Yay, I will be in Europe for the next 2+ weeks, and won't have to see a predator mouth car in front of an architectural abomination with a thrilled Stepford beside it.
In fact, I will barely see any Lexus at all.
Lexus rentals are extremely rare, don't exist in present day as far as I know, but it could be a fun trick with another car. Or a really horribly mean trick.
I was in Europe (Italy/Switzerland/France/England) in September and agree that there are few Lexii to be seen. I did see a Tesla taxi and more 'city cars' than I could possibly count. Surprisingly the most popular American brand I noticed was Jeep.
I saw a commercial for the MB "X-Class" pickup in Germany, a little odd as pickups are not so common there, and I have to imagine the locals would be very leery of such a cynical marketing exercise.
Noticed a 2018 Honda Accord Christmas ad (it may be a Canada-only thing) - they either painted or used video FX to make the lower air intake all black so the aluminum condenser did not show as obtrusively as it actually is.
Nissan sure is getting mileage out of the Star Wars link.
Nissan's TV ads are usually so bad these fit right in. I'm not sure what they think they will gain from the affiliation. But it seems a lot of companies have bought in to it. Up here Bell (our AT&T) has a series of Star Wars ads, and even some retailers also have bought in to the hype. I honestly don't get it from a marketing POV.
Definitely, Nissan ads have been irritating for some time, like commercials made by a college marketing class populated by semi-sober fratboys. For Star Wars, a movie had "Rogue" in its title, and Nissan has a Rogue, I think that was a genius match to a no doubt very well-paid marketing type. Nothing says being a rogue like yet another smaller middle sized mallcruising CUV.
Nissan's TV ads are usually so bad these fit right in. I'm not sure what they think they will gain from the affiliation. But it seems a lot of companies have bought in to it. Up here Bell (our AT&T) has a series of Star Wars ads, and even some retailers also have bought in to the hype. I honestly don't get it from a marketing POV.
Saw a good one today - typical actor looking guy (that marketers know is how the typical Walter Mitty consumer sees himself) is apparently being put in a witness protection program, is shown his future house and car, and is told he will be "completely invisible". The car? A Lexus RX. The commercial? For the Audi Q5. Well played, even if the RX with the cowcatcher/Predator front end and played out faux floating C-pillar is far from invisible with all of the overstyling.
Do you currently own a Mitsubishi vehicle? If so, a reporter would love to ask you a few questions. Please send a note to PR@edmunds.com by end of day Thursday, November 30 if you'd be willing to chat. Thanks!
It might be related to the old adage that you can't sell a young man an old man's car, but you can do vice versa (although plenty of non-old men drive old man cars, myself included). Boring advertising won't help sales. Even if the claims are hyperbolic platitudes, they might.
Kia's Christmas commercial this year is running in heavy rotation and I hate it. Partly it is the music, partly it is the fact that whomever wired up the vehicle lights cheaped out and didn't include the driving lights in the mix.
I've been trying to figure out if they actually did the light show, or if most of it is CGI. Particularly, the car lights. Seems like a formidable task to wire them up to do opposite sides, etc.
I could see the cars being CGI. The building reminds me of the trendy computer-controlled choreographed light shows that became trendy in mcmansion orchards about 10 years ago.
there is really not reason for it to not all be CGI these days. take a pic of the building and cars and do the rest on the computer in your mom's basement. easy peasy
'11 GMC Sierra 1500; '98 Alfa 156 2.0TS; '08 Maser QP; '67 Coronet R/T; '13 Fiat 500c; '20 S90 T6; '22 MB Sprinter 2500 4x4 diesel; '97 Suzuki R Wagon; '96 Opel Astra; '11 Mini Cooper S
I figure they set the stage & shot 1 frame with the lights on & another with the lights off. Then repeat/alternate to match the music. (The stage may have not been on that lot, of course.)
I figure they set the stage & shot 1 frame with the lights on & another with the lights off. Then repeat/alternate to match the music. (The stage may have not been on that lot, of course.)
Yeah.. but, they have left and right headlights coming on alternately. Can't realistically do that, I don't think.
funny think about when I looked at the Camry at the dealer. The exterior did not bother me. I just had problems with the interior, mostly the giant protruding dashboard on the passenger side.
Yeah, I posted it for that reason--it's.......unusual....but I don't know if it would annoy me. I guess I"d have to see how a long-legged passenger reacts.
I just found it to be intrusive, almost enveloping. Plus not attractive! Bigger issue was, my wife did not care for it. And she is the one that sits over there.
If you are tall you may find it cramped, particularly in headroom. They did the same thing to interior dimensions a few years ago on the latest gen Avalon. Gotta recline the seat like a gangbanger to avoid bumping your head!
I don't recall any headroom issues, but I just took a quick sit in at the dealer. Getting it out on the road and seeing how it works would be the acid test.
I was watching German TV morning (yay Fire Stick) and I saw an A8 commercial. That made me think, you almost never see ads for cars that high up the food chain on TV here.
The Honda "Holiday Road" theme can't go away soon enough. Some local stations seem to play it 5x per hour - even if running in the background, irritating.
The Honda "Holiday Road" theme can't go away soon enough. Some local stations seem to play it 5x per hour - even if running in the background, irritating.
What makes that one truly horrible is that they can't sing AND the words don't fit the proper cadence. Awful all around.
'11 GMC Sierra 1500; '98 Alfa 156 2.0TS; '08 Maser QP; '67 Coronet R/T; '13 Fiat 500c; '20 S90 T6; '22 MB Sprinter 2500 4x4 diesel; '97 Suzuki R Wagon; '96 Opel Astra; '11 Mini Cooper S
The recent Camry "Wonderful World" spot with the exaggerated exhaust noise and the implication that the Toyota might be out-braked by a 35 year old motorhome is really something.
The idiot Chevrolet hipster discussing reliability with "Real morons, not actors" on an empty interstate. I keep hoping an oncoming gasoline tanker jackknifes and lands on the whole wretched bunch.
Mine: 1995 318ti Club Sport-2020 C43-1996 Speed Triple Challenge Cup Replica
Wife's: 2021 Sahara 4xe
Son's: 2018 330i xDrive
Comments
In fact, I will barely see any Lexus at all.
Lexus rentals are extremely rare, don't exist in present day as far as I know, but it could be a fun trick with another car. Or a really horribly mean trick.
I saw a commercial for the MB "X-Class" pickup in Germany, a little odd as pickups are not so common there, and I have to imagine the locals would be very leery of such a cynical marketing exercise.
2017 Cadillac ATS Performance Premium 3.6
And today I heard the RAV4 is "adventurous".
...and cramped if you are tall
2017 Cadillac ATS Performance Premium 3.6
2017 Cadillac ATS Performance Premium 3.6
Anything is better than saying they have a hard time outbraking an RV.
'11 GMC Sierra 1500; '98 Alfa 156 2.0TS; '08 Maser QP; '67 Coronet R/T; '13 Fiat 500c; '20 S90 T6; '22 MB Sprinter 2500 4x4 diesel; '97 Suzuki R Wagon; '96 Opel Astra; '11 Mini Cooper S
Anything is better than saying they have a hard time outbraking an RV.
The new Camry certainly looks sporty and aggressive.
Edmunds Price Checker
Edmunds Lease Calculator
Did you get a good deal? Be sure to come back and share!
Edmunds Moderator
It might be related to the old adage that you can't sell a young man an old man's car, but you can do vice versa (although plenty of non-old men drive old man cars, myself included). Boring advertising won't help sales. Even if the claims are hyperbolic platitudes, they might.
2017 Cadillac ATS Performance Premium 3.6
I'm betting on CGI for 95% of it.
Edmunds Price Checker
Edmunds Lease Calculator
Did you get a good deal? Be sure to come back and share!
Edmunds Moderator
'11 GMC Sierra 1500; '98 Alfa 156 2.0TS; '08 Maser QP; '67 Coronet R/T; '13 Fiat 500c; '20 S90 T6; '22 MB Sprinter 2500 4x4 diesel; '97 Suzuki R Wagon; '96 Opel Astra; '11 Mini Cooper S
2017 Cadillac ATS Performance Premium 3.6
Edmunds Price Checker
Edmunds Lease Calculator
Did you get a good deal? Be sure to come back and share!
Edmunds Moderator
Edmunds Price Checker
Edmunds Lease Calculator
Did you get a good deal? Be sure to come back and share!
Edmunds Moderator
Camry looks better in dark colors I think, as it hides the overstyling. Less jaw-dropping that way, though.
2020 Acura RDX tech SH-AWD, 2023 Maverick hybrid Lariat luxury package.
2017 Cadillac ATS Performance Premium 3.6
2020 Acura RDX tech SH-AWD, 2023 Maverick hybrid Lariat luxury package.
2023 Mercedes EQE 350 4Matic / 2022 Ram 1500 Bighorn, Built to Serve
2020 Acura RDX tech SH-AWD, 2023 Maverick hybrid Lariat luxury package.
2020 Acura RDX tech SH-AWD, 2023 Maverick hybrid Lariat luxury package.
'11 GMC Sierra 1500; '98 Alfa 156 2.0TS; '08 Maser QP; '67 Coronet R/T; '13 Fiat 500c; '20 S90 T6; '22 MB Sprinter 2500 4x4 diesel; '97 Suzuki R Wagon; '96 Opel Astra; '11 Mini Cooper S
Edmunds Price Checker
Edmunds Lease Calculator
Did you get a good deal? Be sure to come back and share!
Edmunds Moderator
The "music" in the Honda spot is the worst, makes Mr. Opportunity look like a classic.
Mine: 1995 318ti Club Sport-2020 C43-1996 Speed Triple Challenge Cup Replica
Wife's: 2021 Sahara 4xe
Son's: 2018 330i xDrive
Real people - Not! Actors.