since they wanted white with a light interior and had to hunt for it).

  • EndariEndari Member Posts: 2
    Very true - thanks sir!
  • don2017don2017 Member Posts: 4
    Friends, Received quote for Toyota Rev4 Hybrid XLE. My zip 02421. Received: MSRP $30438, Discount: $1928 and Purchase Price: 28510 However Edmunds TMV is $27,200 and Invoice $27335 with MSRP $29170. Please advise. Appreciate and thank you.
  • steverstever Guest Posts: 52,454
    Wonder if there's some options on your MSRP that aren't being accounted for when you look at our numbers.

    Actually, I'm getting different TMV and invoice numbers for your zip too.

    TMV is $28,234.

    Invoice is $28,228.

    MSRP is $29,970.

    This is for a 2017 Toyota RAV4 Hybrid XLE. And all my numbers include the $940 destination.
  • don2017don2017 Member Posts: 4
    edited December 2016
    Wow Thank you much for the quick response. You are correct as I guess checked previously for 08240. My bad. Another dealer quote also mentioned for Toyota RAV4 Hybrid XLE as MSRP: $30438 Purchase Rate (Base): $29030 These numbers do not include Convenience package, Protection package, Preferred Accessory Package, Cargo Management Package, State Sales Tax, and Documentation Fees. Do you advise this dealer numbers looks good?
  • steverstever Guest Posts: 52,454
    edited December 2016
    Well, the MSRP shouldn't change for different zip codes, unless you're in Alaska or Hawaii and have a destination surcharge. So the MSRP is still $29,970. That should be the same number that's on the sticker on the car - if there's some "additional dealer markup" on the sticker, ask that it be taken off the deal.

    TMV for 08240 is $29,134. Seems a bit odd that a Mass zip would be that much cheaper on average than a NJ zip, but that part of NJ is far from the big cities. The difference is about $900.

    Since TMV is an average, your quote is about "average" too.

    You may want to get a couple of quotes from, oh, Trenton (or that Mass zip) and see if your local dealer will price match or maybe meet you half way.
  • don2017don2017 Member Posts: 4
    Appreciations Stever and shall look around for some more offers. Looks like I need to be more aggressive to get last minute year end deals.
  • dodabekdodabek Member Posts: 4
    Hi, 
    I have just deposited for RAV4 XLE Hybrid AWD 2017 here in Pittsburgh, PA

    MSRP $30,309
    I do not remember the sale price, but OTD was $31,320 
    Including leather heated seats, which costs $1500+tax
    Dealer gave me 0% APR financing and +$500 cash rebate as well.

    Do you think it is fair price
    Thank you


  • steverstever Guest Posts: 52,454
    Hi @dodabek.

    The True Market Value average price paid for your area is $28,273. That's with the $500 incentive.

    Looks like your taxes are 6%? Backing that out, your selling price is around $29,440 including the leather. Back out the leather and you're at $27,940. So ~$300 below average for Pittsburgh.

    Seems fair, if not "good" assuming all my math is close (sometimes it's way off, posting the actual selling price would help a lot).

    Speaking of deposits, it's a good idea to make sure they are refundable (putting them on a credit card is a good way to do that).

    Dealers love deposits because it helps commit you to a car and takes you out of the market (it's not an easy process so people quit shopping at this point).

    I'd encourage you to email some dealers and tell them that you have a deposit down (which tells the dealer that you are a serious buyer) and ask them if they can beat your price.

    Let us know how it goes!
  • dodabekdodabek Member Posts: 4
    Thank you so much Stever for your help.
    Yes I put deposit on my credit card and I have checked with all dealers aroud our area,
    including MD and OH. None of them could beat the price. 

    Thank you
  • steverstever Guest Posts: 52,454
    Good, you've done your due diligence. Is this one on allotment and it's due in soon?
  • dbrosdbros Member Posts: 81
    Hi Stever, I'm looking at hybrid SE. I live in Bay Area andmy zip is 94539... What should be my target price?
  • steverstever Guest Posts: 52,454
    Hm, prices are lower out there than I was expecting when I look at the "book" values.

    MSRP is 33,125, invoice is $31,195 and the True Market Value average price paid for your zip, with a $500 incentive, is 31,374. I wasn't expecting TMV to be so close to invoice.

    I think a good target would be 10% off MSRP or $29,800. But I may be underestimating a bit. 12% is the usual upper range and that would be ~$29,200. Well, if you aim for 10% off before the incentive, that gets you close to 12% off when you add the $500 in..

    There sure aren't any TMV deals where I live that are more than 5% off, if that. Better get some quotes and see how it goes.
  • steverstever Guest Posts: 52,454
    I'm seeing an extra $1,000 incentive for a Philly zip that I'm not seeing in some other places (like San Fran) - you may want to make a quick phone call @dodabek.
  • dbrosdbros Member Posts: 81
    Thanks stever, I've been sending quote emails and the best I got is $34k... They always question the invoice price where I got it and they tell me invoice from edmunds is wrong...
  • dbrosdbros Member Posts: 81
    You seem to have an idea of prices in Bay area can you help what vicinity to look from? 
  • steverstever Guest Posts: 52,454
    edited December 2016
    dbros said:

    Thanks stever, I've been sending quote emails and the best I got is $34k... They always question the invoice price where I got it and they tell me invoice from edmunds is wrong...

    There are several ways to deal with that.

    I think the best response is to tell the salesperson it really doesn't matter because invoice is a fake number anyway and has nothing to with what the dealer pays for the car. That's true because the dealer gets holdback, manufacturer to dealer incentives, bonuses for making monthly, quarterly and yearly numbers, and all kind of other freebies (spiffs, cruises, cheap loaner cars/demos, free shop and salespeople training, who knows). So then ask them what percent back of MSRP they can give you. And then check those numbers, lol.

    That said, invoice is still a handy number to know, just don't bet the farm on it (USA Today)

    Sometimes our numbers are wrong (or I'll post something with the wrong number or transpose numbers). The easy answer for that is to tell the salesperson to go online and we can check Edmunds' numbers against Nadaguides.com or TrueCar (they'll hate the TrueCar suggestion. :) )

    It could just be that destination isn't being included in the invoice number the dealer uses. That's kind of dumb because you can't avoid including that number in the deal - when I post invoice it includes the destination and it'll be shown that way if you build a car here.

    Here's our FAQ
    on how we get invoice prices.

    Bay area prices? I really don't have a handle on them. For one thing, it's a big area. But I've seen great prices in ritzy areas like San Rafael and lousy quotes from Oakland, when you'd assume it'd be the opposite.
  • dbrosdbros Member Posts: 81
    Thanks Stever, I think I forgot to tell you that the hybrid SE's here have the advanced Tech Package it includes the birds eye view and bumper sensors... maybe that adjusts their invoice price a bit?
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