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2013 and Earlier - Toyota Prius Prices Paid and Buying Experiences



  • tickletickle Posts: 5
    Hi Trinity,

    I'm sorry :( I wish there was some way I can help you out more. But that's definitely the pricing I got and it's not bogus. I pulled those numbers from my Sales Contract. My transaction was done with mainly one person with a little bit of help from a secondary person. I dealt with a Fleet manager.
  • Karen_SKaren_S Posts: 5,092
    A journalist would like to speak to someone who considered buying a plug-in hybrid, but ultimately decided against it. If you were recently in the market for a new car, considered buying a plug-in hybrid like the Nissan Leaf or the Chevy Volt, but decided to buy a conventional hybrid (e.g. Prius, Civic Hybrid, Malibu Hybrid, etc.) or traditional power train, please send your daytime contact information including telephone number to [email protected] no later than Monday, July 9, 2012 at 10 a.m. Pacific/1 p.m. Eastern.
  • want2buyhwant2buyh Posts: 14
    My experience with another dealer(and another make of car) is the easiest way to get the best price is to contact the dealer's fleet manager or internet sale manager via email asking for their best price. You then continue to negotiate via email or phone.

    With my last 3 auto purchases I have never set foot on the delear's lot looking to buy a car, I have only gone there to close the deal negotiated via email/phone.

    hope this helps...
  • want_prius3want_prius3 Posts: 3
    edited July 2012
    I finally bought Toyota Prius Gen3 package 3 from Dublin Toyota for $26100 OTD on June 30th. It was $23688+ TTL on MSRP of 26550. Many of the bay area dealers have this car advertised for $23998 or so. BTW, I took advertised price from Fremont Toyota and they beat by $100. I felt we could have negotiated lil more by walking out but decided to get the car.
    I too was shopping to get closer to $25.5K OTD but no dealer could come closer to that.
  • micky10micky10 Posts: 4
    It is Prius III std (NAV and eNtune)and grey color and no additional options...

    It is Tustin Toyota in Orange county ,CA
  • micky10micky10 Posts: 4
    Thanks for your help!

    Dealer matched with Penfed so now rate reduced to 1.99 same as credit union... I did this within 72 hours so they could change it...
  • micky10micky10 Posts: 4
    I think it will be helpful you should go with the OTD price and let dealer worry about calculating the invoice price...
  • want2buyhwant2buyh Posts: 14
    For the benefit of the other readers it is best to see a break down in price, every state/city does things differently. There are different tax rates, differnt dmv fees, etc. I am in California and the sales tax is based on where you live and not where you buy the car. If someone back east says they got a car for $25k, I need to know what their TTL amount and car price are. Is it 24k for the car and TTL is 1k? or 22k for the car and 3k TTL?

    By knowing what the price of the car is, I can get a better idea of what the cost is to me.

    When I solicit offers, I always ask for their best OTD price. I let them know where I am located so they can use the correct sales tax.

    In my experience with dealers, they tend to talk about car price +TTL.
  • alyfayalyfay Posts: 1
    edited July 2012
    Just bought a brand new 2012 Prius 5 (not V) in Blizzard White with Misty Gray leather interior. No extra packages, just the base trim 5 model. This is a very hard combo to find I recently learned. I'm in the Bay Area (California) and discovered there's only 4 in Northern California!

    We called nearly every dealership in the Bay Area asking for $31,500 OTD with accessories (lower door moldings, all weather mats, all weather cargo mat). The closest we came was with Dublin Toyota at $32,200. However, they were going to have to reach out to their sister dealership in Salinas to have the car sent over by truck. To make a long story short, we backed out of the Dublin deal because they weren't being honest with us. We found out the car was going to be driven (rather than loaded on a truck like they had said) from Salinas to Dublin (90 miles), they couldn't provide us with the initial miles on the car, and they weren't firm on the day it would arrive. They were argumentative, called us liars, and it was just a very unprofessional experience.

    So... we went to Toyota Marin who was the only dealership in the Bay Area with the car we wanted. We ended up paying $32,320 OTD without accessories. After accessories the price was around $32,650.

    If you're in the Bay Area and looking for a Toyota definitely check out Marin. Customer service was top notch (we felt like we were at a Lexus dealership), they're quick to get back to you, and they don't play games. What more can you ask for??
  • lylexlylex Posts: 1
    edited July 2012
    Hello, all:

    I want to buy a 2012 Prius III/2 with standard colors and no options. The absolute bottom of the line. says:
    $24,760=Msrp, $24,317=MarketAverage, $23,741=FactoryInvoice, $23,261=DealerCost

    Kelly Blue Book website says:
    $24,760=Msrp, $23,881=FairPurchasePrice, $23,320=DealerInvoice

    Assuming I don't need financing from the dealer, and assuming the prices above are all-inclusive except tax, license, & doc: what figure should I target in negotiations? To me, $23,000 sounds like an agressive starting point, with $24,000 as a upper bound.

  • saz25saz25 Posts: 152
    I live in New Hampshire and we are just about (in a few days) to go to our local dealership to start negotiations on a new Prius 4.

    My questions:
    1) I know I can get the invoice price here on Edmunds. What are people's experience regarding purchase price? Since I see that the local Prius inventory at 4 local dealerships totals over 100 cars, plus the price of gas has been coming down, it seems that I should be in the driver's seat for negotiations. Can I expect to pay invoice, close to it, above/below?

    2) Are dealers typically adding on certain "options"? For example, my local dealership automatically adds floor mats (which is ok), but they also add those wheel locks for approx. $65. Are people seeing this "automatic" add-ons?

    Thanks in advance,
  • Thank you tickle, want2buyh and want_prius3,
    After digging a little bit, I found a manager that's able to give best price 23765 for prius 3 blizzard pearl. OTD come out to ~26110. Overall the experience with Dublin Toyota is great. I got the car last week :) . They are restocking more blizzard pearl prius 3 now. Look like everyone like that color.
  • pqlepqle Posts: 1
    Go here if you want to get tricked with bait and switch tactics.

    I was looking for 2012 Prius II, Blizzard Pearl, with dark gray interior. I saw an advertisement on OC Register for $21995, thought it was a great deal so I gave them a call. Spoke to Edward E. Reyes (aka Eddie). I asked if they would honor the advertisement and he said yes. Asked for an out the door price for the color and interior that I wanted and he gave me a price for under $24000. That was a great price so I gave him a visit.

    When we sat down Eddie then gave me an out the door price of $25103. Still a good price but I asked him why the big difference in price compared to the price he gave me over the phone? He stated that he calculated tax, title, and registration incorrectly. This is a guy that has worked there for over 14 years; with that many years of experience you don't make these type of mistakes. He also stated that the color I wanted, blizzard pearl, is actually $22995 since it was in high demand and that I can get any other color for $21995; funny thing is that states that it's only a $220 premium over any other color. I then asked if I can purchase one in black and without checking his inventory he stated that they did not have any in black. This is after him saying that they have the largest inventory of Prius of all of California.

    I commented to Eddie that I felt I was getting the 'bait and switch' treatment and he went nuts. He catapulted out of his chair and started yelling at us. Saying something along the lines of "that is insulting, I never do that... I take that very personal." He even said "our business is done here... I think you should leave!" He was so loud I think people across the street heard him. Worst part is that he ran to the receptionist area ranting to all his colleagues like we committed some type of crime. Who yells at their customers, kicks them out, and accuses the customer of doing anything wrong? WTF!

    Pissed that I just got verbally rapped by the salesman, I got up and left to Miller Toyota in Anaheim. Wow, what a difference in customer service. Dean and John were very nice and helpful. Without any haggling I got the same car for $40 dollars more. Not as good a deal but worth it.

    Thanks Toyota of Orange for helping me staying away from your dealership forever!
  • Kirstie_HKirstie_H Posts: 11,077
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  • lesrosalesrosa Posts: 2
    I encountered the exact experience with Momentum Toyota of Fairfield - kept raising the price and eventually to a crazy number, 3 hours before our appointment time. Very very unpleasant.
  • pageuppageup Posts: 8
    I am using Carwoo to get some offers on a 2012 Prius 2 (I had several color choices, but the only one I am seeing offers on is the Blizzard Pearl which is OK). The problem is that several dealers have said that they are just over invoice or whatever, and one has told me that their invoice is just over $24k, however most of the sites I have seen say it is between $22560 and $23870:

    Carsdirect = $23870 (probably includes $760 destination)
    KBB = $23,515 (not sure if this includes $760 destination)
    Edmunds = $22,560 (does not seem to add the $175 for special paint. Does not include $760 destination)
    Truecar = $22,560 (does not include $760 destination)

    One possible reason the invoice prices are so different could be the ad fee being added in to the invoice price (around $550). Does anyone know what the actual invoice price is for the 2012 two without the destination or ad fees (with or without the special paint)?
  • pageuppageup Posts: 8
    I will answer my own question, it is $22560.

    There must be some incentives out there since John Elway is selling the two for $21388.
  • I just purchased a 2012 Prius Two for $20,999 plus TTL. Hate to sound like an adverstisement but I'd been doing research and emailing dealers for 4 weeks, and happy to have my new car and I want to share the info. Had to drive 4.5 hours to get it (I did a one-way car rental to the airport and used a taxi back to the dealer), but totally worth it to get California prices on the east coast! Maguire Toyota in Ithaca, NY is the one to go to. Salesperson was great, and he moves a lot of Prii. They have the Prius Three for 21, 999. No B.S., no gimmicks, no funny stuff. Amazing. I had another dealer tell me that there was NO WAY that I was getting my car for that price. Well, she is in my driveway and what a beauty. I got 59 mpg on drive home (salesperson even synced my phone for me so that I could call everyone to tell them). Worth the drive, and Maguire got me an insanely low auto loan rate. Can you tell I'm happy?
  • pageuppageup Posts: 8
    edited July 2012
    That's a great price, thanks for posting. I am trying to get close to that, but the best I have so far is $22213 plus the $760 destination and the TDA fee of $437. Needless to say I am not happy with that so I am still trying to find a better deal. Does your $20999 price include those fees as well (if so that would go from a great deal to a smoking deal)?

    I am pretty sure there is some greater than normal pressure on moving these, but I am not sure how dealers are selling these below invoice. Except that the "invoice" they show is not their real invoice anyway so I am guessing that the price paid is really below $22560 anyway. I also looked at the sales data from Toyota and found that the Prius sales have fallen about 1/3rd since March (to June) while gas prices are down about 10% since then.

    My opinion is that the Prius is a pretty unexciting car that gets sexier as gas prices go up, and the opposite is also true ;) The same could be said for many of the Toyota line up though. I could care less about those things though, the Prius seems to be a good fit for me.
  • Hi pageup,

    Yes, the $20,999 was the total price. There were no additional fees. I was shocked because the lowest quote that I could find (before Maguire Toyota) was this: $21,899 plus $389 dealer fee plus $750 destination fee. AND that dealer told me that there was no way that I could get a 2012 Prius Two for $20,999. I did end up spending a little over $200 in my transportation costs (plus 4.5 hours driving each way). But I'm also going to save about $150 on taxes in my state registration (I'm registering it tomorrow). Ithaca seemed like a cool college town, not that I was there long. I have no idea about sales numbers, I really bought the Prius for the MPGs, but now, I think the car is pretty exciting. Even the base model has outstanding features.
  • pageuppageup Posts: 8
    The Prius is a great car, no doubt. I think most buyers however tend to buy a car they fall in love with at first sight and (IMO) the Prius is kind of like the smart girl you have to get to know for her looks and her mind :D

    Thanks for verifying the details too, it is really good to know that there are dealers who can sell it for $21k and still make it work out for both parties. Do you think they may have made up some of the ground on price through financing? If that is the case I may need to re-think my financing and at least let the dealer try to shop it.

    All the offers I have so far are without dealer financing or a trade. With the fees rolled in, the best price I have been offered here so far is around $23k (not including any options or paint). When I put $22k out there as a counter to several dealers I was flat out told to have a nice day, but I have not been shopping for 4 weeks like you have, probably a week now.
  • My APR was 2.04 (Maguire got me the rate, it was lower than what I had from my bank). I'm not sure if they could make much money off of that financing. Even though I was looking for 4 weeks, I was getting the same responses from dealers as you are... they would not go below $23k (and I cast a wide net....between Virginia and I had at least one or two dealers in each state who were emailing and calling.) When I was there buying my car, there was a Prius being shipped to Chicago because the buyer was still saving money somehow. I think they are able to do very low prices because they must be doing high volume. [But all of the dealerships that I was in contact with are high volume, so I don't know why the difference in the sales approach.]
  • How many miles on the car when you picked it up? What color is it? I live in NYC, and is about 4.5 hours to get there. My minivan needs about 20 gallons of gas round trip (wife will drive it back). So about $100 for the gas and tolls.
  • That is an awesome price for the prius II and III. Did you work with a specific person? If so, what is his or her name? I will plan a trip this weekend to pick up a prius.

    I can only hope the deal is still going on.
  • pageuppageup Posts: 8
    Awesome info Yep! Thanks for sharing it. I noticed that yesterday they still had the $20999 advertized at Maguire's web site, but it has since been taken down and there are now no specials shown - now I am seeing banners for the Nationwide Clearance Event on most dealer sites. It may be a month end deal, and being past mid-year should help too.
  • We bought a 2012 Prius hatchback in May of this year. It's the base model; the price included floor/rear mats and destination charge, but does not include the sales tax. It was just under $22,000. I'd called other dealers and two online brokers. No one came close. No one even came under $23K. One of the online dealers didn't believe the price and said, "If you really get the car for that price, you should buy two and turn around and sell one for a profit." I live in the SF Bay Area, btw. Hope this helps. Sunnyvale Toyota was the seller.
  • pageuppageup Posts: 8
    When I calculate (what I believe is) the dealer cost from the invoice price and include the destination and TDA, I get just over $23k. That makes me wonder if the $21k deals are only going to be seen from highest volume dealers, possibly looking to move enough cars at the end of a month to make some sales bonus number - so taking a loss on a couple cars may make sense. Unless there are some hidden incentives out there for the Prius (but I have not seen any yet). I have seen 2 ads now for the prius at $21k, but they are not in my state, so these are definitely legit deals. I am struggling to understand how the $21k deals are possible though.
  • Sunnyvale Toyota identifies itself as a volume dealer. They get a big, big bonus at the end of the year I'm told, so they'll sacrifice some cars to make numbers. The other dealers I visited in the South and East Bay never came close.

    That said, what all Bay Area dealers have going against them is the high, high cost of real estate, which I suspect they pass along to buyers. I considered trying to buy in some of the more depressed areas in the state, but I didn't want to travel so far.

    Location and timing seem to play a big part. Maybe toward the end of the model year???
  • Just had a counter offer from a Phoenix AZ dealer for a 2012 Camry, XLE, 4 Cyl. loaded with navigation, back up camera and blind spot monitors. Her offer was $28,000. plus tax, title and license. A good deal?. She wants $500. to hold the car which arrives on August 13th?

  • astylesastyles Posts: 8
    edited August 2010
    I had a deal for 20,388 today which included a 1,500 bonus if I were to trade in the car. If I didn't trade the car, it would have been 21,888.

    Well, they would have made up for the loss on the car because they offered me $9,000 for my 2006 4Runner with 47,000 miles on it. The car is in great condition except it was in one accident in the past, but has a clean title. Even Carmax appraised the car at $13,000, which I thought was a bit on the low end. That is how they were going to make up for the price on the Prius.

    Needless to say, I did not buy the car.
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