Car Commercials, the good, the bad, and the annoying!

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Comments

  • fintailfintail Member Posts: 58,494
    I don't watch enough for that.

    That ILX is very unpretty too, reminds me of a stretched Versa sedan - and few cars are as boring and awkward as that. Who is going to buy it when a TSX appears superior for virtually the same money?
  • ateixeiraateixeira Member Posts: 72,587
    http://www.autoblog.com/2012/06/21/smart-usa-doesnt-take-crap-from-anyone/
  • roadburnerroadburner Member Posts: 18,374
    Seeing how BMW posts amazing sales volumes term after term, it must appeal to a universal segment...

    Agreed. In any case, the OP is just trolling- as usual...

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  • lorettajoneslorettajones Member Posts: 1
    Oh, God, some of those commercials are just painful to watch, lol, but still funny all the same
  • ateixeiraateixeira Member Posts: 72,587
    Is he trolling? Have you seen what X6 ads are like? Check some out...

    http://www.youtube.com/watch?v=RgoCetJqiTE

    Cheesy music...and look how he's dressed. Inseam is about half a foot too short. Sort of like the vehicle, i.e. hatchback on stilts.

    Or this one:

    http://www.youtube.com/watch?v=s3sqDRq-Mek&feature=related

    I think they stick their heads out the window because there's no head room inside.

    CNET's Cooley correctly calls it "More a fashion than automotive purchase" with "stingy...NO visibility".

    http://www.youtube.com/watch?v=BthK122ryNo&feature=related

    The vehicle doesn't make much sense (you could get an M3 coupe and an X5 for that sort of money), so no surprise the commercials don't either.
  • ateixeiraateixeira Member Posts: 72,587
    http://www.youtube.com/watch?feature=player_embedded&v=C0Pyibsk6YU

    Cheesy but I bet it's effective with the target demographic.
  • fintailfintail Member Posts: 58,494
    X6 has a particular demographic. For lack of a better term, we'll call them [non-permissible content removed]. From corporate lawyers to investor visa types to trophy wives, not many good people choose them. The ads have to aim at that.
  • fintailfintail Member Posts: 58,494
    Lame boring facebook addicts want beige driving cars? She'll be in a CUV within a few years anyway, and he'll be whipped.

    The "Holiday Road" Toyota ad makes me laugh, the Sienna is the 21st century Family Truckster, probably even available in metallic pea.
  • ateixeiraateixeira Member Posts: 72,587
    Haven't seen it, but the movie reference makes sense.
  • ateixeiraateixeira Member Posts: 72,587
    Apparently for coffee addicts:

    http://www.youtube.com/watch?v=nRRb7wPnzm8&feature=player_embedded

    At what point are you no longer driving, and it's 100% autonomous?
  • fintailfintail Member Posts: 58,494
    Reminds me of the MB safety system ads from several months ago..."my car saved me from my own idiocy".

    Still, I want to see the A-class here, priced right, they will sell without issue.
  • ateixeiraateixeira Member Posts: 72,587
    From that video, looks like they will include premium content. I'm thinking Audi A3 price range, probably mid $30s.

    Maybe the non-existent base model will be $27k.
  • fintailfintail Member Posts: 58,494
    I suppose the "safety" gimmicks and HD Comand screens don't come cheap. Still, I think it could sell.
  • ateixeiraateixeira Member Posts: 72,587
    For the BMW M5:

    http://www.youtube.com/watch?v=ZDuxWGHA-Z4&feature=player_embedded

    Love the high speed cam work.

    That first object it breaks looks like a blown glass apple, but it's actually BMW's soul, as they just confirmed the next M5 will not even offer a manual. ;)
  • ateixeiraateixeira Member Posts: 72,587
    If they build too much cost in to it, they'll never sell very many, and then they'll say Americans don't like hatchbacks. :sick:

    Americans will prefer the GLK anyway. I bet that does better in other markets. Here volumes will be small unless the pricing is lower than expected.
  • fintailfintail Member Posts: 58,494
    edited June 2012
    It could sell as well as the A3, especially if they have the brains to offer it as a diesel or with AWD. I'd rather see the goofier 1er hatch though.

    GLK gets expensive pretty fast, shooting past 40K with any normal options. They do seem to be selling though, common sight here.
  • ateixeiraateixeira Member Posts: 72,587
    The C "coupe" failed but this one has 5 doors. I think it has a much better chance at success.
  • fintailfintail Member Posts: 58,494
    That C-coupe was also ugly and not the pinnacle of refinement. From what I can tell, the new C-coupe is a success.

    The A will sell, just as a cheaper way into the brand for those who must have a new car.
  • ateixeiraateixeira Member Posts: 72,587
    It handled well, though.

    The original Kompressor engine was really rough. The later ones were better.

    It really needed 5 doors to sell in volume. 3 doors don't have the visual appeal that a coupe does (in the US).
  • ateixeiraateixeira Member Posts: 72,587
    http://www.youtube.com/watch?v=ZziATbYb7no&feature=player_embedded

    Reminds me of the crash test one that breaks through the wall. Good sense of humor to these.

    I'm sure the Kardashians will trade up. :D
  • ateixeiraateixeira Member Posts: 72,587
    http://www.youtube.com/watch?v=ZlzuBPDgzJ8&feature=player_embedded

    I watched a show about the Porsche factory recently and the one big contrast is how manual the AMG assembly process is in comparison. The carts are pushed around, even.
  • fintailfintail Member Posts: 58,494
    edited June 2012
    I've been to that facility before And even snapped a prototype ML out for testing - AMG gives tours to owners or probably anyone who knows where to ask. It's a very cool place. The engine building room isn't entirely "by hand" like the marketers want people to believe - it is modular, but all of the component assembly is by hand.

    Nowadays I think the powertrains are made there and shipped to Bremen or something to be put in cars - back in the day gutted cars were sent to Affalterbach for final assembly, my W210 was made that way. AMG has made a number of promo videos over the years, here is a period one for the W210: http://youtu.be/c3TzxYzB6J4
  • ateixeiraateixeira Member Posts: 72,587
    Figured you'd been there. :shades:

    I think the hand-built idea is romantic, but I was more impressed with Porsche's automation. The robots that move parts around were particularly impressive.

    I understood 3 words: "just in time".

    Cool to see the wheel lug nuts torqued by hand. That's the only way for me, in fact I re-torque them if anyone else touches mine.
  • explorerx4explorerx4 Member Posts: 20,784
    xrunner is not going to like that one!
    2024 Ford F-150 STX, 2023 Ford Explorer ST, 91 Mustang GT vert
  • fintailfintail Member Posts: 58,494
    The handbuilt thing is a good mystique builder. When I was there I asked/begged for one of the nameplates placed on top of the engine, which was met with a typical humorless German rejection.

    Seeing the cars built there makes it easy to believe that AMG seem to be less troublesome than normal counterparts - overbuilt mechanicals, and maybe more assembly care.
  • ateixeiraateixeira Member Posts: 72,587
    typical humorless German rejection

    Nein!

    I wonder if there was any variation, i.e. one builder's engine typically better than some other?

    I'm sure AMG hand picked the best from Mercedes' existing factories, though.
  • xrunner2xrunner2 Member Posts: 3,062
    Cool to see the wheel lug nuts torqued by hand. That's the only way for me, in fact I re-torque them if anyone else touches mine.

    Had one of our vehicles in to the dealer for an oil change during last winter. Dealer does "free" inspection of things such as brake pad thickness, tire tread depth, etc. Marks the data on a form attached to the receipt.

    Had snow tires (on dedicated wheels) on the car during oil change. I am the one who puts on, takes off snow tires, puts on summer tires. Have used torque wrenches for many years to tighten lugs to spec. So, in early March, found that lug nuts on snow-tired wheels on one side of car way, way over-torqued. Had to use an 18 inch bar with socket AND an extension water pipe to break.

    Went to dealer. Have known the Service Manager for many years. Talked to him. First asked how they check brake pads. He said they look at wheels on one side. Ah hah. Told him what I found. He apologized and said they ONLY use torque wrenches, do by hand. Showed me torque wrenches at various mechanic work stations.

    Of course, too-tight lugs will cause warped rotors, pulsating, perhaps customer going back to dealer and THEN service people saying some kind of brake job is needed.
  • ateixeiraateixeira Member Posts: 72,587
    Sabotage! ;)
  • fintailfintail Member Posts: 58,494
    edited June 2012
    I suspect quality is pretty much uniform, and there is not a huge amount of room for error in the modular assembly. Germany is a first world country (unlike much of this one) with apprenticeship programs and vocational training - many of the workers there were actually fairly young, starting off in a specialized facility from the beginning, trained right out of school, with a job progression supported by their employers even though the costs are high. Funny how that can work under the right leadership. No doubt the bar is higher to get in there, but maybe they don't want those set in ways learned in a normal factory - as it isn't one.
  • xrunner2xrunner2 Member Posts: 3,062
    Boring. BORING!!!

    Sad really. And, probably, the makers and sponsors of this ad are patting themselves on the back exclaiming the creativity of this ad. NOT. Just another of zillions of variations on a theme that has been done by them and others for many, many years.
  • ateixeiraateixeira Member Posts: 72,587
    Yeah but that commercial has soul.

    I'm kidding, of course.
  • steverstever Guest Posts: 52,454
    Stay tuned. :shades:
  • explorerx4explorerx4 Member Posts: 20,784
    My wife says I'm a channel flipper. How long? :)
    2024 Ford F-150 STX, 2023 Ford Explorer ST, 91 Mustang GT vert
  • steverstever Guest Posts: 52,454
    I just heard "soon" and in selected markets. Except that it should hit YouTube too.

    (Don't all wives say that?).
  • xrunner2xrunner2 Member Posts: 3,062
    Commercial starts with a beach scene, birds flying around, then from stage right comes a sliding sideways Mercedes C250 (a W something?) kicking up sand and water. Little boys, teen age boys probably rate this commercial highly.
  • fintailfintail Member Posts: 58,494
    edited July 2012
    More bait?

    Sales tell the story. C-class continues to move off the lots at a healthy pace. Something is working, or at least not offending. These cars aren't selling to 12 year olds, in fact, I see plenty of older people in them.

    Speaking of stupid, the recent Acura TL "aggression in its most elegant form" spot was moronic, as a new TL is neither aggressive nor elegant.
  • xrunner2xrunner2 Member Posts: 3,062
    Speaking of stupid, the recent Acura TL "aggression in its most elegant form" spot was moronic

    Must be something in the air of advertising agencies. Acura agency copies silly commercial styles of some European brands.
  • fintailfintail Member Posts: 58,494
    Maybe they just want to be a sales success too. In a capitalist society, money talks and bullsomething walks, right? ;)
  • fintailfintail Member Posts: 58,494
    Loving the new Volt commercial with the airhead who says she hasn't bought gas in so long that she doesn't remember how to put gas in her car. That's the smart image you want. :shades:
  • roadburnerroadburner Member Posts: 18,374
    That's the smart image you want.

    It certainly appears that both Chevrolet and Ford are intent on portraying their customers as amiable idiots- if not total imbeciles.

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  • steverstever Guest Posts: 52,454
    edited July 2012
    It's live. Please visit this thread for the link and to talk about it (since it couldn't possibly be bad or annoying and thus off-topic in here :shades: ):

    Edmunds "Ask the Car People" Commercial
  • steverstever Guest Posts: 52,454
    2013 Dodge Dart Commercial To Air During All-Star Baseball Game (Inside Line)
  • ab348ab348 Member Posts: 20,341
    Reminds me of the old Unisys "monitorheads" commercials from a decade or more ago.

    2017 Cadillac ATS Performance Premium 3.6

  • steverstever Guest Posts: 52,454
    Wow, I vaguely remember those commercials. Seems like the monitors were around starting in 1990; wonder if the ads were more like two decades ago?
  • ab348ab348 Member Posts: 20,341
    Amazingly, there are two car commercials running currently that I actually like!

    The Lexus CT ad "Miles": http://www.youtube.com/watch?v=RRMnOd5yF1U

    The Acura ILX ad "Airport": http://www.youtube.com/watch?v=jAx7EEL-gv4

    Both are winners for the music chosen.

    I like that Dodge Dart ad noted in a previous post as well. Clever.

    2017 Cadillac ATS Performance Premium 3.6

  • fintailfintail Member Posts: 58,494
    I can deal with the music, but the ads themselves are kind of off to me.
  • xrunner2xrunner2 Member Posts: 3,062
    Range Rover has a good commercial made in Times Square New York. Very creative. Artful. Desirable. Final scene shows a red and a white Range Rover driving "slowly" down the street.

    Range Rover, Mustang and other vehicle manufacturers show that appealing commercials can be made without sliding sideways, kicking up sand on a beach or in a desert, etc. and other idiotic moves.

    Funny. Just as I was typing this, a commercial for a Mercedes C250 was on the TV screen showing it sliding sideways at a beach somewhere.
  • explorerx4explorerx4 Member Posts: 20,784
    edited July 2012
    I saw this over on IL.
    goodyear tires
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  • kyfdxkyfdx Moderator Posts: 267,256
    That is a great commercial...

    But, let's get real.... it's a professional driver in a 3-series... He could have pulled that off on Pep Boys specials.... ;)

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  • anythngbutgmanythngbutgm Member Posts: 4,277
    Outback owner asking Venza driving couple "So why did you choose your Venza over an Outback?"

    The outcome of the whole comparo? Styling... :sick:

    Meanwhile, Subaru's Indiana plant is pumping out Camrys for Toyota to help keep up with demand. What's that about biting the hand that feeds you? :D
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