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2013 and Earlier - Audi Q5 Prices Paid and Buying Experience



  • dssxxxxdssxxxx Posts: 69
    If you read back through the posts, there are numerous incuding mine, that tell you how to get 6% minimum off list.

    he wife got 2010 Q5 Prestige for $50,050 (guessimate) with 6% off and they threw in the Audi Care....not that she puts enough miles on it to use it. That brings it down to the $47K you people are paying for the Premium Plus.
  • To all who have had issues with Audi dealers.
    This is the number I called in Germany. I got a call back the very next day (from the local dealer who never returned my calls) with an update on my car. It may be just a coincidence but it's worth letting them know our experiences.
    Postfach 100457
    D-85045 Ingolstadt, Germany (Map)
    Phone: +49-841-89-0
  • dssxxxx, I read your earlier post and you and your wife got a great deal. Just wanted to clarify on my end that that the Premium Plus model we purchased included the S-Line package, Nav, and B&O Sound System. They also included the Audi Care for the $47k total. This does not include the 1st month payment covered by Audi. There are other incentives for which we did not qualify as we are first time Audi owners. Sticker price on this model was $49,740.

    What we purchased is essentially the Prestige model without the Side Assist, Milano Leather interior, Advanced Key, and Thermo Cup Holder. From what I understand, dealers are willing to be more aggressive on the Prestige models b/c those are not selling as quickly as their Premium Plus inventory. In the end, we preferred to pay extra for the S-Line package over the features that came with the Prestige. We did get the B&O sound system, however.

    I think pricing also depends on location. For us, we found more competitive pricing in Southern California (more inventory/dealerships) vs. Northern California (less inventory/dealerships/less perceived consumer price sensitivity). We purchased ours in Southern CA though we reside in Northern CA.
  • dssxxxxdssxxxx Posts: 69
    Yours sounds good.

    The side assist was a must, after having the Q7 rental in FL. Advanced key is great.

    But, this may not be good news for some Audi owners but I (A8L) and wife (Q5) both agree that the Bose on my car really sounds better than the B&O on hers. Now this just a personal preference from us and others might disagree.
  • audirs4, I somewhat disagree with you. Reading through prior posts, I don't think people are expecting royal treatment. They just want to be treated with respect and professionalism. I don't think that's asking for too much.

    When I first thought about purchasing an Audi, I made the assumption that the quality of the brand extends not only to the cars but also to the people selling the cars. That hasn't always been the case. To be fair, there have been a few dealers who were very professional (ex: Rector Audi in Burlingame), so much so that I promised to write them a very positive review on Yelp and other sites even though we couldn't come to an agreement on price. At Rector, I was treated humanely and that in itself went a long way. No red carpet, just a saleswoman who competently answered our questions while holding her ground on pricing, acknowledging that the Q5 is in low supply in a high demand market.

    Buyers care just as much as sellers do. I don't expect all Audi dealers to care about the buyer experience but I do think those that do will profit the most. It just seems to make good business sense to me. Gripes about buyer expectations are more representative of the fact that the old business model of selling cars doesn't work as well it used to now that sites like this can be found on the internet. The old business model, to me, seems predicated on the fact that most buyers were not equipped with the information that people have now. Sellers now have to adjust accordingly and in some cases have to learn something called "customer service", because there aren't as many easy prey out there. It doesn't help the seller either that the buyer or potential buyer can go onto a site like this and fully detail their experience to others.
  • audirs4audirs4 Posts: 13
    It's possible to get 6% off MSRP on a Q5. But only through certain programs.

    Audi has a supplier list that gets 6% off MSRP (less destination). But you have to be employeed through certain verified companies (ie, IBM) and print out a form from your company. Audi has Loyalty progroms for returning Audi customers that help with discounts as well. You could get up to 1500 in cash if you currently have an Audi.

    But in most markets, you're not going to buy a 50k Prestige Q5 and get 3k off MSRP if you just walk in off the street without any of those said programs.

    There are very few Q5's sitting on dealers lots right now. It's difficult for dealers trade Q5's and lots of places are scrambling for inventory. It's not a sales pitch and just reality for a good portion of US Audi dealers.

    Look at the resale of used 09 Q5's - even if you can find them. Dealers are selling used ones for crazy prices for almost what a new one costs. You might pay more for the Q5 - but you're not going to lose your shirt the moment you drive off the lot.

    Audi has really turned things around on the resale front. When it come to the GLK, X3, various japanese cars that compete with the the Q5, it's the best of the bunch with market value.

    None of those can touch what the Q5's are bringing @ auction right now when they come up for sale.
  • dssxxxxdssxxxx Posts: 69
    Well.......another poster that does not have the right information.

    The programs being offered (that I know about) are called "friends & family". When we got the 6% discount, we told the salesman who we were and that my wife worked for XXXXX and we were to get 6% off the list price. We were never asked to show ID or confirm, so your information about filling out a form is bogus.

    Also, gave the info to an employee of mine that went to a different Audi dealer in our area. She gave the info and said she worked for "the husband of the XXXXX employee" and was given 6% discount.

    So, if you are going to spew propaganda, be sure of your facts.
  • audirs4audirs4 Posts: 13
    Friends and Family is a totally different program than Supplier. If your a Supplier and your company is on the list, you must print out that form submit it to the Audi dealer under the "supplier program". Audi gives a portion of that money back to the dealer to help them out - as 6% off give them 0 profit on most of their cars.

    Please don't tell me I'm spewing propaganda. I know what I'm talking about.

    Friends and Family is a special program that's only used on discretion of regional managers if you don't qualify. Sometimes to solve problems, help out a service customer, or just reward a long time Audi owner. It's done for PR reasons and it's not available to everybody.
  • dssxxxxdssxxxx Posts: 69
    I see you edited your post. Good move.

    As to your link. Great to look at and read.

    Was not needed for my wife's car or my employee. Seems like it was used at the discretion of both dealers to make a sale. My employee bought off the lot and my wife ordered her's. No one questioned either or requested any number, etc. PR is usually used for everybody, what's why it's called Pulbic Relations.
  • audirs4audirs4 Posts: 13
    I think you're being arrogant and mis-informing people.

    You can't just walk into an Audi dealer and say hey "give me the special Friends and Family discount" on a Q5 as a negotiating tool and get 6% off.

    It's not going to happen. You have to be involved with some sort of corprate program and it's used with permission of corprate and regional managers.
  • dssxxxxdssxxxx Posts: 69
    Guess you didn't read my post. I also guess you are mis-informed.
  • audirs4audirs4 Posts: 13
    Your posts are pretty clear.

    You're making it sound like anybody off the street can qualify for some of these special corporate programs and anybody can use it as a negotiating tool. They can't.

    Friends and Family discounts can be used at the discretion of regional managers to solve problems, help service customers, give money to potential VIP customers, loyal Audi customes, or whatever they deem as special circustances.

    But the money is coming from somewhere and being provided by Audi corporate.

    Free money does not exist my friend.
  • dssxxxxdssxxxx Posts: 69
    You must be from Podunk, USA.

    I am far from a VIP and yes, I walked in and (long story short) negoiated a price and then mentioned the F&F discount. Was immediately given "less then invoice" spiel and given the discount. No other questions, etc.

    You may not be able to get these perks but we buy new cars every 2 years and once I start dealing with a dealership (bought our 2 Audi's from different dealerships), I get pretty good discounts. 6% is only a good deal if it's a hot car. The Q5 at the time was available and is still availabe in large quantities in my area (metro NY).
  • reality2reality2 Posts: 303
    Thanks, but the FX is just plain ugly...and it's not an Audi.
  • I’m torn between GLK 350 and Audi Q5 (both AWD and packed). What is a general opinion which one I should buy. The car is for my wife. She drives 25 miles one way. And we may use it on weekend and some traveling. I’m really really confused. Alex
  • I liked both the Q5 and the GLK 350 but in rather different ways. I like the Q5 for its styling, the very sedan-like interior and handling. The gas mileage is acceptable too. I like the GLK for its very smooth and quiet ride, and the whisper quiet cabin. However, what the GLK loses big time is the exterior and interior styling. I found the exterior to be too boxy and truck like, and the interior to be too... well, truck like again! It just looks so basic and square. Then the gas mileage for the GLK is ridiculously low. Just for these reasons, I would take the Q5 over the GLK any time.
  • kyfdxkyfdx Everywhere, USAPosts: 122,928
    Have your wife take an extensive test drive (an hour or more), and pick the one she likes the best..

    While I have specific preferences and needs in vehicles, your wife's may be very different. You've picked two somewhat similar competitors.. While afficianados could nit-pick over which one is more reliable, less expensive to maintain, and higher quality, these two would generally be considered a toss-up in most of those categories..

    I doubt that in the long-term, there would be much difference in cost... so, pick the one she likes the best..

    I'm really a fan of one, over the other... but, none of my reasons would matter to your wife... ;)

    Did you get a good deal? Be sure to come back and share!

    Edmunds Moderator

  • haydonhaydon Posts: 1
    Trying to find a Black/Black Prestige and not having much luck. I am in the midwest and can order one but I really dont feel like waiting until May. Anyone have any ideas?
  • dssxxxxdssxxxx Posts: 69
    Just have your dealer search the data bases and they should find one for you.

    When my buddy wanted another Porsche, the dealer found one in NY and had it shipped to FL.

    Or order one and it should take 8-10 took 9 weeks for my wife's Q5 Prestige.
  • bmlexusbmlexus Posts: 755
    I'll suggest checking out the new RX350 over the GLK350 which I personally don't like.
  • I decided to take Prestige (+floor mats) over GLK350. I paid $1000 toward delivery. It is supposed to be moved from port at NJ for $225. I’ll pay invoice + $1000 +$225 = $48147K. Additional expense: Audi Care – 740, VA 3% Sales Tax, L/T - $300, $100 Proc. Fee. MSRP for this car - $50150. Good luck to everybody. I would not say that buying a car is a pleasant experience. Hope in several days all that will be behind. Alex
  • bmlexusbmlexus Posts: 755
    I just hope u don't get into the transmission problems.

    Good luck.
  • Thanks. We are need good luck.
  • stubestube Posts: 4
    I'm in the market for the q5, I was wondering if you had any luck on getting a deal in Chicago land area? If so where, when and how much below msrp? Thanks
  • stubestube Posts: 4
    I'm in the market for the q5, I was wondering if you had any luck on getting a deal in Chicago land area? If so where, when and how much below msrp? Thanks
  • maximafanmaximafan Posts: 592
    That's why the RX has been the "Sales King" of the luxury SUV's
  • I recently put a down-payment on a factory-order new 2010 Q5 Premium with only the Audi music interface and no other options. I bought it from Austin for $37,175 plus $125 dealer documentary fee plus $2,527 tax and license, for a total of $39,827. Cash deal, no trade-in. This dealer was fairly easy to deal with. We did everything by fax and e-mail until it was time to pay the down-payment. Lead time on a factory order is 3-4 months. MSRP on the car was $38,475.

    I had negotiated a deal with Audi in Oklahoma City. But, when I tried to place the order, they did the old trick of adding a $200 fee that I had already told them would be included in their price. I don’t deal with people whose word can’t trusted. I would strongly advise staying away from this dealership. If you deal with them, be prepared to have them add fees to boost your price.

    I made at least three solid offers to Ft. Worth. They had absolutely no interest in dealing with me and ignored my offers. Several other dealerships said they’d be happy to take my order at MSRP but couldn’t be bothered to discuss any discounts. I contacted every Audi dealership in TX, NM, OK, KS, MO, AR, LA, MS, TN, and AL. New Orleans was the only one (besides Austin) that responded with a reasonable price. Most of my offers were made during December 2009. The final deal was done in mid-January 2010.

    The three dealerships in my city had no interest in anything except taking an order at MSRP. I even gave the local dealership that gave me a test drive the opportunity to match Austin’s price and they couldn’t be bothered to respond.

    I get the distinct impression that most Audi dealerships have something going on besides the auto business. They’re certainly not serious about dealing with potential customers. Most of them seemed unhappy that I was bothering them, and only three (Austin, N.O., and OKC) ever responded to repeated offers at $37,000 or above. I don’t know what business they are actually in, but it’s not the auto business.

    I’m wondering whether the car I ordered will actually be made and delivered despite the fact that I’ve put a refundable down-payment. I’ll post again when I take delivery of the car.
  • Well, so I guess I was not alone then! Of the 4 Audi dealerships here in Cleveland, OH, only ONE did not ignore me, and that's the one in Lake County. The other ones were, I guess, selling too many Q5's to even notice my well-qualified wallet and super credit history! Maybe there isn't really a recession, after all! LOL!

    Even if the Q5 is a hot car now, there is no need to treat your customers like that. That is certainly one thing that the Lexus dealerships do so much better - though their RX is selling several times the volume of the Q5, when I went to their showroom, the very professional and well-dressed salesperson treated me with respect and enthusiasm. If only I had enjoyed the marshmallow ride of the RX....

    I think it's hilarious how Audi dealers act like this is the hottest car of the century. It's only selling about 1500 per month anyway. It's nothing to write home about, but then I guess it's "hot" because it's in short supply here by design.

    Audi is a luxury brand but sadly, it does not have the luxury dealerships to match.
  • maximafanmaximafan Posts: 592
    That's what sort of happened with me when I ended up leasing my
    '07 RX350. I had narrowed my choices down to between the RX
    and the Acura TL. While I was not treated outright rudely by the Acura dealership in my hometown, the Lexus dealer just seemed to have their act put so well together. They seemed to bend over backwards or reach out to me a lot better than the Acura dealership did, and the sales person was very knowledgeable about their product and was patient enough to allow me to test drive three different Lexus vehicles and also take home an RX overnight to get to know the car on my own.

    At the Acura dealer, I had to wait over an hour for the salesperson that I had called and made an appointment with to test drive the TL because said person was out test driving with someone else. The Acura salesperson also was not familiar with the supposed "incentives" that were being offered by Acura USA.

    So, yeah, I think it probably did make a difference in which vehicle I ended up getting.
  • Folks, I test drove the $51800 MSRP Black on Black today at Rusnak in Pasadena, CA. Good experience. I felt the ride was stiff though I loved the performance and the handling. Tried the paddle shifters and thought I'd definitely use them to kick down the gears for even better performance. We thought the backseat was good but maybe not as plush as the one's in ML350. The cargo area was weak and we were doubtful whether it will be smaller than what we'll need. The salesperson offered $700 over invoice without haggling. He said this offer is only good for today as he has to make January numbers. I probably would have bought.
    My wife wanted to make sure we don't want a slightly bigger SUV. So we'll test drive ML350 and X5. We may look at an RX350. I love the Q5 but since it is going to be my wife's car, she may not want the performance and probably would like a more comfortable ride. I am not interested in the look of the non S-Line.
    Good luck with your search!
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