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2013 and Earlier - Toyota 4Runner Prices Paid and Buying Experience



  • I just bought a 2006 SR5 with 4wd sunroof with leather interior and pin strips for $31,000 with 2.9 financing over 5 years. It didn't have heated seats, that i think i'll regret here in the Jersey.

    Any idea what it would cost to add after market or dealer seat heaters?
  • mathgirlmathgirl Posts: 4
    Is this a fair deal????

    basic sr5 with moonroof
    tonneau cover
    tow hitch/ball
    floor mats

    sticker 30,066
    fleet before fees/rebate 26200
  • wvgasguywvgasguy Posts: 1,405
    Edmunds has always matched up with my deals. However I've never priced out the SE Area pricing so I'd want to compare it to Kelly Blue Book invoice ( should give the same price excepth I know kbbspecifically has the SE Area options listed

    If you were $500 under their invoice price but still gave a $600 service fee(what is that all about?) then you paid $1000 over Edmunds invoice, which is what I would have seen in WV. Additionally I would not have had to buy the "Protection Group" another SE Option (mark up). My 06 Sport Edition was $3500 off MSRP + the $1000 Rebate.

    The South East Toyota Region has some strange stuff. Toyota ought to shut them down or make them line up with certain requirements to match up the rest of the country.
  • mathgirlmathgirl Posts: 4
    I got it!!! And for even less. I ended up getting it $25,900-screaming deal!!! More than $1100 under invoice..And the transaction was sooooo easy!!! Longo Toyota in El Monte Ca. I did the dealing over the internet with the fleet/internet department. We ran our trade in through carmax and got a fair price.
  • ryanmb21ryanmb21 Posts: 3
    sorry for the delay my $30K price was before tax
  • jamesbass1jamesbass1 Posts: 75
    This afternoon in Orlando, FL I test drove a the 2006 4Runner Sports Edition 4WD V8 w/moonroof, upgraded JBL Synthesis 6-Disc In-Dash, Carpet/Trunk Mat, Double Decker Cargo System, Daytime Running Lights, and Southeast Toyota Toyoguard Protection Group ($699). Titanium Metallic w/dark charcoal cloth interior.

    Given a MSRP of $37,160.00, and was offered a sale price of $31,150.00. What kind of deal does this sound like to all you Edmund Toyota Forum Members? Thanks.
  • bornoborno Posts: 77
    sounds like invoice less the rebate. A good deal, although a dealer in Mass said he could do invoice less 2% and still give the rebate or low financing from toyota.
  • upsandownsupsandowns Posts: 1
    First, thanks to all you who take the time to post your experiences. It was very helpful in purchasing our 4-Runner. I did not get the cheapest deal, but then I feel it was a fair deal and that is all that counts. I bought the SR5 4x4 with moonroof, roof-rack, trailer hitch, side airbags, etc. I could never match up a perfect invoice with Edmunds because they included some obscure items I didn't know about until after I purchased the car.

    I did my shopping in Sacramento, CA and spoke with 4 major dealers before deciding on my car. One offered me $900 above invoice, the second one $125 over invoice and the last $150 over invoice (Elk Grove). I called Elk Grove back, and he then offered $100 over invoice. We never continued the negotiation because I ended up purchasing it at Roseville.

    I don't believe any of their invoice prices were the same as Edmunds. The dealer I bought from actually claimed his invoice was $450 higher than what Edmunds was, but since I never gott an accurate match of items for a true invoice, I didn't argue it any further. I presumed because the deal was so simple that the salesman was more than happy with his price, but then so were we. Details were: MSRP $33,458, offered at $30,330 (supposedly $125 over dealer's invoice or $30,205) Edmunds showed an invoice of $29,655, or a difference of $426. I took the $1500 incentive for a net price before fees and taxes of $28,806. So I paid $551 more than invoice, but $1000 below Edmund's "what people are paying." Of course take away the incentive and I would be paying more.

    I got impression after researching all available inventory that Toyota didn't have to bargain. There were very few models to choose from even with all the 4 major dealers. Only a hand-full of limited models (all white, red or silver) and only about 4 or 5 sport models (a couple in Dark Mica, but the rest in the aforementioned colors). All this right before Memorial Day blow-out sale. I probably should have waited until after Monday, but with only about 4 or 5 vehicles left in the color I wanted Driftwood Pearl and only 1 or 2 with the moonroof, I decided to purchase now. It's possible that they would get more stock in, but I didn't want to take the chance, nor miss the incentive. BTW, Roseville were very professional, and I have no complaints.

    Biggest mistake--I purchased the pre-paid maintenance plan. According to Edmunds routine maintenance should only cost about $350 for the first 35K. I have it for 4 years, but I paid $900! I didn't think to negotiate it. Say no to all the extras! Good luck to the rest of you. May you make a wise and fair deal.
  • mminkousmminkous Posts: 6
    Just FYI, you can ask for refund if you decide not to keep the 4-yr pre-paid maintenance. According to the dealers, it would take about 1-2 weeks for the paperwork to settle. You should read your agreement carefully. It's not too late to refund.
  • rik4rik4 Posts: 90
    yes you can still get a refund. and that is what i would do. you will never ever spend that much . so save the mula and buy something you really want or need instead.
  • smcgeesmcgee Posts: 2
    Yujin, I got a similar deal, similar equip, which I thought was fair:

    2006 4Runner 4WD Sport Edition, Galactic Gray Mica
    Option pkg #2 (includes the tow package).
    I also got dealer to add 115V AC power outlet which I think is a great option to have.
    Edmunds TMV for vehicle w/o outlet = $31,673.
    I drove it out at $31,236 (excluding state tax & title. Dealer "doc fee" was nominal).

    I opted for the 2.9% financing over an additional $1,500 dealer incentive, as that is really cheap money if you are like most people and need to finance a purchase.

    In my mind, this was a fair deal, especially since I did not have to sit there and do the salesman to the manager good cop/ bad cop routine. I am very busy and don't have time for that, the dealer recognized that right away, and quoted me an acceptable price range out of the gate. The whole transaction took less than 1 hour, mostly cut the deal over the phone, including the paperwork with the F&I guy.

    By doing my research on Edmunds and other sites, and reading the comments in here BEFORE I purchased, I beleive I paid a fair price as a retail customer. Read the sites first everyone, don't have buyers remorse, not worth it on the wallet or the head!
  • hmarksmanhmarksman Posts: 1
    I am about to return from overseas in the next month I will like to know where can i get a good deal on a Toyota 4 Runner i want one with Moon Roof,I will be on leave in the CT area .I also want to buy it cash.Hamilton
  • miamia1miamia1 Posts: 1
    Paid $30,000 after rebate, plus $182 for fees to dealer. I liked the buying experience (internet) and the dealer (Fred Haas Toyota, Houston)

    2006 SR5 V-6 4x4
    Leather seats
    17" wheels
    Tonneau cover and double decker
    Roof rack
    Leather steering wheel
    Power seats
    Daytime running lights
    Weight carrying hitch
    Option package B
    Vehicle shield Package
    Electrochromtaic mirror
    Delaer installed alarm system
    Shadow mica, gray seats
  • 06 sport 4x4 white all the toys, paid 100.00 over invoice 31,000.00 -2500.00rebate minus my trade inof 10,000.00 financed 18500.00 and kept the dealership open untill midnight on 6-1-06 took from 730pm till midnight untill we finished the paperwork what a ordeal that was but we got what we wanted :D
  • bsousabsousa Posts: 2
    Looking at a Sr5 4x2, 2006 roof rack, double decker package, leather steering wheel and shift, tonneau cover, toyoguard, and mainly the x-sp package with the 20 in bbs wheels.
    base 27,635
    options 5591
    mfg delv, proc and handing 650
    subtotal, 33876
    documentation fee 598.50
    total 34475
    out the door 28994 ????

    Is this a good price? I'm buying tomorrow ! any comments about this package ?
    Many thanks in advance
  • bornoborno Posts: 77
    What was the $2,500 rebate for, though it was $1,500? Anyway have dealer in mass offering 2% under invoice + rebate, but doesn't have a loaded one like I want. The used market is not even worth considering. Any news on 07 model changes, small or large??
  • crw1688crw1688 Posts: 4
    I received a quote today for a 2006 4Runner SR5 V6 4X2 and I'm pretty sure I can do better. I Just wonder how much better I can do until the end of the month. Here's a breakdown:

    2006 4Runner V6 SR5 Salsa Red

    Sunroof Wind Deflector $95
    17" Alloy Wheels W/P265/65r17 Tires $100
    Black Roof Rack And Cross Bars $220
    Daytime Running Lights $40
    Power Tilt/Slide Moonroof W/Sunshade $900
    Rr Spoiler W/Center High Mounted Stop Lamp $200
    Tonneau Cover $90
    Carpet Mat Set (5 Pc) $186
    Double Decker Cargo System W/Cargo Net $125
    Leather Steering Wheel And Shift Knob $220
    Power 8-Way Driver And 4-Way Passenger $635
    Vehicle Shield Package $349
    Weight Carrying Tow Hitch And Ball Mount Kit $430

    MSRP - $31,849.00
    Quote - $28498.00 plus tax, title, and license
  • shogun2shogun2 Posts: 2
    Hello jamesbass1, For all I can say, your offered sale price of $31,150.00 (out the door price I'm assuming) is one hell of a good deal, at least from my own personal view anyways. I just purchased one myself back in March 27, 2006 the same exact model you test drove for $36,070 (out the door price, 60 months payment program at 2.99% APR. END OF THE MONTH SALE, only at our very own AMERICAN TOYOTA here in Albuquerque, NM). Optional equipment existing on my 2006 4Door Toyota 4Runner V8 4.7Liter 4WD Sports Edition that you haven't mentioned, although you may have forgotten to add are the following: Auto Dimming Rear View Mirror w/ Compass, the JBL Synthesis AM/FM 6-Disc In-Dash CD Changer (like the one you test drove) only adding these: 10 speakers and MP3/WMA Playback Capability, Deletes Cargo Area Back Up Mirrors, Driver & Front Passenger Seat Side Mounted Airbags, First and Second Row Roll Sensing Side Curtain Airbags with Cutoff Switch, Garage Door Opener with Homelink, Rear Spoiler with Center High Mounted Stop Lamp, Power Tilt/Slide Moonroof with Sunshade (also believed, added to the one you test drove), VIP RS3200 Plus Alarm System and Alloy Wheel Locks. MSRP was $33,630 and with all the equipment mentioned above, the overall asking price was $37,894.00. My out the door price was $36,070.00. I got $1,824.00 break and a financing percentage rate of 2.99% over the next 60 months. In comparing to your offer, yours is much lesser. About the only reason I could think of why my 4Runner is much higher are some of the features already included with this particular vehicle. Under MECHANICAL & PERFORMANCE
    features. Here's what this 2006 SE 4Runner 4WD V8 has to offer: 4.7 DOHC V8 Engine w/VVT-i, 5 speed ECT Automatic Transmission, Torsen(TM) Locking Center Differential, Full Time 4WD, Down-Hill Assist Control/Tow Package, Hill-Start Assist Control/Skid Plates, X-REAS Sport Enhancement Suspension, Variable Gear Rack & Pinion Steering, Front & Rear Disc Brakes, Front & Rear Stabilizer Bars, 17" Alloy Wheels w/ 265/65/R17 Tires (same as spare tire). Under SAFETY features: Star Safety System Includes: Vehicle Stability Control w/ Traction Control, Anti-Lock Brakes w/ Brake Assist & EBD, Driver & Front Passenger Advanced Airbags, 3point Seat Belts in all Locations, 2nd Row CRS Lower & Top Tether Anchors, Rear Door Child Safety Locks and Tire Pressure Monitoring System. Under STANDARD EQUIPMENT, it has the following: Hood Scoop(non functional, but just an enhanced added look to the Sports
    Edition), Rear Privacy Glass, Color-Keyed, Door Handles, Bumper Accent, Rear License Plate Garnish, Bumpers, Overfenders, Cladding & heated Power Mirrors, Smoked Chrome Grille and Headlamp Bezels, Graphite Painted Finish Tubular Roof Rack w/ Black Cross Bars, Tube Steps, Fog Lamp, Tow Hitch w/ Ball Mount Kit. Finally, under COMFORT & CONVENIENCE. It offers the following: Auto AC w. Rr Ventilation & Air Filtration, Cruise Control, Remote Keyless Entry, Pwr Windows/Dr Locks, Auto Up/Down Rr Window, Cloth Interior w/ Pwr Adjust Front Bucket Seats (8 positions for the Captain's Seat and 4 positions for the front passenger seat), Split Fold Flat Rear Seats, Man Tilt and Telescopic Leather Steering Wheel w/ Audio Controls/Multi-Info Display, Engine Immobilizer/Cargo Area Backup Mirrors/Control Console with cover unfold to a notepad writing tray, (inside the big console, you'll also find the hook-up for your MP3 or IPOD), rear of console has your AC Vents, Tonneau Cover and Electric Rear Hatch Locking System. Well, enough said, I thought of just writing everything my 2006 4Runner has so you have an idea as to whether your offer is a great deal compared to mine.
    Personally, I like your offer. Honestly, out of the 4 generations of 4Runner todate, this is the first one I'm comitted of owning, after 60 months of course :) Today, as I respond or rather give my input to your question, I've only put 954 miles and I've made two payments already. Yeah, I know, well I'm saving it for the Father's Day Weekend trip To Las Vegas then another trip to the Bay Area in San Francisco next month. That will be a good break in for this SUV and to find out what it can really do as advertised. So far, with all the fellow 4Runners owners out there, I'm convinced with their inputs. Mostly great and some negatives. But I find that normal to all owners of Toyotas or American SUVs. About the most positive thing that convinced me to buy this SUV, I never owned one. Like I said, this is my first one and I look forward to owning it by 2011. My first owned Toyota, is a 1983 Supra MKII series. I still own it, drive it, having fun with it and still loving it. Final advise for you jamesbass1 - BUY IT if you really liked it! Hope to hear from you soon and best of luck!
  • lok888lok888 BostonPosts: 1,788
    I got a quote from a dealer in MA for a Limited, 4WD, 6CD, sunroof, spoiler, mats, DRL for $32700, $6900 off MSRP. $1500 rebate included. How's that?
  • bsousabsousa Posts: 2
    Follow-up Didn't purchase the truck. Tried to trade in a 2004 Red Expedition, xlt package, 42K, leather, power, towing, third row electric. Very nice condition and all they would offer on a trade was 14.5K for a 32K truck. duhhhh.... took me three hours at Lake Norman Toyota to even get the initial pricing... I will not go back there again. !
  • richey02hgrichey02hg Posts: 69
    hey everyone, im looking into buying a 4runner, and i was just curious if you can get leather interior with the sr5. and if you can, how much should u add onto the invoice for it?

    i see some people are saying they got a quote with it, but when i go to the toyota website, and try to build my own. I never get an option for leatehr interior.

    Also, what prices should I be looking for this SUV in orange county, california? thanks, patrick
  • heck out the Sunday NY Times adverts inthe Automobiles section. Sport Edition 4 Runners for $27,500 thereabouts ... of course, you will have to hassle them as they will just have sold that one 5 miunuts before you came in.
  • ponytrekkerponytrekker Posts: 308
    No I bought one for that in November @ Toyota City in Mamaroneck.
  • egarantegarant Posts: 1
    I am having a hard time finding a 4runner limited with the X-REAS and air leveling suspension. Dealers say they don't have them in stock and one, Longo in El Monte, says that it would take 3 to 4 months to get one. I tow and carry camping gear so I consider myself a good canidate for such an option. Does it really work? I am more interested in the load leveling part of the package and is it worth the wait?
  • Hello,

    I'm in the market for an SUV so I've been researching small to mid-size SUV. I notice something about the RAV4 and 4Runner that I hope to get some thoughts from this forum. If this has been discussed before, please point me to those discussions.

    Given that the RAV4 has a stronger V6 (268hp) than the 4Runner's (240hp?), is the 4Runner due for a model upgrade? I know that if roominess is a factor, 4Runner makes more sense but if not, seems like the RAV4 gives you more bang for the bucks. Just my observation.
  • chuck1chuck1 Posts: 1,405
    I have an '05 Sport with the XREAS and I tow a 21' trailer with it. It has a 750 pound hitch weight. IMHO your real overkill with both the air leveling and XREAS. That XREAS is so stiff, and gets even more so when you load it down. I just don't see the need for the the air suspension. Unless your taking bags of concrete camping.

    If your towing a heavy trailer and have a weight distributing hitch w/sway control that's all you need.
  • chuck1chuck1 Posts: 1,405
    "4Runner makes more sense but if not, seems like the RAV4 gives you more bang for the bucks. Just my observation."

    Your comparing apples to oranges. The 4Runner is a "ladder frame" type of vehicle meant for towing and offroad. Isn't the RAV4 unibody and front wheel drive with little towing capacity?
  • texan4texan4 Posts: 4
    I am looking to buy a 2006 4runner (either SR5 or Sport). I want to take advantage of the end of model year deals. I cannot find anything out on the net about what Toyota will offer. Will there be any out for August? What would be a good price? I am in Houston, and am flexible on color, but do want leather.
  • sd2006sd2006 Posts: 2
    I was just quoted for a sr5 v6 2wd at $24,895 (with the included $1,000 rebate and ALL fees included) before tax, title, license. Also not included was an additional fee that I need clarification with: $8.75 Cali tire tax?

    Basically, I've decided to not opt for any options, so basically it will come with the standard equipment or what have you.

    Edmund's tmv invoice with no options is $25,825. So this will be about $930 dollars less than invoice. Is this a good deal or am I missing something? Thanks in advance.
  • natos56natos56 Posts: 2
    Do you think the following is a good deal (CA)? I am looking at a 2006 4 Runner SR5, Black, V6 2WD. I don't need a lot of extras. It includes, 3rd row seat, roof rack, moonroof, tow package, everything else is standard.

    Out the door after tax, license, factory rebate all in: $28,500.
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