By accessing this website, you acknowledge that Edmunds and its third party business partners may use cookies, pixels, and similar technologies to collect information about you and your interactions with the website as described in our
Privacy Statement, and you agree that your use of the website is subject to our
Visitor Agreement.
Comments
Yep!!! I bet if the price goes up another 5-6K, he will rush right down and buy one!
In all my years, low price has always been a GOOD thing, up until I started reading this thread. If that's the new normal, you CAN have too much of a good thing.
Ever since the auomobile has been sold and ever since there are occasiona;lly models where demand is high, dealewrs have been doing things like 'market adjustments'. I wouldn't expect a Hyundai shopper to understand such things, but go ask anybody who has shooped a Fit or a Mini recently.
It is not me that should like things like this, this is good news for existing Genesis owners.
Puh-LEEEEEZE. :sick:
Talk about insults! You're trying to say that someone that shops Hyundai just doesn't have a clue? That's pretty presumptuous of you
A Fit or a Mini would see such a mark up because the demand is high for cars that are great on gas. However, due to the economy, it's quite understandable that someone would be shocked at that kind of mark up on a $40k car. I'm quite sure that mark up won't last long when the car is still sitting there weeks from now. I think maybe that dealer is hoping the demand for that car can drive his justification for that type of mark-up. In the meantime...he'll lose sales.
but if you have an interest in seeing Hyundai improve its name you should HOPE that the Genesis (or any Hyundai product) can garner such a premium. Not meant as an insult to anybody either, simply saying that anybody who puts a premium on perceived value (as a typical Hyundai buyer does) would not sit still for profiteering like this.
It happens all the time, although I'm not sure that it has ever happened on a Hyundai product before!
If Hyundai continues to put out vehicles within the niche they've created for themselves and the cars continue to improve, as well as prove to be reliable and dependable down the road, that would better the Hyundai name. Yes, the prices will continue to go up as they get better, but the prices will still be lower than those of comparable Toyotas, Hondas, and Nissans. That's what they are known for and now they'll add quality to that whole thing.
No other Hyundai has ever been crowned North American Car of the Year, so of course you have never seen profiteering happen on a Hyundai product before. Any time you get a value based, quality car being compared to the likes of Cadillac CTS, Infinity M's, Lexus GS's and such, there's a hype there that no other Hyundai vehicle has enjoyed and there are dealers that will try to capitalize off of that.
You really think you have Hyundai owners pegged, don't you? Do you think Hyundai's are so cheap even a caveman would buy them?
All kidding aside, did you miss out on the giant list I compiled, showing the cars which Genesis owners traded in on their Genesis? So, even a BMW or MB owner that trades up to a Hyundai wouldn't "understand such things?"
Such gross condescension must not go unpunished. I hereby sentence you to go drive a Genesis V8 Tech Package.
I have a simpler explanation.
Hyundai's are cheaper because they are built largely by Hyundai's own robots in Korea and non-union USA shops, not because they're inferior.
Genesis shoppers are experiencing "market adjustments" at dealers because sales are outstripping demand, not because corporate is trying to cash in.
Genesis is selling better than expected because it struck a chord with buyers. Everyone that drives the car likes it.
Be sure. Be very sure.
But here's an idea.. try actually SHOPPING for a Hyundai, like many posters here have done, and maybe you can talk with some credibility about what Hyundai shoppers do, or know, or understand.
I did - and was very disappointed. Greeted by a 20+ know nothing that couldn't talk about the relative attributes of the Azera I asked to see and only could talk 'intelligently' about how much cheaper it was vs. the Avalon I drove in with. His associate on the sales floor that afternoon was even worse, and I think he was 'sales manager' for the day. Seriously, all they wanted to talk about was price, thinking, I guess, that everything must be qualified in such a manner. A big city dealer BTW but is Hyundai really the training ground for nubie car salespeople, because they sure as hell don't train them. IMO, it is easy to sell something when it is the cheapest, much more difficult when it isn't - because then, heaven forbid, you might actually have to know something about what you are trying to sell.
How, I ask, can that same caliber of salesperson then sell something called a Genesis that really does offer some things worth talking about?
So I guess you don't think that anything that can be sold for more than what a mfgr is asking for it - says anything about that company's ability to produce such products. Talk about dumb?
If you're more educated about the car than the salesmen (which is not as unusual as you think unusual) just ignore him. Look at the car, and take it for a drive. Don't get side tracked. You're not buying a salesman, you're buying a car.
Do some shopping at other dealerships and you'll find incompetence is, unfortunately, not limited to a few salespeople at Hyundai. And you'll find competent, even exceptional sales people exist at Hyundai dealers. We have discussed here how HMA has provided special training on the Genesis for its dealerships. Just because you didn't talk with one of those people doesn't mean Hyundai doesn't train their salespeople or that all of them are incompetent.
If I made my car buying decisions based on whether I had ever talked with an incompetent sales person, I would probably be riding a moped now.
????? I don't know, I still see none on the road here in south jersey (near Philly). The dealer I bought mine from has plenty to choose from (at least 15-20) and the same ones were there when I picked up my plates two weeks later.
There were no marketing adjustments of any kind and the first offer was $100 over invoice and I easily brought them down to a couple hundred under, plus $1000 rebate, plus 1.44% interest on the lease. They can't be selling that great!
2025 Ram 1500 Laramie 4x4 / 2023 Mercedes EQE 350 4Matic / 2022 Icon I6L Golf Cart
They don't have to be selling great numbers, just more than they are allotted.
A question for the owners. Are the badging screwed down or held by double stick tape? I like to debadge all my vehicles and was wondering if that would be possible.
For their advertising dollars they will get much more return running an ad on Sonatas, Elantras and Santa Fe's.
Are the badging screwed down or held by double stick tape?
I am afraid you are not gonna like this answer... the "H" on the deck lid is taped on but has 2 studs that stick through. So you would have to have it filled and painted (not worth it IMO) However, you could order a wing logo like many other owners did. I am not sure about the "Genesis" badge on the lower right of the trunk.
2025 Ram 1500 Laramie 4x4 / 2023 Mercedes EQE 350 4Matic / 2022 Icon I6L Golf Cart
Don't try and change it up...your statement was that the car needed to be sold for a premium price in order for it to better the Hyundai name. Of course I nkow anything CAN be sold for more than what the mfgr is asking. However, the issue is the current status of economic times. That is why it's hard to believe that a dealer would be putting that kind of mark up on a Genesis.
Captain, you already put your foot in your mouth by saying Hyundai shoppers don't have a clue. Quit while you're ahead.
no you missed my point completely, I am one of those few that DO understand ADM and indeed have paid it on more than one occassion. Call it the curse of the car nut - I'm always seeming to want the cars that are in high demand. Even one of my last purchases, the 05 Avalon I still drive, was only available with $3k+ dealer/distributor add-ons packages that were essentially worthless when I bought it. There are a number of ways for a dealer to pump his profits, it is not limited to simply adding something to the window sticker and they all will do it if they can.
The whole concept of the Genesis being sold at a premium is an interesting one to me because one one hand: it is a car that has enough content that it could conceivably justify it - but on the other hand, it is a Hyundai, a brand where such things do not happen.
Despite allmet's protestations, it is a good thing for Hyundai that they finally have a vehicle that can command a premium - down the raod it might mean a few hundred bucks more on his Azera trade-in.
I've actually had a couple of other experiences at Hyundai dealers, one several years ago looking over the Sonata vs. the Altima 3.5 I eventually bought - I'm sorry the 03 Sonata was an anemic POS comparatively - although it was definitely cheaper. The other more recent was looking at the Santa Fe - and it was OK, although the sticker in the high 20s left me wondering 'who are they kidding'. I thought it seriously overpriced.
I am batting zero though - in any effort to find anybody at a Hyundai dealer that knows squat. :sick: and simply can't imagine why Hyundai would allow those folks like I've encountered try to sell something like the Genesis.
So they have a 20+ year old who doesn't have every car on the lot memorized. Who cares? You either like the car or you don't, you either like the price or you don't.
You keep saying that. You obviously know little or nothing about what prices dealers have charged over the years for Hyundais, so why do you keep harping on this point, on which you are dead wrong? Can we start talking more about the Genesis sedan vs. your disbelief that a Hyundai dealer can and does try to charge more than MSRP for their cars--Genesis et. al.?
actually, I do my best to avoid them and to avoid the whole 'negotiation' process altogether. It turns out the Internet is a powerful tool for both pricing and actually buying. Going out and test driving something is altogether different though, also the curse of a car nut - and is where I have found the astounding lack of professionalism and knowledge at my local Hyundai dealers (there are several) quite annoying.
That said, if I would have wanted to get serious about that Azera, Sonata, or Santa Fe that I was looking at, I would also be doing my best to avoid the dealer (and his 20 year old newbies) altogether. And yes, this applies to all car dealers - not just the ones that happen to sell Korean cars.
Toyota and Honda dealers have this 'let me do you a favor and take your money attitude' that drives me nuts as well, but I still bought the Avalon, for example, with about $3 grand of ADM on top of MSRP :sick: And the last time I was in a Honda dealership (because my wife thought she wanted a Fit) they unabashedly put a $1500.00 'market adjustment' on the price and then they told me they 'might' 'do me a favor' and reduce the ADM to a mere grand - gee thanks. But at least the sales idiot that was making these astounding concessions, knew about what he was selling.
fine, backy, then you tell me about any case, in the space of the 25 years or so that Hyundai has been selling cars in this country that ANY Hyundai product has even sold at MSRP, never mind with something added to it. What's that, you can't can you? :surprise:
Your stock 'broker' parallel is a good one, because as I said, it was at the Hyundai dealers that it occurred to me that Hyundai didn't want its salespeople to know anything either, knowing apparently that it is easy to 'sell' price.
MIKLO
But if you are interested to see reports on Hyundais selling for MSRP sometime during Hyundai's 25 year history in the US, rather than discussing the Genesis sedan, there's several years' worth of buying reports in the various "Prices Paid" discussions for Hyundais here in Town Hall. As a hint, look for times when a new model was introduced, e.g. early 2005 when the all-new Sonata came out, or in 2007 when the Veracruz debuted, or in 2008 when the Genesis sedan first came out.
Is your understanding of the King's English different than mine? Same subject - a Hyundai product selling with some sort of ADM :confuse:
So your telling me that the Sonata sold at or above MSRP in 06 or the Veracruz in 07? Not to anybody with an IQ (or credit rating) above their body temperature! Don't believe that the Genesis generally did either, judging by the 'prices paid' reports in these forums - and that, as I said earlier, would be the one vehicle that Hyundai has ever made where it might be possible.
Why is it so difficult to believe that someone would pay MSRP or more for the all-new 2006 Sonata or all-new 2007 Veracruz or all-new Genesis? If someone would pay $3000 over MSRP for a widely available appliance car like the Avalon, why not a Hyundai?
The resulting back-and-forth has completely disrailed any dialogue and subsequent insights that might be gained if in fact the conversation returns to the Hyundai Genesis itself. Might I suggest that the rest of us disregard comments from this point further that arent' specifically focused on the vehicle itself?
that's is what I'm asking because even with the Genesis I don't think this is happening. No matter.
BTW that 'appliance' Avalon will blow the doors off of anything that Hyundai makes (save for the V8) and STILL have some market value after driving it a few years.
Eat your heart out. :P
I don't care if my salesman is a moron, as long as he is smart enough to fetch me some keys and coffee. I think those who depend on salesmen are the morons.
What a GREAT car...It's amazing how much car you get for it's price.
I'm in Canada and paid $48,995 plus tax and am in LOVE with this car!
OTHER Manufactures must be raping their end-users by a mile!
I can't believe how many people look/stop me and ask what car is that. It's priceless.
Just yesterday, someone driving next to me asked me to open my window and asked me if it was a Bentley! That's the 5th time it has happened.
I love the look of their faces when I tell them it's a Hyundai. I swear one day I'm going to drive with a camera and film it!
The reactions are stunning!
Captain... as much as I do like my Genesis I so miss the 2GR engine. The 3.8 in the Hyundai is ok but the 2GR just blows it away. Much more willing to rev, and more refined. However, the tranny still has a bit of mind of its own just like my Avalon did.
2025 Ram 1500 Laramie 4x4 / 2023 Mercedes EQE 350 4Matic / 2022 Icon I6L Golf Cart
Make sure you have the updated VVT oil supply line (without the rubber intermediate portion) from Toyota, otherwise it's an accident waiting for a place to happen, and it means $$$$ out of pocket as Toyota typically doesn't cover the cost of the new engine.
According to Hyundai Think Tank site, it appears Equus is right around the corner - January or Summer 2010? They already have 10 Korean versions touring the country.
Even though I live in most affluent and largest metro area of SC, I have seen very few Azera or Genesis' in the last six months. In fact only seen one Genesis at all off a dealer's lot. They are offering discounts up to $3,000 on Genesis sedans in this area. See lots and lots of BMW, MB, Lexus, Infiniti, Acura, etc.
Equus will take sales away from Genesis, the way Genesis did from Azera. Not the time to introduce a $50,000+ car that will hurt own models.
I don't see it quite that way.
While I agree the Equus could take a few sales away from Genesis, I think it will increase Genesis sales more than it hurts.
I honestly believe Genesis made such a stir that it sold a lot of Sonata's and even a few Azera's. The Equus could work the same way. You sit in a very nice car, and suddenly your perception of the entire line changes, rightly or wrongly.
I think introducing a very nice top line model is a no lose situation. New introductions that flop would not be a disaster at Hyundai like it used to be in Detroit. Hyundai uses their own robots, and computerized tooling is very quick to design, manufacture, and install. They get a ROI much faster than Detroit, so their sales and market share wouldn't have to be high at all in a world market.
I will be driving to New York within 2 weeks and would be happy to stop off in the Carolinas on way up as the dealers here (Boca Raton) are NOT disocunting either on sale or lease.
Can you give me a dealer name or city in NC that I can contact.
Thanks,
Al
Also I believe there still is a low money factor and $1000 rebate on leases.
2025 Ram 1500 Laramie 4x4 / 2023 Mercedes EQE 350 4Matic / 2022 Icon I6L Golf Cart
Really, you still believe this?
The Think Tank introduced the Equus Discussion Forum only 4 days ago with a 2 minute video (shot with a handy-cam in Hyundai's Orange County parking lot) and the question, "Do you think it's suitable for the US market?"
"Equus will take sales away from Genesis, the way Genesis did from Azera. Not the time to introduce a $50,000+ car that will hurt own models."
1. Of course nobody's buying the Azera. For $25,000 you can get a stripped Azera GLS with cloth seats or a Sonata with Leather and power moonroof. For $32,000, you can get a loaded Azera LTD or a Genesis. In 2006, it was a Korean alternative to the Toyota Avalon/Buick LaCrosse. Today, it's irrelevant.
2. I think that if/when the Equus comes to the US, it will sticker for a lot more than $50,000 - more like $60 - $70,000. But, even at $50,000+, that's almost $10,000 more than a fully loaded V8 Genesis. I don't think too many people shopping for the Genesis are going to think, "hmm, for only $200 or $300/month more, I could have an Equus."
I think the Genesis should/will remain the Hyundai flagship in the US for at least 2 or 3 years. Eventually, if/when the Equus does come here, it will be too expensive to compete with the Genesis.
I don't think Hyundai has anything to lose, and a lot to gain by introducing the Equus. As I stated earlier, it's very cheap to produce a USA legal version. It could be introduced very rapidly and painlessly, and withdrawn just as quickly if it doesn't work out. Having a nice full lineup is not only for actual sales, but good stategy.
On the other hand, you don't build a high-rise building on top of a weak foundation. I think Hyundai should devote it's resources on strengthening their current lineup (get rid of the Elantra and Azera) and improve quality and performance to compete in their respective classes (Sonata - Accord/Camry fighter and Genesis Coupe - 3-series/G37 fighter).
Let the Genesis carry the guide-on for a few years, then, when Americans are ready to wrap their brains around a $60,000 Hyundai, bring in the Equus.
I think of it exactly opposite. I think the Equus would replace Genesis as the foundation, with the econoboxes on top. A car company trying to improve their image should introduce nice cars, assuming they don't already have any.
I think Equus will start at $55K, maybe even $50K. Korean Robots, are capable of producing good cars at amazingly low prices.