Where Is Ford taking the Lincoln Motor Company?

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  • akirbyakirby Member Posts: 8,062
    A - the XF platform is still expensive (lots of aluminum), the engines are extremely low volume compared to Ford's current and future V8 and V6 Ecoboost engines and the vehicle would have to sell for close to what the XF sells for now - starting at over $50K. You can't amortize much on just those 2 cars alone.

    It would make for a nice Lincoln but it won't work for a lower priced Ford - won't replace the Panther platform or the Mustang platform and can't be used in Australia. It's too small to be a flagship like the 750i, Lexus LS or S-class. Naturally aspirated you're limited to 300 hp.

    Contrast that to building a new platform that can be used for both the Aussie and NA Ford vehicles at a lower price point and improved for use on a larger Lincoln flagship with american V8 power and costs that can be amortized over hundreds of thousands of units.

    Given that Lincoln hadn't started either option last year I don't think there is any way to get one to market more quickly than the other. Either way we'd be waiting another 2 or 3 years (I don't think it will take 4 years - they've been working on this since last summer already).
  • Well, geez, some manufacturers have the entire cycle down to less than 24 months from beginning to end. That is the computing advantage these days. But you have to have layers of bureaucracy under control. Ford is still working on that aspect.
  • savethelandsavetheland Member Posts: 671
    Why exactly he tried to destroy Lincoln? Isn't it owned by his family unlike Jaguar/LR that comes and goes?
  • akirbyakirby Member Posts: 8,062
    Well, geez, some manufacturers have the entire cycle down to less than 24 months from beginning to end.

    Including developing an all new platform? Sorry, can't buy that one. Tweaking a platform, hanging new sheetmetal and/or a new interior - sure.

    And I agree that red tape was a big problem at Ford before Mulally got there. The BOD had to approve capital expenditures. No wonder it took years to get a project started. I know some of that is gone thanks to AM taking back control of the capital budget, but I'm sure some of it remains. Ford needs to get leaner and meaner. It would be a lot easier if the platforms and drivetrains were already here.
  • dds010dds010 Member Posts: 33
    I know that Ford was very focused on it's SUV's because of their profits but how do you explain the Navigator being left in the dust by the Escalade because of lack of horsepower and not completly being redesigned, ( Does anyone know when it will eventually get on)...Also does anyone have any information on the models that lincoln was planning before its budget was reduced to almost nothing.
  • akirbyakirby Member Posts: 8,062
    Lincoln's VP of marketing told us there was a 3 series fighter on the drawing board and there were hints of a larger version to go against the 7 series.

    I just read today that the new boss 6.2L engine will appear first in the Navigator this fall with power ratings of 450/425. This is a combination of rumors with some insider information so I wouldn't say it's set in stone, but we do know the 6.2L is coming early next year in the F150 so it's possible.
  • That is great news. Even though it is completely insane to introduce a 450hp SUV when gas is going to the moon, there are people with sufficient disposable income to want the most powerful thing, and gas at either $3 or $4 a gallon is not an issue for them. Still, Lincoln needs to follow this up with a hybrid system or turbodiesel as even the twinkly stars like the idea of seeming to be green even when they are not. No reason why the Gator can't usurp some of the Slade's cache with some sensational new iteration..
  • steverstever Guest Posts: 52,454
    Then again...

    V8s on the wane according to Edmunds.com study

    That thing got an EcoBoost?
  • dds010dds010 Member Posts: 33
    ok then were there ever any plans to completly redesign the LS with a significantly improved interior, and was the 3 and 7 series fighters the only things planned. Now with the Navigator way back in 2002 the Slade overtook the Navi in horsepower ratings and now i think to myself did Ford want to even make an attempt to upgrade the 5.4, and even though the Navigator is supposedly getting the 6.2 no one at Ford has made this offical, and even of it does it will still have the body shell that goes back to 1998.
  • edward3608edward3608 Member Posts: 35
    One time, Lincoln in the 50's and sixties made world class motorcars. Now all they are are gussied up Fords. I fear that Lincoln's future will be dictated by the 65 to 75 year age group. Otherwise, there will be no MKR or any other rear drive performance oriented world class motor car. The Mks is another gussied up Ford Taurus as the Towncar is a Crown Vic and the Mkz is a Mazda 6. The Mustang will soon be out -classed by Chevy and Chrysler with their new pony cars. Both have independent rear suspensions and more horses under the hood. While the Mustang will be restyled in 2010, it will not offer an independent rear suspension. Ford doesn't have a car guy in charge of it. When they did it produced a very competitive product. Only thing the car guy never lasted long with the company. He would soon be ousted. Too bad.
  • akirbyakirby Member Posts: 8,062
    I think the LS was put out to pasture around 2002. They already had the 2003 refresh completed so that went ahead but the original business plan called for 100K units/yr and I think it was clear that wasn't going to happen (most people think it was a flawed business case from the beginning). Combine that with the budget cut and it just didn't make financial sense at the time.

    The 5.4L is finally getting an upgrade but Ford hasn't released specs yet - they're playing possum with the F150 competition. At least the Navi got the 6 speed tranny a couple of years ago. It does desperately need new sheetmetal.
  • akirbyakirby Member Posts: 8,062
    The Mks is another gussied up Ford Taurus

    If nobody told you they shared a platform you'd never know it. If you're simply referring to the fact that it uses a FWD based platform with a transverse V6 then say that, but implying that it's just a Taurus is wrong (for a change).

    While the Mustang will be restyled in 2010, it will not offer an independent rear suspension.
    I haven't heard anything about this, insider or otherwise - what's your source? I do know that it's scheduled to get a new 5.0L aluminum block DOHC V8 making at least 400 hp. And a new interior. Have you seen the interiors of the Challenger and Camaro? They make the current mustang interior look like a top of the line Mercedes. The mustang has always been out-powered but has never been outsold.

    there will be no MKR or any other rear drive performance oriented world class motor car

    Mulally says you're wrong, and I think I'll believe him more than you.
  • Actually, though the platforms were closely related, the Town Car was not a gussied up Crown Vic until the 1998 re-do, when they dumped the completely separate Lincoln body. Due to the greater side tumblehome, the 1998 car lost a bit of interior width, but the TC still shared not one body panel with the CV, and had a longer wheelbase as well. Had it gotten a bit more hp, it would have been more than enough separate from the Ford even in the 98 guise. Then the total neglect set in.

    I don't think the MKZ sharing a platform with a Ford is a problem at all. The issue again was also sharing the same body and most of the body panels as well, except for the superficial clip differences. The MKS is not a Taurus, with Lincoln going the distance to give it its own body, engine, wheelbase and exclusive options. The problem with the MKS is not that it is a gussied up Ford (like a Montego), but that the Taurus platform was the only choice to get a car out now, and the naturally aspirated 3.7 was the only available engine. So it is going to be panned for that. But it will sell well enough anyway.

    Like Allen (Allan? Alan?) I don't understand why Ford powertrains take so long to come to market, or why it is so difficult for them to give Lincoln some exclusive extra horses. If we are still hearing "just wait and see what's coming" in 2010 or so, then Lincoln may also go the way of Oldsmobile and Packard.
  • akirbyakirby Member Posts: 8,062
    It's Allen (or as I like to say it's spelled the right way, as opposed to Mulally who spells it the wrong way).

    I agree that they've only got a couple of years to catch up. But every indication I've seen is that Fields and Kuzack are really fast tracking important projects. I just heard the new 5.0L engine referred to as a "crash" program. And we know the 09 Fusion wasn't supposed to get the 3.5L at first but now it will. You can thank Fields and Kuzack for the ideas but you can thank Mulally for the backing to do it and do it quickly.

    The biggest problem is that so many things were neglected for so long that they have a lot to fix with limited resources.
  • edward3608edward3608 Member Posts: 35
    The v8 for Ford is all but dead. This is due to new CAFE standards. A World Class car has to have a V8. The MKS is to be the flag ship model with a base price of 37,800 dollars. Ford, After a few years will discontinue the Towncar. Ford believes that the direct injection V6 will produce better performance and have higher mpg. But this will not be available until early 09. Cadillac already has a direct injection V6. The Town car share similiar platform as the Crown Vic and uses a similiar suspension . It has a live axle rear suspension. The Lincoln's Towncar basic platform has been in use since at least the late 80's Most of the Towncar's sales are from the livery trade. The Dew 98 platform that the LS used is still superior to any Platform That Lincoln now uses. The dew 98 platform was too expensive for Ford to produce and sell the LS at a relatively low price. The MKR is a concept to show the future styling changes of Lincoln. Ford The front end of The 09 Mkz has a similiar grill and similiar rear quarters. The Mks has similiar styling changes when looking at the car from the side.
  • akirbyakirby Member Posts: 8,062
    The v8 for Ford is all but dead. This is due to new CAFE standards.
    No, it's not. I know of 3 new V8s currently being developed: aluminum block DOHC 5.0L to replace the 4.6L, 6.2L Boss to eventually replace the 5.4L and a new 4.4L Turbo Diesel. These will be used in RWD trucks and the mustang for now along with direct injection/turbo and NA V6s.

    The MKS is not the future flagship - it's only labeled that way by default. Mulally has already confirmed that Lincoln will have new RWD platforms and that it will be engineered jointly with Ford Australia who have been making and selling RWD performance cars forever. With the impending sale of Jag this leaves the door open for Lincoln to move up with a real RWD V8 flagship but as we have gotten used to saying - not for a couple of years at least.
  • Why would the 6.2 have to replace the 5.4? It seems the 6.2 would make a nice step up from the 5.4 (kind of like what GM and Chrysler/Jeep are doing with their engines).
  • bumpybumpy Member Posts: 4,425
    Because it's 15 years old? The Modular V8s were tiered 4.6 -> 5.4; apparently the new V8 is going to be 5.0 -> 6.2, with the turbo 3.7L taking the place of the old 4.6L V8.
  • dds010dds010 Member Posts: 33
    But could anyone tell me if there were ever any plans to completly redesign the LS with a significantly improved interior, and was the 3 and 7 series fighters the only things planned. Now with the Navigator way back in 2002 the Slade overtook the Navi in horsepower ratings and now i think to myself did Ford want to even make an attempt to upgrade the 5.4, and even though the Navigator is supposedly getting the 6.2 no one at Ford has made this offical, and even of it does it will still have the body shell that goes back to 1998, Ford has to do something that beats their competition in some way. If they know that the MKZ doesnt hanlde like the CTS, 3 series, or A4 then why dont they make it the horsepower leader with some kind of exclusive feature from the MKS and why isnt the MKS the horsepower leader in it's segment...This isnt rocket science Ford
  • edward3608edward3608 Member Posts: 35
    You mean the Ford Fairlane of Australia is going to be the MKR? That is an outdated platformed now Ford of Australia is about 2 .5 years away from replacing the Fairlane's platform. As compared to Gm's Holden of Australia which is an entirely new platform which may be shared with Pontiac. The MKR as in the concept will not be built. Ford cannot figure a way to keep the car under 55000 thousand if it has to built a plate form that could compete with Lexus and the other Foreign Luxo performance models. They are running into the same problem as they had with the DEW98 platform. They are going to rename the Towncar to MKR. But it will not come close to competing with the Euro and Japanese luxo brands. It will share platforms with the replacements for the Crown Vic and Marquis. It will not be a platform that is dedicated solely to the MKR. Ford dropped the Yamaha V8 from the MKR citing cost as a factor. The V8's will eventually be retired in favor of direct injection V6's which will have the option of twin turbo chargers. The V8's will only be available on trucks and Suv's and the Mustange GT And GT 500 models The new version of the Mustang will not have independent rear suspension as will its rivals from GM and Chrysler. Again this is because of the cost of having to modify its present platform to accommodate a rear swing axle. Gm has already discontinued plans to make a V8 replacement version of the Northstar. This is the latest from the Chicago Auto Show.
  • edward3608edward3608 Member Posts: 35
    The car was doomed when Ford gave the Euro type sport sedan market to Cadillac and the Navigator market to Cadillac also. Ford was never serious about upgrading the LS in anyway. Over its lifespan there were minor styling upgrades to the interior and exterior but nothing really to set it apart form it original design. There was a rumor about building a BMW M5 type LS, but we know what happened to that. Its a shame because the DEW 98 platform was suited for it. Of course with some tweaking. Ford Will milk every bit of profit from its cars until they become too costly to build or when sales start to really decline. Hence staying with the present platform that is used on the Crown Vic ,Marquis and Towncar. Most of the profits from these cars are from the livery industry and the senior citizen segment of the market. And the sales from the senior market are diminishing. Ford is never on top of the curb its always playing catch-up.
  • dds010dds010 Member Posts: 33
    But could anyone tell me if there were ever any plans to completly redesign the LS with a significantly improved interior, and was the 3 and 7 series fighters the only things planned. Now with the Navigator way back in 2002 the Slade overtook the Navi in horsepower ratings and now i think to myself did Ford want to even make an attempt to upgrade the 5.4, and even though the Navigator is supposedly getting the 6.2 no one at Ford has made this offical, and even of it does it will still have the body shell that goes back to 1998, Ford has to do something that beats their competition in some way. If they know that the MKZ doesnt hanlde like the CTS, 3 series, or A4 then why dont they make it the horsepower leader with some kind of exclusive feature from the MKS and why isnt the MKS the horsepower leader in it's segment...This isnt rocket science Ford
  • akirbyakirby Member Posts: 8,062
    But could anyone tell me if there were ever any plans to completly redesign the LS with a significantly improved interior,

    No, we don't know. As I said I think the decision to kill it was made before any plans of that type had started.

    why isnt the MKS the horsepower leader in it's segment...This isnt rocket science Ford

    It isn't exactly easy, either. They're behind the technology curve as far as engines go and they're trying to catch up. At least now they're trying to catch up whereas 2 years ago they were cancelling new engine projects.
  • akirbyakirby Member Posts: 8,062
    You mean the Ford Fairlane of Australia is going to be the MKR? That is an outdated platformed now Ford of Australia

    No, it's the NEW Falcon platform that just started development. It will be a GLOBAL platform used by both North America and Australia. There is a HUGE difference between global engineering and platform sharing and rebadging.

    Ford dropped the Yamaha V8 from the MKR citing cost as a factor.

    It was the MKS and that's only half the story - it was more costly AND produced less power than the 3.5L Ecoboost V6. They've already confirmed at least 340 hp and better mileage from the 3.5L TTGDI compared to the 315 hp yamaha V8. Who doesn't want cheaper, more fuel mileage and more power?

    Some people seem to complain just for the sport of it.
  • edward3608edward3608 Member Posts: 35
    Just telling the facts. Does Mercedes and BMW and Jaguar use a global plateform? Does the high end models of Lexus and Infiniti use a global platform. At least you admit Lincoln will share components with the Crown Vic and Marquis replacement. Otherwise The MKR / Towncar will be a high priced Ford interceptor if that is going to be the Crown Vics replacement. I know that Chrysler uses an outdated Mercedes Platform. Which is still superior to the Volvo and Mazda based Ford front wheel drive platforms; even if one can purchase it with optional all wheel drive. The front wheel drive platform still produces TorQue steer; hardly inspirational for high speed motoring. The Yamaha V8 is still a superior motor. it produces more Torque. Ford doesn't have the funds to engineer a new front wheel drive transmission that a new V8 would need. It was easier to adapt an existing transaxle to accomodate a V6 for the MKS. The MKS was originally in concept a rear wheel drive machine with optional all wheel drive. Ford doesn't have the funds to produce a rear wheel drive version of the MKS. The Yamaha V8 is mostly made of aluminum. I t was to produce around 400 ponies. It is lighter than a comparable Ford V8. It weighs approx the same as the econoboost V6. If you are going to purchase a high end auto, is one really worried about the price of gas. You are right the V6 is cheaper. Please explain the difference between global engineering and platform sharing and rebadging? If you mean that a car with an identical platform is different from another car that shares the same platform by virtue of having a different body style and interior and nameplate and my be a few tweaks here and there. The platform is still shared by virtue that the tweaks can be done to cheaper models. Then what is the difference? Also when The new Falcons platform debuts in about 2 years. It would compete with the present platforms from GM,Mercedes ,BMW Toyota ,Nissan Honda and Volkswagen. It will be obsolete by the new platforms from GM ,Toyota . Nissan, Honda, Mercedes ,BMW and Volkswagen that are due to be introduced in about 1.5 to 3 years.
  • akirbyakirby Member Posts: 8,062
    The Yamaha V8 is still a superior motor. it produces more Torque. Ford doesn't have the funds to engineer a new front wheel drive transmission that a new V8 would need. It was easier to adapt an existing transaxle to accomodate a V6 for the MKS. The MKS was originally in concept a rear wheel drive machine with optional all wheel drive.

    Where to start? The MKS concept was the same as the production vehicle - D3 FWD based AWD with a transverse mounted Yamaha V8 making 315 hp and 325 lb/ft of torque. It was NEVER RWD and it NEVER produced 400 hp. Maybe you're getting the MKS confused with the Interceptor or MKR. The 4.4L Yamaha V8 was available in the 2006 Volvo XC90 so they obviously have a transmission for it. The fact is the Ecoboost 3.5L TTGDI will make more hp and torque AND be cheaper.

    As for global platforms - do you honestly think that MB and BMW have USA only platforms? They sell their cars worldwide with the U.S. being the smallest market. They already have global platforms and can spread the cost among a much larger global volume. That's where Ford is trying to go.

    Stop assuming that the new GRWD platform will be crap just because it comes from down under. It would be extremely stupid for Ford to ignore the experience that the Aussies have had with RWD all these years just so they can say something was designed totally in the U.S.A. That's how they got into this mess to begin with.
  • The Ford Edge and the Ford Fusion have the same platform. Do you think they are the same vehicle with tweaks here and there? Lighten up. Most manufacturers are designing more flexible platforms that can be used in many applications. It doesn't cheapen the resulting vehicle if that vehicle is built to world class standards and can go head to head with the competition in its class. Lincoln intends to do better than the MKS, but they don't need to waste resources on completey exclusive platforms. They need high quality, great powertrains, classy styling on cars that can run with the best. If they can begin to do that, and that remains the big if, I don't care if the next Focus and a new Lincoln model share a platform.
  • akirbyakirby Member Posts: 8,062
    I don't care if the next Focus and a new Lincoln model share a platform.

    As long as the doors are different........ ;):blush:
  • edward3608edward3608 Member Posts: 35
    The Fusion and Edge are based on a Mazda platform as is the higher priced Lincoln variants of them models. The Lincolns may have a nicer interior and different body style and in the case a higher horse power variant of the same engine. . But none the less, they are the same vehicle. The platform is what distinguishes one vehicle from another. With competition in its class. What is Ford's competition and what is Lincoln's competition? Do you believe that a Ford platform that is to be shared with other vehicles that Ford manufactures will be in the class of the Euro and Japanese luxo sport sedans? It probably won't be in the Cadillac class.
  • The Fusion and Edge are based on a Mazda platform as is the higher priced Lincoln variants of them models. The Lincolns may have a nicer interior and different body style and in the case a higher horse power variant of the same engine. . But none the less, they are the same vehicle. The platform is what distinguishes one vehicle from another. With competition in its class.

    So what are you saying? That the Fusion and Edge really ARE the same vehicle, simply because they bear a relationship with the Mazda6??

    I didn't bring the MKZ and MKX into the discussion, because I believe they are pretty much the same vehicles as the Fusion and Edge, and therefore not truly worthy of the Lincoln moniker. So, no, vehicles like the MKZ and MKX are not at the level of class a Lincoln really nees to be. They are not in the "Cadillac class," as you put it.

    But Lincoln can do better, and the architecture if basically well-engineered will not limit that. The Audi A3 and VW Golf share the same archtitecture, but the A3 remains a very worthy small Audi. Same with the TT off the same architecture. The A7 and Tuareg share the saem platform, but the A7 is not a Tuareg. The A4 also shares some underpinnings with VW. The Volvo S40 and European Escort share a platform, yet the S40 is a fine small Volvo. If the MKR and Ford Interceptor come about, let them both share the same high quality platform. The Interceptor will still be a much bigger sedan than the MKR and the two will bear no more resemblance than if one had been built by Pontiac and the other by Cadillac.

    But this argument is pointless. Lincoln can use its own exclusive platforms or use ahigh quality corporate platform. I frankly don't care. Either way, it won't matter if the resulting cars aren't well-styled and engineered to run with the front of the pack.
  • edward3608edward3608 Member Posts: 35
    Ford had a world class platform with Jaguar and the Dew 98 platform. They could easily adapt a Jag platform for the MKR. But that platform would would be too expensive to produce on The Ford Crown Vic and Marquis replacement. Also it would put the Lincoln above the targeted 45000 thousand dollar base price that is currently being aimed at. The MKR would have to sell for at least 60000 thousand dollars to show a profit. Volvo discontinued the Yamaha V8 in its models because the torque that the motor produced was causing transaxle problems. Actually the U.S. is not BMW and Mercedes smallest market.
  • edward3608edward3608 Member Posts: 35
    Are the vehicles you mentioned the high end models that are offered by these manufacturers? Why isn't the A7 not a Tuareg? Are these vehicles that you mentioned the mid priced vehicles that are offered by these manufactures. Would one be willing to spend 10,000 dollars more for the Lincoln over the Ford Interceptor even though they both share the same platform.
  • steverstever Guest Posts: 52,454
    Ford triplets debut (Straightline)

    In the comments to that blog, Jriz suggests for the Focus C-C - "Throw a Lincoln grille on it and voila, you have a decent, unique luxury product."

    image
  • jeyhoejeyhoe Member Posts: 490
    You are correct. Ford has already developed the World class DEW-98 and now DEW-98 modified. It's what a Lincoln should be, but instead they're spending money developing another platform with Australia. Yes, I'd rather have my expensive car designed by the Aussies rather than Jaguar and Formula-1 engineers. Wouldn't everyone? (sarcasm off)
    And no, using DEW shouldn't put Lincoln over $45000, after all the Jag XF starts under $50K so the Lincoln using much cheaper interior bits, no CATS suspension, etc could start at under $45K with little trouble yet be the Lincoln flagship. But what do I know? It's easier to compete with Buick than Cadillac anyway.
  • cdnpinheadcdnpinhead Member Posts: 5,620
    after they've been through the horse.

    Welcome to the new Lincoln.
    '08 Acura TSX, '17 Subaru Forester
  • edward3608edward3608 Member Posts: 35
    Lincoln has lost its cache'. It needs to produce a vehicle that can compete with its Euro and Japanese competition. They should build an high performance sport sedan that has a platform that is exclusive to that model. Price it at equal to the higher priced line models of its competition. With the right type of marketing, Ford can compare this model to the great Lincolns of its past,such as the KB's the 39 Continental, the 55 MK2 the 68 MK3 and of course the 61 Continental. The sales would be low volume. At least, Lincoln would be getting people into its showrooms.
  • akirbyakirby Member Posts: 8,062
    Interestingly, there apparently was a plan to bring a Lincoln version of the Kuga over to the states but the exchange rate nixed it.
  • founderfounder Member Posts: 48
    Honestly why bother? Ford is an aging company. Nothing from that automaker makes me go wow. The Navigator was the it SUV when it first came out, but instead of Ford focusing on the Nav and refining it more where it would matter today, but no they fell behind and lost the lux siv war. The Navigator needs a total redesign and soon. If Ford was smart and wanted to take the forfront of the Lux Suv market they'd take risk and not play it safe. Also instead of letting the Japenese beat them, like all the other US automakers does, they'd also make a new Nav with the highest gas milage, instead of the dismal 12 to 13 city mpg that all these big suv's seems to get. Kinda makes you wonder why all these V8 large suv's get the exact same gas milage? I think it's all the automakers in league with the oil giants, but that's another story. At anyrate Ford is going to continue to decline until they wake up.
  • They should build an high performance sport sedan that has a platform that is exclusive to that model.

    Just to be provocative, and get the discussion going again, I again say there is no reason for an exclusive platform (since you keep repeatedly calling for one), as long as they start with a quality platform, and give it some Lincoln-ness: great and exclusive styling, great performance, and that gotta have quality like some past Lincolns (60s Continental, Mark III, 84-87 rear drive Continental, Mark VII LSC...the 50s Mark II would be on the list as well, but it was too expensive for the market at that time). The LS was probably the best Lincoln ever built, but missed the "gotta have" part with too conservative styling.

    Heck, even the 1988 Continental garnered some great press and outsold the Seville. The problem was the world moved on quickly by then, and Lincoln tried to stay with a Taurus V6 and a too long product cycle, rendering what had looked like a classy standout in 1987 into an old, tired and underpowered thing...only to be followed by the unspeakably boring 95 Continental.

    Anyway, Lincoln has done good things with both exclusive and shared platforms, and has issued a lot of crap with both as well. It's the car, not the exclusive bends in the unibody underneath, that is going to make or break this division.
  • akirbyakirby Member Posts: 8,062
    The only thing that an "exclusive" platform brings to the table is enormous costs. Where you get into trouble sometimes is trying to make a platform work for something it was not built for. But if you're engineering one from scratch and you know the requirements then the platform itself won't be an issue.
  • 100% agree.
  • edward3608edward3608 Member Posts: 35
    A Cadillac spokeslady announced at the end of the Chicago auto Show that Cadillac will built an exclusive mid engine Mercedes Sl fighter and a Sedan that will compete with the Mercedes S series Sedan . With an optional V 12. Lincoln is Kaput!
  • akirbyakirby Member Posts: 8,062
    A Cadillac spokeslady announced at the end of the Chicago auto Show that Cadillac will built an exclusive mid engine Mercedes Sl fighter

    They already tried that with the XLR. Didn't work so well. The only thing Cadillac has done right recently is the new CTS and the Escalade. The STS and DTS are flops and will be replaced by a new larger vehicle - is this the one you're talking about competing with the S class? The SRX is a flop and can't even outsell a "gussied up Ford Edge" MKX.

    I applaud the effort but this will have ZERO affect on Lincoln. They're not even trying to play in that league yet.
  • edward3608edward3608 Member Posts: 35
    Isn't the DTS a front wheel drive vehicle like the MKS. The STS and DTS still outsell the Lincoln. No, the Cars I am talking about will sticker out at about 110000 - 118 000 thousand ;the mid engine won't be a Cadillac Corvette knock-off. The CTS V coupe will have a base of about 66,000 thousand.
  • OK, Edward, my mistake. I can now tell you are a really sharp thinker...well informed and insightful. Certainly Lincoln is doomed because Cadillac plans to operate in the above $100K realm as well as their current arena.
  • akirbyakirby Member Posts: 8,062
    Isn't the DTS a front wheel drive vehicle like the MKS. The STS and DTS still outsell the Lincoln.

    Yes, it's FWD but without the AWD option like the MKS. But the fact remains that Cadillac has cited slow sales of both models as the reason they will be merged into one new large car, presumably RWD.

    And other than the CTS and Escalade they still don't have anything to compete with Lincoln (which shouldn't be that hard to do right now).
  • xhe518xhe518 Member Posts: 107
    Other than that Mrs. Lincoln, how did you like the play?
  • edward3608edward3608 Member Posts: 35
    Doesn't the Cadillac STS offer all wheel drive on its rear drive platform. I also believe that Cadillac offers all wheel drive on its rear drive CTS. We all know that a Towncar and MKZ can suck the doors off an STS and CTS on a slalom course! The DTS suffers from torque steer at high speeds as will the front wheel drive MKS. Its caused by using a tranverse mounted engine. This is caused by the trans- axle configuration. The drive shafts are not of an equal length due to space limitations. Only Audi was able to minimize that effect of torque steer. And Audi doesn't use front wheel drive on its top performance sedans. Yep! them Towncars are really popular with the under 55 years of age crowd! Isn't it true that Lincolns are not as expensive as the Cadillac models? Yet, Cadillac still outells Lincoln.
  • lemkolemko Member Posts: 15,261
    Yes, both the CTS and STS offer all-wheel drive. You'll know one as the nameplates read CTS4 and STS4.

    As for torque steer on the DTS, I hardly notice any at any speed. I often forget the car is FWD.

    I could've got a new Lincoln Town Car for far less than my DTS, but then again, it's just a glorified Crown Victoria. The only advantage it has is its RWD configuration, but then you have to deal with an antiquated platform and a huge space-robbing transmission hump
  • edward3608edward3608 Member Posts: 35
    Lincoln will be competing with Buick and Pontiac. Lets face it. Ford's mantra is cheaper is better. They have the engineering skill to build. a world class sedan. look at the Ford GT. I know that I wouldn't want to spend at least 10000 dollars more for a Lincoln with a Ford vehicle based platform. It doesn't matter what the interior looks like or what the body style is. The meat and potatos of the vehicle is its platform and running gear. I know that you believe that Ford's large car global platform will be able to compete with the best of Mercedes , BMW and Audi ,Lexus, Infiniti etc. Yep a platform that is desinged to be used in a 25000 thousand dollar car is the equal of any of the platforms of these fine marks. Do you also believe in Santa Claus? Don't you think there should be something special about lincoln ? Something more that just a different interior and body style? If one is spending for a premiun car ,one expects premium performance! Yes a lincoln should be able to cruise the auto bahn as effortlessly as any of the fine foreign premiun marks. I would be willing to spend over 70 or 80 thousand for a premium Lincoln if it were more than a high priced Ford.
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