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Comments
A good deal would be 8 to 12% off MSRP. A killer deal would be 15 to 20% off MSRP, but you are more likely to find those deals on slow selling vehicles.
MSRP with the $940 destination is $34,970. $1,500 off is only about 4% off or close to invoice. TMV is a couple of hundred bucks higher than invoice. Invoice for a Sacramento zip is $33,568 and they've stuck an irritating $640 ad fee in there.
I think you are looking for a bit of a "rare" model with strong demand. So the prices aren't great (great rig though).
8% off MSRP would be around $2,800. I'd round that to $3,000 and try for $31,970 as a good target price. Maybe complain about the ad fee and go for $31,500.
Or do like you probably already do and add in the taxes and the $80 Cali doc fee to get an OTD target.
Good luck!
Since TMV is an average I'd shoot for $34,000 for the selling price and work my way up from there. Knowing RAV4s, you may have to work you way up a good bit closer to invoice though.
So TMV is about 4% off MSRP and your offer is around 6% off MSRP.
8% off MSRP should be doable, and that's $2,334 off MSRP. Even better would be 10% off but you may have to widen your search to NJ and pit some dealers against each other to get close to that. But RAV4s are tough, tried to help someone in LA buy one last month and the best price she was able to get wasn't much below the TMV average.
I'd get some more quotes and shop the numbers around if you aren't in a hurry. And be willing to walk out if something doesn't seem right.
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Have you test driven the RAV4? You could go in, ask for a test drive and then tell your salesperson that you have another appointment you need to get to and that you'd like a quote to think over. Then (assuming they actually give you a price), go home and email them later with either a counteroffer or ask them if that quote is the best that they can do.
If they stall or drag the pricing process out more than 8 or 10 minutes, just leave and then email them and ask for a number.
I forget, are you getting the Convenience Package? That MSRP is a bit higher than it is without options. In any event, you've learned the drill with the percentages off MSRP.
Seems to be boiling down to the fact that a lot of Toyota dealers aren't all that aggressive with their pricing.
One other thing to do when you are negotiating quotes is to ask the dealer what the out the door price will be. OTD is code for "I don't want any surprise fees or extras when I go to pay".
Paid $23200 cash before tax and title . MSRP is $28200. The price is after $1500 incentives from Toyota.
How do I do?
Is the sales manager your uncle or something?
Saw a Premium in white tonight with temp tags on it. Nice rigs. They seem to be selling better all of a sudden.
MSRP: 31,475
Price: $27,245 (1000 rebate) but I will not be using that so $28,285
Tax: $2062
TTL: $329.77
OTD: $30,636
First of all, is this a good deal? Second, do you believe I could get a better deal?
In your opinion, is the convenience package worth it for the safety feature it has to offer?
Your selling price is about $1,000 more than the invoice ($27,335) and about 9% below MSRP.
The usual range is around 8 to 12% off invoice, especially for popular rides like the RAV4.
So you have a good deal. You may do better if you shop the quote or wait for the end of the year. I'd shoot for $27,600 (15% off MSRP) and come up from there. You may be able to shave a few hundred bucks or more off that way.
I'd think Chicagoland would be at least as good if not better than @williamohio88's area in Ohio, so you may want to try to copy his techniques, with a bit of adjustment for the incentive.
Let us know how it goes and good luck!
28,020 was the highest I was quoted for the same MSRP at another dealer. The higher quote is from the dealer my family usually buy from because the past 3 times my parents have bought from them, they have matched or beat the other dealer's price with no hassle. I just emailed them to see if they will match the price, give me the 750 rebate and throw in a tonneau cover.
Am I asking for too much? Is this doable? I am hoping so because of past success with my family and friends at this dealer. Thanks!
$26,504 is a little better than average but average is skewed a bit by the big incentive. That quote is also about 11% below MSRP. That's good.
I don't think your request to your local dealer is out of line at all.
OTR = 26300 as of yesterday
2017 RAV4 XLE FWD w/Carpet package
Since that's messed up, I'd focus on the percentage off MSRP. Sorry for the confusion.
Back to one of your original questions, I do like the safety nannies. When ABS first came out I was living in snow country and had to learn how it works and it saved me a few times. Same thing with the new gizmos, there's a learning curve but I want every one I can get, especially the Blind Spot Monitoring. But I'm older and need the help.
The True Market Value number for Austin (with a $1,000 incentive) is 25,038.
That's 10% off MSRP.
Backing out 6.25% Texas tax, I get a selling price of $24,656 with your current offer. That's around 12% off MSRP.
So, good offer.
Hello Steve, should i take the offer ? what do you think? thanks.
Zipcode 79424
OTD = 25495 as of yesterday
2017 RAV4 XLE FWD
Your deal sounds similar to the one @useruser got and in the same zip code region, so to speak. Good offer in other words.
Guessing at your taxes (6%) and backing that out, it looks like your selling price was ~$28,750 (ignoring doc fees, etc).
True Market Value for the city where you get the good crab cakes is $30,415, which is about $300 above invoice.
Looks to me you got into the XLE Hybrid for almost 11% under MSRP.
No worries about buyer's remorse here - you did well! Congrats (friends of ours are enjoying the same ride - they paid close to MSRP since they wanted white with a light interior and had to hunt for it).
Actually, I'm getting different TMV and invoice numbers for your zip too.
TMV is $28,234.
Invoice is $28,228.
MSRP is $29,970.
This is for a 2017 Toyota RAV4 Hybrid XLE. And all my numbers include the $940 destination.
TMV for 08240 is $29,134. Seems a bit odd that a Mass zip would be that much cheaper on average than a NJ zip, but that part of NJ is far from the big cities. The difference is about $900.
Since TMV is an average, your quote is about "average" too.
You may want to get a couple of quotes from, oh, Trenton (or that Mass zip) and see if your local dealer will price match or maybe meet you half way.
I have just deposited for RAV4 XLE Hybrid AWD 2017 here in Pittsburgh, PA
MSRP $30,309
I do not remember the sale price, but OTD was $31,320
Including leather heated seats, which costs $1500+tax
Dealer gave me 0% APR financing and +$500 cash rebate as well.
Do you think it is fair price
Thank you
The True Market Value average price paid for your area is $28,273. That's with the $500 incentive.
Looks like your taxes are 6%? Backing that out, your selling price is around $29,440 including the leather. Back out the leather and you're at $27,940. So ~$300 below average for Pittsburgh.
Seems fair, if not "good" assuming all my math is close (sometimes it's way off, posting the actual selling price would help a lot).
Speaking of deposits, it's a good idea to make sure they are refundable (putting them on a credit card is a good way to do that).
Dealers love deposits because it helps commit you to a car and takes you out of the market (it's not an easy process so people quit shopping at this point).
I'd encourage you to email some dealers and tell them that you have a deposit down (which tells the dealer that you are a serious buyer) and ask them if they can beat your price.
Let us know how it goes!
Yes I put deposit on my credit card and I have checked with all dealers aroud our area,
including MD and OH. None of them could beat the price.
Thank you
MSRP is 33,125, invoice is $31,195 and the True Market Value average price paid for your zip, with a $500 incentive, is 31,374. I wasn't expecting TMV to be so close to invoice.
I think a good target would be 10% off MSRP or $29,800. But I may be underestimating a bit. 12% is the usual upper range and that would be ~$29,200. Well, if you aim for 10% off before the incentive, that gets you close to 12% off when you add the $500 in..
There sure aren't any TMV deals where I live that are more than 5% off, if that. Better get some quotes and see how it goes.
I think the best response is to tell the salesperson it really doesn't matter because invoice is a fake number anyway and has nothing to with what the dealer pays for the car. That's true because the dealer gets holdback, manufacturer to dealer incentives, bonuses for making monthly, quarterly and yearly numbers, and all kind of other freebies (spiffs, cruises, cheap loaner cars/demos, free shop and salespeople training, who knows). So then ask them what percent back of MSRP they can give you. And then check those numbers, lol.
That said, invoice is still a handy number to know, just don't bet the farm on it (USA Today)
Sometimes our numbers are wrong (or I'll post something with the wrong number or transpose numbers). The easy answer for that is to tell the salesperson to go online and we can check Edmunds' numbers against Nadaguides.com or TrueCar (they'll hate the TrueCar suggestion.
It could just be that destination isn't being included in the invoice number the dealer uses. That's kind of dumb because you can't avoid including that number in the deal - when I post invoice it includes the destination and it'll be shown that way if you build a car here.
Here's our FAQ on how we get invoice prices.
Bay area prices? I really don't have a handle on them. For one thing, it's a big area. But I've seen great prices in ritzy areas like San Rafael and lousy quotes from Oakland, when you'd assume it'd be the opposite.