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2013 and Earlier - Toyota Prius Prices Paid and Buying Experiences



  • Kirstie_HKirstie_H Posts: 11,077
    A reporter is looking to speak with someone who bought a new Honda or Toyota within the last two months. Specifically, he’s most interested in speaking with someone who intentionally held off on buying one of these vehicles last year because the dealer did not have it in stock. If you meet this criteria, please send a brief description of your experience and your contact info to [email protected] by no later than Wednesday, February 29, 2012.


    Need help navigating? [email protected] - or send a private message by clicking on my name.

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  • Just leased a 2012 Pruis II in Melbourne Florida. Located a Sea Glass Pearl color one and set a deal on the phone for a $305 x 39 mos 12K mi/yr lease - sign and drive with no $$ at close. They prep the vehicle, parked it in the new vehicle bay and added the license plate $200 at the end and ends up with a $310 x 38 payments deal. I could have walked but there is only one with that color in town and I just absorbed the extra. This is my first Prius and it is pretty impressive. The 2012 has the mp3/usb/bluetooth as std equipment. The vehicle comes with tint, floor mat and they put nitrogen in the tires??

    Do not know whether this price is good as there is no reference in the forum. Any ideas?
  • Just got 2012 Prius II for $22,988 comes with floor mat only, OTD is $25,220 over the weekend. Toyota Sunnyvale dealer gave me a very good deal on my trade-in of 2005 Toyota Sienna XLE with 96,250 miles on it. Very excellent customer service from Delon and Papas in Sales and Mike from Finance. Mike, the GM is so easy to deal with. We put 300 miles in it already since my husband commute to work one way is about 40 miles. With the gas price right now, we are so happy with Prius!
  • "Just got 2012 Prius II for $22,988"

    Is it AFTER the trade-in? I am presuming it is. Thank you kindly.
  • AS I posted earlier in the purchase of our 2011 Prius lll where our dealer advertised 20% off on all 2011 prius in stock(they had 21), but to get this 20%off they required the car be financed through Southeast Toyota Distributers at an inflated above market interest rate or else pay a fee of $2000. if the buyer pays cash or will arranges their own financing. I complained about this deceptive sales practice but still had to pay $785. in order to complete the purchase of the car. I wrote to Toyota President Mr Toyoda in which a reply came in the form of a telephone call from a customer service clerk rudely stating to me this was OK because the dealer stated in his ad that the 20 % off required financing through SE Toyota Dist. Really! Now the dealers are advertising the same deal on any 2011 Toyota left in stock. I have also written to the Florida Attorney General about what we view as deceptive sales practices. Last week a lady being transported home from the dealer service dept.,complained to the van service driver how she had been charged a $2000. fee for paying cash for her new 2011 Toyota.
  • kwailaukwailau Posts: 6
    Hi there,

    I'm looking to purchase a Toyota Prius 3 in the San Francisco Bay Area and would appreciate any helpful advice that I can get.

    I've made a few inquiries from the Costco Car Buying program through a local dealer (Piercey Toyota) and got a verbal offer of $500 off invoice price for the base Prius 3.

    The invoice price that I have from Edmunds is $24,559.00 which will bring the offer to $24,059.00. Good deal?

    The salesman did say that their selections are low right now because of the increasing gas prices. I'm not sure what the inventory levels are right now.

    Anyways, I would greatly appreciate any helpful insights and recommendations that you guys have to share (especially in the South Bay!).

  • kwailaukwailau Posts: 6
    OK, it looks like the invoice price at the dealership is not the same as the one listed on Edmunds.

    They told me that the invoice price for the Prius 3 is: $25,367. Edmund's is $24,559.00 which is $808 less.

    Not sure if they are artificially jacking up their invoice price...

  • You can try Toyota Sunnyvale where I got my 2012 Prius 2 2 weeks ago. Sticker price is $24,985, dealer price is 23,900 I think, they had it on sale for $23,200 but they matched the sale price from Piercey which is $22,988. I had a trade-in where they added $300 on the price that they matched from Goodluck!
  • kwailaukwailau Posts: 6
    Thank you! I have made a call over to Stevens Creek Toyota and they have not called me back yet. Will check with them to see what I end up getting!

  • gopriusgoprius Posts: 15
    On Feb 16, 2012, the total price (includes freight, taxes, title) was only $21,980 (Washington, DC area) This did include the $1000 rebate that Toyota was offering. There was no trade-in. This was a steal of a deal! This was a brand new car with an odometer reading of 1 mile.
  • gopriusgoprius Posts: 15
    We stopped by Koons on the way to 355 Toyota in Rockville in mid February. They would NOT match the documented price that we had from 355 Toyota, and insisted that the price did NOT include freight. I called 355 Toyota and twice, they said the quoted price INCLUDED freight. Koons lost the sale. When we got home, there were frantic calls from the salesman who talked to "another manager" and knocked off an additional $400. I called him back and said sorry, we bought the Prius for hundreds below what their "best" price was. Their original deal was only 200-300 off MSRP. We laughed and said you have to do better than that. They had all the smoke and mirrors... LIFETIME Virginia safety inspections... (think about it... $20 x 7 years of ownership). Also said they offered free nitrogen tire fill ups.... Costco has the same thing when you buy tires there....

    Koons was preferred due to its proximity of our house, but once you lie and play all those stupid car dealer games, I shutdown and stop listening...
    In the past 2 years, we have purchased two cars from 355 Toyota. Each time, all the pricing was done via email, and they honored all that when we arrived to finalize the paperwork.
  • gopriusgoprius Posts: 15

    Inventories might be artificially low by Toyota because they have all of their Prii locked up in storage lots in Long Beach, CA. Back in 2008, we wanted to get a Prius, but supply was tight and we couldn't justify the cost difference between the Prius and a Camry, even with the gas mileage differences. We bought the Camry, and within 2 weeks, there's a story on Yahoo about how Toyota had stored all the incoming Prii in storage lots, and not releasing them to dealers. So, go back to those slimy salesman and ask them to check the storage lots in Long Beach for your Prius, in the color YOU want. :-)
  • jsctjsct Posts: 10
    That's a great deal. What was your base price before Tax, title and license and doc fee (if any)? And what was the actual MSRP of the vehicle you purchased? Just trying to calculate what the actual $ discount off of MSRP is. I'm hoping to replicate this deal in my area for a family member.

  • kwailaukwailau Posts: 6
    Thanks goprius!

    That price sounds really good! We ended buying one last Saturday for $500 below invoice through the Costco Auto Program here in Silicon Valley. The cost of the Prius3 base w/floormats is $24,867.00 which is a lot more than the price you got.

    There were no rebates on the Prius, only the Highlander. I think the rebates changes from month to month.
  • kwailaukwailau Posts: 6
    You're right about the inventory. The dealer we went with had only 5 Prii on the lot whereas they had over 30+ Camrys. The fleet manager basically says that half of the Prii were sold before they arrive (which is my case) and once the car is on the lot, they pretty much get sold within days.

    No room for price haggling...
  • gopriusgoprius Posts: 15

    The MSRP was originally 24,848. That of course, includes the $750 freight charge. They also included carpet mats and the rear bumper Prius applique. (I had no choice there).

    The price before taxes, title, tags and $200 processing fee was 21,980. Toyota was running a $1000 rebate in the Mid-Atlantic states, so the advertised price came out to 20,980 before TTT. The TOTAL price of the vehicle was $21,957.

    I'm currently averaging 54.7 MPG based on about 490 miles.
  • It is nice the car dealer apologized to you on here...though they should just change their business practices. I had the same experience with my local dealer, who said they were going to lose money if they sold it to me any lower. Compared to what people are getting around the country, their lowest price was a bad deal. I got it from a dealer an hour away for your same reasons, they gave a me a decent price by email ($1,000 cheaper than the local dealer) and didn't play the game. I still didn't get it for nearly as cheap as people are getting it in other areas of the country, but wasn't willing to drive 1000 miles each way to save $1,000.
  • fijionefijione Posts: 1
    edited March 2012
    i am looking to get a deal on pruis 2 but it seems like i cant get it any lower then $23485. (Longo Toyota)..>Iam in Los Angeles Area
    would appreciate if you can let me know where you got yours from.
  • kwailaukwailau Posts: 6
    Hi Sam,

    I got my Prius 3 from Piercey Toyota in Milpitas, CA through the Costco Auto Program. Basically, $500 below invoice.

    Give Costco a try. If you do buy from Longo, tell Russell Lowe that I said "Hi" :D.

  • gopriusgoprius Posts: 15
    I'm out on the east coast, outside of Washington, DC... My steal of a deal was at 355 Toyota in Rockville, Maryland.

    Since you are in the LA area, I would check out those storage lots that Toyota uses to hold cars. If a dealer says their supply is constrained, I would tell them to release the cars from the lots, and stop trying to screw potential customers. Personally, I think right now is the worst time to get a hybrid. With the gas prices really high, the dealers are playing off this and marking up the prices. Wait until the gas prices stabilize and the dealers will be offering discounts again... I've seen this trend here in the DC area.
  • gopriusgoprius Posts: 15
    You might want to try

    and see what dealers pop up...
  • lizleplizlep Posts: 1
    I just bought a 2012 Prius IV, with the deluxe solar package. We paid 31,500. I've only used it twice, but everytime I do I have visions of dollar signs in my mind. Does anyone know how to use the ABC, DEF mode when in the ipod interface? My alphabet buttons aren't highlighted...
  • Kirstie_HKirstie_H Posts: 11,077
    Since this discussion is specifically about 2010 Prius pricing, you will probably have better luck with your question in one of our more general Prius discussions. Here's the list:
    Prius discussions


    Need help navigating? [email protected] - or send a private message by clicking on my name.

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  • Purchased a 2012 Prius Two in Tempe Az for $264 over invoice, calculated as:

    22,560 Car
    760 Destination
    140 Carpet Floor Mats and Cargo Mat
    60 Estimated invoice for all weather cargo mat
    23,520 Total Invoice

    23,385 Car price, including destination and accessories above
    399 Doc fee :(
    23,784 Purchase price (plus TTL)

    23,784 Purchase Price
    23,520 Invoice
    264 Over invoice

    I used the fightingchance dot com method and got eight other proposals ranging from 1,926 over invoice to 457 over invoice.

    Interestingly, we ended up purchasing from the first place we went to and nearest our house (after eliminating a closer dealership because we did not like our initial experience).

    We did have one bid for a 2011 Prius Two for about $500 less out the door than our purchase (no 1000 incentive per what I found :(. Given the distance, additional hit for depreciation because it is a model year older, and no bluetooth we were happy paying a little more for what we got.

    If you're shopping, good luck!
  • Karen_SKaren_S Posts: 5,092
    A reporter would like to speak to someone who bought a Prius or Prius v in the past 6 months. If you purchased a Prius or Prius v in the past 6 months and are willing to discuss why you bought your Prius with a reporter, please email [email protected]m no later than noon Pacific /3p.m. Eastern Thursday, April 12, 2012 with your daytime contact information.
  • Kirstie_HKirstie_H Posts: 11,077
    If you recently traded in a gas guzzler for a more fuel-efficient new vehicle, a reporter wants to talk with you. Please email [email protected] no later than Friday, April 13, 2012 with your daytime contact info and the makes and models of the vehicles.


    Need help navigating? [email protected] - or send a private message by clicking on my name.

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  • Wow, You're getting a very good deal. How many percent of tax to apply in you state? in CA we have 8.25% for tax.
    Could you share that information? Thanks.

  • Anyone recently bought Prius II in Bay Area?
    How much OTD? I'm going to buy one very soon.
    Thank you very much.

  • Just brought home my 2012 Prius Two. Got it for 22088.00 plus TTL. No extras, no add ons, no nothing tagged on.

    Talk to Ryan from internet sales at Miller Toyota in Anaheim. This was their advertised special, except it was a black one. They were supposed to only have one at that price, but gave Ryan a call and he got me the silver one I wanted. Brand new. No test drives. 4 miles from factory. Full tank of gas, floor mats, fresh detail, all for freezies.

    I opted for the 6 yr 100k extended warranty for an extra 1,028. They got me 2.75% APR 60month financing too. My total per month is about 375 for 60 months, plus 4400 down up front.

    I think I got a great deal. My buddy at Longo told me the best they could do was 23,300.
  • Nuttyprof1,

    Thanks for information. Price is good. 2.75% also good.
    Anyone do better in Bay Area? Thanks for sharing.
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